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Affinity Salon

Affinity Salon Franchise

Beauty & SalonEst. 1992Green Park, New Delhi

Delhi salon brand since 1992 inviting franchisees; no investment published (our est. ₹40 L–1 Cr*); 10 salons in Delhi and Gurugram (Oct 2026).

About This Listing

Affinity Salon says it is registered under the name Sidanya Enterprises, and we found no company of that name on the MCA company register (Tracxn search, Oct 2026), so a franchisee may be dealing with a proprietorship or partnership that is not on the company register and files no public accounts. The 'Affinity Salon' and 'AffinityElite' trademark applications, both filed by its chairman Vinit Dua, are marked 'Opposed' on the trademark register (checked Oct 2026). Affinity publishes no investment, fee or royalty, and its 'become a partner' page makes return claims that do not agree with each other.

Source: Affinity Salon About and franchise pages; IP India records via QuickCompany; Tracxn MCA search, Oct 2026

Affinity Salon franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹40 L - ₹1 Cr*

Estimate — not published by the brand

Ongoing take

Not published

Franchise fee

Not published

Payback

32 months

Brand's own claim · In line with the category (typical 24 mo–36 mo, median 32 mo, 5 verified brands)

* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.

FranchiseChuno ScoreNot scored yet — 45% of data verified
  • Brand trademark is registered to Vinit Dua (applicant), not the franchisor company (Sidanya Enterprises)
  • Not a registered company (Sole proprietorship or partnership firm (Sidanya Enterprises; not found on the MCA company register)): you'd sign with an individual or partnership firm, with no public accounts to check
  • Legal or regulatory action on record — see Reputation & News
  • Disputes with franchisees: None found (records checked Oct 2026)
  • Believable payback: 32-month payback claimed
  • Ratings: 4.8/5 across 1 platform

Outlets

10 verified

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Get a written, itemised cost breakdown — the brand hasn't published one.
  3. Ask for the one-time franchise fee in writing, and whether any part is refundable.

Franchise terms checked against Affinity Salon's official franchise page on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Franchise fee and royalty
Amount not disclosed

Not published by Affinity Salon (checked Oct 2026).

Total Investment—

Affinity Salon doesn't disclose the amount of any of these charges.

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Affinity Salon. Affinity Salon confirms one charge without disclosing the amount — get it in writing before you pay.

Ways to Partner with Affinity Salon

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Affinity salon franchise

Space
From 500 sq ft

Affinity says salons start from 500 sq ft; it publishes no investment, fee or royalty. Our estimate: ₹40 L–1 Cr.

Our Estimates

FranchiseChuno estimate

Affinity Salon doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • All-in cost of an Affinity franchise salon

    ₹40 L–1 Cr*

    Cost build-up for a 500–1,500 sq ft salon in Delhi NCR: fit-out and branding at ₹3,500–5,000 per sq ft (₹17.5–75 L), salon chairs, wash stations and equipment ₹8–15 L, opening stock ₹3–5 L, rent deposit of 3–6 months in South Delhi/Gurugram markets (₹3–15 L), plus a franchise fee Affinity doesn't disclose. This is our estimate, not Affinity's figure.

    Unit-economics model · Oct 2026

Unit Economics

Brand's own figures

How Affinity Salon says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Affinity salon franchise

Revenue potential per salon (brand claim)'revenue potential of 2.5-3 crore'; no sample size, salon size or city given.
2,50,00,000 – 3,00,00,000 INR
Profit (brand claim, 'up to')Banner says 'profits up to 3 Cr', equal to the top of its own revenue claim, which would leave no room for any cost; the two claims do not fit together.
3,00,00,000 INR
ROI (brand claim, 'up to')
65 %
Payback (brand claim, 'as short as')The same page's banner says 'ROI in 18 months'.
32 months

What Affinity Salon Says You Can Earn

Brand claim

Affinity Salon's own claim — no evidence given. Figures are "up to" — the best case, not the typical outlet. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Annual return on investmentYearly profit as a share of the total investment.
up to 65%
PaybackMonths until cumulative profit equals what you invested.
up to 32 months

Affinity's 'become a partner' page (still live, Oct 2026) claims an ROI 'of up to 65%', revenue potential of ₹2.5–3 Cr a year and payback 'as short as 32 months', but the same page's banner says 'ROI in 18 months' with 'profits up to 3 Cr' — a profit as large as the whole revenue claim. Its newer franchise page only says 'better ROI than rental property investments'. None of these comes with an outlet P&L or a sample size.

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Affinity Salon — summarised by us, with every source linked.

  • Legal / regulatory· 2024-11-04

    Trademark applications for the brand name are opposed

    IP India records (via QuickCompany) show the 'Affinity Salon' (2023) and 'AffinityElite' (2022) Class 44 applications filed by Vinit Dua as 'Opposed', with notices of opposition lodged in 2024. The brand name is not a registered mark yet.

    Source: IP India via QuickCompany
  • Legal / regulatory· 2019-02-01

    Loan dispute involving R.V. Enterprises, which a 2019 petition links to the brand (2018–2019)

    In ARB.P. 796/2018 the Delhi High Court (1 Feb 2019) referred to arbitration a financier's claim that R.V. Enterprises, a partnership firm, paid only 5 of 24 instalments on a ₹20 L hire-purchase loan; the financier alleged the partners were threatening to sell off the 'Affinity Salon' brand. The order does not link the firm to Sidanya Enterprises, the operator Affinity names today, and the arbitration's outcome is not public.

    Source: Indian Kanoon (Delhi High Court)
  • employee_opinion★ 4.8/5 · 5 ratings

    Few employee reviews (4.8/5 from 5)

    AmbitionBox shows 4.8/5 from only 5 employee ratings for Affinity Salon — too few to rely on.

    Source: AmbitionBox

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Affinity Salon

Conditions the brand sets for partners, and the licences the business needs.

  • Space: From 500 sq ftRequired
  • Partner profile: Affinity says it wants partners 'passionate, driven and committed' to a salon business; its enquiry form asks for salon, retail or hospitality experiencePreferred

About the Brand

Brand USP

A Delhi salon brand dating from 1992 (Green Park), led by chairman Vinit Dua since 2018, with salons inside M3M Golf Estate clubs in Gurugram.

HeadquartersGreen Park, New Delhi
Affinity Salon is a unisex hair, beauty and grooming salon brand from Delhi. It says it began in Green Park in 1992, was earlier called Affinity Elite, and is registered under the name Sidanya Enterprises; Vinit Dua has led it since 2018 as chairman, with Siddhanth Dua as CEO. Its own salon finder lists 10 salons (our count, 10 Oct 2026): six in Delhi (Connaught Place, Green Park, Panchsheel Park, New Friends Colony, Greater Kailash II and Bengali Market) and four in Gurugram, three of them inside the M3M Golf Estate clubs. It also runs a training academy. Affinity invites franchise partners for salons from 500 sq ft and promises site selection, fit-out and branding guidance, staff training, an ERP/POS system and a loyalty app. It does not publish the investment, franchise fee, royalty, contract length or territory. We estimate ₹40 L–1 Cr* for a 500–1,500 sq ft salon in Delhi NCR. A 'become a partner' page, still live though not in the site menu, claims an ROI of up to 65%, revenue potential of ₹2.5–3 Cr a year and payback as short as 32 months, while its banner says 'ROI in 18 months' with 'profits up to ₹3 Cr'. What to watch: the brand says it is registered as Sidanya Enterprises, but we found no company of that name on the MCA register and a name search on public GST lookup sites showed no registration (we could not check the GST portal itself), so a franchisee may be dealing with a proprietorship or partnership that files no public accounts. The 'Affinity Salon' and 'AffinityElite' trademark applications filed by Vinit Dua are both opposed, so the name you would trade under is not yet a registered mark. The return claims on that page do not agree with each other and come with no outlet figures, and the finder does not say which salons, if any, are franchised. In a 2019 Delhi High Court order, a financier alleged that a partnership firm, R.V. Enterprises, had paid only 5 of 24 instalments on a ₹20 L hire-purchase loan and was threatening to sell the 'Affinity Salon' brand; the court sent the dispute to arbitration, and the outcome is not public. The order does not link that firm to Sidanya Enterprises, and we found no case against Sidanya Enterprises. Ask for written terms and talk to existing salon owners before committing.

Why invest in Affinity Salon?

- Affinity says it has run salons since 1992, starting in Green Park, Delhi (About page) - Its own salon finder lists 10 salons in Delhi and Gurugram (our count, 10 Oct 2026) - Its franchise page lists site selection, fit-out guidance, an ERP/POS system, staff training and a loyalty app as support

Affinity Salon by the Numbers

Source marked on each figure

10 (Delhi 6, Gurugram 4)

Salons on its own salon finder · 10 Oct 2026

Store locator

Since 1992 (Green Park, Delhi)

Years in business · Oct 2026

Brand claim

Affinity Salon Outlet Network

By state · 10 Oct 2026

  • Delhi6
  • Haryana (Gurugram)4

By format · 10 Oct 2026

Salons inside residential clubs (M3M Golf Estate, Gurugram): 3 outlets · 10 Oct 2026 · affinity.salon

Cities with Outlets

Delhi, DelhiGurgaon, Haryana

Cities with Outlets

2 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Health Check

What Affinity Salon's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Brand trademark
Opposed: 'Affinity Salon' (no. 5832437, Class 44, filed 2 Mar 2023, claiming use since Oct 1992) and 'AffinityElite' (no. 5562406, Class 44, filed Aug 2022), both filed by Vinit Dua; notices of opposition were lodged in 2024. Neither is registered.

Source: Affinity Salon site; IP India via QuickCompany; Indian Kanoon; Tracxn (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Sidanya Enterprises
Company type
Sole proprietorship or partnership firm (Sidanya Enterprises; not found on the MCA company register)
Headquarters
Green Park, New Delhi

Leadership

  • VVinit DuaChairman (leads the brand since 2018)
  • SSiddhanth DuaChief Executive Officer

Social presence

Instagram

Company details source: Affinity Salon About page; Tracxn MCA legal-entity search (no match), Oct 2026

Affinity Salon Timeline

  1. 1992

    First salon opens in Green Park, Delhi

  2. 2018

    Vinit Dua takes over leadership of the brand

  3. Feb 2019

    Delhi High Court sends a financier's loan dispute with R.V. Enterprises to arbitration

    The financier alleged the partnership firm paid only 5 of 24 instalments on a ₹20 L hire-purchase loan and was threatening to sell the 'Affinity Salon' brand. The order does not say how that firm relates to today's operator.

    Source
  4. Mar 2023

    'Affinity Salon' trademark filed by Vinit Dua; opposed in 2024

    Source
  5. Oct 2026

    Salon finder lists 10 salons in Delhi and Gurugram

FranchiseChuno Analysis

Our analysis of verified data

How Affinity Salon looks once the numbers are checked side by side.

  • ✓Brand operating for 34 yearsFounded in 1992. The brand doesn't state when franchising began.
  • !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

45%

  • ✓ Terms checked against the brand's own page
  • ○ Published investment (not an estimate)
  • ○ Franchise fee
  • ○ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ✓ Training details
  • ✓ Outlet cities verified
  • ○ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Affinity Salon does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Get a written, itemised cost breakdown — the brand hasn't published one.
  3. 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
  4. 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  5. 5Ask for the agreement term, renewal fee and exit or transfer terms.
  6. 6Ask whether you get an exclusive territory, and how large it is.
  7. 7Ask the brand to respond to each red flag listed under Reputation & News.
  8. 8Have a lawyer review the franchise agreement before paying anything.
  9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

500 sq ft

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Training Cost

Covered by franchisor

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Affinity says franchise staff get ongoing training and skill development, with an LMS training system and a training platform from technical to managerial skills (franchise page). It also runs Affinity Academy for beauty professionals.

Ongoing Support

Affinity says it gives site selection, fit-out and branding guidance, national-level marketing, an ERP and POS system, a customer app and loyalty programme, and calls the format 'plug and play' (franchise page). It names no fee for any of this.

What Affinity Salon franchisees say

We haven't yet heard from enough Affinity Salon franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Affinity Salon outlet — share how it went

Frequently Asked Questions

What is the total investment for a Affinity Salon franchise?
An estimated ₹40 lakh–₹100 lakh. Estimate — Affinity Salon doesn't publish its investment. Our ₹40 L–1 Cr range is for a 500–1,500 sq ft salon in Delhi NCR; see the estimate row for how we built it.
What return does Affinity Salon say a franchise makes?
Affinity Salon states up to 65% a year on the total investment. This is the brand's own claim; check it with existing franchisees.
How long does Affinity Salon say it takes to recover the investment?
Affinity Salon states a payback of 32 months — the time for cumulative profit to equal the initial investment, as the brand claims it.
What training does Affinity Salon provide?
Affinity says franchise staff get ongoing training and skill development, with an LMS training system and a training platform from technical to managerial skills (franchise page). It also runs Affinity Academy for beauty professionals.

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