Summercool Home Appliances Franchise
Air-cooler and appliance maker appointing distributors; application bands start at ₹15 L. FY25 revenue ₹296.5 Cr, about 400 distributors.
Summercool Home Appliances franchise at a glance (terms checked Oct 2026)
Investment
₹15 L - ₹50 L
Partly published by the brand · Above the category (typical ₹16 L–₹30.5 L, median ₹28.5 L, 3 verified brands)
Ongoing take
No royalty
Franchise fee
No franchise fee
Payback
Not published
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹15.5 Cr in FY25
- Revenue trend: +63% revenue FY24→FY25
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
400 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlets we could verify
- • Outlet claim matches reality
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against Summercool's official distributor page on 6 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Summercool Home Appliances
1 partner model published by the brand. Figures it doesn't publish are left blank.
Distributor
- Investment
- ₹15 L – ₹50 L
- Royalty / margin
- Margin on stock bought from Summercool and resold to retailers; the margin is not published
- Who it suits
- The application form lets applicants describe themselves as retailer, dealer, distributor or other
Investment bands offered on the application form: ₹15–25 L, ₹26–40 L, ₹41–50 L, above ₹50 L. No contract term, deposit or territory rule is published.
Reported Elsewhere
Not verifiedSummercool Home Appliances doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Group turnoverReported by BizzBuzz interview with Summercool, Feb 2025 · Group figure stated by the company; the main legal entity's filed FY25 revenue is ₹296.5 Cr.
- About ₹400 Cr (target ₹800 Cr in 3–5 years)*
- Distributors and retail reachReported by BizzBuzz interview with Summercool, Feb 2025 · Its own website says about 400 distributors (Oct 2026).
- Over 500 direct distributors; products in 10,000–12,000 retail stores*
- Sales turnover stated in courtReported by Summercool's submission recorded in a Delhi High Court order (CS(COMM) 488/2026), May 2026 · Company's own figure in its plaint; FY26 accounts were not yet on file when checked.
- ₹317.9 Cr in FY26*
Our Estimates
FranchiseChuno estimateSummercool Home Appliances doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Distributor gross margin
About 5–12% of the distributor's selling price*
Summercool publishes no distributor margin. A Jan 2026 distribution-margin guide by consultant Alok Kapoor puts Indian distributor margins at 5–8% for large appliances (fridges, washing machines, ACs) and 8–12% for small appliances (mixers, irons); Summercool's range spans both, mostly coolers and fans. Retailers take their own separate margin, and seasonal products like coolers carry unsold-stock risk after summer. Treat this as a rough guide and confirm with existing Summercool distributors.
Category benchmark · Oct 2026
Reputation & News
5 red flags to checkWhat the press, courts and real franchisees or customers have said about Summercool Home Appliances — summarised by us, with every source linked.
- Customer view· Jan 2026
Repeated after-sales complaints about coolers
ConsumerComplaints.in lists 17 complaints dated 2009–2026, most from 2022 onwards. They describe coolers, an induction cooktop, emergency lights and other appliances failing within the warranty period, and customer care, service agents or shopkeepers not responding.
Source: ConsumerComplaints.in - Legal / regulatory· Oct 2016
Symphony trademark suit over SUMO and DIET cooler names decreed against Summercool
The Delhi High Court decreed Symphony Ltd's suit in Oct 2016 after Summercool consented and undertook to stop using and destroy material bearing the marks.
Source: Delhi High Court via Indian Kanoon - Legal / regulatory· Apr 2016
Symphony suit alleging copied air-cooler designs
Symphony sued Summercool in the Delhi High Court (CS(OS) 729/2014) alleging piracy of its registered cooler designs. The last public order found (Apr 2016) allowed Symphony to amend its plaint; the final outcome was not found.
Source: Delhi High Court via Indian Kanoon - Legal / regulatory· Jun 2022
Ex-parte interim order for Symphony in Gujarat (2022)
A Gujarat trial court passed an ex-parte ad-interim order in a Symphony suit against Summercool. Summercool's appeal to the Gujarat High Court was withdrawn in Jun 2022 so the trial court could hear the injunction application; the outcome was not found.
Source: Gujarat High Court via Indian Kanoon - In the news· Nov 2014
CARE suspended Summercool's credit ratings
CARE suspended the ratings on Summercool's bank facilities in Nov 2014 because the company had not furnished the information needed to monitor them. No current rating was found.
Source: CARE Ratings
Show 4 moreShow fewer
- Legal / regulatory· Aug 2026
Summercool suing a trader over alleged counterfeit goods
In May 2026 the Delhi High Court granted Summercool an ex-parte interim injunction against a trader alleged to sell counterfeit SUMMERCOOL appliances; the parties were in mediation in Aug 2026, next hearing Jan 2027.
Source: Delhi High Court via Indian Kanoon - In the news· Aug 2026
₹50 Cr Ghaziabad plant announced
Summercool said it is investing about ₹50 Cr in a 1 lakh sq ft plant for 50,000–60,000 coolers a month, also used for contract manufacturing for other brands.
Source: BW Retail World - In the news· Feb 2025
Company targets ₹800 Cr revenue
In an interview Summercool put group turnover at ₹400 Cr, said it had seven units in Ghaziabad and over 500 direct distributors, and that about 90% of sales are offline, mostly in Uttar Pradesh and the north.
Source: BizzBuzz - In the news· Sep 2025
First TV campaign with Ajay Devgn
Summercool launched its first TV commercial with Ajay Devgn as brand ambassador.
Source: ET BrandEquity
Product range on its online store
Products listed on Summercool's own online store, grouped by type (3 Oct 2026).
| Type | Products listed |
|---|---|
| Ceiling, table and pedestal fans | 36 |
| Air coolers | 34 |
| Room and water heaters | 20 |
| Kitchen appliances and cookware | 18 |
| Refrigerators | 15 |
| LED TVs | 9 |
| Washing machines | 6 |
| Irons | 6 |
| Air conditioners | 4 |
| Other (cords, lights, puja items, etc.) | 9 |
Source: Summercool online store
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You supply retailers in your territory
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
A Ghaziabad air-cooler and fan maker with a 157-product appliance range, sold through what it says are about 400 distributors.
Why invest in Summercool Home Appliances?
Summercool Home Appliances by the Numbers
Source marked on each figureAbout 400
Distributors · Oct 2026
Brand claim157
Products on its online store · Oct 2026
Brand claimSeven
Manufacturing units in Ghaziabad · Feb 2025
Brand claim₹296.5 Cr
FY25 revenue · FY25
Company filingSummercool Home Appliances Outlet Network
By channel · Oct 2026
Distributors (brand's figure): 400 outlets · Oct 2026 · summercoolindia.com
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹296.5 Cr
Net profit (FY25)
₹15.51 Cr
Employees (Jul 2025)
37
Source: MCA filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Summercool Home Appliances's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2025
- Pending cases it filed
- 1
- Paid-up capital
- ₹2.04 Cr
- Brand trademark
- Registered — Summercool told the Delhi High Court (May 2026) it holds 180 registrations for the mark and its variants (earliest claimed use 1986), including RTM 661767 dated 6 Apr 1995, assigned to the company in Dec 2007
Group companies
- Summercool Technologies LimitedSubsidiary · 79.37%
Source: MCA filings via Tracxn; Indian Kanoon; CARE Ratings (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Summercool Home Appliances Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: MCA filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Summer Cool Home Appliances Limited
- Company type
- Public Limited (unlisted)
- CIN
- U51909UP2003PLC239629
- Incorporated
- 13 Jan 2003
- Headquarters
- Ghaziabad, Uttar Pradesh
Leadership
- SSanjeev Kr. GuptaChief Managing Director
- AAbhishek GuptaFinance Director
- AAshutosh GuptaMarketing Director
Social presence
Company details source: MCA filings via Tracxn
Summercool Home Appliances Timeline
1992
Summercool starts out and begins building a distributor network
Jan 2003
Summer Cool Home Appliances incorporated
SourceNov 2014
CARE suspends Summercool's bank-loan ratings
Suspended because the company did not furnish information needed to monitor the ratings.
SourceOct 2016
Delhi High Court decree in Symphony's trademark suit
Decreed for Symphony on consent; Summercool undertook not to use the SUMO and DIET marks.
SourceFeb 2025Announced plan
Company states ₹400 Cr group turnover and ₹800 Cr goal
Target to double revenue in 3–5 years.
SourceSep 2025
First TV commercial, with Ajay Devgn as brand ambassador
SourceAug 2026Announced plan
₹50 Cr new Ghaziabad plant announced
1 lakh sq ft facility for 50,000–60,000 coolers a month; operations expected Oct 2026.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Summercool Home Appliances looks once the numbers are checked side by side.
- •Investment in line with the Home Improvement & Building medianMidpoint ₹32.5 L vs a category median of ₹28.5 L across brands on FranchiseChuno.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓34 years of franchisingFranchising since 1992, with 400 outlets.
- !5 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Summercool Home Appliances does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Summercool Home Appliances franchisees say
We haven't yet heard from enough Summercool Home Appliances franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Summercool Home Appliances outlet — share how it wentFrequently Asked Questions
What is the total investment for a Summercool Home Appliances franchise?
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