Ovenstory Pizza Franchise

Total excludes 2 charges whose amount Ovenstory Pizza doesn't disclose.

* Breakdown as published by Ovenstory Pizza. Ovenstory Pizza confirms 3 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with Ovenstory Pizza

2 partner models published by the brand. Figures it doesn't publish are left blank.

Ovenstory Pizza's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

PaybackMonths until cumulative profit equals what you invested.

42 months

Rebel Foods' claims for the combined format: investment recovered in 3.5 years, doubled in 5 years, tripled in 6 years and five times in 9 years. No sample size, assumptions or sales figures are published.

What the press, courts and real franchisees or customers have said about Ovenstory Pizza — summarised by us, with every source linked.

• regulatory· FY26

  Franchisor group: FY26 revenue ₹1,995 Cr, net loss ₹282 Cr

  MCA data via Tracxn show Rebel Foods Private Limited active and compliant, with eight registered charges (not the same as debt owed), no pending cases as respondent or petitioner, and a net loss of about ₹282 Cr on revenue of about ₹1,995 Cr in FY26 (EBITDA loss about ₹73 Cr). Group-level, covering all Rebel brands.

  Source: MCA records via Tracxn
• In the news· 2025-12-30

  Inc42: FY25 loss narrows to ₹336.6 Cr; rival executive says EBITDA breakeven timeline unclear

  Inc42 reported FY25 operating revenue of ₹1,617.4 Cr (up 13.9%) and a net loss of ₹336.6 Cr (down 11.5% from ₹380.3 Cr). Its Dec 2025 review mentioned a possible 2026 listing and a reported $25M Qatar Investment Authority infusion at a $1.4 Bn valuation, and quoted an executive at a rival cloud-kitchen startup saying a clear timeline to EBITDA breakeven is yet to emerge.

  Source: Inc42
• In the news· 2023-01-17

  Jan 2023: Rebel Foods lets go of about 2% of staff

  Business Today reported that the company laid off close to 2% of its workforce in January 2023. Older than two years; no later layoff report found.

  Source: Business Today
• Customer view· 2026-04-13★ 4.2/5 · 461 ratings

  Outlet ratings vary: Pimple Saudagar (Pune) 4.2 from 461 on Magicpin

  Single delivery outlet, customer ratings. Other outlets seen in search listings were lower (Gurugram Sector 23: 3.6 from 203; Indore 3.3 from 44, possibly dated) and reviews mention cold or soggy pizzas and delays. Aggregator, unverified.

  Source: Magicpin

Key Terms at Ovenstory Pizza

The clauses that shape day-to-day running and your exit — read these before the fee.

Other terms

Agreement tenure is 9 years.

Territory

'Every Franchise will have location exclusivity', to be detailed in the franchise agreement; the radius isn't published.

Supply & stock

Rebel supplies core ingredients (bases, cheese, fillings, condiments); other items such as fresh vegetables are bought locally to its guidelines. Brand-specific equipment (the impinger oven) must be bought from Rebel's registered vendors; generic equipment can be bought elsewhere.

Payments to the brand

After a letter of intent and a ₹10 L payment, the location agreement and the franchise agreement are signed together; the remaining franchise fee and a refundable security deposit are then payable. The process takes about 10–14 weeks.

Who pays for what

Re-training after the initial 3–5 weeks is at the franchisee's cost.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Who Can Apply for Ovenstory Pizza

Conditions the brand sets for partners, and the licences the business needs.

• Experience: Restaurant experience helpful but not necessaryPreferred
• Site: 1,500 sq ft in total (dine-in 300–350 sq ft; cloud kitchen 1,100–1,200 sq ft); high streets, highways, transit areas or mallsRequired
• Property: Self-owned property ideal but not necessary; franchisee executes the lease and project workPreferred

About the Brand

These figures are for Rebel Foods Private Limited as a whole group, not this brand alone — separate from what a single franchise outlet earns.

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Ovenstory Pizza's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar

Active

Annual filings

Up to date

Last AGM

26 Sep 2025

Pending cases against it

0

Pending cases it filed

0

Paid-up capital

₹62.63 Cr

Brand trademark

Not checked at IP India (captcha-gated)

Source: MCA records via Tracxn (8 active registered charges; auditor not returned) (checked Oct 2026)

How Ovenstory Pizza looks once the numbers are checked side by side.

• •Investment above the Food & Beverage medianMidpoint ₹95 L vs a category median of ₹24 L across brands on FranchiseChuno.
• !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
• ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
• !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Ask Before You Sign

Questions tailored to what Ovenstory Pizza does and doesn't publish.

1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
4. 4Ask whether you get an exclusive territory, and how large it is.
5. 5Ask how the franchisor funds training and support while it's loss-making.
6. 6Ask the brand to respond to each red flag listed under Reputation & News.
7. 7Have a lawyer review the franchise agreement before paying anything.
8. 8Visit 2–3 existing outlets and speak to their owners without the brand present.

What Ovenstory Pizza franchisees say

We haven't yet heard from enough Ovenstory Pizza franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

Frequently Asked Questions