Kaff Appliances Franchise
Kitchen-appliance brand appointing brand-store dealers and distributors; terms unpublished. FY25 revenue ₹184 Cr; 77 locator outlets.
Kaff Appliances franchise at a glance (terms checked Oct 2026)
Investment
₹15 L - ₹35 L*
Estimate — not published by the brand · incl. fit-out, stock, rent deposit, working capital · excl. land
Ongoing take
No royalty — you earn a margin
Franchise fee
No franchise fee
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹3.7 Cr in FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
77 verified
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlet claim matches reality
- • Network growth
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
Franchise terms checked against Kaff's official business enquiry page on 3 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Kaff Appliances
3 partner models published by the brand. Figures it doesn't publish are left blank.
Exclusive brand store
Partner-run KAFF showroom (e.g. Dolphin Enterprises in Bengaluru, Vihaan Goyal Gallery in Hyderabad). KAFF publishes no investment, area, fee or margin.
Dealership / distribution
Multi-brand dealers and distributors also stock KAFF; terms not published.
Service franchise
Listed as an option on KAFF's business-enquiry form; scope and terms not published.
Our Estimates
FranchiseChuno estimateKaff Appliances doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Exclusive brand store, 400–800 sq ft
₹15–35 L*
KAFF publishes no figure. Assumes 400–800 sq ft of rented retail space; fit-out at ₹1,500–2,500 per sq ft (₹6–20 L); display and opening stock of working chimneys, hobs, ovens and hardware worth ₹6–10 L at dealer cost (its own site lists chimneys from ₹7,700 to about ₹2.15 L each, Oct 2026); property deposit and working capital ₹3–5 L. Components add up to ₹15–35 L. Excludes buying property.
Unit-economics model · Oct 2026
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about Kaff Appliances — summarised by us, with every source linked.
⚠ Scam alert
KAFF warns of fake agents asking for advance UPI payments
KAFF says it never asks for advance online payments for complaints, installations, demos or site visits.
Source: KAFF website (the brand's own site)- In the news· 2025
Revenue down 18% and profit down 61% in FY25
Filings show revenue fell from ₹225.6 Cr in FY24 to ₹184.1 Cr in FY25, and net profit from ₹9.4 Cr to ₹3.7 Cr. FY24 was itself below FY23 (₹235.6 Cr revenue, ₹17.9 Cr profit).
Source: Tracxn — MCA filings - Customer view★ 2.29/5 · 322 ratings
MouthShut: 2.29/5 for KAFF Appliances, Chennai
Reviews repeatedly complain of slow or poor after-sales service on chimneys and hobs.
Source: MouthShut - Legal / regulatory· Nov 2016
Consumer commission orders refund and compensation (2016)
Chandigarh district commission found deficiency in service after a buyer received an older chimney model; KAFF did not appear.
Source: District Consumer Commission, Chandigarh (via CaseMine) - regulatory· Jan 2019
CCI closes resale-price case brought by Snapdeal
The Competition Commission found no evidence that KAFF enforced minimum resale prices on its dealers and closed the case.
Source: Competition Commission of India (via Indian Kanoon)
Show 3 moreShow fewer
- Legal / regulatory· Dec 2025
Haryana dues settled under one-time settlement scheme
KAFF withdrew a High Court writ after the state accepted its application under the 2025 scheme for recovering outstanding dues.
Source: Punjab and Haryana High Court (via Indian Kanoon) - In the news· Sep 2025
Nalin Kumar promoted to CEO
KAFF promoted its COO to CEO in Sep 2025, about 16 months after Shital Gupta joined as CEO.
Source: ETRetail - In the news· Jul 2026
Partner-run experience centre opens in Bengaluru
The centre is run by Dolphin Enterprises; KAFF said it is focusing on south India.
Source: Retail4Growth
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You buy and resell the brand's products
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
A built-in kitchen-appliance brand that also sells modular-kitchen hardware, storage systems and sinks under the same name.
Why invest in Kaff Appliances?
Kaff Appliances by the Numbers
Source marked on each figure77 in 16 states/UTs
Locator outlets (distinct addresses) · Oct 2026
Store locator₹184.1 Cr (down 18%)
FY25 revenue · FY25
Company filing268
Employees on payroll · Aug 2025
Company filing1,422 (dealers and distributors on its list)
Dealers and distributors recorded by CCI · Jan 2019
IndependentKaff Appliances Outlet Network
By state · Oct 2026
- Karnataka17
- Telangana13
- Delhi7
- Haryana6
- Maharashtra6
- Punjab5
- Andhra Pradesh5
- Uttar Pradesh4
- Tamil Nadu4
- Gujarat2
- Madhya Pradesh2
- Rajasthan2
+ 4 more
By channel · Jan 2019
Dealers and distributors on KAFF's list, as recorded in a CCI order: 1,422 outlets · Jan 2019 · indiankanoon.org
By format · May 2025
Brand stores listed on KAFF's brand-store page: 27 outlets · May 2025 · web.archive.org
Cities with Outlets
Show all 26 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹184.11 Cr
Net profit (FY25)
₹3.65 Cr
Employees (Aug 2025)
268
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Kaff Appliances's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2024
- Paid-up capital
- ₹1.5 Cr
- Auditor
- Deepak Chopra & Associates
- Brand trademark
- Registered (KAFF, class 20, no. 1847024, filed Aug 2009 — per a third-party copy of IP India records)
Group companies
- Anna Marketing LLPGroup company
Source: Tracxn — MCA filings; GST portal mirror (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Kaff Appliances Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — MCA filings of Kaff Appliances (India) Pvt Ltd
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Kaff Appliances (India) Private Limited
- Company type
- Private Limited Company
- CIN
- U28910DL2007PTC169229
- Incorporated
- 10 Oct 2007
- Headquarters
- Gurugram, Haryana
Leadership
- DDeepak AnandFounder & Managing Director
- NNalin KumarChief Executive Officer (promoted from COO, Sep 2025)
- KKamlesh AnandDirector
- MMalvika AnandFormer director
Social presence
Company details source: Tracxn — MCA filings
Kaff Appliances Timeline
Oct 2007
Kaff Appliances (India) Pvt Ltd incorporated in Delhi
SourceJan 2019
CCI closes Snapdeal's resale-price complaint against KAFF
Case No. 61 of 2014; no contravention found.
SourceMay 2024
Shital Gupta joins as CEO
SourceSep 2025
Nalin Kumar promoted from COO to CEO
SourceNov 2025
Partner-run exclusive brand store opens in Koti, Hyderabad
Run by Vihaan Goyal Gallery; not listed on the store locator as of Oct 2026.
SourceApr 2026
Partner-run brand store opens in Mohali
Run by Universal Waves; listed on the store locator as of Oct 2026.
SourceJul 2026
Experience centre opens in Bengaluru, run by Dolphin Enterprises
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Kaff Appliances looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 19 yearsFounded in 2007. The brand doesn't state when franchising began.
- !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Kaff Appliances does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Ongoing Support
What Kaff Appliances franchisees say
We haven't yet heard from enough Kaff Appliances franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Kaff Appliances outlet — share how it wentFrequently Asked Questions
What is the total investment for a Kaff Appliances franchise?
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