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Washmart

Washmart Franchise

Home & Personal ServicesEst. 2020Noida, Uttar Pradesh

Laundry and dry-cleaning franchise: ₹12–17 L + GST (₹5 L fee), 250–500 sq ft; 182 open stores on its locator (Oct 2026), mostly outside metros.

Washmart franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: Unit · MasterTerms checked Oct 2026

Investment

₹12 L - ₹17 L

incl. equipment, fit-out, stock · excl. GST, rent deposit, working capital · + GST · In line with the category (typical ₹14.13 L–₹19.5 L, median ₹14.75 L, 6 verified brands)

Ongoing take

Not published as a figure: the franchise page says Washmart charges 'a low fixed monthly brand management fee or low single-digit royalty' (Oct 2026). The founder said in Oct 2023 that royalty was 5% of gross store sales (reported, not current terms).

Franchise fee

₹5 L

Payback

12–16 months

Brand's own claim · In line with the category (typical 12 mo–22 mo, median 15 mo, 6 verified brands)

82Excellent · provisionalFranchiseChuno Score · 69% of data verified
  • Disputes with franchisees: None found (records checked Oct 2026)
  • Profit or loss: Profit of ₹0.1 Cr in FY25
  • Company standing: Active and up to date with the registrar

Franchisor strength isn't franchisee profit — check real outlet numbers.

Outlets

182 verified

Brand claims 182

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Revenue trend
  • • Ongoing take

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask whether you get an exclusive territory, and how large it is.
  3. Ask the brand to respond to each red flag listed under Reputation & News.

Franchise terms checked against Washmart's official franchise page on 12 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Franchise fee+ GST
₹5 L

Shown on the model card as '5 lakhs + GST'. Refund terms not published.

Store setup (machines, ironing setup, interiors, branding, software, first chemicals)+ GST
₹12 L – ₹17 L

Brand's FAQ range by store size; whether it includes the franchise fee is not stated.

Rent deposit and working capitalWorking capital
Amount not disclosed

Not included in the published range; not stated.

Total Investment₹17 L – ₹22 L

Total excludes a charge whose amount Washmart doesn't disclose.

Ongoing charges

Royalty / brand management fee · Franchise page (Oct 2026): 'a low fixed monthly brand management fee or low single-digit royalty' — no figure. The founder said 5% of gross store sales in Oct 2023.Amount not disclosed
Ongoing Royalty / Revenue ShareNot published as a figure: the franchise page says Washmart charges 'a low fixed monthly brand management fee or low single-digit royalty' (Oct 2026). The founder said in Oct 2023 that royalty was 5% of gross store sales (reported, not current terms).

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Washmart. Washmart confirms 2 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with Washmart

2 partner models published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Unit franchise store

Investment
₹12 L – ₹17 L
Space
250 sq ft – 500 sq ft
Fee
₹5 L
Royalty / margin
Franchisee keeps store profit after royalty/brand fee; Washmart claims up to 50–60% ROI a year (indicative)
Territory
Exclusive radius, usually 2–3 km
Who it suits
No laundry experience needed; ground-floor shop with 3-phase power

₹12–17 L + GST depending on store size; model card for 300–350 sq ft shows ₹17 L+ GST total.

Master franchise

Multi-unit / regional cluster

Investment
—
Space
—
Fee
—
Royalty / margin
—
Territory
—
Who it suits
—

Washmart says top performers can take multiple units or regional cluster franchises; its enquiry form offers a '₹40+ Lakhs (Master Franchise)' budget. No terms published.

Reported Elsewhere

Not verified

Washmart doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.

Royalty, as described by the founderReported by Founder B.P. Singh, Starter Story interview, Oct 2023 · The founder's own description in 2023; the franchise page now says only 'a low fixed monthly brand management fee or low single-digit royalty'.
5% of gross store sales*

Unit Economics

Brand's own figures

How Washmart says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Unit franchise store

Gross marginFAQ says 60–75%; the franchise page says 60–70%. Gross, before rent and staff.
60 – 75 % of sales
Operating costs (rent, staff, utilities, packaging, detergents)
25 – 35 % of revenue
Average ticket per order
₹350 – ₹850 per order
Annual ROI'Based on the performance of some of our existing stores', indicative only
50 – 60 %
Payback (full capital recovery)
12 – 16 months
Operational break-even
3 – 4 months

What Washmart Says You Can Earn

Brand claim

Washmart's own claim — no evidence given. Figures are "up to" — the best case, not the typical outlet. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Annual return on investmentYearly profit as a share of the total investment.
up to 50% – 60%
PaybackMonths until cumulative profit equals what you invested.
up to 12 months – 16 months
Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
up to 3 months – 4 months

Washmart's claims: ROI 'up to 50–60% annually' (model card), operating break-even in 3–4 months and full payback in 12–16 months (FAQ). The same model card gives the payback only as 'varies by location', and its disclaimer says the figures are based on 'some of our existing stores', are indicative and not a guarantee. The claims don't agree: a 12–16-month payback on ₹17 L implies roughly 75–100% a year, well above the 50–60% ROI it states. No sample size, P&L or audited store figures are published.

Reputation & News

4 red flags to check

What the press, courts and real franchisees or customers have said about Washmart — summarised by us, with every source linked.

  • In the news· FY25

    Founder's 2023 income figures are far above later filed revenue

    In an Oct 2023 interview the founder put royalty income at about ₹60 L a month and supply sales at about ₹35 L a month (roughly ₹11 Cr a year). Enshine Services' filed revenue for FY25 was ₹7.4 Cr, with net profit of ₹8.3 L.

    Source: Starter Story founder interview (Oct 2023); MCA filing via Tracxn (FY25)
  • In the news· Oct 2026

    Store count differs across Washmart's own pages

    The franchise page says 350+ stores in 122 cities; the home page counter says 182+ stores in 134+ cities, but text lower on the same home page says 350+ stores and its footer says 187+. The locator data lists 182 open stores (one in Nepal) and 35 'coming soon' (Oct 2026).

    Source: Washmart website (the brand's own site)
  • employee_opinion★ 2.3/5 · 3 ratings

    AmbitionBox: 2.3/5 from 3 employees

    Very few reviews; the rating is low but the sample is tiny.

    Source: AmbitionBox
  • In the news· Oct 2026

    Franchise-page testimonials name cities with no store on its locator

    The five store owners quoted on Washmart's franchise page are from Varanasi, Rajkot, Amritsar, Ujjain and Jammu; its store-locator data (10 Oct 2026) lists an open store only in Jammu. It also lists no store in Noida, where the founder says the first store opened. The quotes are brand-published and can't be checked.

    Source: Washmart franchise page and store-locator data (the brand's own site)
Show 2 more
  • In the news· Oct 2023

    Founder interview: growth from Noida to 85+ stores

    B.P. Singh described starting in Noida in 2020, franchising from 2021, a 5% royalty on gross sales and 85+ stores in 21 states by Oct 2023. Figures are the founder's own.

    Source: Starter Story
  • Customer view★ 4.2/5 · 140 ratings

    Customer app: 4.2/5 on Google Play (140 reviews)

    Washmart's customer app (10K+ downloads) is rated 4.2 from 140 reviews; last updated May 2026.

    Source: Google Play

Key Terms at Washmart

The clauses that shape day-to-day running and your exit — read these before the fee.

Renewal
Standard agreement is 5 years, renewable by mutual agreement with 'zero or minimal' renewal charges.
Territory
Washmart says it enforces an exclusive radius, usually 2–3 km depending on urban density.
Supply & stock
Washmart supplies its own detergent and solvent formulations to stores; in 2023 the founder said chemical and supply orders brought the company about ₹35 L a month.
Payments to the brand
Washmart says it charges 'a low fixed monthly brand management fee or low single-digit royalty'; the exact figure isn't published. (The founder said in Oct 2023 that royalty was 5% of gross store sales.)
Other terms
Stores may take B2B contracts (hotels, offices, salons, gyms) in their catchment, per the brand's FAQ.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

5 years

Renewal Available

Yes

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Washmart

Conditions the brand sets for partners, and the licences the business needs.

  • Shop: 250–500 sq ft carpet area on the ground floor with street visibilityRequired
  • Power and water: 3-phase commercial connection (10–15 kW) and continuous water supply with drainageRequired
  • Experience: None requiredPreferred
  • Staff: 2–3 (counter/manager plus laundry and ironing operators)Required

Licences & registrations

LicenceIssued byWho gets it
Shop and establishment registration, GSTNot listed by Washmart; standard for any shop.State labour department / GSTYou

About the Brand

Brand USP

Laundry and dry-cleaning franchise from Noida whose locator lists 182 open stores, a fifth of them in Arunachal Pradesh and Bihar (Oct 2026).

Franchising Since2021
HeadquartersNoida, Uttar Pradesh
Washmart is a laundry and dry-cleaning chain run by Enshine Services Pvt Ltd of Noida, founded by B.P. Singh, who says he opened the first store in Noida in August 2020. Stores wash, dry-clean and iron clothes and also clean shoes, carpets and curtains, with doorstep pickup booked through its app. Its store-locator data lists 182 open stores (Oct 2026) — mostly in smaller towns, with the largest numbers in Arunachal Pradesh (21), Bihar (19), West Bengal (18) and Maharashtra (17) — plus 35 marked 'coming soon'. In Oct 2023 the founder put the network at 85+ stores. The franchise is a franchisee-owned store of 250–500 sq ft. Washmart says the investment is ₹12–17 L + GST, with a ₹5 L + GST franchise fee (it doesn't say whether the fee is inside that range; if not, the total is ₹17–22 L + GST), a 5-year renewable term, 2–3 staff, a 2–3 km exclusive radius and opening in 30–45 days; it supplies the cleaning chemicals. The franchise page says the royalty is 'a low fixed monthly brand management fee or low single-digit royalty' without giving a figure; in 2023 the founder put it at 5% of gross store sales. Washmart claims ROI of up to 50–60% a year, break-even in 3–4 months and payback in 12–16 months, based on 'some' existing stores. What to watch: the claims don't agree with each other — the franchise page (and text further down its own home page) says 350+ stores while the home page counter and locator show 182, and a 12–16-month payback implies far more than the 50–60% ROI it quotes. In 2023 the founder described royalty and supply income of about ₹95 L a month, but the company's filed revenue for all of FY25 was ₹7.4 Cr (profit ₹8.3 L), on paid-up capital of ₹1 L. Four of the five store owners quoted on its franchise page are from cities where its locator lists no store, and it lists none in Noida, where the brand started. Rent deposit and working capital are extra, and no outlet P&L is published, so check actual monthly sales and costs with at least three running franchisees. The franchisor's figures say nothing about what an outlet earns.

Why invest in Washmart?

- Washmart publishes its cost range (₹12–17 L + GST), franchise fee (₹5 L + GST), store size (250–500 sq ft), 5-year term and a 2–3 km territory on its franchise page (Oct 2026). - Its store-locator data lists 182 open stores across 25 Indian states and UTs plus one in Nepal, and 35 more marked 'coming soon' (Oct 2026). - Its company, Enshine Services Pvt Ltd, filed ₹7.4 Cr revenue and a small profit (₹8.3 L) for FY25.

Washmart by the Numbers

Source marked on each figure

182 (incl. 1 in Nepal) + 35 'coming soon'

Open stores on its locator · 10 Oct 2026

Store locator

182+ in 134+ cities, 26 states

Stores stated on the home page · Oct 2026

Brand claim

350+ in 122 cities

Stores stated on the franchise page · Oct 2026

Brand claim

₹7.4 Cr, net profit ₹8.3 L

FY25 revenue (Enshine Services) · FY25

Company filing

Washmart Outlet Network

By state · 10 Oct 2026

  • Arunachal Pradesh21
  • Bihar19
  • West Bengal18
  • Maharashtra17
  • Uttar Pradesh13
  • Karnataka13
  • Punjab9
  • Odisha9
  • Madhya Pradesh8
  • Telangana8
  • Jharkhand6
  • Manipur5

+ 14 more

Outlet count over time

  1. Oct 202385

    Oct 2023 (founder interview) · starterstory.com

  2. 10 Oct 2026182

    Oct 2026 (locator, open stores) · washmart.in

These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.

Cities with Outlets

Show all 30 cities
Aizawl, MizoramBangalore, KarnatakaBhagalpur, BiharBhubaneswar, OdishaCuttack, OdishaDehradun, UttarakhandDimapur, NagalandFaridabad, HaryanaGhaziabad, Uttar PradeshGuwahati, AssamGwalior, Madhya PradeshHyderabad, TelanganaImphal, ManipurIndore, Madhya PradeshItanagar, Arunachal PradeshJaipur, RajasthanJalandhar, PunjabJammu, Jammu and KashmirKolkata, West BengalLucknow, Uttar PradeshMangaluru, KarnatakaMohali, PunjabMumbai, MaharashtraNagpur, MaharashtraPatna, BiharPune, MaharashtraRaipur, ChhattisgarhThiruvananthapuram, KeralaUdaipur, RajasthanVisakhapatnam, Andhra Pradesh

Cities with Outlets

30 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY25)

₹7.38 Cr

Net profit (FY25)

₹8.26 L

Employees (Sep 2026 (Tracxn, public source))

45

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Washmart's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Last AGM
30 Sep 2024
Paid-up capital
₹1 L

Source: MCA data via Tracxn; Indian Kanoon (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Enshine Services Private Limited
Company type
Private Limited Company
CIN
U93010UP2020PTC139434
Incorporated
18 Dec 2020
Headquarters
Noida, Uttar Pradesh

Leadership

  • BB.P. SinghFounder & Managing Director

Social presence

InstagramFacebookLinkedInXYouTubeApp

Company details source: MCA data via Tracxn

Washmart Timeline

  1. Aug 2020

    First Washmart store opens in Noida

    As told by the founder in Oct 2023.

    Source
  2. Dec 2020

    Enshine Services Pvt Ltd incorporated in Noida

    Source
  3. 2021

    Franchising starts late 2021; 25 stores within six months

    Founder's account (Oct 2023): franchising began towards the end of 2021.

    Source
  4. Oct 2023

    85+ stores in 21 states, per the founder

    Source
  5. Oct 2023Announced plan

    Founder's target: 200 stores by the end of 2024

    Stated in the Starter Story interview; the locator listed 182 open stores in Oct 2026.

    Source
  6. Oct 2026

    182 open stores on its locator, 35 more 'coming soon'

FranchiseChuno Analysis

Our analysis of verified data

How Washmart looks once the numbers are checked side by side.

  • •Investment in line with the Home & Personal Services medianMidpoint ₹14.5 L vs a category median of ₹14.8 L across brands on FranchiseChuno.
  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓5 years of franchisingFranchising since 2021, with 182 outlets.
  • ✓Outlet claim matches its store locator182 outlets on its own store locator (10 Oct 2026 (Washmart's store-locator data: 182 open stores incl. 1 in Kathmandu, Nepal; 35 more marked 'coming soon')), in line with the 182 it claims.
  • !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

100%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • ✓ Franchise fee
  • ✓ Royalty
  • ✓ ROI or payback claim
  • ✓ Agreement term
  • ✓ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Washmart does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask whether you get an exclusive territory, and how large it is.
  3. 3Ask the brand to respond to each red flag listed under Reputation & News.
  4. 4Have a lawyer review the franchise agreement before paying anything.
  5. 5Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

250 - 500 sq ft

Staff Needed

2 - 3 people

Setup Time

45 days

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Washmart says it trains the owner and staff before launch (fabric sorting, solvent handling, machine SOPs, staff management, billing software, customer acquisition) in its 'Manpower Training Academy'; no prior laundry experience is needed. Duration and any training fee are not published.

Ongoing Support

Washmart says it helps with location selection and store layout (2D/3D plans, plumbing and electrical drawings), hiring, Google/Meta and local marketing, a Google Business profile, listing on its customer app, POS/CRM software and route tools; a regional operations manager does monthly audits after launch.

What Washmart franchisees say

We haven't yet heard from enough Washmart franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Washmart outlet — share how it went

Frequently Asked Questions

What is the total investment for a Washmart franchise?
Washmart states an investment of ₹12 lakh–₹17 lakh. Washmart says the investment starts from ₹12–17 L + GST depending on store size (250–500 sq ft) and model, covering laundry machines, steam-ironing setup, interiors, branding, software and the first chemical stock. It is unclear whether the ₹5 L + GST franchise fee is inside that ₹12–17 L: its model card for a 300–350 sq ft store shows '17 Lakhs+ GST' in total next to the ₹5 L fee, and neither the card nor the FAQ says. If the fee is extra, the all-in cost would be ₹17–22 L + GST. Rent deposit and working capital are not included.
What return does Washmart say a franchise makes?
Washmart states up to 50%–60% a year on the total investment. This is the brand's own claim; check it with existing franchisees.
How long does Washmart say it takes to recover the investment?
Washmart states a payback of 12–16 months — the time for cumulative profit to equal the initial investment, as the brand claims it.
When does a Washmart outlet break even?
Washmart states that an outlet's monthly operating profit turns positive after about 3–4 months. Break-even is not the same as recovering your investment.
What training does Washmart provide?
Washmart says it trains the owner and staff before launch (fabric sorting, solvent handling, machine SOPs, staff management, billing software, customer acquisition) in its 'Manpower Training Academy'; no prior laundry experience is needed. Duration and any training fee are not published.

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