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mr. blue

mr. blue Franchise

Home & Personal ServicesFaridabad, Haryana

Laundry and dry-cleaning chain; brand says investment starts at Rs 17.99 lakh. 123 stores on its locator; fee, royalty and term not published.

mr. blue franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: Unit · MasterTerms checked Oct 2026

Investment

Not published

The brand doesn't publish its investment · incl. equipment

Ongoing take

Not published

Franchise fee

Not published

Payback

24 months

Brand's own claim · Above the category (typical 12 mo–22 mo, median 15 mo, 6 verified brands)

FranchiseChuno ScoreNot scored yet — 28% of data verified
  • Outlet claim matches reality: Claims 123, locator lists 123
  • Believable payback: 24-month payback claimed

Outlets

123 verified

Brand claims 123

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Disputes with franchisees
  • • Profit or loss

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).

Franchise terms checked against mr. blue's official franchise page on 24 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Total investment (starting figure)
₹17.99 L

'Rs 17.99 lakh onwards'; GST treatment and any breakdown not stated.

Franchise fee
Amount not disclosed

Not published on the brand's site.

Total Investment₹17.99 L

Total excludes a charge whose amount mr. blue doesn't disclose.

Ongoing charges

Royalty · Not published on the brand's site.Amount not disclosed

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by mr. blue. mr. blue confirms 2 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with mr. blue

2 partner models published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Unit franchise

Investment
₹17.99 L+
Space
300 sq ft – 500 sq ft

Starting figure ('onwards'); no upper figure published. Franchise page store-size panel says 300-400 sq ft, its FAQ says 300-500 sq ft.

Master franchise

Master franchise

Investment
—
Space
—

The FAQ says a master franchise is available to oversee multiple locations in a designated area; no fee, territory or terms are published.

Unit Economics

Brand's own figures

How mr. blue says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Unit franchise

Average monthly profitFAQ: 'On average, franchisees earn Rs 1.5 lakhs per month'. No sample size or accounts.
1,50,000 INR

What mr. blue Says You Can Earn

Brand claim

mr. blue's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Annual return on investmentYearly profit as a share of the total investment.
85%
PaybackMonths until cumulative profit equals what you invested.
24 months
Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
3 months
Monthly profit
₹1.5 L

Brand claims on its franchise page: 85% annual ROI, break-even in 3 months, investment recovered in about 24 months and an average monthly profit of Rs 1.5 lakh. The claims do not agree with each other: Rs 1.5 lakh a month is Rs 18 lakh a year, which would repay the Rs 17.99 lakh starting figure in about 12 months, an 85% annual ROI on it implies roughly Rs 1.27 lakh a month and a payback of about 14 months, and the page says 24 months. No franchisee accounts, sample size or assumptions are published.

Reputation & News

What the press, courts and real franchisees or customers have said about mr. blue — summarised by us, with every source linked.

  • Award· 2025-03-23

    'Happiest Franchise Brand' at Blindwink Awards 2025

    The brand's franchise page says it was honoured in this category at the Blindwink Awards on 23 March 2025 in Delhi. We could not find the award organiser's own announcement, so treat it as the brand's claim.

    Source: mr. blue franchise page (the brand's own site)

Services at a mr. blue store

Services listed on the brand's own site.

  • Laundry by kg
  • Dry cleaning
  • Steam ironing
  • Shoe cleaning
  • Curtain cleaning

Source: mr. blue website

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for mr. blue

Conditions the brand sets for partners, and the licences the business needs.

  • Store size: 300-500 sq ft (store-size panel says 300-400 sq ft)Required
  • Location: High-visibility residential or commercial area; the brand says it helps choose the sitePreferred
  • Prior laundry experience: Not required, per the brandPreferred

About the Brand

Brand USP

Pickup-and-delivery laundry chain that says it formulates its own chemicals and supplies the CRM to franchisees.

HeadquartersFaridabad, Haryana
mr. blue is a laundry and dry-cleaning chain run from Faridabad, Haryana. Its stores offer laundry by the kilo, dry cleaning, steam ironing, shoe cleaning and curtain cleaning, with pickup and delivery. Its website says it has 150+ stores in 45+ cities and names Aman (CEO) and Dinesh as co-founders. The franchise page says the investment starts at Rs 17.99 lakh (no upper figure) and asks for a 300-500 sq ft store; the package it lists covers store setup, equipment, in-house chemicals, marketing support and staff training. It claims break-even in 3 months, about Rs 1.5 lakh monthly profit, 85% annual ROI and a 24-month payback. Its FAQ also says a master franchise is available, but gives no terms. What to watch: no franchise fee, royalty, agreement term or upper investment figure is published, and the return claims contradict each other (Rs 1.5 lakh a month would repay Rs 17.99 lakh in about 12 months, not 24). The brand's own pages quote different store counts (63+, 71+, 150+ and 175+); its store-locator feed lists 126 records, 123 after removing three obvious test entries (one more record has an incomplete address). We did not check which company operates the brand or its registry filings, and no franchisee reviews or court records were found.

Why invest in mr. blue?

- mr. blue's store locator lists 123 working store records across 22 states and territories (24 Oct 2026). - Its franchise page says the investment starts at Rs 17.99 lakh (brand figure) and the package includes store setup, equipment, in-house chemicals, marketing support and training; it asks for 300-500 sq ft. - It says franchisees get an in-house CRM and 24x7 service engineers at no extra cost (brand claim).

mr. blue by the Numbers

Source marked on each figure

150+ in 45+ cities

Stores claimed on the home, contact and store pages · Oct 2026

Brand claim

63+, 71+ and 175+ shown in different panels

Stores claimed on the franchise page (differs between panels) · Oct 2026

Brand claim

123 (126 records, 3 test entries removed)

Stores on locator feed · 24 Oct 2026

Store locator

mr. blue Outlet Network

By country · 24 Oct 2026

India, store-locator records (test entries excluded): 123 outlets · 24 Oct 2026 · mr-blue.in

By state · 24 Oct 2026

  • Uttar Pradesh16
  • Manipur14
  • Haryana11
  • Maharashtra11
  • Arunachal Pradesh9
  • Rajasthan8
  • Karnataka7
  • Bihar7
  • Delhi (7 records, 3 are test entries)4

Cities with Outlets

Show all 26 cities
Bangalore, KarnatakaChennai, Tamil NaduDelhi, DelhiFaridabad, HaryanaGurgaon, HaryanaGuwahati, AssamHyderabad, TelanganaImphal, ManipurIndore, Madhya PradeshItanagar, Arunachal PradeshJaipur, RajasthanJalandhar, PunjabKolkata, West BengalKota, RajasthanLudhiana, PunjabMohali, PunjabMumbai, MaharashtraNagpur, MaharashtraNavi Mumbai, MaharashtraNoida, Uttar PradeshPatna, BiharPrayagraj, Uttar PradeshPune, MaharashtraSilchar, AssamSurat, GujaratThane, Maharashtra

Cities with Outlets

26 cities
Has an outlet
Major city, no outlet listed
Click a city to explore
Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Headquarters
Faridabad, Haryana

Leadership

  • AAmanCEO and co-founder (surname not shown on the About page)
  • DDineshCo-founder (surname not shown on the About page)

Social presence

App

mr. blue Timeline

  1. 2025-03-23

    Blindwink Awards 2025 recognition (brand claim)

FranchiseChuno Analysis

Our analysis of verified data

How mr. blue looks once the numbers are checked side by side.

  • •Investment below the Home & Personal Services medianMidpoint ₹0 L vs a category median of ₹14.8 L across brands on FranchiseChuno.
  • ✓Outlet claim matches its store locator123 outlets on its own store locator (24 Oct 2026), in line with the 123 it claims.

Data completeness

45%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • â—‹ Franchise fee
  • â—‹ Royalty
  • ✓ ROI or payback claim
  • â—‹ Agreement term
  • ✓ Training details
  • ✓ Outlet cities verified
  • â—‹ Company financials
  • â—‹ Legal entity
  • â—‹ News & public opinion checked

Ask Before You Sign

Questions tailored to what mr. blue does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
  5. 5Ask whether you get an exclusive territory, and how large it is.
  6. 6Have a lawyer review the franchise agreement before paying anything.
  7. 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

300 - 500 sq ft

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Included

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Free hands-on training for the franchisee's staff through the brand's manpower training academy; no prior laundry experience required, per the brand.

Ongoing Support

Per the brand: help finalising the location, full store setup, offline and online marketing support, in-house chemical formulations, a CRM for orders and billing at no extra cost, and 24x7 in-house service engineers for equipment.

What mr. blue franchisees say

We haven't yet heard from enough mr. blue franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a mr. blue outlet — share how it went

Frequently Asked Questions

What return does mr. blue say a franchise makes?
mr. blue states 85% a year on the total investment. This is the brand's own claim; check it with existing franchisees.
How long does mr. blue say it takes to recover the investment?
mr. blue states a payback of 24 months — the time for cumulative profit to equal the initial investment, as the brand claims it.
When does a mr. blue outlet break even?
mr. blue states that an outlet's monthly operating profit turns positive after about 3 months. Break-even is not the same as recovering your investment.
What training does mr. blue provide?
Free hands-on training for the franchisee's staff through the brand's manpower training academy; no prior laundry experience required, per the brand.

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