
mr. blue Franchise
Laundry and dry-cleaning chain; brand says investment starts at Rs 17.99 lakh. 123 stores on its locator; fee, royalty and term not published.
mr. blue franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment · incl. equipment
Ongoing take
Not published
Franchise fee
Not published
Payback
24 months
Brand's own claim · Above the category (typical 12 mo–22 mo, median 15 mo, 6 verified brands)
- Outlet claim matches reality: Claims 123, locator lists 123
- Believable payback: 24-month payback claimed
Outlets
123 verified
Brand claims 123
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Disputes with franchisees
- • Profit or loss
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against mr. blue's official franchise page on 24 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisor'Rs 17.99 lakh onwards'; GST treatment and any breakdown not stated.
Not published on the brand's site.
Total excludes a charge whose amount mr. blue doesn't disclose.
Ongoing charges
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by mr. blue. mr. blue confirms 2 charges without disclosing the amount — get it in writing before you pay.
Ways to Partner with mr. blue
2 partner models published by the brand. Figures it doesn't publish are left blank.
Unit franchise
- Investment
- ₹17.99 L+
- Space
- 300 sq ft – 500 sq ft
Starting figure ('onwards'); no upper figure published. Franchise page store-size panel says 300-400 sq ft, its FAQ says 300-500 sq ft.
Master franchise
- Investment
- —
- Space
- —
The FAQ says a master franchise is available to oversee multiple locations in a designated area; no fee, territory or terms are published.
Unit Economics
Brand's own figuresHow mr. blue says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
Unit franchise
- Average monthly profitFAQ: 'On average, franchisees earn Rs 1.5 lakhs per month'. No sample size or accounts.
- 1,50,000 INR
What mr. blue Says You Can Earn
Brand claimmr. blue's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Annual return on investmentYearly profit as a share of the total investment.
- 85%
- PaybackMonths until cumulative profit equals what you invested.
- 24 months
- Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
- 3 months
- Monthly profit
- ₹1.5 L
Brand claims on its franchise page: 85% annual ROI, break-even in 3 months, investment recovered in about 24 months and an average monthly profit of Rs 1.5 lakh. The claims do not agree with each other: Rs 1.5 lakh a month is Rs 18 lakh a year, which would repay the Rs 17.99 lakh starting figure in about 12 months, an 85% annual ROI on it implies roughly Rs 1.27 lakh a month and a payback of about 14 months, and the page says 24 months. No franchisee accounts, sample size or assumptions are published.
Reputation & News
What the press, courts and real franchisees or customers have said about mr. blue — summarised by us, with every source linked.
- Award· 2025-03-23
'Happiest Franchise Brand' at Blindwink Awards 2025
The brand's franchise page says it was honoured in this category at the Blindwink Awards on 23 March 2025 in Delhi. We could not find the award organiser's own announcement, so treat it as the brand's claim.
Source: mr. blue franchise page (the brand's own site)
Services at a mr. blue store
Services listed on the brand's own site.
- Laundry by kg
- Dry cleaning
- Steam ironing
- Shoe cleaning
- Curtain cleaning
Source: mr. blue website
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for mr. blue
Conditions the brand sets for partners, and the licences the business needs.
- Store size: 300-500 sq ft (store-size panel says 300-400 sq ft)Required
- Location: High-visibility residential or commercial area; the brand says it helps choose the sitePreferred
- Prior laundry experience: Not required, per the brandPreferred
About the Brand
Brand USP
Pickup-and-delivery laundry chain that says it formulates its own chemicals and supplies the CRM to franchisees.
Why invest in mr. blue?
mr. blue by the Numbers
Source marked on each figure150+ in 45+ cities
Stores claimed on the home, contact and store pages · Oct 2026
Brand claim63+, 71+ and 175+ shown in different panels
Stores claimed on the franchise page (differs between panels) · Oct 2026
Brand claim123 (126 records, 3 test entries removed)
Stores on locator feed · 24 Oct 2026
Store locatormr. blue Outlet Network
By country · 24 Oct 2026
India, store-locator records (test entries excluded): 123 outlets · 24 Oct 2026 · mr-blue.in
By state · 24 Oct 2026
- Uttar Pradesh16
- Manipur14
- Haryana11
- Maharashtra11
- Arunachal Pradesh9
- Rajasthan8
- Karnataka7
- Bihar7
- Delhi (7 records, 3 are test entries)4
Cities with Outlets
Show all 26 citiesHide the city list
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Headquarters
- Faridabad, Haryana
Leadership
- AAmanCEO and co-founder (surname not shown on the About page)
- DDineshCo-founder (surname not shown on the About page)
Social presence
mr. blue Timeline
2025-03-23
Blindwink Awards 2025 recognition (brand claim)
FranchiseChuno Analysis
Our analysis of verified dataHow mr. blue looks once the numbers are checked side by side.
- •Investment below the Home & Personal Services medianMidpoint ₹0 L vs a category median of ₹14.8 L across brands on FranchiseChuno.
- ✓Outlet claim matches its store locator123 outlets on its own store locator (24 Oct 2026), in line with the 123 it claims.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- ✓ ROI or payback claim
- â—‹ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- â—‹ Company financials
- â—‹ Legal entity
- â—‹ News & public opinion checked
Ask Before You Sign
Questions tailored to what mr. blue does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
300 - 500 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What mr. blue franchisees say
We haven't yet heard from enough mr. blue franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a mr. blue outlet — share how it wentFrequently Asked Questions
What return does mr. blue say a franchise makes?
How long does mr. blue say it takes to recover the investment?
When does a mr. blue outlet break even?
What training does mr. blue provide?
Similar Home & Personal Services Franchises
View AllInterested in
mr. blue


