Asian Paints Colour World Franchise
Asian Paints Colour World dealership: no fee, dealer earns margin; investment not published (our estimate ₹10–25 L, own shop needed).
Asian Paints Colour World franchise at a glance (terms checked Oct 2026)
Investment
₹10 L - ₹25 L*
Estimate — not published by the brand · incl. stock, fit-out, working capital · excl. rent deposit, equipment, GST
Ongoing take
No royalty — you earn a margin
Franchise fee
No franchise fee
Opening stock and working capital applies (amount not disclosed)
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
Outlets
1,60,000 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
Franchise terms checked against Asian Paints' official dealership FAQ on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorAsian Paints' public notice: it does not charge any fee or consideration for dealership offers.
Not published; the FAQ says the investment differs by area.
Total excludes a charge whose amount Asian Paints Colour World doesn't disclose.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Asian Paints Colour World. Asian Paints Colour World confirms one charge without disclosing the amount — get it in writing before you pay.
Ways to Partner with Asian Paints Colour World
1 partner model published by the brand. Figures it doesn't publish are left blank.
Asian Paints dealer (Colour World store)
- Investment
- ₹10 L – ₹25 L
- Fee
- No fee
- Royalty / margin
- Margin on paint and allied products bought from Asian Paints and resold (rates not published).
- Territory
- Appointed only where Asian Paints needs a dealer in the area (per its FAQ).
- Who it suits
- A registered shop in the applicant's own name.
Investment is our estimate; Asian Paints publishes none and says no fee is charged for dealership offers. Other store formats on its locator include Colour Idea, Ezy Colour, Colour NXT and Beautiful Homes.
Our Estimates
FranchiseChuno estimateAsian Paints Colour World doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Opening stock, display and working capital for an Asian Paints dealer shop
₹10–25 L*
Assumes an existing registered shop. Opening stock of the main interior and exterior emulsions, enamels, primers, putty and waterproofing in several pack sizes (₹7–18 L); racks, display and a tinting counter (₹1–3 L); working capital for credit to painters and contractors (₹2–4 L). Excludes buying or renting the shop and any tinting-machine deposit, whose terms Asian Paints doesn't publish.
Analyst judgement · Oct 2026
Reputation & News
2 red flags to checkWhat the press, courts and real franchisees or customers have said about Asian Paints Colour World — summarised by us, with every source linked.
⚠ Scam alert
Fake Asian Paints dealership offers
Asian Paints won Delhi HC orders against impersonators selling fake dealerships, and its public notice says it never charges a fee for dealership offers.
Source: Indian Kanoon (Delhi HC)- regulatory· 2025-07-02
CCI orders probe into Asian Paints over treatment of dealers
Grasim alleged dealers lost incentives and credit for stocking Birla Opus and were pushed to avoid its tinting machines; unproven, investigation pending (Jul 2025).
Source: Moneylife - Legal / regulatory· 2025-10-14
Supreme Court won't entertain Asian Paints' plea against CCI probe
The plea was withdrawn after the court declined to interfere; the investigation continues (Oct 2025).
Source: Storyboard18 - Legal / regulatory· 2023-01-13
CCI dismissed JSW Paints' dealer complaint against Asian Paints
The CCI found no contravention in Sep 2022; most JSW dealers also sold Asian Paints.
Source: AZB & Partners - employee_opinion★ 3.9/5 · 10,500 ratings
Asian Paints employees rate it 3.9/5
AmbitionBox, about 10.5k reviews.
Source: AmbitionBox
Show 1 moreShow fewer
- In the news· 2026-05-29
Asian Paints Q4 FY26 profit up 69%
Consolidated Q4 profit ₹1,172.1 Cr; FY26 net profit ₹4,325.35 Cr (May 2026).
Source: Outlook Business
Key Terms at Asian Paints Colour World
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- Asian Paints shares the investment and dealership terms only after you register; it says these differ from area to area.
- Payments to the brand
- A public notice on Asian Paints' site says it does not charge any fee or consideration for dealership offers; anyone asking for one is not acting for the company.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You buy and resell the brand's products
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Asian Paints Colour World
Conditions the brand sets for partners, and the licences the business needs.
- Shop: A registered shop in the applicant's own name (a relative's shop can be registered only in that relative's name)Required
- Application details: Shop name and full address, your name, contact numbers; PAN optionalRequired
- Area need: Asian Paints reverts only when it needs a dealer in your areaRequired
About the Brand
Brand USP
Colour World is one of the Asian Paints store formats on its locator, described as offering 2,200+ wall-paint shades and run by independent dealers; Asian Paints says it charges no fee for dealership offers — dealers buy stock and earn a margin.
Why invest in Asian Paints Colour World?
Asian Paints Colour World by the Numbers
Source marked on each figure1.6 lakh+
Retail touchpoints (all formats) · FY24
Brand claim2,200+ wall-paint shades
Colour World shade range · Oct 2026
Brand claim74
Beautiful Homes stores · FY26
Brand claim₹30,830.4 Cr, 86.8% of revenue
Decorative & home décor revenue share · FY26
Company filingCities with Outlets
Show all 10 citiesHide the city list
Company Financials
Parent / group levelThese figures are for Asian Paints Ltd (NSE/BSE-listed), not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹30680.2 Cr
Employees (May 2026 (Asian Paints Ltd, labour filing via Tracxn))
9,189
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Asian Paints Colour World's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 26 Jun 2025
- Pending cases against it
- 3
- Pending cases it filed
- 0
- Late payments to small suppliers
- 13681
- Paid-up capital
- ₹95.92 Cr
- Auditor
- Deloitte Haskins & Sells LLP
- Brand trademark
- Registered: 'Colour World' word mark in Class 2 (paints, no. 1057092, filed 7 Nov 2001, valid to Nov 2031) in Asian Paints' name
Source: MCA data via Tracxn (Active, compliant; no open charges; 3 pending cases as respondent; MSME payments Oct 2025–Mar 2026: 13,681 paid after 45 days); CCI orders; Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Asian Paints Limited
- Company type
- Public Limited Company (listed)
- CIN
- L24220MH1945PLC004598
- Incorporated
- 24 Oct 1945
- Headquarters
- Santacruz (East), Mumbai, Maharashtra
Leadership
- AAmit SyngleManaging Director & CEO
- RR SeshasayeeNon-Executive Chairman / Independent Director
- MManish ChoksiNon-Executive Vice Chairman / Promoter
Social presence
Company details source: MCA master data via Tracxn; Asian Paints contact page
Asian Paints Colour World Timeline
Oct 1945
Asian Paints incorporated as a company
CIN L24220MH1945PLC004598.
SourceJan 2020
CCI orders probe on JSW Paints' complaint
Alleged pressure on dealers who stocked JSW.
SourceSep 2022
CCI dismisses JSW Paints' complaint
86.6% of JSW's dealers also sold Asian Paints, so entry wasn't blocked, the CCI found.
SourceJul 2025
CCI orders probe on Grasim's (Birla Opus) complaint
Alleged dealer exclusivity, cuts to incentives and credit, and pressure over rivals' tinting machines.
SourceOct 2025
Supreme Court declines Asian Paints' challenge to the CCI probe
Plea dismissed as withdrawn; the investigation continues.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Asian Paints Colour World looks once the numbers are checked side by side.
- ✓Brand operating for 84 yearsFounded in 1942. The brand doesn't state when franchising began.
- !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
64%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ✓ Franchise fee
- ✓ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Asian Paints Colour World does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
Semi-absentee
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Asian Paints Colour World franchisees say
We haven't yet heard from enough Asian Paints Colour World franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Asian Paints Colour World outlet — share how it wentFrequently Asked Questions
What is the total investment for a Asian Paints Colour World franchise?
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