Mast Banarasi Paan Franchise
Tobacco-free paan café chain. Kiosk ₹7–8 L, café ₹11–12 L and premium café ₹13–14 L formats in 90–200 sq ft.
Mast Banarasi Paan franchise at a glance (terms checked Sept 2026)
Investment
₹7 L - ₹14 L
In line with the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
3–8% of sales*
Franchise fee
Not published
Payback
12–14 months
Brand's own claim · In line with the category (typical 12 mo–23 mo, median 16 mo, 10 verified brands)
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Franchisor made a loss of ₹0 Cr in FY20
- Disputes with franchisees: None found (records checked Sep 2026)
- Revenue trend: +29% revenue FY19→FY20
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
400 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlets we could verify
- • Outlet claim matches reality
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Mast Banarasi Paan's official franchise page on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorStated to cover everything from the franchise fee to essential setup.
Ongoing charges
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Mast Banarasi Paan. Mast Banarasi Paan confirms one charge without disclosing the amount — get it in writing before you pay.
Ways to Partner with Mast Banarasi Paan
4 partner models published by the brand. Figures it doesn't publish are left blank.
Kiosk
- Investment
- ₹7 L – ₹8 L
- Space
- 90 sq ft – 100 sq ft
- Royalty / margin
- —
- Territory
- —
- Who it suits
- Hotels, restaurants, malls, petrol pumps, catering hubs
Investment stated to cover everything from the franchise fee to essential setup. The brand's state pages still show an older ₹5–8 L band.
Café
- Investment
- ₹11 L – ₹12 L
- Space
- 100 sq ft – 150 sq ft
- Royalty / margin
- —
- Territory
- —
- Who it suits
- Commercial areas, office complexes, residential neighbourhoods
Takeaway counter with limited seating. State pages still show an older ₹8–10 L band.
Premium café
- Investment
- ₹13 L – ₹14 L
- Space
- 150 sq ft – 200 sq ft
- Royalty / margin
- —
- Territory
- —
- Who it suits
- High-end areas and tourist hubs
Upscale interiors and an expanded menu. State pages still show an older ₹10–12 L band.
Master franchise
- Investment
- —
- Space
- —
- Royalty / margin
- A share of the franchise fee and royalty paid by unit franchisees in the region (percentages not published)
- Territory
- Master rights for one geographic region; the brand passes enquiries from that region to the master
- Who it suits
- Experienced businesspeople or those who know the paan trade
Master franchise fee not published.
Reported Elsewhere
Not verifiedMast Banarasi Paan doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Business sizeReported by Navbharat Times, Jun 2026 · Headline figure ("7 करोड़ का कारोबार") in a founder profile; not tied to a financial year or entity.
- ~₹7 Cr*
- Annual turnoverReported by Zee News, Sep 2026 · Zee News calls it "about ₹50 crore annual turnover" already reached, citing company figures. The company's own statement a day earlier (FnB News, 15 Sep 2026) describes ₹50 crore as projected sales across the franchise network for FY27, so this is outlet-level sales, and a projection, not company revenue.
- ~₹50 Cr*
- Projected franchise-network sales, FY27Reported by FnB News, Sep 2026 · The company says it is "projecting Rs 50 crore in annual franchise network sales during FY 2026-27": total sales of all outlets, not the franchisor's revenue, and a forecast rather than a result.
- ~₹50 Cr (projection)*
Our Estimates
FranchiseChuno estimateMast Banarasi Paan doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Likely royalty for a unit franchise
3–8% of sales*
The brand confirms unit franchisees pay a royalty (its master-franchise page says masters get a share of it) but not the rate. No other paan brand we checked publishes a royalty rate on its own site. Tea-kiosk brands at a similar ticket that do publish terms either charge none (Yewale Amruttulya, ₹7.9 lakh kiosk, 0% royalty per its own 2026 guide; Maa Ki Chai, zero royalty per its own site), or, per Yewale's guide, 5–10% of revenue among royalty-charging tea brands. Because Mast Banarasi Paan also earns on centrally supplied raw material, we put it at the lower end. This is a category norm, not a figure from the brand.
Analyst judgement · Sep 2026
Monthly profit of a kiosk
₹15,000–80,000*
Two anchors for kiosk sales: the brand's own illustration of ₹8,000–12,000 a day (about ₹2.5–3.5 lakh a month), and its own projection of ₹50 crore in FY27 sales across 400+ outlets (FnB News, Sep 2026), which averages roughly ₹1 lakh per outlet a month. We take ₹1.2–3 lakh a month for a 90–100 sq ft kiosk, raw material at about 30–35% of sales, two staff (₹25,000–35,000), kiosk rent of ₹15,000–40,000 depending on the site, power, packaging and delivery-app commissions on the 15–20% of sales that come online, plus a 3–8% royalty. That lands well below the brand's ₹80,000–1.5 lakh illustration and its "up to 50%" margin.
Unit-economics model · Sep 2026
Payback for a kiosk
12–48 months*
₹7–8 lakh recovered from the ₹15,000–80,000 monthly profit estimated above, allowing a few slower months after opening. The brand's 12–14 months is achievable only at the top of that range; at the network-average sales implied by the company's own FY27 projection, payback runs to about four years.
Unit-economics model · Sep 2026
Unit Economics
Brand's own figuresHow Mast Banarasi Paan says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
- Daily sales per outletBrand's "rough calculation" on its state pages, which show older investment bands.
- ₹8K – ₹12K
- Net profit marginHomepage says "up to 50%"; state pages 40–50%.
- 40 – 50 %
- Net monthly profit
- ₹80K – ₹1.5 L
- Payback ("ROI")
- 12 – 14 months
What Mast Banarasi Paan Says You Can Earn
Brand claimMast Banarasi Paan's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 12 months – 14 months
- Monthly profit
- ₹80K – ₹1.5 L
- Profit margin
- 40% – 50%
Claim vs evidence
The same measure from other sources. Franchisee figures are their own reports (shown only once at least 3 have reported); figures marked * aren't verified. Only franchisee and third-party figures affect the Score — never our own estimate.
- Our estimate12–48 months*Claim much more optimistic
- Our estimate₹15K – ₹80K*Claim much more optimistic
The homepage projects "ROI of 12–14 months" (a payback) and "up to 50% net profit margins"; the brand's state pages give 40–50% net margin, ₹8,000–12,000 daily sales and ₹80,000–1.5 L monthly profit as a "rough calculation", alongside older, lower investment bands. None of this is backed by outlet data.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Mast Banarasi Paan — summarised by us, with every source linked.
- In the news· Sep 2026
No accounts after FY20 available for the franchisor company
Tracxn's record of MCA filings for Celebrities Banarasi Paan Pvt Ltd, the company named in the brand's privacy policy and terms, shows accounts only up to FY20 (revenue about ₹16.8 lakh, a small loss), a last AGM in Sep 2019 and paid-up capital of ₹1 lakh. The registrar lists the company as active and compliant (Jun 2026), so later filings may exist, but no financials after FY20 were available to check against the brand's current scale claims.
Source: Tracxn — company filings - In the news· Jul 2026
Crosses 400 outlets, targets 600 in two years
Retail4Growth reported that the chain had passed 400 outlets across 320+ cities and 20+ states and plans to reach 600 in two years through franchising in Tier I–III cities. The company said it was looking for growth capital and at markets abroad with large Indian communities.
Source: Retail4Growth - In the news· Aug 2026
CEO describes café format, pricing and delivery share
FnB News quoted CEO P.N. Thakur on the organised café format, with everyday paan at ₹30–100 and premium variants up to ₹2,100. Swiggy and Zomato orders were said to bring 15–20% of revenue, and the company said it is investing in warehousing and supply chain.
Source: FnB News - In the news· Sep 2026
Turnover figures in the press do not agree
Founder profiles disagree on scale: Navbharat Times (Jun 2026) put the business at ₹7 crore, while Zee News (Sep 2026) said it had reached about ₹50 crore in annual turnover. The company's own statement to FnB News (15 Sep 2026) describes ₹50 crore as projected sales across its franchise network for FY27, not achieved company revenue. No audited revenue after FY20 was available to confirm either figure.
Source: FnB News
Show 1 moreShow fewer
- Customer view· Sep 2026★ 3.9/5 · 35 ratings
Mixed customer ratings at a Delhi outlet
The Karkardooma (Delhi) outlet has a 3.9/5 rating from 35 reviews on magicpin. Customers praise the shakes, paan and packaging; others mention bad smells, uneven quality and wrong items delivered.
Source: magicpin
Menu and pricing
- Tobacco
- 100% tobacco-free
- Range
- Classic meetha and sada to chocolate, fire and fruit paan
- Everyday paan price
- ₹30–100
- Per FnB News, Aug 2026
- Premium variants
- Up to ₹2,100
- Per FnB News, Aug 2026
- Online delivery share of revenue
- About 15–20% (Swiggy, Zomato)
- Per FnB News, Aug 2026
Event services offered by the brand
- Birthday celebrations
- Wedding ceremonies
- Reunion parties
- Corporate events
- Inauguration events
- Engagement celebrations
Source: Mast Banarasi Paan — homepage (Events menu)
Key Terms at Mast Banarasi Paan
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- The menu is fixed by the brand; only rare regional items can be discussed with head office for approval.
- Supply & stock
- Raw material is supplied centrally by the brand.
- Other terms
- Unit franchisees pay a royalty (the master franchisee receives a share of it), but the rate is not published.
- Territory
- Master franchisees get rights for one geographic region; territory terms for unit franchisees are not published.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
The brand sells only tobacco-free Banarasi paan, in a family café format rather than a roadside stall.
Why invest in Mast Banarasi Paan?
Mast Banarasi Paan by the Numbers
As stated by the brand400+
Outlets · Sep 2026
Brand claim320+
Cities · Sep 2026
Brand claim20+
States · Jul 2026
Brand claim1 lakh
Paan served daily · Sep 2026
Brand claim600 outlets in two years
Expansion target · Jul 2026
Brand claim100% tobacco-free menu
Tobacco
Brand claimCompany Health Check
What Mast Banarasi Paan's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2019
- Paid-up capital
- ₹1 L
- Auditor
- Babubhai & Co.
Source: Tracxn — Celebrities Banarasi Paan Pvt Ltd legal-entity record (MCA filings), read Sep 2026 (checked Jun 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Mast Banarasi Paan Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — Celebrities Banarasi Paan Pvt Ltd (company filings)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Celebrities Banarasi Paan Private Limited
- Company type
- Private Limited
- CIN
- U74999UP2016PTC088817
- Incorporated
- 30 Dec 2016
- Headquarters
- Noida, Uttar Pradesh
Leadership
- PP.N. (Panchanand) ThakurFounder & CEO
- MMaya ThakurDirector (listed as MD)
Social presence
Company details source: Tracxn — company filings
Mast Banarasi Paan Timeline
2012
Brand started
The brand says P.N. Thakur started Mast Banarasi Paan in 2012; several press profiles give 2016 instead.
Dec 2016
Operating company incorporated
Celebrities Banarasi Paan Pvt Ltd incorporated on 30 Dec 2016 in Ghaziabad, Uttar Pradesh.
SourceJul 2026
400 outlets
Reported crossing 400 outlets in 320+ cities, with a target of 600 in two years, and was exploring growth capital.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Mast Banarasi Paan looks once the numbers are checked side by side.
- •Investment below the Food & Beverage medianMidpoint ₹10.5 L vs a category median of ₹24 L across brands on FranchiseChuno.
- ✓Brand operating for 14 yearsFounded in 2012. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ○ Outlet cities verified
- ○ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Mast Banarasi Paan does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
90 - 200 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
From First Call to Launch
Mast Banarasi Paan's onboarding process, step by step.
- 1
Location preference
The prospective franchisee shares their details and preferred location.
- 2
Discussion
The brand calls to discuss location preferences and answer questions; the team checks the location and confirms the investment.
- 3
Franchise agreement
Agreement is issued once terms are clear.
- 4
Setup and training
The brand helps set up the store, trains staff and provides marketing support.
- 5
Opening
The outlet opens.
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
Sales and marketing guidance and branding support from the brand; no marketing fee is published.
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Who Does What
Per franchisorHow Mast Banarasi Paan splits the work between the brand and you, as the brand describes it.
Mast Banarasi Paan
Handled centrally by the brand
- 1
Location check
The brand's team checks the proposed location and states the investment for it.
- 2
Setup and branding
Shop setup support and branding for the outlet.
- 3
Training and SOPs
Trains outlet staff and provides complete SOPs.
- 4
Raw material
Central supply of raw material.
- 5
Marketing
Sales and marketing guidance and post-launch support.
You (franchisee)
Your local responsibilities
- 1
Running costs
Monthly operating costs such as staff salaries, rent, raw materials and electricity; local promotion is described as optional but recommended.
- 2
Fixed menu
Sells the brand's set menu; only rare regional items can be added, with head-office approval.
Training Programme
Ongoing Support
What Mast Banarasi Paan franchisees say
We haven't yet heard from enough Mast Banarasi Paan franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Mast Banarasi Paan outlet — share how it wentFrequently Asked Questions
What is the total investment for a Mast Banarasi Paan franchise?
How long does Mast Banarasi Paan say it takes to recover the investment?
What training does Mast Banarasi Paan provide?
Does the Mast Banarasi Paan kiosk investment include the franchise fee?
Is there a royalty on a Mast Banarasi Paan franchise?
Can I add my own items to the Mast Banarasi Paan menu?
Who supplies the raw material for the paan?
What does a Mast Banarasi Paan master franchisee get?
Similar Food & Beverage Franchises
View All
Interested in
Mast Banarasi Paan