
Affinity Salon Franchise
Delhi salon brand since 1992 inviting franchisees; no investment published (our est. ₹40 L–1 Cr*); 10 salons in Delhi and Gurugram (Oct 2026).
About This Listing
Affinity Salon says it is registered under the name Sidanya Enterprises, and we found no company of that name on the MCA company register (Tracxn search, Oct 2026), so a franchisee may be dealing with a proprietorship or partnership that is not on the company register and files no public accounts. The 'Affinity Salon' and 'AffinityElite' trademark applications, both filed by its chairman Vinit Dua, are marked 'Opposed' on the trademark register (checked Oct 2026). Affinity publishes no investment, fee or royalty, and its 'become a partner' page makes return claims that do not agree with each other.
Source: Affinity Salon About and franchise pages; IP India records via QuickCompany; Tracxn MCA search, Oct 2026
Affinity Salon franchise at a glance (terms checked Oct 2026)
Investment
₹40 L - ₹1 Cr*
Estimate — not published by the brand
Ongoing take
Not published
Franchise fee
Not published
Payback
32 months
Brand's own claim · In line with the category (typical 24 mo–36 mo, median 32 mo, 5 verified brands)
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Brand trademark is registered to Vinit Dua (applicant), not the franchisor company (Sidanya Enterprises)
- Not a registered company (Sole proprietorship or partnership firm (Sidanya Enterprises; not found on the MCA company register)): you'd sign with an individual or partnership firm, with no public accounts to check
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Believable payback: 32-month payback claimed
- Ratings: 4.8/5 across 1 platform
Outlets
10 verified
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Affinity Salon's official franchise page on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorNot published by Affinity Salon (checked Oct 2026).
Affinity Salon doesn't disclose the amount of any of these charges.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Affinity Salon. Affinity Salon confirms one charge without disclosing the amount — get it in writing before you pay.
Ways to Partner with Affinity Salon
1 partner model published by the brand. Figures it doesn't publish are left blank.
Affinity salon franchise
- Space
- From 500 sq ft
Affinity says salons start from 500 sq ft; it publishes no investment, fee or royalty. Our estimate: ₹40 L–1 Cr.
Our Estimates
FranchiseChuno estimateAffinity Salon doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
All-in cost of an Affinity franchise salon
₹40 L–1 Cr*
Cost build-up for a 500–1,500 sq ft salon in Delhi NCR: fit-out and branding at ₹3,500–5,000 per sq ft (₹17.5–75 L), salon chairs, wash stations and equipment ₹8–15 L, opening stock ₹3–5 L, rent deposit of 3–6 months in South Delhi/Gurugram markets (₹3–15 L), plus a franchise fee Affinity doesn't disclose. This is our estimate, not Affinity's figure.
Unit-economics model · Oct 2026
Unit Economics
Brand's own figuresHow Affinity Salon says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
Affinity salon franchise
- Revenue potential per salon (brand claim)'revenue potential of 2.5-3 crore'; no sample size, salon size or city given.
- 2,50,00,000 – 3,00,00,000 INR
- Profit (brand claim, 'up to')Banner says 'profits up to 3 Cr', equal to the top of its own revenue claim, which would leave no room for any cost; the two claims do not fit together.
- 3,00,00,000 INR
- ROI (brand claim, 'up to')
- 65 %
- Payback (brand claim, 'as short as')The same page's banner says 'ROI in 18 months'.
- 32 months
What Affinity Salon Says You Can Earn
Brand claimAffinity Salon's own claim — no evidence given. Figures are "up to" — the best case, not the typical outlet. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Annual return on investmentYearly profit as a share of the total investment.
- up to 65%
- PaybackMonths until cumulative profit equals what you invested.
- up to 32 months
Affinity's 'become a partner' page (still live, Oct 2026) claims an ROI 'of up to 65%', revenue potential of ₹2.5–3 Cr a year and payback 'as short as 32 months', but the same page's banner says 'ROI in 18 months' with 'profits up to 3 Cr' — a profit as large as the whole revenue claim. Its newer franchise page only says 'better ROI than rental property investments'. None of these comes with an outlet P&L or a sample size.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Affinity Salon — summarised by us, with every source linked.
- Legal / regulatory· 2024-11-04
Trademark applications for the brand name are opposed
IP India records (via QuickCompany) show the 'Affinity Salon' (2023) and 'AffinityElite' (2022) Class 44 applications filed by Vinit Dua as 'Opposed', with notices of opposition lodged in 2024. The brand name is not a registered mark yet.
Source: IP India via QuickCompany - Legal / regulatory· 2019-02-01
Loan dispute involving R.V. Enterprises, which a 2019 petition links to the brand (2018–2019)
In ARB.P. 796/2018 the Delhi High Court (1 Feb 2019) referred to arbitration a financier's claim that R.V. Enterprises, a partnership firm, paid only 5 of 24 instalments on a ₹20 L hire-purchase loan; the financier alleged the partners were threatening to sell off the 'Affinity Salon' brand. The order does not link the firm to Sidanya Enterprises, the operator Affinity names today, and the arbitration's outcome is not public.
Source: Indian Kanoon (Delhi High Court) - employee_opinion★ 4.8/5 · 5 ratings
Few employee reviews (4.8/5 from 5)
AmbitionBox shows 4.8/5 from only 5 employee ratings for Affinity Salon — too few to rely on.
Source: AmbitionBox
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Affinity Salon
Conditions the brand sets for partners, and the licences the business needs.
- Space: From 500 sq ftRequired
- Partner profile: Affinity says it wants partners 'passionate, driven and committed' to a salon business; its enquiry form asks for salon, retail or hospitality experiencePreferred
About the Brand
Brand USP
A Delhi salon brand dating from 1992 (Green Park), led by chairman Vinit Dua since 2018, with salons inside M3M Golf Estate clubs in Gurugram.
Why invest in Affinity Salon?
Affinity Salon by the Numbers
Source marked on each figure10 (Delhi 6, Gurugram 4)
Salons on its own salon finder · 10 Oct 2026
Store locatorSince 1992 (Green Park, Delhi)
Years in business · Oct 2026
Brand claimAffinity Salon Outlet Network
By state · 10 Oct 2026
- Delhi6
- Haryana (Gurugram)4
By format · 10 Oct 2026
Salons inside residential clubs (M3M Golf Estate, Gurugram): 3 outlets · 10 Oct 2026 · affinity.salon
Cities with Outlets
Show all 2 citiesHide the city list
Company Health Check
What Affinity Salon's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Brand trademark
- Opposed: 'Affinity Salon' (no. 5832437, Class 44, filed 2 Mar 2023, claiming use since Oct 1992) and 'AffinityElite' (no. 5562406, Class 44, filed Aug 2022), both filed by Vinit Dua; notices of opposition were lodged in 2024. Neither is registered.
Source: Affinity Salon site; IP India via QuickCompany; Indian Kanoon; Tracxn (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Sidanya Enterprises
- Company type
- Sole proprietorship or partnership firm (Sidanya Enterprises; not found on the MCA company register)
- Headquarters
- Green Park, New Delhi
Leadership
- VVinit DuaChairman (leads the brand since 2018)
- SSiddhanth DuaChief Executive Officer
Social presence
Company details source: Affinity Salon About page; Tracxn MCA legal-entity search (no match), Oct 2026
Affinity Salon Timeline
1992
First salon opens in Green Park, Delhi
2018
Vinit Dua takes over leadership of the brand
Feb 2019
Delhi High Court sends a financier's loan dispute with R.V. Enterprises to arbitration
The financier alleged the partnership firm paid only 5 of 24 instalments on a ₹20 L hire-purchase loan and was threatening to sell the 'Affinity Salon' brand. The order does not say how that firm relates to today's operator.
SourceMar 2023
'Affinity Salon' trademark filed by Vinit Dua; opposed in 2024
SourceOct 2026
Salon finder lists 10 salons in Delhi and Gurugram
FranchiseChuno Analysis
Our analysis of verified dataHow Affinity Salon looks once the numbers are checked side by side.
- ✓Brand operating for 34 yearsFounded in 1992. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ○ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Affinity Salon does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
500 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Affinity Salon franchisees say
We haven't yet heard from enough Affinity Salon franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Affinity Salon outlet — share how it wentFrequently Asked Questions
What is the total investment for a Affinity Salon franchise?
What return does Affinity Salon say a franchise makes?
How long does Affinity Salon say it takes to recover the investment?
What training does Affinity Salon provide?
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