OYO Townhouse Franchise
Hotel owners partner with OYO, which runs the property as a Townhouse on revenue share. 466 Townhouses listed; est. ₹30 L–₹1 Cr* refit.
OYO Townhouse franchise at a glance (terms checked Oct 2026)
Investment
₹30 L - ₹1 Cr*
Estimate — not published by the brand · incl. fit-out, equipment · excl. land, rent deposit, working capital, GST
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- 1 dispute brought by franchisees
- Legal or regulatory action on record — see Reputation & News
- Outlets we could verify: 466 outlets on the brand's own store locator
Outlets
466 verified
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against OYO Townhouse's own site ('Join our network') and OYO's partner page on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with OYO Townhouse
1 partner model published by the brand. Figures it doesn't publish are left blank.
Townhouse (OYO-operated hotel)
- Investment
- ₹30 L – ₹1 Cr
- Royalty / margin
- Revenue share with OYO — the share is not published
- Who it suits
- An existing hotel the owner holds or leases; OYO said in Nov 2023 that most such hotels would be onboarded under its premium brands (Townhouse, Townhouse Oak, Collection O)
Investment is our estimate for refitting a 20–40 room hotel (excludes the building). OYO said in Nov 2023 it would sign annual-to-long-term revenue-share management contracts and onboard most such hotels under Townhouse, Townhouse Oak and Collection O; in Jun 2025 it called these 'company-serviced' hotels it directly manages and operates.
Our Estimates
FranchiseChuno estimateOYO Townhouse doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Refit of an existing hotel to Townhouse standard
₹30 L–₹1 Cr**
OYO publishes no upgrade cost. Townhouse's own site specifies 8-inch mattresses, blackout curtains, 32-inch TVs, wooden flooring, a café-style drawing room and a conference room. We assume ₹1.5–2.5 L a room for furniture, soft furnishings, flooring, TVs and bathroom fittings in a 20–40 room mid-market hotel, giving ₹30 L–₹1 Cr. Excludes land, building, lease deposits and working capital; OYO may share or fund upgrades — not disclosed.
Analyst judgement · Oct 2026
Reputation & News
4 red flags to checkWhat the press, courts and real franchisees or customers have said about OYO Townhouse — summarised by us, with every source linked.
- In the news· 2019-12-01
Hotel partners allege unpaid dues and arbitrary deductions (2019)
Inc42 reported owner protests in Pune, Nashik, Kota, Manali, Jaipur, Ahmedabad, Bengaluru and Delhi, a Bengaluru hotelier's police complaint over an assured ₹7 L monthly revenue, and FHRAI's claim that 200+ hotels had quit OYO. OYO denied wrongdoing and called them commercial disputes.
Source: Inc42 - Legal / regulatory· 2021-07-07
Insolvency case against an OYO subsidiary withdrawn after hotel partner's settlement (2021)
NCLAT allowed withdrawal of the insolvency proceedings against OYO Hotels and Homes Pvt Ltd after OYO settled with the Gurugram hotelier who had gone to NCLT Ahmedabad (₹16 L settlement); the tribunal disallowed interventions by outside parties including FHRAI.
Source: Moneylife (IANS) - Legal / regulatory· 2026-07-08
Zostel asks SEBI to review PRISM's IPO litigation disclosures
Zostel told SEBI on 7 Jul 2026 that OYO's updated draft prospectus gives an incomplete account of its claim to about 7% of OYO; the Delhi High Court had set aside Zostel's arbitral award and the Supreme Court declined its appeal in Jul 2025.
Source: Entrackr - employee_opinion★ 2.9/5 · 4,103 ratings
Employees rate OYO 2.9/5
AmbitionBox shows a 2.9/5 rating for Oyo Rooms from 4,103 employee reviews.
Source: AmbitionBox
Show 3 moreShow fewer
- In the news· 2025-06-06
OYO expands company-serviced hotels
OYO said company-serviced hotels such as Townhouse and SUNDAY have more than double the occupancy of its franchise hotels and set an FY26 target of 1,800 such hotels across nearly 300 cities.
Source: Inc42 - In the news· 2023-11-28
OYO restarts self-operated hotels on revenue share
OYO restarted 'Managed by OYO' hotels in Nov 2023, three years after closing the model, aiming to sign 200 premium hotels on revenue-share management contracts, mostly under Townhouse, Townhouse Oak and Collection O.
Source: Outlook Business (PTI) - Customer view★ 4.5/5 · 20,01,886 ratings
OYO app rated 4.5/5 on Google Play
The OYO hotel-booking app shows 4.5/5 from about 20 lakh ratings (all OYO brands, not Townhouse alone).
Source: Google Play
Townhouse-tagged listings per city on oyorooms.com (10 Oct 2026)
Our count from each city's 'Townhouse hotels in …' page; cities with none are left out. 20 of the 81 cities we checked had none. The tag includes Super Townhouse conversions, day-stay slots (e.g. Surat's only listing is a municipal community hall) and a few Palette listings; the city pages say 'near me', so a few may sit outside city limits.
| City | Townhouse hotels |
|---|---|
| Gurgaon | 42 |
| Delhi | 34 |
| Chennai | 21 |
| Mumbai | 18 |
| Bangalore | 16 |
| Kolkata | 16 |
| Ahmedabad | 14 |
| Indore | 14 |
| Jaipur | 14 |
| Kanpur | 14 |
| Pune | 14 |
| Visakhapatnam | 14 |
| Varanasi | 13 |
| Goa | 11 |
| Patna | 11 |
| Prayagraj | 10 |
| Chandigarh | 9 |
| Coimbatore | 9 |
| Guwahati | 9 |
| Nagpur | 9 |
| Amritsar | 8 |
| Hyderabad | 8 |
| Lucknow | 8 |
| Noida | 8 |
| Ranchi | 8 |
| Dehradun | 7 |
| Ghaziabad | 7 |
| Kochi | 7 |
| Mysore | 6 |
| Trivandrum | 6 |
| Bhopal | 5 |
| Bhubaneswar | 5 |
| Gwalior | 5 |
| Vijayawada | 5 |
| Zirakpur | 5 |
| Agra | 4 |
| Jabalpur | 4 |
| Pondicherry | 4 |
| Tirupati | 4 |
| Faridabad | 3 |
| Haridwar | 3 |
| Ludhiana | 3 |
| Madurai | 3 |
| Warangal | 3 |
| Aurangabad | 2 |
| Jodhpur | 2 |
| Mohali | 2 |
| Nainital | 2 |
| Raipur | 2 |
| Shimla | 2 |
| Udaipur | 2 |
| Vadodara | 2 |
| Jamshedpur | 1 |
| Kota | 1 |
| Mathura | 1 |
| Mussoorie | 1 |
| Nashik | 1 |
| Ooty | 1 |
| Panchkula | 1 |
| Siliguri | 1 |
| Surat | 1 |
Source: oyorooms.com Townhouse city pages
What OYO says a Townhouse offers guests
- Specially designed beds with 8-inch mattresses and blackout curtains
- 32-inch LED/LCD TVs; free high-speed internet
- Café-style 'drawing room', conference room and free printer
- 24x7 kitchen with in-app ordering and an 11-option breakfast
- Staff trained at OYO Training Institutes; a general manager per property
Source: OYO Townhouse site (undated)
Key Terms at OYO Townhouse
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- OYO directly manages and operates its company-serviced hotels (Townhouse, Townhouse Oak, SUNDAY and others); the owner provides the property. (OYO via Inc42, Jun 2025)
- Payments to the brand
- Owners are paid on a revenue-share basis under annual to long-term management contracts; OYO does not publish the share. (OYO via PTI, Nov 2023)
- Other terms
- OYO's partner page lets owners list a property and asks for room count and location; it publishes no contract terms, fees or revenue share (checked 10 Oct 2026).
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Company-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
NoExit Clause
—About the Brand
Brand USP
OYO's mid-market hotel brand, run by OYO itself under revenue-share contracts with hotel owners; 466 Townhouse-tagged listings were shown on oyorooms.com in Oct 2026.
Why invest in OYO Townhouse?
OYO Townhouse by the Numbers
Source marked on each figure466 across 61 cities
Townhouse-tagged listings in India · 10 Oct 2026
Store locator157K+
Storefronts using OYO's technology worldwide · Oct 2026
Brand claim1,300+ (target 1,800 in FY26)
Company-serviced hotels (all OYO brands) · Jun 2025
Brand claim4.5/5 from 20 lakh+ ratings
OYO app rating on Google Play · Oct 2026
IndependentOYO Townhouse Outlet Network
By country · 10 Oct 2026
India — Townhouse-tagged listings on oyorooms.com city pages (incl. Super Townhouse conversions and day-stay slots): 466 outlets · 10 Oct 2026 · oyorooms.com
Cities with Outlets
Show all 52 citiesHide the city list
Company Financials
Parent / group levelThese figures are for Oravel Stays Ltd (OYO; corporate brand PRISM) as a whole group, not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹9358 Cr
Net profit (FY26)
₹994.18 Cr
Total funding raised
$3.47B+
Valuation (Jan 2025)
$3.79B
Employees (Sep 2026 (OYO group, Tracxn company record; down 174 in a year))
15,436
Notable investors
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What OYO Townhouse's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 26 Sep 2025
- Late payments to small suppliers
- 5
- Paid-up capital
- ₹905.62 Cr
- Auditor
- Walker Chandiok & Co LLP
- Brand trademark
- Registered — 'OYO Townhouse' device mark, class 43 (hotel and temporary accommodation services), application 3578826 filed 26 Jun 2017, valid to 26 Jun 2037 (QuickCompany mirror of IP India)
Group companies
- OYO Hotels and Homes Private LimitedSubsidiary
- Oravel Stays Ltd subsidiaries and joint venturesSubsidiary
Source: MCA data via Tracxn for Oravel Stays Ltd (Active, compliant, last AGM 26 Sep 2025, 1 open charge, 20 late GST filings in FY25 and none in FY26, 5 MSME payments over 45 days in Oct 2025–Mar 2026); Indian Kanoon and press. A 2021 insolvency case against subsidiary OYO Hotels and Homes Pvt Ltd was withdrawn after settlement; no current insolvency found. (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
OYO Townhouse Financials Over Time
Figures for the whole group, from filed or reported accounts.
Source: Inc42 (consolidated: revenue ₹5,388.7 Cr, net profit ₹229 Cr) · Inc42 (revenue ₹6,463 Cr as reported; Inc42's ₹623 Cr FY25 profit conflicts with PTI's ₹245 Cr, so profit is left blank; PTI's +49.7% FY26 growth implies about ₹6,250 Cr for FY25, so FY25 and FY26 are not strictly like-for-like) · PTI via Kotak Neo (revenue from operations; net profit includes a ₹678 Cr deferred-tax credit)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Oravel Stays Limited
- Company type
- Public Limited Company (unlisted; IPO filed)
- CIN
- U63090GJ2012PLC107088
- Incorporated
- 21 Feb 2012
- Headquarters
- Gurugram, Haryana
Leadership
- RRitesh AgarwalFounder and Group CEO, OYO
- AAditya GhoshBoard member, OYO
Social presence
Company details source: MCA master data via Tracxn
OYO Townhouse Timeline
Feb 2012
Oravel Stays incorporated
Source2013
First OYO hotel opens in Gurugram
2017
OYO launches Townhouse as its mid-market brand
OYO's history page dates the launch to 2017; its home-page timeline says 2016.
2017–2019Announced plan
Townhouse site sets targets of 240+ Townhouses by end-2017 and 400 by end-2019
Plans still shown on the undated Townhouse site; actual openings were not published.
2019
Hotel partners protest over dues and deductions
FHRAI said more than 200 hotels had ended agreements with OYO; OYO denied wrongdoing.
SourceJul 2021
Insolvency case against OYO Hotels and Homes withdrawn after settlement
SourceNov 2023
OYO restarts self-operated hotels, targeting 200 premium hotels on revenue share
Most to be placed under Townhouse, Townhouse Oak and Collection O.
SourceJun 2025Announced plan
OYO targets 1,800 company-serviced hotels and 44% of booking revenue from them in FY26
SourceNov 2025
Parent PRISM plans ₹6,650 Cr IPO
SourceJun 2026
PRISM files updated IPO papers; Zostel asks SEBI to review its litigation disclosures (Jul 2026)
Source
FranchiseChuno Analysis
Our analysis of verified dataHow OYO Townhouse looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 9 yearsFounded in 2017. The brand doesn't state when franchising began.
- !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
55%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what OYO Townhouse does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
What OYO Townhouse franchisees say
We haven't yet heard from enough OYO Townhouse franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a OYO Townhouse outlet — share how it wentFrequently Asked Questions
What is the total investment for a OYO Townhouse franchise?
What training does OYO Townhouse provide?
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