Orient Electric Smart Shop Franchise

Home Improvement & BuildingNew Delhi (corporate office); registered office Bhubaneswar, Odisha

Listed electrical-goods maker's franchised Smart Shops: 800 sq ft, Orient funds interiors. Its pages give conflicting cost totals; margin and royalty not published.

Orient Electric Smart Shop franchise at a glance (terms checked Nov 2026)

Taking franchiseesModels: UnitTerms checked Nov 2026

Investment

Not published

The brand doesn't publish its investment

Ongoing take

No royalty — you earn a margin

Franchise fee

No franchise fee

Civil work (false ceiling, floor, glass facade, electric fittings, air conditioner): ₹4 L · Stationery and office equipment (PC, licensed Tally software, TV, CCTV, printer): ₹1 L · Display stock: ₹5 L · On-hand saleable stock: ₹15 L · Security deposit: ₹4 L — refundable

Payback

Not published

FranchiseChuno ScoreNot scored yet — 38% of data verified

Profit or loss: Profit of ₹95.8 Cr in FY26
Company standing: Active and up to date with the registrar

Franchisor strength isn't franchisee profit — check real outlet numbers.

Outlets

Not published

What we couldn't verify

• Outlet closures
• Franchisee satisfaction
• Disputes with franchisees
• Outlets we could verify

Ask before you sign

Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
Get a written, itemised cost breakdown — the brand hasn't published one.
Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.

Enquire about Orient Electric Smart Shop How we scored it

Franchise terms checked against Orient Electric's official Own a Smart Shop page on 13 Nov 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor

Civil work (false ceiling, floor, glass facade, electric fittings, air conditioner)

₹4 L

Approx., varies with store size and layout (Orient's table)

Stationery and office equipment (PC, licensed Tally software, TV, CCTV, printer)

₹1 L

Approx. (Orient's table)

Display stockWorking capital

₹5 L

Orient adds a one-time support of 50% off MRP per SKU (Orient's table)

On-hand saleable stockWorking capital

₹15 L

Orient's table

Security depositDepositRefundable

₹4 L

Refundable, with 7% interest a year (Orient's table)

Total Investment₹29 L

Includes ₹4 L refundable — money you get back when the agreement ends.

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Orient Electric Smart Shop.

Ways to Partner with Orient Electric Smart Shop

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Orient Electric Smart Shop (exclusive franchise store)

Space: From 800 sq ft
Who it suits: Preferred partners: entrepreneurs experienced in electrical goods, distribution professionals willing to retail, existing electrical retailers, young local investors with retail flair

Franchisee manages personally or hires a store manager plus one helper; storage is the franchisee's cost. Cost table items add to Rs 29 lakh on our sum; page totals conflict. No royalty or fee published.

Reputation & News

What the press, courts and real franchisees or customers have said about Orient Electric Smart Shop — summarised by us, with every source linked.

In the news
Trade-magazine interview on Smart Shops (8 May 2018)
A retail trade magazine article dated 8 May 2018 quotes an Orient Electric senior vice-president (fans business head) describing Smart Shops as exclusive franchisee one-stop shops. It says nine Smart Shops were unveiled in the previous year and that the company planned to increase the number in 2018-19. The figures are over eight years old and say nothing about franchisee results.
Source: Retail4Growth

Key Terms at Orient Electric Smart Shop

The clauses that shape day-to-day running and your exit — read these before the fee.

Who pays for what: Orient bears the cost of store interiors, layout and branding through its appointed design agency; these stay Orient's property. The franchisee maintains the interior and bears later maintenance, damage and wear and tear.
Other terms: The Smart Shop is to be personally managed by the franchisee; in the franchisee's absence a store manager must be hired, and the franchisee provides one dedicated helper for upkeep and hygiene.
Stock & returns: Storage space for stock is the franchisee's responsibility and any extra expense is borne by the franchisee. Display stock carries a one-time support of 50% off MRP per SKU.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Orient Electric Smart Shop

Conditions the brand sets for partners, and the licences the business needs.

Carpet area: At least 800 sq ft on the ground floor in a strong retail area with at least 15 ft frontageRequired
Management: Personal management by the franchisee, or a hired store manager, plus one dedicated helperRequired

About the Brand

Brand USP

A listed fans-and-electricals maker whose franchised exclusive shops are fitted out at the company's cost.

HeadquartersNew Delhi (corporate office); registered office Bhubaneswar, Odisha

Orient Electric Limited makes ceiling and other fans, lighting, water heaters, small appliances, switchgear and wires. It is listed on the BSE (541301) and NSE (ORIENTELEC) and describes itself as part of the CKA Birla Group. Its Own a Smart Shop page invites partners to open exclusive, franchised Orient Smart Shops that stock the full range; the company's FY2025-26 annual report calls them franchise-based showrooms in high-traffic retail locations. The company's business-proposal page asks for at least 800 sq ft of carpet area on the ground floor with a frontage of at least 15 ft, personal management by the franchisee or a hired store manager, and one helper for upkeep. Orient says it pays for the interior fixtures and branding, which stay its property, while the franchisee pays for storage and wear and tear. Its cost table lists civil work Rs 4 lakh, office equipment Rs 1 lakh, display stock Rs 5 lakh (with a one-time support of 50% off MRP per SKU), saleable stock Rs 15 lakh and a refundable security deposit of Rs 4 lakh earning 7% a year. It promises 'attractive margins' but gives no percentage, and publishes no royalty or franchise fee. What to watch: the page contradicts itself on cost. The sentence above the table says the set-up 'stands at an estimate of Rs. 20 Lakhs'; the total line says Rs 25-30 lakh on the business-proposal page and Rs 24-30 lakh on the Own a Smart Shop page; the listed items add up to Rs 29 lakh on our sum. We therefore show no investment headline. Get the margin schedule, agreement term and deposit terms in writing. The company does not publish how many Smart Shops exist, and its store locator could not be counted. Its annual report lists contingent liabilities of about Rs 108 crore, mostly disputed tax demands, including GST anti-evasion orders of Rs 29.25 crore plus an equal penalty (company-level matters, not about franchisees; the company says it has filed writ petitions and appeals and is confident of its case).

Why invest in Orient Electric Smart Shop?

- Orient Electric Limited is listed on BSE and NSE; its FY2025-26 annual report shows revenue of Rs 3,326.39 crore and profit after tax of Rs 95.84 crore (the company's, not a Smart Shop's) - Orient's page says it pays for Smart Shop interiors and branding, which remain its property, and refunds a Rs 4 lakh security deposit with 7% a year interest - The annual report calls Smart Shops franchise-based showrooms and says the distribution network reaches over 1,35,000 retail outlets (all channels, not Smart Shops)

Orient Electric Smart Shop by the Numbers

As stated by the brand

over 1,35,000

Retail outlets reached by the distribution network (company statement, all channels; not Smart Shops) · FY2025-26

Brand claim

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY26)

₹3326.39 Cr

Net profit (FY26)

₹95.84 Cr

Source: Orient Electric Annual Report 2025-26 (whole company, all products and channels, not Smart Shops)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Orient Electric Smart Shop's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Auditor: S. R. Batliboi & Co. LLP

Source: Company franchise pages and the 2025-26 annual report read 10 Nov 2026; registry, GST, court and trademark registers were not searched; no Tracxn. (checked 2026-11-10)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Orient Electric Smart Shop Financials Over Time

Figures for the brand, from filed or reported accounts.

FY25

₹3093.68 Cr

Profit ₹83.21 Cr

FY26

₹3326.39 Cr▲ 8%

Profit ₹95.84 Cr

Source: Prior-year comparatives in the 2025-26 Annual Report · Orient Electric Annual Report 2025-26 (whole company)

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name: Orient Electric Limited
Company type: Public limited company (listed)
CIN: L31100OR2016PLC025892
Incorporated: 2016-10-10
Headquarters: New Delhi (corporate office); registered office Bhubaneswar, Odisha

Company details source: Orient Electric Limited Annual Report 2025-26 (corporate information and note 1)

FranchiseChuno Analysis

Our analysis of verified data

How Orient Electric Smart Shop looks once the numbers are checked side by side.

✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.

Data completeness

45%

✓ Terms checked against the brand's own page
○ Published investment (not an estimate)
○ Franchise fee
○ Royalty
○ ROI or payback claim
○ Agreement term
✓ Training details
○ Outlet cities verified
✓ Company financials
✓ Legal entity
✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Orient Electric Smart Shop does and doesn't publish.

1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2Get a written, itemised cost breakdown — the brand hasn't published one.
3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
5Ask for the agreement term, renewal fee and exit or transfer terms.
6Ask whether you get an exclusive territory, and how large it is.
7Have a lawyer review the franchise agreement before paying anything.
8Visit 2–3 existing outlets and speak to their owners without the brand present.

Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

800 sq ft

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Orient says it trains franchisees on service operations, standard check-up procedures, accounting and inventory control, and places trained in-shop demonstrators at each Smart Shop (Own a Smart Shop page); hours and fee not published.

Ongoing Support

Orient says it manages stock supply and replenishment checks, designs interiors and branding at its own cost, runs advertising and PR support, and assigns dedicated personnel to each franchise (Own a Smart Shop page).

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What Orient Electric Smart Shop franchisees say

We haven't yet heard from enough Orient Electric Smart Shop franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Orient Electric Smart Shop outlet — share how it went