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The Burger Company

The Burger Company Franchise

Food & BeverageEst. 2018Gurugram, Haryana

Burger café franchise: Signature from ₹27 L + GST incl. ₹7 L fee, 5% royalty. Brand claims 150+ outlets; franchisor revenue fell 18% in FY25.

The Burger Company franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: Unit · KioskTerms checked Oct 2026

Investment

₹27 L - ₹40 L

Partly published by the brand · incl. fee, fit-out, equipment · excl. GST · + GST · Above the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)

Ongoing take

5%

of gross sales · In line with the category (typical 0%–6%, median 4%, 11 verified brands)

Franchise fee

₹7 L

Payback

18–20 months

Brand's own claim · In line with the category (typical 12 mo–23 mo, median 16 mo, 10 verified brands)

69Strong · provisionalFranchiseChuno Score · 60% of data verified
  • Brand trademark is registered to Neelam Singh, not the franchisor company (9 Plates Hospitality Private Limited)
  • Legal or regulatory action on record — see Reputation & News
  • Disputes with franchisees: None found (records checked Oct 2026)
  • Profit or loss: Profit of ₹0 Cr in FY25
  • Company standing: Active and up to date with the registrar

Franchisor strength isn't franchisee profit — check real outlet numbers.

Outlets

150 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Outlets we could verify
  • • Outlet claim matches reality

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask whether you get an exclusive territory, and how large it is.
  3. Ask the brand to respond to each red flag listed under Reputation & News.

Franchise terms checked against The Burger Company's official franchise page on 4 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Franchise fee (Signature)+ GST
₹7 L
Set-up cost, starting figure (Signature)+ GST
₹20 L

Stated as 'starting at'; upper limit not published

Franchise fee (Premium)+ GST
₹9 L
Set-up cost, starting figure (Premium)+ GST
₹31 L

Stated as 'starting at'; upper limit not published

All-inclusive package (TBC PICO)+ GST
₹7.89 L

From the Aug 2025 press statement

Total Investment₹74.89 L
Ongoing Royalty / Revenue Share5% of gross sales, plus GST

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by The Burger Company.

Ways to Partner with The Burger Company

3 partner models published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Signature

Investment
₹27 L+
Space
200 sq ft – 600 sq ft
Fee
₹7 L
Who it suits
Near schools, colleges, tourist spots, high streets and busy markets

Set-up 'starting at' ₹20 L plus GST, excluding the ₹7 L fee; payback claimed at 18–20 months; 5-year term.

Unit franchise

Premium

Investment
₹40 L+
Space
From 700 sq ft
Fee
₹9 L
Who it suits
Malls, high streets, markets, standalone prime sites

Set-up 'starting at' ₹31 L plus GST, excluding the ₹9 L fee; payback claimed at 18–20 months; 5-year term.

Kiosk

TBC PICO (reported, not on the franchise page)

Investment
₹7.89 L
Space
80 sq ft – 100 sq ft
Fee
—
Who it suits
—

Announced in a press statement in Aug 2025: ₹7.89 L plus taxes, said to include the franchise fee, kitchen equipment, billing system, branding/fit-out, launch marketing, training and opening stock. Not listed on the brand's franchise page as of Oct 2026.

Our Estimates

FranchiseChuno estimate

The Burger Company doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • Monthly sales of a Signature outlet

    about ₹5–9 L a month*

    The brand's own 80–100 customers a day (Jul 2025) and 50–80 orders a day (2022 FAQ), times an assumed ₹200–300 average bill for a burger café, over 30 days. Neither average bill nor outlet sales are published.

    Unit-economics model · Oct 2026

Unit Economics

Brand's own figures

How The Burger Company says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

TBC PICO (reported, not on the franchise page)

Projected monthly revenueBrand projection in its Aug 2025 press statement
3,00,000 – 4,00,000 INR
Projected paybackBrand projection in its Aug 2025 press statement
8 – 12 months
Average daily footfall per outletStated in the brand's Jul 2025 press release
80 – 100 customers
Average orders per outletStated in the franchise-page FAQ, Jan 2022 (archived)
50 – 80 orders

What The Burger Company Says You Can Earn

Brand claim

The Burger Company's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

PaybackMonths until cumulative profit equals what you invested.
18 months – 20 months

The franchise page labels '18–20 months' as ROI for both formats; it is a payback period, recorded here as the brand's payback claim. No sales, margin or sample size is published.

Reputation & News

3 red flags to check

What the press, courts and real franchisees or customers have said about The Burger Company — summarised by us, with every source linked.

  • In the news· FY25

    Filings show franchisor revenue fell 18% in FY25 and profit fell about 90%

    9 Plates Hospitality's revenue dropped from ₹8.4 Cr in FY24 to ₹6.9 Cr in FY25, and net profit from ₹20.8 L to ₹2 L. The brand's Jul 2025 press release claimed 35% year-on-year sales growth (a different, system-wide measure).

    Source: Tracxn (MCA filings)
  • Legal / regulatory· Oct 2026

    Brand trademarks are held by the founder, not the franchisor; word mark opposed

    Trademark records show the registered device marks — 'The Burger Company' (classes 43 and 45), '9 Plates Hospitality The Burger…' (class 35) and 'Crunchos By The Burger Company…' (class 29), all filed in Feb 2023 — in the name of founder Neelam Singh personally, not 9 Plates Hospitality Pvt Ltd, the company that signs franchise agreements. The 2018 application for the word mark (3802947, class 43) is marked opposed.

    Source: IP India data via QuickCompany
  • employee_opinion★ 3.1/5 · 24 ratings

    Employees rate it 3.1/5 on AmbitionBox

    24 employee reviews average 3.1/5. Complaints include withheld salary in the first months, long shifts and low pay; one area manager wrote that franchisees are unsatisfied. Others praise the owner and on-time salaries.

    Source: AmbitionBox
  • In the news· Apr 2022

    ET HospitalityWorld: 51 outlets in Apr 2022, 49 franchised

    The founder said most stores reach operating break-even from the first month and that the brand takes no commission on supplies; this is the brand's claim as reported.

    Source: ET HospitalityWorld
Show 1 more
  • In the news· Aug 2025

    BW Retail World: TBC PICO micro-QSR format launched

    Reports the ₹7.89 L PICO kiosk, the brand's projected ₹3–4 L monthly revenue and 8–12 month payback, and a target of 500 PICO outlets in three years.

    Source: BW Retail World

Key Terms at The Burger Company

The clauses that shape day-to-day running and your exit — read these before the fee.

Renewal
The 2022 franchise FAQ said the 5-year agreement can be extended for another 5 years at 50% of the franchise fee paid.
Pricing
The 2022 franchise FAQ said the franchise fee is non-negotiable.
Supply & stock
The brand says it runs a centralised supply chain, supplies its own seasonings, and takes no commission on supplies, raw materials or marketing spend.
Other terms
The 2022 franchise FAQ said a partner may do the fit-out themselves to the brand's designs, and that outlets go live within 45 days of full payment.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

5 years

Renewal Available

Yes

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Licenses Needed

FSSAI food business licence/registrationGSTShop & Establishment

Who Can Apply for The Burger Company

Conditions the brand sets for partners, and the licences the business needs.

  • Carpet area: 200–600 sq ft (Signature) or 700+ sq ft (Premium)Required

Licences & registrations

LicenceIssued byWho gets it
FSSAI food business licence / registrationRequired for any food outlet; the brand does not say who obtains itFood Safety and Standards Authority of IndiaYou

About the Brand

Brand USP

A burger-led café chain whose franchise page states a 5% royalty on gross sales and no brand commission on supplies.

Franchising Since2019
HeadquartersGurugram, Haryana
The Burger Company is a Gurugram-based burger café chain that opened its first outlet in 2018 and began franchising in Dec 2019, run by 9 Plates Hospitality Pvt Ltd. Its menu leads with veg and chicken burgers, alongside fries, fried chicken, pizzas, pastas, rice bowls, waffles, shakes and coolers. The brand says it crossed 150 outlets in Jul 2025, about 95% franchise-owned, and targets 250 by 2027; its website no longer carries a store locator, and its franchise page still shows an older '60 outlets open, 30 under fit-out' line. The franchise page lists two unit formats on a 5-year term: Signature (200–600 sq ft) with set-up from ₹20 L plus GST and a ₹7 L fee, and Premium (700+ sq ft) from ₹31 L plus GST and a ₹9 L fee. Royalty is 5% of gross sales plus GST. The brand claims an 18–20 month payback (labelled 'ROI' on its page). In Aug 2025 it announced an 80–100 sq ft TBC PICO kiosk at ₹7.89 L plus taxes, which is not yet on its franchise page. What to watch: filings show the franchisor's revenue fell 18% to ₹6.9 Cr in FY25 and net profit dropped to about ₹2 L, while the brand's press release claimed 35% sales growth. The registered trademarks for the brand belong to the founder personally, not to the franchisor company you would sign with, and the 2018 word-mark application is under opposition; ask how the brand licence is passed to franchisees. Rent deposit, working capital, territory and supply terms are not published, and employee reviews average 3.1/5. Check real outlet numbers with existing franchisees.

Why invest in The Burger Company?

- The franchise page publishes its fee (₹7 L / ₹9 L), 5% royalty on gross sales, area and 5-year term. - Filings show the franchisor has reported a net profit in every year from FY20 to FY25. - The brand reported 51 outlets in Apr 2022, 49 of them franchised, and claims 150+ by Jul 2025.

The Burger Company by the Numbers

Source marked on each figure

150+

Outlets · Jul 2025

Brand claim

about 95%

Share of outlets run by franchise partners · Jul 2025

Brand claim

49 / 2

Outlets (franchised / company-owned) · Apr 2022

Independent

₹6.9 Cr (FY25, down 18%)

Franchisor revenue · FY25

Company filing

The Burger Company Outlet Network

Outlet count over time

  1. Apr 202249

    2022 · hospitality.economictimes.indiatimes.com

  2. Apr 20222

    2022 · hospitality.economictimes.indiatimes.com

  3. 2022 (brand timeline; its own site in Feb 2023 said 60+ opened and 30+ under fit-out)90

    2022 · theburgercompany.co

  4. Jul 2025 (brand press release)150

    2025 · contentmediasolution.com

These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY25)

₹6.9 Cr

Net profit (FY25)

₹2.02 L

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What The Burger Company's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Last AGM
30 Sep 2025
Paid-up capital
₹1 L
Brand trademark
Device marks registered in Neelam Singh's name: 'The Burger Company' (class 43, app. 5807734; class 45, app. 5803930), '9 Plates Hospitality The Burger…' (class 35, 5803931) and 'Crunchos By The Burger Company…' (class 29, 5807704), all filed Feb 2023; the 2018 word-mark application (3802947, class 43) is opposed

Source: Tracxn (MCA filings); AGM date per Falcon eBiz MCA record (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

The Burger Company Financials Over Time

Figures for the brand, from filed or reported accounts.

FY20
₹9.5 L
Profit ₹22K
FY21
₹53.77 L▲ 466%
Profit ₹2.25 L
FY22
₹2.03 Cr▲ 278%
Profit ₹13.1 L
FY23
₹6.31 Cr▲ 211%
Profit ₹19.97 L
FY24
₹8.4 Cr▲ 33%
Profit ₹20.77 L
FY25
₹6.9 Cr▼ 18%
Profit ₹2.02 L

Source: MCA filings via Tracxn (part-year from Jul 2019) · MCA filings via Tracxn

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
9 Plates Hospitality Private Limited
Company type
Private Limited Company
CIN
U55101HR2019PTC081410
Incorporated
11 Jul 2019
Headquarters
Gurugram, Haryana

Leadership

  • NNeelam SinghFounder & CEO; director
  • NNitesh DhankharCo-founder; director

Social presence

LinkedInFacebook

Company details source: Tracxn legal-entity record (MCA data)

The Burger Company Timeline

  1. 2018

    First outlet opens in Gurgaon

  2. Jul 2019

    9 Plates Hospitality Pvt Ltd incorporated

    CIN U55101HR2019PTC081410

    Source
  3. Dec 2019

    First franchise signed

    The first franchise outlet opened in Jan 2020, per the brand

  4. Apr 2022

    51 outlets, 49 franchised

    50th outlet opened in Bareilly; present in 20 cities and nine states

    Source
  5. Feb 2023

    Store locator lists 59 store entries

    FranchiseChuno count of the brand's archived locator: 59 entries (about 57 after removing repeats) plus 28 upcoming stores. The brand's own homepage at the time said 60+ opened outlets with 30+ more under fit-out (125 including signed).

    Source
  6. Jul 2025

    Brand says it crossed 150 outlets

    Targets 250 outlets by 2027

    Source
  7. Aug 2025Announced plan

    TBC PICO kiosk format announced

    ₹7.89 L plus taxes, 80–100 sq ft; target of 500 PICO outlets in three years

    Source
  8. 2027Announced plan

    Target of 250 outlets

    Source

FranchiseChuno Analysis

Our analysis of verified data

How The Burger Company looks once the numbers are checked side by side.

  • •Investment above the Food & Beverage medianMidpoint ₹33.5 L vs a category median of ₹24 L across brands on FranchiseChuno.
  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓7 years of franchisingFranchising since 2019, with 150 outlets.
  • !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

82%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • ✓ Franchise fee
  • ✓ Royalty
  • ○ ROI or payback claim
  • ✓ Agreement term
  • ✓ Training details
  • ○ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what The Burger Company does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask whether you get an exclusive territory, and how large it is.
  3. 3Ask the brand to respond to each red flag listed under Reputation & News.
  4. 4Have a lawyer review the franchise agreement before paying anything.
  5. 5Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

200 sq ft

Staff Needed

—

Setup Time

45 days

Owner Involvement

—

Best Locations

Near schools/colleges, tourist spots, high streets, markets (Signature); malls, high streets, standalone prime sites (Premium)

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

The current franchise page doesn't describe training. The Aug 2025 TBC PICO announcement says that package includes training.

Ongoing Support

The franchise page lists centralised supply chain, manpower support, centralised operations and marketing support, an IT/inventory system and a dedicated franchise relationship manager

What The Burger Company franchisees say

We haven't yet heard from enough The Burger Company franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a The Burger Company outlet — share how it went

Frequently Asked Questions

What is the total investment for a The Burger Company franchise?
The Burger Company states an investment of ₹27 lakh–₹40 lakh. The Burger Company states set-up costs 'starting at' ₹20 L (Signature) and ₹31 L (Premium), plus GST and excluding the franchise fee (₹7 L / ₹9 L). The range shown adds the fee to each starting figure; it publishes no upper limit, rent deposit or working capital. The same franchise page also still carries an older line saying investment starts at ₹15 L, which matches neither listed format.
How long does The Burger Company say it takes to recover the investment?
The Burger Company states a payback of 18–20 months — the time for cumulative profit to equal the initial investment, as the brand claims it.
What training does The Burger Company provide?
The current franchise page doesn't describe training. The Aug 2025 TBC PICO announcement says that package includes training.

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