Primus Laundromat Franchise

Home & Personal ServicesEst. 2024Gurgaon, Haryana

Laundry & dry-cleaning franchise (Gurgaon, company est. 2024). ₹22–30.55 L packages, 7% royalty; locator shows 10 stores against a 500+ claim.

Primus Laundromat franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹22 L - ₹30.55 L

incl. fee, fit-out, equipment, stock · Above the category (typical ₹14.13 L–₹19.5 L, median ₹14.75 L, 6 verified brands)

Ongoing take

of gross sales

Franchise fee

₹6 L

Partly refundable

Payback

23 months

Brand's own claim · Above the category (typical 12 mo–22 mo, median 15 mo, 6 verified brands)

73Strong · provisionalFranchiseChuno Score · 71% of data verified

Brand trademark is registered to Alliance Laundry Systems LLC (US), not the franchisor company (Laundroprime Private Limited (formerly Laundroprimus Private Limited))
Claims 500 outlets; its own locator lists 10
Legal or regulatory action on record — see Reputation & News

Disputes with franchisees: None found (records checked Oct 2026)
Profit or loss: Profit of ₹0 Cr in FY25
Company standing: Active and up to date with the registrar

Franchisor strength isn't franchisee profit — check real outlet numbers.

Outlets

10 verified

Brand claims 500

What we couldn't verify

• Outlet closures
• Franchisee satisfaction
• Revenue trend
• Can sell the business

Ask before you sign

Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
Ask for the agreement term, renewal fee and exit or transfer terms.
Ask whether you get an exclusive territory, and how large it is.

Enquire about Primus Laundromat How we scored it

Franchise terms checked against Primus Laundromat's official franchise page on 4 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor

Primus Prestige package (incl. franchise fee, machines, fit-out)

₹23.3 L

Package price as published; GST not stated.

Primus Platinum package (incl. franchise fee, machines, fit-out)

₹25.55 L

Package price as published; GST not stated.

Primus Infinity package (incl. franchise fee, machines, fit-out)

₹30.55 L

Package price as published; GST not stated.

Franchise fee (one-time; included in each package)

₹6 L

Stated in a brand post (Apr 2026) as a one-time fee covering brand rights, territory, SOPs, software, training and launch support; already part of each package price. GST not stated.

Total Investment₹85.4 L

Ongoing Royalty / Revenue Share7% of revenue (gross or net not stated)

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Primus Laundromat.

Ways to Partner with Primus Laundromat

3 partner models published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Primus Prestige

Investment: ₹23.3 L
Space: 300 sq ft – 350 sq ft

Stacker washer-dryer (gas, 15 kg), servo stabiliser, 6 kW auto-feed boiler, vacuum table; also in-store fabrication (plumbing, electrical, furniture, lighting, branding), billing set-up, franchise fee and opening chemicals, packaging and stationery. GST not stated.

Unit franchise

Primus Platinum

Investment: ₹25.55 L
Space: 300 sq ft – 350 sq ft

Washer-extractor (14 kg), stack gas dryer (15 kg), servo stabiliser, 6 kW auto-feed boiler, vacuum table, utility table; also in-store fabrication (plumbing, electrical, furniture, lighting, branding), billing set-up, franchise fee and opening chemicals, packaging and stationery. GST not stated.

Unit franchise

Primus Infinity

Investment: ₹30.55 L
Space: 300 sq ft – 350 sq ft

Two washer + gas dryer sets (10 kg and 23 kg), servo stabiliser, 6 kW auto-feed boiler, vacuum table, utility table; also in-store fabrication (plumbing, electrical, furniture, lighting, branding), billing set-up, franchise fee and opening chemicals, packaging and stationery. GST not stated.

Our Estimates

FranchiseChuno estimate

Primus Laundromat doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

Monthly profit of a mature store at the brand's ₹4.5 L revenue
₹1–1.9 L*
At ₹4.5 L monthly revenue: 7 staff ₹1.05–1.4 L, royalty 7% ₹31,500, rent for 300–350 sq ft ₹30,000–80,000, chemicals/packaging/gas/power ₹60,000–90,000, pickup-delivery and local marketing ₹30,000–40,000 — total ₹2.6–3.5 L. That leaves ₹1–1.9 L, so the ₹1.5 L claim is plausible only once a store reaches ₹4.5 L of monthly orders, which the brand doesn't evidence with outlet data.
Unit-economics model · Oct 2026
Realistic payback on ₹22–30.55 L
18–36 months*
Assumes a 6–12 month ramp to mature volume (little or no profit in the first months) and ₹1–1.9 L a month thereafter, on an all-in cost of ₹22–30.55 L plus rent deposit. The brand's own ₹1.5 L profit implies ~15 months only if a store is at full volume from month one.
Unit-economics model · Oct 2026

Unit Economics

Brand's own figures

How Primus Laundromat says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Standard store (₹22 L)

Monthly revenueBrand's model figure; actual results depend on location and execution, it says.: 4,50,000 INR
Monthly profit: 1,50,000 INR
Break-even: 4 months
Payback (labelled 'annual ROI' by the brand): 23 months

What Primus Laundromat Says You Can Earn

Brand claim

Primus Laundromat's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

PaybackMonths until cumulative profit equals what you invested.: 23 months
Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.: 4 months
Monthly sales: ₹4.5 L
Monthly profit: ₹1.5 L

Claim vs evidence

The same measure from other sources. Franchisee figures are their own reports (shown only once at least 3 have reported); figures marked * aren't verified. Only franchisee and third-party figures affect the Score — never our own estimate.

Payback — Primus Laundromat's claim23 months

Our estimate18–36 months*Claim more optimistic

Monthly profit — Primus Laundromat's claim₹1.5 L

Our estimate₹1 L – ₹1.9 L*In line

All brand claims for a ₹22 L store: ₹4.5 L monthly revenue, ₹1.5 L monthly profit, break-even in 4 months. The brand labels '23 months' as 'annual ROI'; we record it as payback. At ₹1.5 L a month, ₹22 L would be recovered in about 15 months, so the brand's own figures don't agree.

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Primus Laundromat — summarised by us, with every source linked.

Legal / regulatory· Oct 2026
'Primus' trademark is registered to Alliance Laundry Systems, not the franchisor
IP India records show the 'PRIMUS' word mark, covering laundry machines and laundry services (class 37), registered to Alliance Laundry Systems LLC of the US and renewed to Apr 2035. The franchisor's own 'Laundroprimus' logo application for laundry services, filed Mar 2025, has been objected. We found no licence or ownership link between Alliance and the franchisor in filings; the brand's 'part of Alliance' claim is its own.
Source: IP India trademark record (via QuickCompany)
Customer view· Oct 2026
Customer app has too few ratings to show
Its Android app shows 500+ downloads and no public rating; its iOS app (released Mar 2025) also has too few ratings to display.
Source: Google Play
Customer view· Oct 2026★ 5/5 · 42 ratings
Guwahati store shows a 5.0 rating on a local business portal
A Guwahati city business portal shows the Hatigaon store at 5.0 from 42 reviews. It is one store, the listing is unclaimed and the portal doesn't say where the reviews come from, so it says little about the network.
Source: Guwahati Portal

Key Terms at Primus Laundromat

The clauses that shape day-to-day running and your exit — read these before the fee.

Territory: Territories are sized at about 12,000 households (customised per market) to avoid intra-brand competition; franchisees may pick their own store location.
Supply & stock: Primus coordinates direct sourcing of machines (with a 3-year warranty) and approved chemicals; spare parts and consumables come through the Primus distributor network.
Pricing: Primus provides recommended prices and packages; franchisees can adapt pricing to local conditions with head-office guidance.
Exit: The refund policy says a refund is given within 7 days once the Letter of Intent is signed if the franchisee cancels; the amount and later-stage exit terms are not stated.
Payments to the brand: Royalty is 7% of revenue (frequency and gross/net base not stated).

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Primus Laundromat

Conditions the brand sets for partners, and the licences the business needs.

Store size: Minimum 300–350 sq ft carpet areaRequired
Staff: About 7 people at full capacity; local hiring by the franchisee with head-office supportPreferred

Licences & registrations

Licence	Issued by	Who gets it
Local business / trade licence	Municipal body	You
GST registration	GST department	You
Municipal health or environmental permits, where required	Local authorities	You

About the Brand

Brand USP

The brand says its stores run on Speed Queen machines, backed by its own Gurgaon training academy and a lifetime-free CRM.

HeadquartersGurgaon, Haryana

Primus Laundromat is a Gurgaon-based laundry and dry-cleaning chain run by Laundroprime Private Limited, a company incorporated in Apr 2024 as Laundroprimus Private Limited. Its stores offer laundry by the kilo, dry cleaning, steam ironing and shoe, leather, carpet and curtain cleaning with pickup and delivery; the brand says it uses Speed Queen machines. Its site says Primus is part of, and was founded by, Alliance Laundry Systems, the US maker of Speed Queen and Primus laundry equipment. That is the brand's own claim: we found no ownership link to Alliance in the franchisor's filings. Its store locator lists 11 store pages with 10 distinct addresses (Oct 2026), up from 3 stores in Mar 2025. Primus Laundromat says a store typically costs about ₹22 L, and it publishes three packages at ₹23.3 L, ₹25.55 L and ₹30.55 L that bundle the franchise fee, machines, in-store fabrication, billing set-up and opening chemicals and packaging. A post on its site puts the one-time franchise fee at ₹6 L. Royalty is 7% of revenue. The brand asks for 300–350 sq ft of carpet area and up to 7 staff at full capacity, and offers a territory of about 12,000 households. It claims a store can take ₹4.5 L a month in revenue and make ₹1.5 L a month in profit, break even in 4 months and recover the investment in 23 months. What to watch: the franchisor is very young. Its first filed year, to Mar 2025, shows revenue of ₹59.9 L, all of it classed in the filing as wholesale trade, and a profit of about ₹11,000. A counter on its franchise page says 500+ franchise stores, against 10 distinct store addresses on its own locator; the Lawngtlai page repeats the Thane address, two Gurgaon pages carry each other's addresses and the 'Mumbai' store is in Thane. The Alliance Laundry Systems link is unconfirmed: filings show the franchisor is a ₹1 L paid-up company whose two directors held all its shares in Mar 2025, with no Alliance shareholding; Alliance's own franchise page offers only Speed Queen Laundry stores in the US, and we found no Alliance statement about India. The 'Primus' trademark for laundry services in India is registered to Alliance Laundry Systems LLC, not to the franchisor, and the franchisor's own 'Laundroprimus' logo application for laundry services (Mar 2025) has drawn an objection, so it isn't clear the company you'd sign with controls the name it licenses to you. Another page on its site shows the same proposition at ₹19 L instead of ₹22 L. The brand labels its 23-month figure 'annual ROI'; read as payback, it doesn't match its own ₹1.5 L monthly profit, which would recover ₹22 L in about 15 months. Its refund policy mentions a refund linked to a 7-day window after the letter of intent but doesn't say how much, and the contract term, renewal and exit terms aren't published. Parts of its website still carry placeholder template pages. Check real outlet numbers with at least three existing franchisees.

Why invest in Primus Laundromat?

- Published packages at ₹23.3 L, ₹25.55 L and ₹30.55 L, each including the franchise fee, machines and in-store fit-out - 7% royalty, a ₹6 L one-time franchise fee and a territory of about 12,000 households, per its own site - Its locator shows 10 store addresses (Oct 2026), including Gurgaon, Lucknow, Jodhpur, Imphal and Guwahati

Primus Laundromat by the Numbers

Source marked on each figure

10 (Thane, listed as 'Mumbai'; Jodhpur, Imphal, Lucknow, Guwahati, Gwalior, Indirapuram and three in Gurgaon) — an 11th page, Lawngtlai, repeats the Thane address

Stores on its own locator (distinct addresses) · Oct 2026

Store locator

500+

Franchise stores (counter on its franchise page; scope not stated) · Oct 2026

Brand claim

Speed Queen commercial washers and dryers; the brand says it is backed by and part of Alliance Laundry Systems (no ownership link found in filings)

Equipment · Oct 2026

Brand claim

Primus Laundromat Outlet Network

Outlet count over time

Mar 20253
Mar 2025 — stores on its website (Mumbai/Thane, Jodhpur, Imphal) · web.archive.org
Oct 202610
Oct 2026 — distinct store addresses on its locator (11 store pages) · primuslaundromat.com

These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.

Cities with Outlets

Thane, MaharashtraGurgaon, HaryanaGwalior, Madhya PradeshImphal, ManipurJodhpur, RajasthanLucknow, Uttar PradeshGuwahati, AssamGhaziabad, Uttar Pradesh

Cities with Outlets

8 cities

Has an outlet

Major city, no outlet listed

Click a city to explore

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY25)

₹59.88 L

Net profit (FY25)

₹11K

Source: Tracxn — Laundroprime Pvt Ltd filings (first year, 25 Apr 2024–31 Mar 2025)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Primus Laundromat's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar: Active
Last AGM: 31 Dec 2025
Paid-up capital: ₹1 L
Brand trademark: 'PRIMUS' word mark registered in India to Alliance Laundry Systems LLC (no. 2939572, classes 7, 11 and 37 incl. providing laundry facilities; renewed to Apr 2035). The franchisor's 'Laundroprimus' logo applications (Mar 2025) are objected (class 37, no. 6912290) and under examination (class 35, no. 6912291). No 'Primus Laundromat' mark found.

Source: Tracxn (MCA filings of Laundroprime Pvt Ltd); MCA master data via a company-data site (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name: Laundroprime Private Limited (formerly Laundroprimus Private Limited)
Company type: Private Limited Company
CIN: U47594HR2024PTC121011
Incorporated: 25 Apr 2024
Headquarters: Gurgaon, Haryana

Leadership

SSantosh KumarCEO and director
VVirendra KumarDirector

Social presence

InstagramFacebookApp

Company details source: Tracxn — MCA filings of Laundroprime Pvt Ltd

Primus Laundromat Timeline

25 Apr 2024
Company incorporated as Laundroprimus Private Limited
Gurgaon; directors Santosh Kumar and Virendra Kumar.
Source
Mar 2025
Website lists 3 stores; customer app launched
Mumbai (Thane), Jodhpur and Imphal store pages; iOS app released 3 Mar 2025.
Source
Mar 2025
First financial year closes
Revenue ₹59.9 L, net profit ₹10,861.
Source
Oct 2026
Locator lists 11 store pages, 10 distinct addresses

FranchiseChuno Analysis

Our analysis of verified data

How Primus Laundromat looks once the numbers are checked side by side.

•Investment above the Home & Personal Services medianMidpoint ₹26.3 L vs a category median of ₹14.8 L across brands on FranchiseChuno.
✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
•Brand operating for 2 yearsFounded in 2024. The brand doesn't state when franchising began.
!Outlet claim is well above its store locatorPrimus Laundromat claims 500 outlets, but its own store locator lists 10 (Oct 2026). Ask for a current list of operating outlets.
!1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

91%

✓ Terms checked against the brand's own page
✓ Published investment (not an estimate)
✓ Franchise fee
✓ Royalty
✓ ROI or payback claim
○ Agreement term
✓ Training details
✓ Outlet cities verified
✓ Company financials
✓ Legal entity
✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Primus Laundromat does and doesn't publish.

1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2Ask for the agreement term, renewal fee and exit or transfer terms.
3Ask whether you get an exclusive territory, and how large it is.
4Ask the brand to respond to each red flag listed under Reputation & News.
5Have a lawyer review the franchise agreement before paying anything.
6Visit 2–3 existing outlets and speak to their owners without the brand present.

Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

300 - 350 sq ft

Staff Needed

7 people

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

From First Call to Launch

Primus Laundromat's onboarding process, step by step.

1
Site selection
Brand says the full process takes 4–8 weeks from agreement to launch, depending on fit-out, approvals and equipment delivery.
2
Store fit-out
3
Equipment delivery and installation
4
Staff hiring and training
5
Soft launch, then full operations

Training & Support

What the brand provides to help you launch and run your franchise.

Location

Gurgaon

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Included

Technology / POS

Billing, inventory, and management software

Included

Marketing Support

Hyperlocal offline campaigns (pamphlets, apartment activations), Google and Facebook/Instagram ads, local SEO, influencer reels and B2B tie-ups, per the brand's franchise FAQ

Included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Onboarding at the brand's Gurgaon training academy covering machine operation, stain removal, quality checks, customer service, app/CRM use and store management, according to Primus Laundromat

Ongoing Support

Primus Laundromat says it provides end-to-end onboarding, store design and project management, training, marketing support, CRM and app management, and ongoing operations and technical support from in-house technicians in Gurgaon and the North-East, plus a lifetime-free CRM/laundry software and a customer app for pickups, order tracking and notifications.

Want to share your experience?

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What Primus Laundromat franchisees say

We haven't yet heard from enough Primus Laundromat franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Primus Laundromat outlet — share how it went

Frequently Asked Questions

What is the total investment for a Primus Laundromat franchise?

Primus Laundromat states an investment of ₹22 lakh–₹30.55 lakh. Primus Laundromat states ₹22 L as the typical investment (store set-up, equipment, initial inventory, training and working capital; final cost varies by city and fit-out) and publishes three packages at ₹23.3 L, ₹25.55 L and ₹30.55 L that include the franchise fee (₹6 L, per a post on its site), machines, in-store fabrication, billing set-up and chemicals, packaging and stationery. Another page on its site (updated May 2026) shows the same proposition table with ₹19 L. It doesn't say whether GST, rent, the property deposit or working capital are included in the packages.

How long does Primus Laundromat say it takes to recover the investment?

Primus Laundromat states a payback of 23 months — the time for cumulative profit to equal the initial investment, as the brand claims it.

When does a Primus Laundromat outlet break even?

Primus Laundromat states that an outlet's monthly operating profit turns positive after about 4 months. Break-even is not the same as recovering your investment.

What training does Primus Laundromat provide?

Onboarding at the brand's Gurgaon training academy covering machine operation, stain removal, quality checks, customer service, app/CRM use and store management, according to Primus Laundromat.

FranchiseChuno Score

How it works

Strong (provisional)

71% of the data verified

Brand trademark is registered to Alliance Laundry Systems LLC (US), not the franchisor company (Laundroprime Private Limited (formerly Laundroprimus Private Limited))
Claims 500 outlets; its own locator lists 10
Legal or regulatory action on record — see Reputation & News