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OYO Townhouse

OYO Townhouse Franchise

Hotels & TravelEst. 2017Gurugram, Haryana

Hotel owners partner with OYO, which runs the property as a Townhouse on revenue share. 466 Townhouses listed; est. ₹30 L–₹1 Cr* refit.

OYO Townhouse franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹30 L - ₹1 Cr*

Estimate — not published by the brand · incl. fit-out, equipment · excl. land, rent deposit, working capital, GST

Ongoing take

Not published

Franchise fee

Not published

Payback

Not published

* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.

FranchiseChuno ScoreNot scored yet — 38% of data verified
  • 1 dispute brought by franchisees
  • Legal or regulatory action on record — see Reputation & News
  • Outlets we could verify: 466 outlets on the brand's own store locator

Outlets

466 verified

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Get a written, itemised cost breakdown — the brand hasn't published one.
  3. Ask for the one-time franchise fee in writing, and whether any part is refundable.

Franchise terms checked against OYO Townhouse's own site ('Join our network') and OYO's partner page on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Ways to Partner with OYO Townhouse

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Townhouse (OYO-operated hotel)

Investment
₹30 L – ₹1 Cr
Royalty / margin
Revenue share with OYO — the share is not published
Who it suits
An existing hotel the owner holds or leases; OYO said in Nov 2023 that most such hotels would be onboarded under its premium brands (Townhouse, Townhouse Oak, Collection O)

Investment is our estimate for refitting a 20–40 room hotel (excludes the building). OYO said in Nov 2023 it would sign annual-to-long-term revenue-share management contracts and onboard most such hotels under Townhouse, Townhouse Oak and Collection O; in Jun 2025 it called these 'company-serviced' hotels it directly manages and operates.

Our Estimates

FranchiseChuno estimate

OYO Townhouse doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • Refit of an existing hotel to Townhouse standard

    ₹30 L–₹1 Cr**

    OYO publishes no upgrade cost. Townhouse's own site specifies 8-inch mattresses, blackout curtains, 32-inch TVs, wooden flooring, a café-style drawing room and a conference room. We assume ₹1.5–2.5 L a room for furniture, soft furnishings, flooring, TVs and bathroom fittings in a 20–40 room mid-market hotel, giving ₹30 L–₹1 Cr. Excludes land, building, lease deposits and working capital; OYO may share or fund upgrades — not disclosed.

    Analyst judgement · Oct 2026

Reputation & News

4 red flags to check

What the press, courts and real franchisees or customers have said about OYO Townhouse — summarised by us, with every source linked.

  • In the news· 2019-12-01

    Hotel partners allege unpaid dues and arbitrary deductions (2019)

    Inc42 reported owner protests in Pune, Nashik, Kota, Manali, Jaipur, Ahmedabad, Bengaluru and Delhi, a Bengaluru hotelier's police complaint over an assured ₹7 L monthly revenue, and FHRAI's claim that 200+ hotels had quit OYO. OYO denied wrongdoing and called them commercial disputes.

    Source: Inc42
  • Legal / regulatory· 2021-07-07

    Insolvency case against an OYO subsidiary withdrawn after hotel partner's settlement (2021)

    NCLAT allowed withdrawal of the insolvency proceedings against OYO Hotels and Homes Pvt Ltd after OYO settled with the Gurugram hotelier who had gone to NCLT Ahmedabad (₹16 L settlement); the tribunal disallowed interventions by outside parties including FHRAI.

    Source: Moneylife (IANS)
  • Legal / regulatory· 2026-07-08

    Zostel asks SEBI to review PRISM's IPO litigation disclosures

    Zostel told SEBI on 7 Jul 2026 that OYO's updated draft prospectus gives an incomplete account of its claim to about 7% of OYO; the Delhi High Court had set aside Zostel's arbitral award and the Supreme Court declined its appeal in Jul 2025.

    Source: Entrackr
  • employee_opinion★ 2.9/5 · 4,103 ratings

    Employees rate OYO 2.9/5

    AmbitionBox shows a 2.9/5 rating for Oyo Rooms from 4,103 employee reviews.

    Source: AmbitionBox
Show 3 more
  • In the news· 2025-06-06

    OYO expands company-serviced hotels

    OYO said company-serviced hotels such as Townhouse and SUNDAY have more than double the occupancy of its franchise hotels and set an FY26 target of 1,800 such hotels across nearly 300 cities.

    Source: Inc42
  • In the news· 2023-11-28

    OYO restarts self-operated hotels on revenue share

    OYO restarted 'Managed by OYO' hotels in Nov 2023, three years after closing the model, aiming to sign 200 premium hotels on revenue-share management contracts, mostly under Townhouse, Townhouse Oak and Collection O.

    Source: Outlook Business (PTI)
  • Customer view★ 4.5/5 · 20,01,886 ratings

    OYO app rated 4.5/5 on Google Play

    The OYO hotel-booking app shows 4.5/5 from about 20 lakh ratings (all OYO brands, not Townhouse alone).

    Source: Google Play

Townhouse-tagged listings per city on oyorooms.com (10 Oct 2026)

Our count from each city's 'Townhouse hotels in …' page; cities with none are left out. 20 of the 81 cities we checked had none. The tag includes Super Townhouse conversions, day-stay slots (e.g. Surat's only listing is a municipal community hall) and a few Palette listings; the city pages say 'near me', so a few may sit outside city limits.

CityTownhouse hotels
Gurgaon42
Delhi34
Chennai21
Mumbai18
Bangalore16
Kolkata16
Ahmedabad14
Indore14
Jaipur14
Kanpur14
Pune14
Visakhapatnam14
Varanasi13
Goa11
Patna11
Prayagraj10
Chandigarh9
Coimbatore9
Guwahati9
Nagpur9
Amritsar8
Hyderabad8
Lucknow8
Noida8
Ranchi8
Dehradun7
Ghaziabad7
Kochi7
Mysore6
Trivandrum6
Bhopal5
Bhubaneswar5
Gwalior5
Vijayawada5
Zirakpur5
Agra4
Jabalpur4
Pondicherry4
Tirupati4
Faridabad3
Haridwar3
Ludhiana3
Madurai3
Warangal3
Aurangabad2
Jodhpur2
Mohali2
Nainital2
Raipur2
Shimla2
Udaipur2
Vadodara2
Jamshedpur1
Kota1
Mathura1
Mussoorie1
Nashik1
Ooty1
Panchkula1
Siliguri1
Surat1

Source: oyorooms.com Townhouse city pages

What OYO says a Townhouse offers guests

  • Specially designed beds with 8-inch mattresses and blackout curtains
  • 32-inch LED/LCD TVs; free high-speed internet
  • Café-style 'drawing room', conference room and free printer
  • 24x7 kitchen with in-app ordering and an 11-option breakfast
  • Staff trained at OYO Training Institutes; a general manager per property

Source: OYO Townhouse site (undated)

Key Terms at OYO Townhouse

The clauses that shape day-to-day running and your exit — read these before the fee.

Other terms
OYO directly manages and operates its company-serviced hotels (Townhouse, Townhouse Oak, SUNDAY and others); the owner provides the property. (OYO via Inc42, Jun 2025)
Payments to the brand
Owners are paid on a revenue-share basis under annual to long-term management contracts; OYO does not publish the share. (OYO via PTI, Nov 2023)
Other terms
OYO's partner page lets owners list a property and asks for room count and location; it publishes no contract terms, fees or revenue share (checked 10 Oct 2026).

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOCO

Franchisee-Owned, Company-Operated

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

No

Exit Clause

—

About the Brand

Brand USP

OYO's mid-market hotel brand, run by OYO itself under revenue-share contracts with hotel owners; 466 Townhouse-tagged listings were shown on oyorooms.com in Oct 2026.

Parent CompanyOravel Stays Ltd (OYO; corporate brand PRISM)
HeadquartersGurugram, Haryana
OYO Townhouse is the mid-market hotel brand of OYO (Oravel Stays Ltd, whose corporate brand is now PRISM). OYO's own history page dates the brand to 2017 ('a mid-market brand at handpicked locations'); its Townhouse site promises rooms with 8-inch mattresses, blackout curtains and LED TVs, a café-style 'drawing room' and conference space. On 10 Oct 2026 we counted 466 listings tagged Townhouse on oyorooms.com's city pages across 61 of the 81 cities we checked (the tag also covers 'Super Townhouse' conversions of independent hotels and at least 34 day-stay slots, and 7 'Palette' listings), led by Gurugram (42), Delhi (34) and Chennai (21). The parent reported FY26 revenue from operations of ₹9,358 Cr and net profit of ₹994 Cr, including a ₹678 Cr deferred-tax credit (PTI via Kotak Neo), and is preparing a ₹6,650 Cr IPO; these are group figures and say nothing about what a hotel owner earns. There is no franchise to buy into in the usual sense. Hotel owners partner with OYO: in Nov 2023 OYO said it would take premium hotels on revenue-share management contracts and place most under Townhouse, Townhouse Oak and Collection O, and by Jun 2025 it described these as 'company-serviced' hotels it directly manages and operates, targeting 1,800 such hotels in FY26. The owner brings the building; OYO said most such hotels would be onboarded under its own premium brands. OYO publishes no revenue share, fee, contract length or upgrade cost, so our investment figure is a labelled FranchiseChuno estimate for refitting an existing 20–40 room hotel. What to watch: OYO has a record of disputes with hotel partners — in 2019 owners and the hotel federation FHRAI alleged unpaid dues, arbitrary deductions and broken minimum-guarantee promises (OYO denied wrongdoing), and in 2021 an insolvency case against an OYO subsidiary at NCLT Ahmedabad ended when NCLAT allowed its withdrawal after OYO settled with the hotel partner for ₹16 L. Zostel's long-running claim to about 7% of OYO is still being contested (Jul 2026). The Townhouse website itself is out of date (it still quotes 2017–2019 targets), employees rate OYO 2.9/5 on AmbitionBox, and a hotel's earnings under OYO depend on terms OYO doesn't publish — speak to existing Townhouse owners before signing.

Why invest in OYO Townhouse?

- We counted 466 OYO Townhouse hotels on oyorooms.com city pages on 10 Oct 2026, with 42 in Gurugram and 34 in Delhi. - OYO said in Jun 2025 that its company-serviced hotels (Townhouse among them) have more than double the occupancy of its franchise hotels (Inc42). - OYO's parent (PRISM, formerly Oravel Stays) reported FY26 revenue from operations of ₹9,358 Cr and net profit of ₹994 Cr, of which ₹678 Cr was a deferred-tax credit (PTI via Kotak Neo, Aug 2026). These are group figures, not a hotel owner's earnings.

OYO Townhouse by the Numbers

Source marked on each figure

466 across 61 cities

Townhouse-tagged listings in India · 10 Oct 2026

Store locator

157K+

Storefronts using OYO's technology worldwide · Oct 2026

Brand claim

1,300+ (target 1,800 in FY26)

Company-serviced hotels (all OYO brands) · Jun 2025

Brand claim

4.5/5 from 20 lakh+ ratings

OYO app rating on Google Play · Oct 2026

Independent

OYO Townhouse Outlet Network

By country · 10 Oct 2026

India — Townhouse-tagged listings on oyorooms.com city pages (incl. Super Townhouse conversions and day-stay slots): 466 outlets · 10 Oct 2026 · oyorooms.com

Cities with Outlets

Show all 52 cities
Agra, Uttar PradeshAhmedabad, GujaratAmritsar, PunjabBangalore, KarnatakaBhopal, Madhya PradeshBhubaneswar, OdishaChandigarh, ChandigarhChennai, Tamil NaduCoimbatore, Tamil NaduDehradun, UttarakhandDelhi, DelhiFaridabad, HaryanaGhaziabad, Uttar PradeshGurgaon, HaryanaGuwahati, AssamGwalior, Madhya PradeshHaridwar, UttarakhandHyderabad, TelanganaIndore, Madhya PradeshJabalpur, Madhya PradeshJaipur, RajasthanJamshedpur, JharkhandJodhpur, RajasthanKanpur, Uttar PradeshKochi, KeralaKolkata, West BengalKota, RajasthanLucknow, Uttar PradeshLudhiana, PunjabMadurai, Tamil NaduMohali, PunjabMumbai, MaharashtraMysuru, KarnatakaNagpur, MaharashtraNashik, MaharashtraNoida, Uttar PradeshPatna, BiharPuducherry, PuducherryPrayagraj, Uttar PradeshPune, MaharashtraRaipur, ChhattisgarhRanchi, JharkhandShimla, Himachal PradeshSiliguri, West BengalTirupati, Andhra PradeshThiruvananthapuram, KeralaUdaipur, RajasthanVadodara, GujaratVaranasi, Uttar PradeshVijayawada, Andhra PradeshVisakhapatnam, Andhra PradeshWarangal, Telangana

Cities with Outlets

52 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Parent / group level

These figures are for Oravel Stays Ltd (OYO; corporate brand PRISM) as a whole group, not this brand alone — separate from what a single franchise outlet earns.

Revenue (FY26)

₹9358 Cr

Net profit (FY26)

₹994.18 Cr

Total funding raised

$3.47B+

Valuation (Jan 2025)

$3.79B

Employees (Sep 2026 (OYO group, Tracxn company record; down 174 in a year))

15,436

Notable investors

SoftBank Vision FundLightspeedPeak XV PartnersAirbnbMicrosoftHero MotoCorpGrabDidi

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What OYO Townhouse's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Annual filings
Up to date
Last AGM
26 Sep 2025
Late payments to small suppliers
5
Paid-up capital
₹905.62 Cr
Auditor
Walker Chandiok & Co LLP
Brand trademark
Registered — 'OYO Townhouse' device mark, class 43 (hotel and temporary accommodation services), application 3578826 filed 26 Jun 2017, valid to 26 Jun 2037 (QuickCompany mirror of IP India)

Group companies

  • OYO Hotels and Homes Private LimitedSubsidiary
  • Oravel Stays Ltd subsidiaries and joint venturesSubsidiary

Source: MCA data via Tracxn for Oravel Stays Ltd (Active, compliant, last AGM 26 Sep 2025, 1 open charge, 20 late GST filings in FY25 and none in FY26, 5 MSME payments over 45 days in Oct 2025–Mar 2026); Indian Kanoon and press. A 2021 insolvency case against subsidiary OYO Hotels and Homes Pvt Ltd was withdrawn after settlement; no current insolvency found. (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

OYO Townhouse Financials Over Time

Figures for the whole group, from filed or reported accounts.

FY24
₹5388.7 Cr
Profit ₹229 Cr
FY25
₹6463 Cr▲ 20%
Profit n/a
FY26
₹9358 Cr▲ 45%
Profit ₹994.18 Cr

Source: Inc42 (consolidated: revenue ₹5,388.7 Cr, net profit ₹229 Cr) · Inc42 (revenue ₹6,463 Cr as reported; Inc42's ₹623 Cr FY25 profit conflicts with PTI's ₹245 Cr, so profit is left blank; PTI's +49.7% FY26 growth implies about ₹6,250 Cr for FY25, so FY25 and FY26 are not strictly like-for-like) · PTI via Kotak Neo (revenue from operations; net profit includes a ₹678 Cr deferred-tax credit)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Oravel Stays Limited
Company type
Public Limited Company (unlisted; IPO filed)
CIN
U63090GJ2012PLC107088
Incorporated
21 Feb 2012
Headquarters
Gurugram, Haryana

Leadership

  • RRitesh AgarwalFounder and Group CEO, OYO
  • AAditya GhoshBoard member, OYO

Social presence

LinkedInFacebookXApp

Company details source: MCA master data via Tracxn

OYO Townhouse Timeline

  1. Feb 2012

    Oravel Stays incorporated

    Source
  2. 2013

    First OYO hotel opens in Gurugram

  3. 2017

    OYO launches Townhouse as its mid-market brand

    OYO's history page dates the launch to 2017; its home-page timeline says 2016.

  4. 2017–2019Announced plan

    Townhouse site sets targets of 240+ Townhouses by end-2017 and 400 by end-2019

    Plans still shown on the undated Townhouse site; actual openings were not published.

  5. 2019

    Hotel partners protest over dues and deductions

    FHRAI said more than 200 hotels had ended agreements with OYO; OYO denied wrongdoing.

    Source
  6. Jul 2021

    Insolvency case against OYO Hotels and Homes withdrawn after settlement

    Source
  7. Nov 2023

    OYO restarts self-operated hotels, targeting 200 premium hotels on revenue share

    Most to be placed under Townhouse, Townhouse Oak and Collection O.

    Source
  8. Jun 2025Announced plan

    OYO targets 1,800 company-serviced hotels and 44% of booking revenue from them in FY26

    Source
  9. Nov 2025

    Parent PRISM plans ₹6,650 Cr IPO

    Source
  10. Jun 2026

    PRISM files updated IPO papers; Zostel asks SEBI to review its litigation disclosures (Jul 2026)

    Source

FranchiseChuno Analysis

Our analysis of verified data

How OYO Townhouse looks once the numbers are checked side by side.

  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓Brand operating for 9 yearsFounded in 2017. The brand doesn't state when franchising began.
  • !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

55%

  • ✓ Terms checked against the brand's own page
  • ○ Published investment (not an estimate)
  • ○ Franchise fee
  • ○ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ✓ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what OYO Townhouse does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Get a written, itemised cost breakdown — the brand hasn't published one.
  3. 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
  4. 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  5. 5Ask for the agreement term, renewal fee and exit or transfer terms.
  6. 6Ask whether you get an exclusive territory, and how large it is.
  7. 7Ask the brand to respond to each red flag listed under Reputation & News.
  8. 8Have a lawyer review the franchise agreement before paying anything.
  9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

OYO says Townhouse staff are trained and certified at OYO Training Institutes and each property has a general manager, with OYO 'Captains' overseeing every Townhouse (Townhouse site, undated).

What OYO Townhouse franchisees say

We haven't yet heard from enough OYO Townhouse franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a OYO Townhouse outlet — share how it went

Frequently Asked Questions

What is the total investment for a OYO Townhouse franchise?
An estimated ₹30 lakh–₹100 lakh. Estimate — OYO doesn't publish what a hotel owner spends to become a Townhouse. Our rough range is for refitting an existing 20–40 room hotel to the Townhouse room and common-area spec; it excludes the building, land or lease, and OYO may fund part of an upgrade under its contracts — it doesn't say.
What training does OYO Townhouse provide?
OYO says Townhouse staff are trained and certified at OYO Training Institutes and each property has a general manager, with OYO 'Captains' overseeing every Townhouse (Townhouse site, undated).

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