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Asian Paints Colour World

Asian Paints Colour World Franchise

Home Improvement & BuildingEst. 1942Santacruz (East), Mumbai, Maharashtra

Asian Paints Colour World dealership: no fee, dealer earns margin; investment not published (our estimate ₹10–25 L, own shop needed).

Asian Paints Colour World franchise at a glance (terms checked Oct 2026)

Dealers / distributors onlyModels: DealerTerms checked Oct 2026

Investment

₹10 L - ₹25 L*

Estimate — not published by the brand · incl. stock, fit-out, working capital · excl. rent deposit, equipment, GST

Ongoing take

No royalty — you earn a margin

Franchise fee

No franchise fee

Opening stock and working capital applies (amount not disclosed)

Payback

Not published

* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.

FranchiseChuno ScoreNot scored yet — 39% of data verified
  • Legal or regulatory action on record — see Reputation & News
  • Disputes with franchisees: None found (records checked Oct 2026)

Outlets

1,60,000 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Get a written, itemised cost breakdown — the brand hasn't published one.
  3. Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.

Franchise terms checked against Asian Paints' official dealership FAQ on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Dealership / joining fee
₹0

Asian Paints' public notice: it does not charge any fee or consideration for dealership offers.

Opening stock and working capitalWorking capital
Amount not disclosed

Not published; the FAQ says the investment differs by area.

Total Investment₹0

Total excludes a charge whose amount Asian Paints Colour World doesn't disclose.

Ongoing Royalty / Revenue ShareNot published. Asian Paints says it charges no fee for dealership offers; the dealer earns a margin on paint it buys and resells (margins not published)

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Asian Paints Colour World. Asian Paints Colour World confirms one charge without disclosing the amount — get it in writing before you pay.

Ways to Partner with Asian Paints Colour World

1 partner model published by the brand. Figures it doesn't publish are left blank.

Dealership

Asian Paints dealer (Colour World store)

Investment
₹10 L – ₹25 L
Fee
No fee
Royalty / margin
Margin on paint and allied products bought from Asian Paints and resold (rates not published).
Territory
Appointed only where Asian Paints needs a dealer in the area (per its FAQ).
Who it suits
A registered shop in the applicant's own name.

Investment is our estimate; Asian Paints publishes none and says no fee is charged for dealership offers. Other store formats on its locator include Colour Idea, Ezy Colour, Colour NXT and Beautiful Homes.

Our Estimates

FranchiseChuno estimate

Asian Paints Colour World doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • Opening stock, display and working capital for an Asian Paints dealer shop

    ₹10–25 L*

    Assumes an existing registered shop. Opening stock of the main interior and exterior emulsions, enamels, primers, putty and waterproofing in several pack sizes (₹7–18 L); racks, display and a tinting counter (₹1–3 L); working capital for credit to painters and contractors (₹2–4 L). Excludes buying or renting the shop and any tinting-machine deposit, whose terms Asian Paints doesn't publish.

    Analyst judgement · Oct 2026

Reputation & News

2 red flags to check

What the press, courts and real franchisees or customers have said about Asian Paints Colour World — summarised by us, with every source linked.

⚠ Scam alert

Fake Asian Paints dealership offers

Asian Paints won Delhi HC orders against impersonators selling fake dealerships, and its public notice says it never charges a fee for dealership offers.

Source: Indian Kanoon (Delhi HC)
  • regulatory· 2025-07-02

    CCI orders probe into Asian Paints over treatment of dealers

    Grasim alleged dealers lost incentives and credit for stocking Birla Opus and were pushed to avoid its tinting machines; unproven, investigation pending (Jul 2025).

    Source: Moneylife
  • Legal / regulatory· 2025-10-14

    Supreme Court won't entertain Asian Paints' plea against CCI probe

    The plea was withdrawn after the court declined to interfere; the investigation continues (Oct 2025).

    Source: Storyboard18
  • Legal / regulatory· 2023-01-13

    CCI dismissed JSW Paints' dealer complaint against Asian Paints

    The CCI found no contravention in Sep 2022; most JSW dealers also sold Asian Paints.

    Source: AZB & Partners
  • employee_opinion★ 3.9/5 · 10,500 ratings

    Asian Paints employees rate it 3.9/5

    AmbitionBox, about 10.5k reviews.

    Source: AmbitionBox
Show 1 more
  • In the news· 2026-05-29

    Asian Paints Q4 FY26 profit up 69%

    Consolidated Q4 profit ₹1,172.1 Cr; FY26 net profit ₹4,325.35 Cr (May 2026).

    Source: Outlook Business

Key Terms at Asian Paints Colour World

The clauses that shape day-to-day running and your exit — read these before the fee.

Other terms
Asian Paints shares the investment and dealership terms only after you register; it says these differ from area to area.
Payments to the brand
A public notice on Asian Paints' site says it does not charge any fee or consideration for dealership offers; anyone asking for one is not acting for the company.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Dealership

You buy and resell the brand's products

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Asian Paints Colour World

Conditions the brand sets for partners, and the licences the business needs.

  • Shop: A registered shop in the applicant's own name (a relative's shop can be registered only in that relative's name)Required
  • Application details: Shop name and full address, your name, contact numbers; PAN optionalRequired
  • Area need: Asian Paints reverts only when it needs a dealer in your areaRequired

About the Brand

Brand USP

Colour World is one of the Asian Paints store formats on its locator, described as offering 2,200+ wall-paint shades and run by independent dealers; Asian Paints says it charges no fee for dealership offers — dealers buy stock and earn a margin.

Parent CompanyAsian Paints Ltd (NSE/BSE-listed)
HeadquartersSantacruz (East), Mumbai, Maharashtra
Colour World is one of the store formats on Asian Paints' store locator, which describes it as offering 2,200+ wall-paint shades. The dealers are independent shop-owners who buy Asian Paints products and resell them. Asian Paints Ltd, listed on the NSE and BSE, reported ₹30,680 Cr standalone revenue from products and services in FY26 and ₹4,325 Cr consolidated net profit; it reported 1.6 lakh+ retail touchpoints across all store formats in FY24. This is a dealership, not a franchise. Asian Paints says it charges no fee for dealership offers. To apply you need a registered shop in your own name; you give the shop's name and address, your contact details and (optionally) PAN, and the company says it reverts only when it needs a dealer in your area. It doesn't publish the investment ('differs from area to area'), dealer margins, credit terms or any equipment terms. Our estimate for opening stock, display and working capital is ₹10–25 L, on top of the shop itself. What to watch: in Jul 2025 the Competition Commission ordered an investigation after Grasim (Birla Opus) alleged that Asian Paints cut incentives, credit and leads for dealers who stocked rival paints and pushed them to avoid rivals' tinting machines; the Bombay High Court upheld the probe, Asian Paints withdrew its Supreme Court appeal (reported Oct 2025), and it is pending. A 2019 complaint by JSW Paints with similar allegations was dismissed in 2022. Asian Paints has won court orders against fraudsters selling fake dealerships in its name, and says it never charges a fee for a dealership — any such demand is a red flag. Filings show thousands of payments to small suppliers made after the 45-day limit. The company's profit says nothing about a dealer's margin — check with existing dealers.

Why invest in Asian Paints Colour World?

- Asian Paints says it charges no fee for dealership offers; dealers buy stock and keep a margin. - Asian Paints reported ₹30,680 Cr standalone revenue from products and services in FY26 and ₹4,325 Cr consolidated net profit (company figures, not dealer earnings). - Its store locator lists Colour World as a store format offering 2,200+ wall-paint shades, and the company reported 1.6 lakh+ retail touchpoints in FY24.

Asian Paints Colour World by the Numbers

Source marked on each figure

1.6 lakh+

Retail touchpoints (all formats) · FY24

Brand claim

2,200+ wall-paint shades

Colour World shade range · Oct 2026

Brand claim

74

Beautiful Homes stores · FY26

Brand claim

₹30,830.4 Cr, 86.8% of revenue

Decorative & home décor revenue share · FY26

Company filing

Cities with Outlets

Delhi, DelhiMumbai, MaharashtraPune, MaharashtraAhmedabad, GujaratChennai, Tamil NaduHyderabad, TelanganaKolkata, West BengalBangalore, KarnatakaJaipur, RajasthanChandigarh, Chandigarh

Cities with Outlets

10 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Parent / group level

These figures are for Asian Paints Ltd (NSE/BSE-listed), not this brand alone — separate from what a single franchise outlet earns.

Revenue (FY26)

₹30680.2 Cr

Employees (May 2026 (Asian Paints Ltd, labour filing via Tracxn))

9,189

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Asian Paints Colour World's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Annual filings
Up to date
Last AGM
26 Jun 2025
Pending cases against it
3
Pending cases it filed
0
Late payments to small suppliers
13681
Paid-up capital
₹95.92 Cr
Auditor
Deloitte Haskins & Sells LLP
Brand trademark
Registered: 'Colour World' word mark in Class 2 (paints, no. 1057092, filed 7 Nov 2001, valid to Nov 2031) in Asian Paints' name

Source: MCA data via Tracxn (Active, compliant; no open charges; 3 pending cases as respondent; MSME payments Oct 2025–Mar 2026: 13,681 paid after 45 days); CCI orders; Indian Kanoon (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Asian Paints Limited
Company type
Public Limited Company (listed)
CIN
L24220MH1945PLC004598
Incorporated
24 Oct 1945
Headquarters
Santacruz (East), Mumbai, Maharashtra

Leadership

  • AAmit SyngleManaging Director & CEO
  • RR SeshasayeeNon-Executive Chairman / Independent Director
  • MManish ChoksiNon-Executive Vice Chairman / Promoter

Social presence

InstagramFacebookLinkedIn

Company details source: MCA master data via Tracxn; Asian Paints contact page

Asian Paints Colour World Timeline

  1. Oct 1945

    Asian Paints incorporated as a company

    CIN L24220MH1945PLC004598.

    Source
  2. Jan 2020

    CCI orders probe on JSW Paints' complaint

    Alleged pressure on dealers who stocked JSW.

    Source
  3. Sep 2022

    CCI dismisses JSW Paints' complaint

    86.6% of JSW's dealers also sold Asian Paints, so entry wasn't blocked, the CCI found.

    Source
  4. Jul 2025

    CCI orders probe on Grasim's (Birla Opus) complaint

    Alleged dealer exclusivity, cuts to incentives and credit, and pressure over rivals' tinting machines.

    Source
  5. Oct 2025

    Supreme Court declines Asian Paints' challenge to the CCI probe

    Plea dismissed as withdrawn; the investigation continues.

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Asian Paints Colour World looks once the numbers are checked side by side.

  • ✓Brand operating for 84 yearsFounded in 1942. The brand doesn't state when franchising began.
  • !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

64%

  • ✓ Terms checked against the brand's own page
  • ○ Published investment (not an estimate)
  • ✓ Franchise fee
  • ✓ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ○ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Asian Paints Colour World does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Get a written, itemised cost breakdown — the brand hasn't published one.
  3. 3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
  4. 4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
  5. 5Ask for the agreement term, renewal fee and exit or transfer terms.
  6. 6Ask whether you get an exclusive territory, and how large it is.
  7. 7Ask the brand to respond to each red flag listed under Reputation & News.
  8. 8Have a lawyer review the franchise agreement before paying anything.
  9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

Semi-absentee

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Training Cost

Covered by franchisor

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

What Asian Paints Colour World franchisees say

We haven't yet heard from enough Asian Paints Colour World franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Asian Paints Colour World outlet — share how it went

Frequently Asked Questions

What is the total investment for a Asian Paints Colour World franchise?
An estimated ₹10 lakh–₹25 lakh. Estimate — Asian Paints doesn't publish its investment; its FAQ says the dealership investment 'differs from area to area' and is shared only after you register. Our ₹10–25 L covers opening stock, display and working capital for an existing shop (see FranchiseChuno estimate); it excludes buying or renting the shop and any charge for the tinting machine, whose terms aren't published.

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