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Swad Rajwadi Chai

Swad Rajwadi Chai Franchise

Food & BeverageEst. 2003Ahmedabad, Gujarat (no office address published)

Chai shop franchise: ₹6–7 L + ₹1.5 L fee, 200 sq ft, 10% royalty. 25 outlets on its list, 21 in Gujarat; proprietor-run, no company.

About This Listing

Warnings, Oct 2026: (1) Unregistered franchisor — no company or LLP; the trademarks are held by Gautam V Patidar as a sole proprietor and no GSTIN tied to the brand was found, so there are no public accounts to check. (2) The site's domain dates from Aug 2023 against a 2003 founding claim, and the site still shows template filler text. (3) The trademark for tea products (class 30) is under opposition. (4) Its branch list (25) does not match its own city claims (Surat, Rajasthan). Check the contracting party, agreement and outlet economics before paying.

Swad Rajwadi Chai website; IP India trademark records via QuickCompany

Swad Rajwadi Chai franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹6 L - ₹7 L

incl. equipment · excl. fit-out, rent deposit · + GST · Below the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)

Ongoing take

10%

Above the category (typical 0%–6%, median 4%, 11 verified brands)

Franchise fee

₹1.5 L

Payback

about 11–32 months*

* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.

FranchiseChuno ScoreNot scored yet — 36% of data verified
  • Disputes with franchisees: None found (records checked Oct 2026)

Outlets

25 verified

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask for the agreement term, renewal fee and exit or transfer terms.
  3. Ask whether you get an exclusive territory, and how large it is.

Franchise terms checked against Swad Rajwadi Chai's official franchise page on 11 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Investment (equipment and set-up kit)
₹6 L – ₹7 L

As stated by the brand; excludes shop interior, tiling, cameras, Wi-Fi and transport

Franchise fee
₹1.5 L

₹1.5 L inclusive of GST, the brand says; refund terms not stated

Recipe pouch (charged per tea product)+ GST
₹84

₹84 + 5% GST per tea product; one recipe formula includes 3 pouches (sugar, tea, masala, coffee, milk powder, chocolate-tea and lemon-honey pouches are listed). The brand lists this, with disposable cups and kulhads, under 'opening expenses charges that company will charge'; it does not publish ongoing supply prices

Total Investment₹7.5 L – ₹8.5 L
Ongoing Royalty / Revenue Share10% royalty, the brand says (gross or net sales not stated; frequency not stated)

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Swad Rajwadi Chai.

Ways to Partner with Swad Rajwadi Chai

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Chai shop franchise

Investment
₹6 L – ₹7 L
Space
200 sq ft
Fee
₹1.5 L
Who it suits
Shop of about 200 sq ft, minimum 8 ft height, in a good location

10% royalty; fee ₹1.5 L incl. GST (not stated whether inside the ₹6–7 L); interiors, tiling, cameras, Wi-Fi and transport extra.

Our Estimates

FranchiseChuno estimate

Swad Rajwadi Chai doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • All-in cost including the items the brand excludes

    about ₹6.8–10.5 L*

    Starts from the brand's ₹6–7 L. Adds shop interior and tiling for about 200 sq ft (₹50,000–1.5 L at ₹250–750 per sq ft), CCTV and Wi-Fi set-up (₹15,000–30,000) and transport of equipment (₹10,000–25,000), giving about ₹6.8–9.1 L if the ₹1.5 L fee is already inside the ₹6–7 L. If the fee is extra, the top end rises to about ₹10.5 L (₹7 L + ₹1.5 L fee + ₹2.05 L of excluded items). Excludes rent deposit and working capital.

    Unit-economics model · Oct 2026

  • Time to recover the investment

    about 11–32 months*

    A 200 sq ft chai shop selling 400–800 cups a day at an average ₹12–15 (tea plus snacks) takes roughly ₹1.5–3.6 L a month. After ingredients, cups and pouches (assumed 40% of sales), the 10% royalty, rent of ₹15,000–30,000 and two or three staff, we assume it keeps ₹25,000–75,000 a month, which recovers an all-in ₹8 L in about 11–32 months. The brand publishes no sales or payback figures; real cup counts from existing franchisees should replace these assumptions.

    Unit-economics model · Oct 2026

Unit Economics

Brand's own figures

How Swad Rajwadi Chai says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Chai shop franchise

Business margin claimedNot stated whether gross or net
30 – 40 %

What Swad Rajwadi Chai Says You Can Earn

Brand claim

Swad Rajwadi Chai's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Profit margin
30% – 40%

Swad Rajwadi states a 'business margin' of 30–40% without saying whether that is gross margin on ingredients or net profit after rent, staff and the 10% royalty. It publishes no sales, profit or payback figures, so the claim can't be tested.

Reputation & News

2 red flags to check

What the press, courts and real franchisees or customers have said about Swad Rajwadi Chai — summarised by us, with every source linked.

  • In the news· Oct 2026

    No company behind the brand; trademarks held by a sole proprietor

    Trademark filings list Gautam V Patidar, with a second-floor apartment address in Satellite, Ahmedabad, as proprietor of a single firm. No company or LLP named Swad Rajwadi exists in registrar data, and the site names no contracting entity, GSTIN or office address.

    Source: IP India records via QuickCompany; Tracxn legal-entity search
  • In the news· Oct 2026

    Site claims don't match its own branch list

    The About page says the brand is in Ahmedabad, Vadodara, Surat and Mumbai, and the franchise page lists Rajasthan; the branch list (25 addresses, Oct 2026) has no outlet in Surat or Rajasthan. The About page also shows an unfilled 'X tea outlets' placeholder, and the site carries placeholder Latin text and a 'Healthcare Professionals only' pop-up.

    Source: Swad Rajwadi Chai website (the brand's own site)
  • Legal / regulatory· Jan 2025

    Tea-products trademark under opposition

    The 'Swad Rajwadi – Swad Aisa Jo Dil Ko Chhoo Jaai' mark for tea and food products (class 30, no. 5271658) was accepted in Aug 2024, then two notices of opposition were filed in Jan 2025; evidence was filed in Jun 2025 and the matter is pending. The opponent is not named in the public summary.

    Source: IP India records via QuickCompany
  • Customer view· Oct 2026

    Few customer ratings online

    Zomato lists Swad Rajwadi outlets in Ahmedabad (Shahpur, Ellis Bridge, Hansol) and Bangalore (Bannerghatta Road), all open but unrated or with almost no reviews (Oct 2026).

    Source: Zomato
Show 1 more
  • Customer view· Aug 2025

    Many look-alike 'Rajwadi' chai brands

    Vadodara residents on Reddit (Aug 2025) describe several differently named 'Rajwadi' chai chains (Patel Rajwadi, Kesar Rajwadi, Mahakal Rajwadi and a Swad Rajwadi in Sayajigunj) trading side by side. Trademark records also show unrelated 'Shahi Rajwadi Swad' (registered, another owner) and 'Rajwadi Swad' filings. Buyers should confirm exactly which brand and owner they are signing with.

    Source: Reddit r/vadodara; IP India records via QuickCompany

Menu

From Swad Rajwadi's home page.

  • Hot Rajwadi tea
  • Kulhad tea
  • Chocolate tea
  • Kesari ukala
  • Lemon tea
  • Coffee
  • Indori poha
  • Maska bun

Source: Swad Rajwadi Chai website

Kit included in the franchise

Items the brand lists as included (general and machinery, utensils, housekeeping).

  • Service counter (3.5 sq ft), cash counter, chair counter, table for cups
  • Two-burner gas stove, milk boiler machine, 250-litre deep freezer, two stainless-steel sinks, fire extinguisher
  • Running LED, brand logo, sunboard, 8 ft carpet, menu card, brand statue, 1,000 templates
  • Internet connectivity for 6 months
  • Utensils: brass top pots, kettles, pans, thermos flasks, 100 ceramic cups, strainers, containers and more
  • Housekeeping: wiper, mop, liquid wash, scrubber, dustbins, 10 plastic tables, 6 T-shirts

Source: Swad Rajwadi Chai franchise terms (image)

Key Terms at Swad Rajwadi Chai

The clauses that shape day-to-day running and your exit — read these before the fee.

Supply & stock
At opening the company charges for disposable cups and kulhads and for recipe pouches (₹84 + 5% GST per tea product; one recipe formula = 3 pouches). Ongoing supply prices and whether supplies must be bought from the brand are not stated.
Other terms
The tea recipe may be used only in the franchised shop, not outside it.
Other terms
The brand states that the materials supplied carry no guarantee or warranty, and that a copy of the franchise agreement will be given.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Licenses Needed

Shops & Establishment (Gumasta) licenceenterprise nameUdyam (Udyog Aadhaar)food licence (FSSAI)GST — listed by the brand

Who Can Apply for Swad Rajwadi Chai

Conditions the brand sets for partners, and the licences the business needs.

  • Shop area: About 200 sq ftRequired
  • Shop height: 8 ft minimumRequired
  • Shop agreement: 5 years (as listed in the brand's terms; it does not say whether this is the franchise term or the shop lease)Required

Licences & registrations

LicenceIssued byWho gets it
Shops & Establishment (Gumasta) licenceListed as required by the brandMunicipal / state labour departmentYou
FSSAI food licence / registrationListed as 'food licence' by the brandFood Safety and Standards Authority of IndiaYou
Udyam (Udyog Aadhaar) registrationMinistry of MSMEYou
GST registrationGSTNYou

About the Brand

Brand USP

A Gujarat chai-shop brand publishing its full kit list and a ₹6–7 L, 200 sq ft franchise with a 10% royalty.

States Present4
HeadquartersAhmedabad, Gujarat (no office address published)
Swad Rajwadi Chai is a Gujarat chai-shop brand serving masala ('Rajwadi') tea, kulhad tea, chocolate tea, kesari ukala, lemon tea, coffee, Indori poha and maska bun. Its site says the brand was established in 2003 and grew from a family hawker stall in Mumbai; it names Gautam V Patidar as managing director and Kevalram Patidar as CEO. Its own branch list shows 25 addresses (Oct 2026): 21 in Gujarat (10 in Ahmedabad, 4 in Vadodara), plus Andheri East (Mumbai), Wagle Estate (Thane), Jabalpur and Bangalore. The franchise is a shop of about 200 sq ft (minimum 8 ft height). Swad Rajwadi's published terms put the investment at ₹6–7 L and the franchise fee at ₹1.5 L including GST; it does not say whether the fee sits inside the ₹6–7 L. Shop interiors, tiling, cameras, Wi-Fi and transport are excluded. It charges a 10% royalty (base and frequency not stated) and claims a 'business margin' of 30–40%. The kit covers counters, a two-burner stove, a 250-litre deep freezer, a milk boiler, signage, utensils and six months of internet; at opening the company charges for cups and kulhads and for recipe pouches (tea, sugar, masala, coffee, milk powder and others) at ₹84 plus 5% GST per tea product; ongoing supply prices are not published, and the recipe may be used only in the shop. The terms list a 5-year 'shop agreement'. What to watch: there is no company or LLP behind the brand. Its trademarks are filed by Gautam V Patidar as a sole proprietor ('single firm'), so a buyer would sign with an individual or firm that files no public accounts, and we found no GSTIN tied to the brand. The 'Swad Rajwadi' device mark is registered in class 43 (cafés), but the class 30 (tea) mark has been opposed since Jan 2025 and a 'Swad Rajwadi Chai' mark is objected. The site's domain was registered in Aug 2023 despite the 2003 founding claim, and pages still carry template filler (placeholder Latin text, an 'X tea outlets' placeholder, a 'Healthcare Professionals only' pop-up and an empty brochure link). The About page claims Surat and the franchise page claims Rajasthan, but the branch list has no outlet in either. Several unrelated chai chains use 'Rajwadi' names. The brand publishes no sales figures, territory rights or exit terms; get the agreement, the supply price list and real outlet numbers from existing franchisees before paying.

Why invest in Swad Rajwadi Chai?

- Swad Rajwadi publishes its investment (₹6–7 L), fee (₹1.5 L incl. GST), 10% royalty and a full equipment list. - Its branch list shows 25 addresses (Oct 2026), mostly in Ahmedabad and the rest of Gujarat. - Its 'Swad Rajwadi' device mark is registered in class 43 (cafés) until Jan 2032.

Swad Rajwadi Chai by the Numbers

Source marked on each figure

25 (21 in Gujarat)

Outlets on its branch list · Oct 2026

Store locator

4 (Ahmedabad, Vadodara, Surat, Mumbai) — no Surat outlet on its branch list

Cities it claims · Oct 2026

Brand claim

2003

Established · Oct 2026

Brand claim

Swad Rajwadi Chai Outlet Network

By state · Oct 2026

  • Gujarat (branch list)21
  • Maharashtra (Andheri East, Wagle Estate Thane)2
  • Madhya Pradesh (Jabalpur)1
  • Karnataka (Bangalore)1

Cities with Outlets

Ahmedabad, GujaratVadodara, GujaratGandhinagar, GujaratMumbai, MaharashtraThane, MaharashtraJabalpur, Madhya PradeshBangalore, Karnataka

Cities with Outlets

7 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Health Check

What Swad Rajwadi Chai's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Brand trademark
Registered: 'Swad Rajwadi – Swad Aisa Jo Dil Ko Chhoo Jaai' device mark, class 43 (no. 5271659, valid to Jan 2032). The class 30 (tea) version (no. 5271658) is under opposition since Jan 2025, and 'Swad Rajwadi Chai' (no. 6162693, class 43) is objected.

Source: IP India trademark records (via QuickCompany); Tracxn legal-entity search (no company or LLP found) (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Company type
Sole proprietorship (trademarks filed by Gautam V Patidar as a single firm; no company or LLP found)
Headquarters
Ahmedabad, Gujarat (no office address published)

Leadership

  • GGautam V PatidarManaging Director (per the brand); trademark proprietor
  • KKevalram PatidarCEO (per the brand)

Social presence

InstagramFacebook

Swad Rajwadi Chai Timeline

  1. 2003

    Brand established, the brand says

  2. Jan 2022

    'Swad Rajwadi' device marks filed in classes 30 and 43 by Gautam V Patidar

    Source
  3. Apr 2023

    Class 43 mark registered (certificate issued)

    Source
  4. Aug 2023

    swadrajwadi.in domain registered

    WHOIS creation date 10 Aug 2023

  5. Apr 2024

    Franchise terms published as images on the site

    Image files dated 2024/04 in the site's upload folder

  6. Jan 2025

    Two notices of opposition filed against the class 30 (tea) mark

    Source
  7. Oct 2026Announced plan

    Upcoming branches listed: Nikol and Naroda (Ahmedabad), Manjalpur (Vadodara)

FranchiseChuno Analysis

Our analysis of verified data

How Swad Rajwadi Chai looks once the numbers are checked side by side.

  • •Investment below the Food & Beverage medianMidpoint ₹6.5 L vs a category median of ₹24 L across brands on FranchiseChuno.
  • ✓Brand operating for 23 yearsFounded in 2003. The brand doesn't state when franchising began.
  • !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

55%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • ✓ Franchise fee
  • ✓ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ○ Training details
  • ✓ Outlet cities verified
  • ○ Company financials
  • ○ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Swad Rajwadi Chai does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask for the agreement term, renewal fee and exit or transfer terms.
  3. 3Ask whether you get an exclusive territory, and how large it is.
  4. 4Ask the brand to respond to each red flag listed under Reputation & News.
  5. 5Have a lawyer review the franchise agreement before paying anything.
  6. 6Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

200 sq ft

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Ongoing Support

Business support, owner visits and gift cards, the brand says; a copy of the franchise agreement is given

What Swad Rajwadi Chai franchisees say

We haven't yet heard from enough Swad Rajwadi Chai franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Swad Rajwadi Chai outlet — share how it went

Frequently Asked Questions

What is the total investment for a Swad Rajwadi Chai franchise?
Swad Rajwadi Chai states an investment of ₹6 lakh–₹7 lakh. Swad Rajwadi's published terms state an investment of ₹6–7 L and, on a separate line, a franchise fee of ₹1.5 L including GST; they do not say whether the fee is part of the ₹6–7 L. The listed kit (counters, stove, deep freezer, milk boiler, signage, utensils, first recipe pouches) appears to be what the investment buys. Shop interior, tiling, cameras, Wi-Fi and transport are excluded, as are rent and any property deposit.

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