
The Burger Company Franchise
Burger café franchise: Signature from ₹27 L + GST incl. ₹7 L fee, 5% royalty. Brand claims 150+ outlets; franchisor revenue fell 18% in FY25.
The Burger Company franchise at a glance (terms checked Oct 2026)
Investment
₹27 L - ₹40 L
Partly published by the brand · incl. fee, fit-out, equipment · excl. GST · + GST · Above the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
5%
of gross sales · In line with the category (typical 0%–6%, median 4%, 11 verified brands)
Franchise fee
₹7 L
Payback
18–20 months
Brand's own claim · In line with the category (typical 12 mo–23 mo, median 16 mo, 10 verified brands)
- Brand trademark is registered to Neelam Singh, not the franchisor company (9 Plates Hospitality Private Limited)
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹0 Cr in FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
150 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlets we could verify
- • Outlet claim matches reality
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask whether you get an exclusive territory, and how large it is.
- Ask the brand to respond to each red flag listed under Reputation & News.
Franchise terms checked against The Burger Company's official franchise page on 4 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorStated as 'starting at'; upper limit not published
Stated as 'starting at'; upper limit not published
From the Aug 2025 press statement
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by The Burger Company.
Ways to Partner with The Burger Company
3 partner models published by the brand. Figures it doesn't publish are left blank.
Signature
- Investment
- ₹27 L+
- Space
- 200 sq ft – 600 sq ft
- Fee
- ₹7 L
- Who it suits
- Near schools, colleges, tourist spots, high streets and busy markets
Set-up 'starting at' ₹20 L plus GST, excluding the ₹7 L fee; payback claimed at 18–20 months; 5-year term.
Premium
- Investment
- ₹40 L+
- Space
- From 700 sq ft
- Fee
- ₹9 L
- Who it suits
- Malls, high streets, markets, standalone prime sites
Set-up 'starting at' ₹31 L plus GST, excluding the ₹9 L fee; payback claimed at 18–20 months; 5-year term.
TBC PICO (reported, not on the franchise page)
- Investment
- ₹7.89 L
- Space
- 80 sq ft – 100 sq ft
- Fee
- —
- Who it suits
- —
Announced in a press statement in Aug 2025: ₹7.89 L plus taxes, said to include the franchise fee, kitchen equipment, billing system, branding/fit-out, launch marketing, training and opening stock. Not listed on the brand's franchise page as of Oct 2026.
Our Estimates
FranchiseChuno estimateThe Burger Company doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Monthly sales of a Signature outlet
about ₹5–9 L a month*
The brand's own 80–100 customers a day (Jul 2025) and 50–80 orders a day (2022 FAQ), times an assumed ₹200–300 average bill for a burger café, over 30 days. Neither average bill nor outlet sales are published.
Unit-economics model · Oct 2026
Unit Economics
Brand's own figuresHow The Burger Company says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
TBC PICO (reported, not on the franchise page)
- Projected monthly revenueBrand projection in its Aug 2025 press statement
- 3,00,000 – 4,00,000 INR
- Projected paybackBrand projection in its Aug 2025 press statement
- 8 – 12 months
- Average daily footfall per outletStated in the brand's Jul 2025 press release
- 80 – 100 customers
- Average orders per outletStated in the franchise-page FAQ, Jan 2022 (archived)
- 50 – 80 orders
What The Burger Company Says You Can Earn
Brand claimThe Burger Company's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 18 months – 20 months
The franchise page labels '18–20 months' as ROI for both formats; it is a payback period, recorded here as the brand's payback claim. No sales, margin or sample size is published.
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about The Burger Company — summarised by us, with every source linked.
- In the news· FY25
Filings show franchisor revenue fell 18% in FY25 and profit fell about 90%
9 Plates Hospitality's revenue dropped from ₹8.4 Cr in FY24 to ₹6.9 Cr in FY25, and net profit from ₹20.8 L to ₹2 L. The brand's Jul 2025 press release claimed 35% year-on-year sales growth (a different, system-wide measure).
Source: Tracxn (MCA filings) - Legal / regulatory· Oct 2026
Brand trademarks are held by the founder, not the franchisor; word mark opposed
Trademark records show the registered device marks — 'The Burger Company' (classes 43 and 45), '9 Plates Hospitality The Burger…' (class 35) and 'Crunchos By The Burger Company…' (class 29), all filed in Feb 2023 — in the name of founder Neelam Singh personally, not 9 Plates Hospitality Pvt Ltd, the company that signs franchise agreements. The 2018 application for the word mark (3802947, class 43) is marked opposed.
Source: IP India data via QuickCompany - employee_opinion★ 3.1/5 · 24 ratings
Employees rate it 3.1/5 on AmbitionBox
24 employee reviews average 3.1/5. Complaints include withheld salary in the first months, long shifts and low pay; one area manager wrote that franchisees are unsatisfied. Others praise the owner and on-time salaries.
Source: AmbitionBox - In the news· Apr 2022
ET HospitalityWorld: 51 outlets in Apr 2022, 49 franchised
The founder said most stores reach operating break-even from the first month and that the brand takes no commission on supplies; this is the brand's claim as reported.
Source: ET HospitalityWorld
Show 1 moreShow fewer
- In the news· Aug 2025
BW Retail World: TBC PICO micro-QSR format launched
Reports the ₹7.89 L PICO kiosk, the brand's projected ₹3–4 L monthly revenue and 8–12 month payback, and a target of 500 PICO outlets in three years.
Source: BW Retail World
Key Terms at The Burger Company
The clauses that shape day-to-day running and your exit — read these before the fee.
- Renewal
- The 2022 franchise FAQ said the 5-year agreement can be extended for another 5 years at 50% of the franchise fee paid.
- Pricing
- The 2022 franchise FAQ said the franchise fee is non-negotiable.
- Supply & stock
- The brand says it runs a centralised supply chain, supplies its own seasonings, and takes no commission on supplies, raw materials or marketing spend.
- Other terms
- The 2022 franchise FAQ said a partner may do the fit-out themselves to the brand's designs, and that outlets go live within 45 days of full payment.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
5 yearsRenewal Available
YesTerritory Exclusivity
—Non-Compete Clause
—Exit Clause
—Licenses Needed
Who Can Apply for The Burger Company
Conditions the brand sets for partners, and the licences the business needs.
- Carpet area: 200–600 sq ft (Signature) or 700+ sq ft (Premium)Required
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| FSSAI food business licence / registrationRequired for any food outlet; the brand does not say who obtains it | Food Safety and Standards Authority of India | You |
About the Brand
Brand USP
A burger-led café chain whose franchise page states a 5% royalty on gross sales and no brand commission on supplies.
Why invest in The Burger Company?
The Burger Company by the Numbers
Source marked on each figure150+
Outlets · Jul 2025
Brand claimabout 95%
Share of outlets run by franchise partners · Jul 2025
Brand claim49 / 2
Outlets (franchised / company-owned) · Apr 2022
Independent₹6.9 Cr (FY25, down 18%)
Franchisor revenue · FY25
Company filingThe Burger Company Outlet Network
Outlet count over time
- Apr 202249
2022 · hospitality.economictimes.indiatimes.com
- Apr 20222
2022 · hospitality.economictimes.indiatimes.com
- 2022 (brand timeline; its own site in Feb 2023 said 60+ opened and 30+ under fit-out)90
2022 · theburgercompany.co
- Jul 2025 (brand press release)150
2025 · contentmediasolution.com
These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹6.9 Cr
Net profit (FY25)
₹2.02 L
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What The Burger Company's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Last AGM
- 30 Sep 2025
- Paid-up capital
- ₹1 L
- Brand trademark
- Device marks registered in Neelam Singh's name: 'The Burger Company' (class 43, app. 5807734; class 45, app. 5803930), '9 Plates Hospitality The Burger…' (class 35, 5803931) and 'Crunchos By The Burger Company…' (class 29, 5807704), all filed Feb 2023; the 2018 word-mark application (3802947, class 43) is opposed
Source: Tracxn (MCA filings); AGM date per Falcon eBiz MCA record (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
The Burger Company Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: MCA filings via Tracxn (part-year from Jul 2019) · MCA filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- 9 Plates Hospitality Private Limited
- Company type
- Private Limited Company
- CIN
- U55101HR2019PTC081410
- Incorporated
- 11 Jul 2019
- Headquarters
- Gurugram, Haryana
Leadership
- NNeelam SinghFounder & CEO; director
- NNitesh DhankharCo-founder; director
Social presence
Company details source: Tracxn legal-entity record (MCA data)
The Burger Company Timeline
2018
First outlet opens in Gurgaon
Jul 2019
9 Plates Hospitality Pvt Ltd incorporated
CIN U55101HR2019PTC081410
SourceDec 2019
First franchise signed
The first franchise outlet opened in Jan 2020, per the brand
Apr 2022
51 outlets, 49 franchised
50th outlet opened in Bareilly; present in 20 cities and nine states
SourceFeb 2023
Store locator lists 59 store entries
FranchiseChuno count of the brand's archived locator: 59 entries (about 57 after removing repeats) plus 28 upcoming stores. The brand's own homepage at the time said 60+ opened outlets with 30+ more under fit-out (125 including signed).
SourceJul 2025
Brand says it crossed 150 outlets
Targets 250 outlets by 2027
SourceAug 2025Announced plan
TBC PICO kiosk format announced
₹7.89 L plus taxes, 80–100 sq ft; target of 500 PICO outlets in three years
Source2027Announced plan
Target of 250 outlets
Source
FranchiseChuno Analysis
Our analysis of verified dataHow The Burger Company looks once the numbers are checked side by side.
- •Investment above the Food & Beverage medianMidpoint ₹33.5 L vs a category median of ₹24 L across brands on FranchiseChuno.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓7 years of franchisingFranchising since 2019, with 150 outlets.
- !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
82%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ✓ Franchise fee
- ✓ Royalty
- ○ ROI or payback claim
- ✓ Agreement term
- ✓ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what The Burger Company does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask whether you get an exclusive territory, and how large it is.
- 3Ask the brand to respond to each red flag listed under Reputation & News.
- 4Have a lawyer review the franchise agreement before paying anything.
- 5Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
200 sq ft
Staff Needed
—
Setup Time
45 days
Owner Involvement
—
Best Locations
Near schools/colleges, tourist spots, high streets, markets (Signature); malls, high streets, standalone prime sites (Premium)
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What The Burger Company franchisees say
We haven't yet heard from enough The Burger Company franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a The Burger Company outlet — share how it wentFrequently Asked Questions
What is the total investment for a The Burger Company franchise?
How long does The Burger Company say it takes to recover the investment?
What training does The Burger Company provide?
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