How We Rank Franchises
Our algorithm is public. Our weights are public. And no franchise can pay to rank higher in organic results.
Our Editorial Pledge
FranchiseChuno rankings are determined solely by the formula below. Paid placements are always labelled Sponsored or Featured and never mix with organic results.
The FranchiseChuno Score
Every listing we've verified gets a score out of 100 that rates the franchise opportunity, not the brand's marketing. It uses only verified data: the brand's own franchise page and store locator, company filings, court and regulator records, and independent news and reviews. Missing information earns no points, and each listing shows how much of the data we could verify (“data confidence”). Below 50% confidence we don't show a score at all. Brands that aren't taking franchisees in India aren't scored. Nobody can pay for a better score.
Franchisor strength
25 pts
Years operating and franchising, profit or loss in the latest filed year, revenue trend and scale.
Network proof
20 pts
Outlets we can count on the brand's own locator, whether its outlet claim matches, and whether the network is growing or closing.
Transparency
20 pts
Whether the brand itself publishes its investment, fee, royalty, term, itemised costs, outlet economics and key contract terms.
Economics realism
15 pts
Whether its ROI and payback claims agree, whether the payback is believable, and how heavy the royalty is.
Reputation & risk
20 pts
News, court and regulator records, franchisee and customer opinion, platform ratings, and the company's standing with the registrar.
Grades: 80+ Excellent · 65–79 Strong · 50–64 Fair · 35–49 Weak · under 35 Poor. Red flags (insolvency, losses, contradictory ROI claims, outlet claims far above the store locator, legal action, a shrinking network) are listed on every scorecard, whatever the total.
How Our Rankings Work
Every "Top" list on FranchiseChuno is ordered by the FranchiseChuno Score above, highest first. When two brands score the same, the one with more verified data ranks higher.
Only graded listings appear in rankings. Brands we haven't verified yet, brands with too little verified data, brands with a serious red flag and brands not taking franchisees are left out rather than guessed at.
What never affects a ranking: payment of any kind (Sponsored placements, Brand-claimed profiles, premium plans), page views, enquiries, and outlet counts we couldn't verify.
What we DON'T do
- • No pay-for-position in organic rankings
- • No fake or incentivized reviews
- • No hidden sponsorships or undisclosed paid content
- • No removing negative-but-honest reviews
- • No bulk ratings without phone OTP verification
What we DO
- • Publish the full scoring method and weights
- • Verify every reviewer with phone OTP
- • Label all paid placements clearly
- • Offer a free dispute process for franchises
- • Re-compute rankings whenever listings are updated
Sponsored & Brand-claimed Labels
Paid placement. These franchises have paid to appear in a specific slot. They are always labelled and never appear within the organic ranked list.
The brand manages its profile through a paid plan. This is not our verification of its terms (that shows as "Terms checked" with a date and source), and it gives no boost to the Score or rankings.
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If you think a ranking looks off, tell us — we investigate every report.
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