Winni Cakes & More Franchise
Cake-shop franchise of gifting brand Winni: three formats from ₹6 L to ₹50 L + GST. Claims 400+ stores; its own locator lists 94.
Winni Cakes & More franchise at a glance (terms checked Oct 2026)
Investment
₹6 L - ₹50 L
excl. GST · + GST · In line with the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
Not published
Franchise fee
Not published
Payback
12–28 months
Brand's own claim · In line with the category (typical 12 mo–23 mo, median 16 mo, 10 verified brands)
- Claims 400 outlets; its own locator lists 94
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked 2026-10-03)
- Profit or loss: Profit of ₹0.6 Cr in FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
94 verified
Brand claims 400
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Ongoing take
- • Fee refund
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Winni's official franchise page on 5 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorWinni doesn't split out the franchise fee.
Winni doesn't split out the franchise fee.
Winni doesn't split out the franchise fee.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Winni Cakes & More.
Ways to Partner with Winni Cakes & More
3 partner models published by the brand. Figures it doesn't publish are left blank.
QSR
- Investment
- ₹6 L – ₹12 L
- Space
- 150 sq ft – 250 sq ft
- Royalty / margin
- Profit up to ₹2 L a month; payback 12–18 months (brand claim)
Plus GST. For high-footfall spots near colleges and institutes.
Bakery
- Investment
- ₹15 L – ₹25 L
- Space
- 550 sq ft – 700 sq ft
- Royalty / margin
- Profit up to ₹3 L a month; payback 18–24 months (brand claim)
Plus GST. For markets and commercial areas.
Experience Store
- Investment
- ₹25 L – ₹50 L
- Space
- 1,000 sq ft – 2,000 sq ft
- Royalty / margin
- Profit up to ₹5 L a month; payback 24–28 months (brand claim)
Plus GST. For main roads.
Reported Elsewhere
Not verifiedWinni Cakes & More doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Retail outlets open (company statement)Reported by YourStory, Dec 2022 · Company said it expected about 400 stores by Mar 2023.
- 250 outlets; 315 franchises sold*
- Revenue claimed for FY22Reported by YourStory, Dec 2022 · Company claim. Filings show ₹12.8 Cr for Winni Retails in FY22; the online business's FY22 figure is missing from Tracxn.
- Over ₹100 Cr*
- Gross merchandise value FY23Reported by BW Retail World, Jun 2023 · GMV, not revenue. Filed FY23 revenue: Winni Retails ₹17.9 Cr, Dhawala Online Solutions ₹62.3 Cr.
- ₹335 Cr (up 74% from ₹192 Cr)*
Our Estimates
FranchiseChuno estimateWinni Cakes & More doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Average monthly profit implied by Winni's own payback — Bakery store
₹0.6–1.4 L a month*
Winni prices the Bakery format at ₹15–25 L and states an 18–24 month payback. Recovering ₹15 L in 24 months needs about ₹62,500 a month; ₹25 L in 18 months needs about ₹1.39 L a month. That is well below the 'up to ₹3 L a month' headline, which would imply payback in 5–8 months.
Unit-economics model · Oct 2026
Unit Economics
Brand's own figuresHow Winni Cakes & More says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
QSR
- Monthly profit
- 2,00,000 INR
- PaybackLabelled "ROI" on the page
- 12 – 18 months
Bakery
- Monthly profit
- 3,00,000 INR
- PaybackLabelled "ROI" on the page
- 18 – 24 months
Experience Store
- Monthly profit
- 5,00,000 INR
- PaybackLabelled "ROI" on the page
- 24 – 28 months
- Average bill per orderCompany figure reported by BW Retail World (Jun 2023); about 30% of revenue from customised cakes.
- 500 – 800 INR
What Winni Cakes & More Says You Can Earn
Brand claimWinni Cakes & More's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 12 months – 28 months
Winni labels these figures "ROI" but they are payback periods: 12–18 months (QSR), 18–24 (Bakery), 24–28 (Experience Store). Profit is given only as "up to" ₹2 L, ₹3 L and ₹5 L a month. Winni doesn't publish an annual ROI.
Reputation & News
5 red flags to checkWhat the press, courts and real franchisees or customers have said about Winni Cakes & More — summarised by us, with every source linked.
- Legal / regulatory· Sep 2024
Franchisee takes Winni Retails to arbitration
A franchisee who signed a Winni Retails franchise agreement in Feb 2021 asked the Punjab & Haryana High Court to appoint an arbitrator. The court did so in Sep 2024; Winni Retails disputed the claim on merits. The outcome isn't public.
Source: Punjab & Haryana High Court order (Indian Kanoon) - In the news· FY25
Franchisor revenue down 22% in FY25
Filings show Winni Retails' revenue fell from ₹17.9 Cr (FY23) to ₹15.6 Cr (FY24) and ₹12.2 Cr (FY25). It lost ₹4.8 Cr in FY23 and ₹1.95 Cr in FY24, then made ₹63 L in FY25. Winni's online business (Dhawala Online Solutions) saw revenue fall 27% to ₹38.1 Cr in FY25.
Source: MCA filings via Tracxn - In the news· Dec 2021
5,000-store target missed
In Dec 2021 the CEO said Winni would 'easily' reach 5,000 stores worldwide by 2025. In Oct 2026 Winni claims 400+ stores and its own locator lists 94.
Source: Winni press release on the PTI wire (Devdiscourse); target repeated in YourStory, Dec 2022 - Customer view★ 1.2/5 · 3,879 ratings
Trustpilot: 1.2 out of 5
Reviews of Winni's online ordering are mostly about late or missing deliveries, cakes not matching pictures and refunds. These are online customers, not store franchisees.
Source: Trustpilot - Customer view· Oct 2026
167 complaints on a consumer-complaint site
Complaints from 2022–2026 centre on orders marked delivered but not received, poor cake quality and refund refusals. None found from franchisees.
Source: ConsumerComplaints.in
Show 3 moreShow fewer
- In the news· Jun 2023
Company reports 74% GMV growth
BW Retail World reported Winni's FY23 gross merchandise value at ₹335 Cr, up from ₹192 Cr, with 125 stores added in a year and 300+ operating. These are company figures; GMV is not revenue.
Source: BW Retail World - In the news· Dec 2022
250th outlet; bootstrapped
YourStory reported Winni's 250th outlet in Patna and a claim of over ₹100 Cr revenue in FY22. Filings available to us don't show that figure.
Source: YourStory - Customer view★ 4.6/5 · 43,167 ratings
Google Play: 4.6 out of 5
Winni's shopping app is rated 4.6 from 43,167 ratings, with 10 lakh+ downloads.
Source: Google Play
Key Terms at Winni Cakes & More
The clauses that shape day-to-day running and your exit — read these before the fee.
- Supply & stock
- Franchisees are supplied finished and semi-finished bakery products made at Winni's central bakery production centre, plus raw materials and packaging.
- Other terms
- Winni Retails' franchise agreement contains an arbitration clause (recorded by the Punjab & Haryana High Court, Sep 2024).
- Other terms
- Franchisees must keep Winni's product range, raw-material specifications, standards and brand image, and take part in promotion drives.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Winni Cakes & More
Conditions the brand sets for partners, and the licences the business needs.
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| GST registration | GST Network | You |
| FSSAI food licence | FSSAI | You |
| Municipal health/trade licence | Local municipal corporation | You |
| Fire licenceWinni says it can be obtained after opening | State fire department | You |
| Police eating-house licenceWinni says it can be obtained after opening | Local police | You |
About the Brand
Brand USP
Bakery franchise attached to Winni's online gifting site, which Winni says passes local orders to its stores.
Why invest in Winni Cakes & More?
Winni Cakes & More by the Numbers
Source marked on each figure400+ in 168+ cities, 27 states & UTs
Stores claimed · Oct 2026
Brand claim94
Stores on Winni's own locator · Oct 2026
Store locator120+
Retail stores per About page · Oct 2026
Brand claim150+
Retail stores per careers page · Oct 2026
Brand claim4.6/5 from 43,167 ratings; 10 lakh+ downloads
App ratings (Google Play) · Oct 2026
IndependentWinni Cakes & More Outlet Network
Outlet count over time
- Dec 2021150
Dec 2021 (150th store opened, company statement) · devdiscourse.com
- Jul 2022200
Jul 2022 (200+ stores, company statement) · newindianexpress.com
- Dec 2022250
Dec 2022 (250th outlet, company statement) · yourstory.com
- Jun 2023300
Jun 2023 (300+ stores, company statement) · bwretailworld.com
- 2026-04-17111
Apr 2026 (stores on Winni's own locator, archived copy) · web.archive.org
- 2026-10-0394
Oct 2026 (stores on Winni's own locator) · winni.in
These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.
By city tier · Dec 2022
Tier-3 towns (company said 40% of retail revenue came from these): 87 outlets · Dec 2022 · yourstory.com
Cities with Outlets
Show all 21 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹12.2 Cr
Net profit (FY25)
₹63.03 L
Employees (May 2025)
80
Notable investors
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Winni Cakes & More's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Last AGM
- 2024-09-28
- Paid-up capital
- ₹18 L
- Brand trademark
- Registered: WINNI word mark, Class 30 bakery goods (application 4274546, filed Aug 2019, valid to Aug 2029). Other classes not checked (IP India search is CAPTCHA-gated).
Group companies
- Dhawala Online Solutions Private LimitedGroup company
- Winni Gifts Private LimitedGroup company
Source: Tracxn (MCA filings), Indian Kanoon (checked 2026-10-03)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Winni Cakes & More Financials Over Time
Figures for the whole group / the brand, from filed or reported accounts.
Source: Dhawala Online Solutions Pvt Ltd (Winni's online business, sister company) filings via Tracxn · Winni Retails Pvt Ltd filings via Tracxn (21 Feb 2020–31 Mar 2021) · Winni Retails Pvt Ltd filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Winni Retails Private Limited
- Company type
- Private Limited Company
- CIN
- U15549HR2020PTC085545
- Incorporated
- 2020-02-21
- Headquarters
- Gurugram, Haryana (franchisor Winni Retails Pvt Ltd); Winni's online business is registered in Bengaluru
Leadership
- SSujeet Kumar MishraCo-founder & CEO, Winni
- AAnkur MaskaraRetail Head, Winni Cakes & More (as of Dec 2021)
Social presence
Company details source: MCA records via Tracxn
Winni Cakes & More Timeline
2012
Winni set up
Online cake and gift delivery business; Dhawala Online Solutions Pvt Ltd incorporated 30 Aug 2012.
Feb 2020
Franchisor entity incorporated
Winni Retails Pvt Ltd incorporated in Gurugram on 21 Feb 2020.
SourceDec 2021
150th store; 5,000-store target
Winni opened its 150th store (Kaushambi, Delhi NCR) and said it would reach 5,000 stores worldwide by 2025.
SourceJul 2022
200+ stores; 30-minute cake delivery
Retail division reported 200+ stores in 23 states and 5 UTs within two years; quick delivery launched in 22 cities.
SourceDec 2022
250th outlet
250th outlet opened in Patna (67th in Bihar); company said 315 franchises sold.
SourceJun 2023
300+ stores reported
Company reported 300+ stores in 168 cities and FY23 GMV of ₹335 Cr.
SourceSep 2024
Arbitrator appointed in franchisee dispute
Punjab & Haryana High Court appointed a sole arbitrator on a franchisee's application against Winni Retails.
Source2025Announced plan
5,000-store target
Target announced in Dec 2021; by Oct 2026 Winni claims 400+ stores and its locator lists 94.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Winni Cakes & More looks once the numbers are checked side by side.
- •Investment in line with the Food & Beverage medianMidpoint ₹28 L vs a category median of ₹24 L across brands on FranchiseChuno.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓6 years of franchisingFranchising since 2020, with 400 outlets.
- !Outlet claim is well above its store locatorWinni Cakes & More claims 400 outlets, but its own store locator lists 94 (2026-10-03). Ask for a current list of operating outlets.
- !5 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
64%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Winni Cakes & More does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
150 - 2,000 sq ft
Staff Needed
—
Setup Time
30 days
Owner Involvement
—
Best Locations
High-footfall spots near colleges and institutes (QSR); markets and commercial areas (Bakery); main roads (Experience Store)
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Winni Cakes & More franchisees say
We haven't yet heard from enough Winni Cakes & More franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Winni Cakes & More outlet — share how it wentFrequently Asked Questions
What is the total investment for a Winni Cakes & More franchise?
How long does Winni Cakes & More say it takes to recover the investment?
What training does Winni Cakes & More provide?
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