
Chai Sutta Bar Franchise
SponsoredFOFO tea cafe: Rs 22-30 L investment, 4% monthly royalty on sales and a non-refundable Rs 2 L token, per its own franchise pages.
Chai Sutta Bar franchise at a glance (terms checked Oct 2026)
Investment
₹22 L - ₹30 L
In line with the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
4%
In line with the category (typical 0%–6%, median 4%, 11 verified brands)
Franchise fee
Not published
Non-refundable
Payback
Not published
- Franchisor made a loss of ₹2.9 Cr in FY25
- Disputes with franchisees: None found (records checked Oct 2026)
- Company standing: Active and up to date with the registrar
- Ongoing take: 4% of sales in royalty and marketing fees
Outlets
650 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlet claim matches reality
- • Network growth
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the agreement term, renewal fee and exit or transfer terms.
Franchise terms checked against Chai Sutta Bar's official franchise page on 25 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorFAQ: 'approx 2 Lakh' token money, non-refundable. GST treatment not stated.
The franchise page calls it a non-refundable sum for renting out the brand name for an agreed period but states no amount. An older blog post by the brand mentions Rs 6 to 12 lakh.
Total excludes a charge whose amount Chai Sutta Bar doesn't disclose.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Chai Sutta Bar. Chai Sutta Bar confirms one charge without disclosing the amount — get it in writing before you pay.
Ways to Partner with Chai Sutta Bar
1 partner model published by the brand. Figures it doesn't publish are left blank.
Cafe franchise (FOFO)
- Investment
- ₹22 L – ₹30 L
- Royalty / margin
- Pays 4% royalty on monthly sales (gross or net not stated)
- Territory
- Not stated
- Who it suits
- Suitable shop location, approved by the company's R&D team
Franchise-owned, franchise-operated. The brand's franchise page lists Rs 22-25 L and Rs 25-30 L budget options in its enquiry form; the stated total is Rs 22-30 L. The area needed is not stated on the franchise page.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Chai Sutta Bar — summarised by us, with every source linked.
- In the news· 2026-03-08
Revenue fell 28% and the company swung to a loss in FY25, per RoC-based report
Startuppedia (8 Mar 2026), citing financial statements from the Registrar of Companies, reported that Chai Sutta Bar's revenue fell 28% to about Rs 5.9 crore in FY25 from Rs 8.2 crore in FY24, with expenses up 17% and a net loss of about Rs 2.9 crore against a profit of about Rs 51 lakh a year earlier. The article does not name the legal entity. These are the franchisor-side company's accounts; they do not show what an outlet earns.
Source: Startuppedia - Legal / regulatory· 2026-10-01
Chai Sutta Bar Trading Pvt Ltd withdrew Supreme Court appeal in MAATEA mark case
LiveLawBiz's Sep 2026 IPR digest, under the headline 'Chai Sutta Bar Withdraws Plea', reports that the Supreme Court let M/s Chai Sutta Bar Trading Pvt Ltd withdraw its special leave petition (Diary No. 50820/2026) against a Delhi High Court order that upheld an interim injunction against its use of the 'MAATEA' mark for tea, in a dispute with Macha Consumer Products Pvt Ltd. The party named is Chai Sutta Bar Trading Private Limited; the franchisor entity (Chai Sutta Bar Private Limited) is not named in the digest. Tofler's company network lists the two companies as sharing directors. This is a trademark matter about a tea product, not a franchisee dispute.
Source: LiveLawBiz - In the news· 2024-01-24
Launched Maatea tea brand in Jan 2024
MediaNews4U reported that the chain launched Maatea, a packaged tea brand, in Indore with plans to expand to Rajasthan and Chhattisgarh. This is a separate retail tea product line from the cafe franchise.
Source: MediaNews4U
Key Terms at Chai Sutta Bar
The clauses that shape day-to-day running and your exit — read these before the fee.
- Payments to the brand
- Royalty is 4% of sales per month; a non-refundable token of about Rs 2 lakh is paid to book the franchise.
- Supply & stock
- After staff training, 'raw materials and machinery will be provided by CSB' and the outlet opens as per the company's process. Whether purchases from the company are mandatory, and the markup, are not stated.
- Other terms
- The agreement is signed at the Indore head office. Term, renewal, transfer, exit and dispute terms are not published.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Chai Sutta Bar
Conditions the brand sets for partners, and the licences the business needs.
- Location: A suitable shop, visited and finalised by the company's R&D teamRequired
- Fit-out: Furniture and interiors to the company's defined standardsRequired
- Staff (brand blog): The brand's blog says 2-4 staff are needed; the franchise page does not state a numberPreferred
About the Brand
Brand USP
Chai Sutta Bar says it serves chai in kulhads (clay cups) and describes itself as India's largest chai chain with 650+ outlets, run on a franchise-owned, franchise-operated model.
Why invest in Chai Sutta Bar?
Chai Sutta Bar by the Numbers
Source marked on each figure650+ worldwide
Outlets claimed · 25 Oct 2026
Brand claim8 listed (page is not a full list)
Outlets on its Locations page · 25 Oct 2026
Store locator370+
Cities claimed (India) · 25 Oct 2026
Brand claim101
Cities shown as open for franchise · 25 Oct 2026
Brand claimCities with Outlets
Show all 5 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹5.9 Cr
Net loss (FY25)
₹2.9 Cr
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Chai Sutta Bar's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Paid-up capital
- ₹10 L
- Brand trademark
- Word mark 'Chai Sutta Bar', Class 43 (application 3638881, filed 19 Sep 2017): status shown as 'Rectification Filed'; an opposition was filed in 2019 (outcome not shown). Taken from a third-party mirror, not the IP India register itself.
Source: Company-data sites (Tofler, TheCompanyCheck), Startuppedia (Mar 2026), LiveLawBiz IPR digest (Sep 2026). MCA21, GST portal, IBBI, e-Daakhil and Indian Kanoon could not be queried directly; no rating-agency rationale found. Financials: Startuppedia (Mar 2026). (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Chai Sutta Bar Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Startuppedia (8 Mar 2026), citing RoC financial statements: revenue about Rs 8.2 crore; profit about Rs 51 lakh. · Startuppedia (8 Mar 2026), citing RoC financial statements: revenue down 28% to about Rs 5.9 crore; net loss about Rs 2.9 crore. Entity not named in the article.
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Chai Sutta Bar Private Limited
- Company type
- Private Limited Company
- CIN
- U55204MP2018PTC044906
- Incorporated
- 17 Jan 2018
- Headquarters
- Indore, Madhya Pradesh
Leadership
- AAnubhav DubeyCo-founder (About page); 40% shareholder as of 31 Mar 2025 (Startuppedia)
- AAnand NayakCo-founder (About page); 40% shareholder as of 31 Mar 2025 (Startuppedia)
- RRahul PatidarJoined the founders later; 20% shareholder as of 31 Mar 2025 (Startuppedia)
Chai Sutta Bar Timeline
2016
First Chai Sutta Bar founded in Indore
By Anubhav Dubey and Anand Nayak, per the brand's About page.
Jan 2018
Chai Sutta Bar Private Limited incorporated
CIN U55204MP2018PTC044906, RoC Gwalior.
SourceJan 2024
Launched Maatea packaged tea
MediaNews4U reported the launch in Indore with plans for Rajasthan and Chhattisgarh.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Chai Sutta Bar looks once the numbers are checked side by side.
- •Investment in line with the Food & Beverage medianMidpoint ₹26 L vs a category median of ₹24 L across brands on FranchiseChuno.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
73%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- â—‹ Franchise fee
- ✓ Royalty
- â—‹ ROI or payback claim
- â—‹ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Chai Sutta Bar does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the agreement term, renewal fee and exit or transfer terms.
- 4Ask whether you get an exclusive territory, and how large it is.
- 5Ask how the franchisor funds training and support while it's loss-making.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
From First Call to Launch
Chai Sutta Bar's onboarding process, step by step.
- 1
Token amount
Deposit the non-refundable booking token (about ₹2 lakh).
- 2
Location visit
The brand's team visits to finalise the location and shop.
- 3
Interiors
Furniture and interiors to the brand's standards.
- 4
Agreement
Sign the franchise agreement at the Indore head office.
- 5
Training
15–20 days of staff training at company-owned outlets.
- 6
Opening
Raw materials and machinery supplied; typically 45–60 days in total.
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Who Does What
Per franchisorHow Chai Sutta Bar splits the work between the brand and you, as the brand describes it.
Chai Sutta Bar
Handled centrally by the brand
- 1
Location finalisation
Site visit and shop finalisation.
- 2
Staff training
15–20 days at company-owned outlets.
- 3
Supplies
Raw materials and machinery.
You (franchisee)
Your local responsibilities
- 1
Token & fit-out
Booking token, then furniture and interiors to brand standards.
- 2
Staffing
Run the outlet with 2–4 staff.
- 3
Royalty
4% of monthly sales.
Training Programme
Ongoing Support
What Chai Sutta Bar franchisees say
We haven't yet heard from enough Chai Sutta Bar franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Chai Sutta Bar outlet — share how it wentFrequently Asked Questions
What is the total investment for a Chai Sutta Bar franchise?
What training does Chai Sutta Bar provide?
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