SOTC Holidays Franchise
Travel retail brand of SOTC Travel Ltd (CRISIL AA); franchise ₹7–20 L, fee ₹3–7 L, 3-year term; 137 stores on locator; commission rate not published.
SOTC Holidays franchise at a glance (terms checked Oct 2026)
Investment
₹7 L - ₹20 L
incl. fee, fit-out, equipment
Ongoing take
Commission
Franchise fee
No franchise fee
Total investment: ₹7 L · Franchise fee: ₹3 L · Infrastructure (office set-up, AC, internet, one franchisee staff): ₹5 L · Non-refundable
Payback
24–36 months
Brand's own claim
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹21 Cr in FY26
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
137 verified
Brand claims 100
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Can sell the business
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against SOTC's official franchise enquiry page on 12 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorAs stated on the franchise page; the itemised parts sum to ₹8–14 L. GST not mentioned.
'Based on city'; non-refundable, valid for 3 years.
As stated on the franchise page.
Ongoing charges
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by SOTC Holidays. SOTC Holidays confirms 2 charges without disclosing the amount — get it in writing before you pay.
Ways to Partner with SOTC Holidays
3 partner models published by the brand. Figures it doesn't publish are left blank.
SOTC for Holidays franchise outlet
- Investment
- ₹7 L – ₹20 L
- Space
- 300 sq ft – 550 sq ft
- Fee
- ₹3 L
- Royalty / margin
- Commission (rate not published); payback claimed in 24–36 months
- Territory
- Not stated
- Who it suits
- Entrepreneur or investor; no travel experience needed; generates leads through own contacts and local marketing
Fee is ₹3–7 L by city (₹3 L shown); 3-year agreement; SOTC branch manager on its payroll.
Travel Business Associate
- Investment
- —
- Space
- —
- Fee
- —
- Royalty / margin
- Commission of over ₹25,000 a month claimed; performance-linked variable income
- Territory
- —
- Who it suits
- Home-based independent sales professional, anywhere in India; not an employee or family of an employee of SOTC
No investment required, per SOTC. It is an agent route, not a franchise outlet; no recruitment income mentioned.
Preferred Agent
- Investment
- —
- Space
- —
- Fee
- —
- Royalty / margin
- —
- Territory
- —
- Who it suits
- —
The store locator lists 20 'SOTC for Holidays Preferred Agent' entries in 19 cities; SOTC publishes no terms for this route.
What SOTC Holidays Says You Can Earn
Brand claimSOTC Holidays's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 24 months – 36 months
Brand claim, not verified: the page says 'ROI typically occurs in 24-36 months' (read here as payback, since it is a time to recover the investment). It publishes no commission rate, sales or profit figure, though it says franchisees get 'the highest level of commission'.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about SOTC Holidays — summarised by us, with every source linked.
- Legal / regulatory· 2023-08-23
Consumer commissions have upheld compensation orders against SOTC in tour cases
In decisions on record at Indian Kanoon, the National Commission (May 2017) dismissed SOTC's revision petition in a tour compensation case, and Tamil Nadu's State Commission dismissed SOTC appeals in Aug 2023 (cancelled Lisbon tour; ₹2 L compensation plus refund) and Aug 2022 (Singapore honeymoon tour; ₹2 L). These are customer disputes, not franchisee disputes; SOTC's share of its total bookings is not known.
Source: Indian Kanoon - regulatory· FY25
Registrar data: FY25 revenue ₹1,115.8 Cr (up 13%), net profit ₹25.7 Cr
MCA data via Tracxn show SOTC Travel Limited active and compliant, last AGM 2 Sep 2025, auditor B S R & Co. LLP, paid-up capital about ₹86 Cr, FY25 EBITDA about ₹46.5 Cr and two registered charges. This is the franchisor's result, not an outlet's.
Source: MCA records via Tracxn - Legal / regulatory· 2020-02-04
2018–20 arbitration with a General Sales Agent
The Bombay High Court appointed a sole arbitrator in Dec 2018 under a General Sales Agent agreement between SOTC and Trans Asian Industries & Exposition Pvt Ltd; in Feb 2020 it extended the arbitrator's mandate to Mar 2020. The final award was not found.
Source: Indian Kanoon - In the news· 2026-04-20
New franchise outlets: Delhi (Feb 2025), Bareilly and Noida (Apr 2026)
TTR Weekly reported two franchise outlets in Vasant Kunj and East Delhi (NCR network of 10); a company press release carried by a marketing site (20 Apr 2026) announced Bareilly and Noida; TravTalk (25 Apr 2026) reported a 100th retail store at Nariman Point, in 53 cities.
Source: TTR Weekly; TravTalk
Show 5 moreShow fewer
- employee_opinion· 2026-10★ 4.3/5 · 396 ratings
Employees rate SOTC Travel 4.3 out of 5 on AmbitionBox (396 reviews)
4.3 from 396 reviews: company culture 4.3, job security 4.2, skill development 4.2. The page is a paid 'Premium Employer' profile, so we do not score it as praise, and the reviews are from employees, not franchisees or customers; one 2026 review lists irregular work as a dislike.
Source: AmbitionBox - Customer view· 2026-10★ 4.1/5 · 688 ratings
Eight Bengaluru stores show ratings of 3.2 to 5.0 on SOTC's own locator
SOTC's locator shows a star rating and count for each Bengaluru store, without saying where the ratings come from: Ashok Nagar 3.8 (125), Chandra Layout 4.4 (58), Jayanagar 3.9 (129), Koramangala 3.2 (29), Indiranagar 3.8 (62), Nagarbhavi 5.0 (150), Malleshwaram 4.1 (99), HSR Layout 3.6 (36). The rating-weighted mean is about 4.1 across 688 ratings. Shown by SOTC, not checked at source.
Source: SOTC store locator (the brand's own site) - Franchisee view
Franchisee testimonials on SOTC's own franchise page
The page quotes a Salt Lake (Kolkata) partner who values the semi-absentee model and a partner with three Gujarat outlets. They are chosen and published by SOTC, so we do not count them as independent franchisee evidence.
Source: SOTC franchise page (the brand's own site) - regulatory· 2026-09-21
CRISIL reaffirms SOTC at AA/Stable (Sep 2026); Q1 FY27 revenue down 7.2%
CRISIL's 21 Sep 2026 rationale reaffirmed the long-term AA/Stable and A1+ short-term ratings (facilities enhanced to ₹89.5 Cr), citing parent support, low debt and healthy liquidity (cash ₹69 Cr). It also reports FY26 revenue of ₹1,147 Cr (up 3.3%), operating margin of 3.3% and profit of ₹21 Cr (₹26 Cr in FY25), and that Q1 FY27 revenue fell 7.2% on-year to ₹438 Cr with operating margin at 4.6% against 7.3%, because of West Asia disruption and a weaker mix. It expects 3–5% annual growth and 3.0–3.5% margin. This rates the company's borrowing, not franchise outlets. (The rating was upgraded from AA-/Positive in Jun 2025.)
Source: CRISIL Ratings - Customer view· 2026-10★ 4.5/5 · 250 ratings
SOTC Android app rated 4.5 on Google Play (250 ratings)
The app linked from sotc.in shows 4.5 out of 5 from 250 ratings. It is a customer booking app; the rating says nothing about the franchise.
Source: Google Play
Key Terms at SOTC Holidays
The clauses that shape day-to-day running and your exit — read these before the fee.
- Renewal
- A 3-year renewable agreement.
- Payments to the brand
- Non-refundable franchise fee, valid for 3 years.
- Other terms
- A semi-absentee model: SOTC places a branch manager on its payroll at the outlet; the franchisee generates leads and supports local marketing.
- Who pays for what
- SOTC bears marketing and promotion (online and offline), staff training, software and monitoring; the franchisee bears set-up and operating costs including staff salaries.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
3 yearsRenewal Available
YesTerritory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for SOTC Holidays
Conditions the brand sets for partners, and the licences the business needs.
- Partner type: An entrepreneur or an investor; no prior travel-industry experience neededRequired
- Space: 300–550 sq ft of commercial propertyRequired
- Staff: One franchisee employee, trained by SOTC; a SOTC branch-in-charge is on SOTC's payrollRequired
- Franchisee duties: Generate leads through own contacts, keep the outlet running smoothly, give managerial and administrative support, contribute to local marketingRequired
About the Brand
Brand USP
Travel brand from 1949 with a published ₹7–20 L franchise and a SOTC-paid branch manager in each outlet.
Why invest in SOTC Holidays?
SOTC Holidays by the Numbers
Source marked on each figure100th store opened (53 cities)
Retail stores per trade report · Apr 2026
Independent137 SOTC for Holidays stores in 87 cities, plus 20 Preferred Agent entries
Stores on locator · Oct 2026
Store locator₹1,115.8 Cr; net profit ₹25.7 Cr
Franchisor revenue FY25 · FY25
Company filing3.3% in FY26 (3.5% in FY25); 4.6% in Q1 FY27 against 7.3% a year earlier
Operating margin (CRISIL) · Sep 2026
IndependentCRISIL AA/Stable; A1+ (reaffirmed)
Credit rating · Sep 2026
IndependentSOTC Holidays Outlet Network
By state · Oct 2026
- Maharashtra19
- Uttar Pradesh17
- Karnataka14
- Gujarat13
- Tamil Nadu9
- West Bengal9
- Delhi9
- Haryana8
- Rajasthan7
- Punjab5
- Telangana5
- Kerala4
+ 9 more
By channel · Oct 2026
SOTC for Holidays Preferred Agent entries (19 cities): 20 outlets · Oct 2026 · stores.sotc.in
By city tier · Feb 2025
National Capital Region (retail shops, per SOTC): 10 outlets · Feb 2025 · ttrweekly.com
Cities with Outlets
Show all 57 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹1115.77 Cr
Net profit (FY25)
₹25.65 Cr
Employees (Aug 2025 (SOTC Travel Limited, via Tracxn))
731
Source: MCA filings via Tracxn (SOTC Travel Limited); CRISIL estimates FY25 operating income at about ₹1,120 Cr
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What SOTC Holidays's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 2 Sep 2025
- Paid-up capital
- ₹86.01 Cr
- Auditor
- B S R & Co. LLP
- Brand trademark
- Not checked at IP India (captcha-gated)
Group companies
- Thomas Cook (India) LimitedHolding company · 100%
- Fairfax Financial Holdings Limitedshareholder
- SOTC Travel Services Private LimitedGroup company
Source: MCA records via Tracxn; CRISIL rating rationale (Sep 2026). Tracxn returned no pending-case counts or insolvency flag. (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
SOTC Holidays Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: CRISIL rating rationale, Jun 2025: operating income Rs 989 crore in fiscal 2024 · MCA filings via Tracxn — SOTC Travel Limited (revenue up 13% on the year) · CRISIL rating rationale, 21 Sep 2026 (analytical figures: revenue Rs 1,147 crore, PAT Rs 21 crore; FY25 shown there as Rs 1,110 crore and Rs 26 crore)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- SOTC TRAVEL LIMITED
- Company type
- Public Limited Company (unlisted)
- CIN
- U63040MH2001PLC131691
- Incorporated
- 20 Apr 2001
- Headquarters
- Mumbai (registered office at Marathon Futurex, Lower Parel)
Leadership
- PPranali JoshiCEO (per Tracxn)
- VVishal SuriManaging Director (per Tracxn)
Social presence
Company details source: MCA records via Tracxn
SOTC Holidays Timeline
1949
SOTC established
Per the brand's about page.
Dec 2024
Franchise enquiry page lists no investment figures
An archived copy describes the business model without amounts; amounts appear on the current page.
SourceFeb 2025
Two franchise outlets in Vasant Kunj and East Delhi
SOTC said its NCR network reached 10 retail shops.
SourceJun 2025
CRISIL upgrades long-term rating to AA/Stable
After the parent's upgrade; ₹84 Cr of bank facilities rated.
SourceApr 2026
Franchise outlets in Bareilly and Noida; 100th store at Nariman Point
Reported by trade media; the 100th store is said to take the network to 53 cities.
SourceSep 2026
CRISIL reaffirms AA/Stable; Q1 FY27 revenue down 7.2%
Rated facilities enhanced to ₹89.5 Cr; FY26 revenue ₹1,147 Cr.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow SOTC Holidays looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 77 yearsFounded in 1949. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator137 outlets on its own store locator (Oct 2026), in line with the 100 it claims.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
82%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ✓ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ✓ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what SOTC Holidays does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask whether you get an exclusive territory, and how large it is.
- 5Ask the brand to respond to each red flag listed under Reputation & News.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
300 - 550 sq ft
Staff Needed
1 people
Setup Time
—
Owner Involvement
Full-time
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What SOTC Holidays franchisees say
We haven't yet heard from enough SOTC Holidays franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a SOTC Holidays outlet — share how it wentFrequently Asked Questions
What is the total investment for a SOTC Holidays franchise?
How long does SOTC Holidays say it takes to recover the investment?
What training does SOTC Holidays provide?
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