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Chai Sutta Bar

Chai Sutta Bar Franchise

Sponsored
Food & BeverageEst. 2016Indore, Madhya Pradesh

FOFO tea cafe: Rs 22-30 L investment, 4% monthly royalty on sales and a non-refundable Rs 2 L token, per its own franchise pages.

Chai Sutta Bar franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹22 L - ₹30 L

In line with the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)

Ongoing take

4%

In line with the category (typical 0%–6%, median 4%, 11 verified brands)

Franchise fee

Not published

Non-refundable

Payback

Not published

57Fair · provisionalFranchiseChuno Score · 56% of data verified
  • Franchisor made a loss of ₹2.9 Cr in FY25
  • Disputes with franchisees: None found (records checked Oct 2026)
  • Company standing: Active and up to date with the registrar
  • Ongoing take: 4% of sales in royalty and marketing fees

Outlets

650 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Outlet claim matches reality
  • • Network growth

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. Ask for the agreement term, renewal fee and exit or transfer terms.

Franchise terms checked against Chai Sutta Bar's official franchise page on 25 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Token money to book a franchiseDeposit
₹2 L

FAQ: 'approx 2 Lakh' token money, non-refundable. GST treatment not stated.

Franchise fee (one-time, for an agreed period)
Amount not disclosed

The franchise page calls it a non-refundable sum for renting out the brand name for an agreed period but states no amount. An older blog post by the brand mentions Rs 6 to 12 lakh.

Total Investment₹2 L

Total excludes a charge whose amount Chai Sutta Bar doesn't disclose.

Ongoing Royalty / Revenue Share4% of sales per month (gross or net not stated)

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Chai Sutta Bar. Chai Sutta Bar confirms one charge without disclosing the amount — get it in writing before you pay.

Ways to Partner with Chai Sutta Bar

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Cafe franchise (FOFO)

Investment
₹22 L – ₹30 L
Royalty / margin
Pays 4% royalty on monthly sales (gross or net not stated)
Territory
Not stated
Who it suits
Suitable shop location, approved by the company's R&D team

Franchise-owned, franchise-operated. The brand's franchise page lists Rs 22-25 L and Rs 25-30 L budget options in its enquiry form; the stated total is Rs 22-30 L. The area needed is not stated on the franchise page.

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Chai Sutta Bar — summarised by us, with every source linked.

  • In the news· 2026-03-08

    Revenue fell 28% and the company swung to a loss in FY25, per RoC-based report

    Startuppedia (8 Mar 2026), citing financial statements from the Registrar of Companies, reported that Chai Sutta Bar's revenue fell 28% to about Rs 5.9 crore in FY25 from Rs 8.2 crore in FY24, with expenses up 17% and a net loss of about Rs 2.9 crore against a profit of about Rs 51 lakh a year earlier. The article does not name the legal entity. These are the franchisor-side company's accounts; they do not show what an outlet earns.

    Source: Startuppedia
  • Legal / regulatory· 2026-10-01

    Chai Sutta Bar Trading Pvt Ltd withdrew Supreme Court appeal in MAATEA mark case

    LiveLawBiz's Sep 2026 IPR digest, under the headline 'Chai Sutta Bar Withdraws Plea', reports that the Supreme Court let M/s Chai Sutta Bar Trading Pvt Ltd withdraw its special leave petition (Diary No. 50820/2026) against a Delhi High Court order that upheld an interim injunction against its use of the 'MAATEA' mark for tea, in a dispute with Macha Consumer Products Pvt Ltd. The party named is Chai Sutta Bar Trading Private Limited; the franchisor entity (Chai Sutta Bar Private Limited) is not named in the digest. Tofler's company network lists the two companies as sharing directors. This is a trademark matter about a tea product, not a franchisee dispute.

    Source: LiveLawBiz
  • In the news· 2024-01-24

    Launched Maatea tea brand in Jan 2024

    MediaNews4U reported that the chain launched Maatea, a packaged tea brand, in Indore with plans to expand to Rajasthan and Chhattisgarh. This is a separate retail tea product line from the cafe franchise.

    Source: MediaNews4U

Key Terms at Chai Sutta Bar

The clauses that shape day-to-day running and your exit — read these before the fee.

Payments to the brand
Royalty is 4% of sales per month; a non-refundable token of about Rs 2 lakh is paid to book the franchise.
Supply & stock
After staff training, 'raw materials and machinery will be provided by CSB' and the outlet opens as per the company's process. Whether purchases from the company are mandatory, and the markup, are not stated.
Other terms
The agreement is signed at the Indore head office. Term, renewal, transfer, exit and dispute terms are not published.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Chai Sutta Bar

Conditions the brand sets for partners, and the licences the business needs.

  • Location: A suitable shop, visited and finalised by the company's R&D teamRequired
  • Fit-out: Furniture and interiors to the company's defined standardsRequired
  • Staff (brand blog): The brand's blog says 2-4 staff are needed; the franchise page does not state a numberPreferred

About the Brand

Brand USP

Chai Sutta Bar says it serves chai in kulhads (clay cups) and describes itself as India's largest chai chain with 650+ outlets, run on a franchise-owned, franchise-operated model.

HeadquartersIndore, Madhya Pradesh
Chai Sutta Bar is a tea-and-snacks cafe chain started in Indore in 2016 by Anubhav Dubey and Anand Nayak, later joined by Rahul Patidar, according to its About page. It serves chai in kulhads (clay cups) with a food menu, and says it has 650+ outlets worldwide including Canada, Nepal and the UAE. The company behind the brand appears to be Chai Sutta Bar Private Limited (incorporated Jan 2018, Indore). Its Locations page lists only 8 outlets, so the outlet count could not be checked against a full locator. The franchise is franchise-owned, franchise-operated. The brand's franchise page says total investment varies between Rs 22-30 lakh depending on location and ambience. Its FAQ says a non-refundable token of about Rs 2 lakh is paid to book a franchise and that franchisees pay a 4% monthly royalty on sales (it does not say gross or net). The page describes a non-refundable franchise fee for an agreed period but does not state the amount; its older blog post mentions Rs 6 to 12 lakh. The steps listed are token deposit, R&D team visit to finalise the shop, fit-out to its standards, agreement signing at the Indore head office, and 15-20 days of staff training, after which raw materials and machinery are supplied by the company. What to watch: Startuppedia, citing Registrar of Companies statements, reported in Mar 2026 that Chai Sutta Bar's FY25 revenue fell 28% to about Rs 5.9 crore and it made a net loss of about Rs 2.9 crore (profit of about Rs 51 lakh in FY24); the article does not name the legal entity, and a franchisor's accounts do not show what an outlet earns, so ask existing franchisees for real outlet sales and costs. The brand publishes no outlet-level revenue or profit, no contract term, no lock-in or renewal terms, and no territory terms. Its own blog says the ROI averages 108%, with no sample, period or method given, so treat that as an unverified brand claim. The legal entity that appears to run the franchise is Chai Sutta Bar Private Limited (trademark proprietor on record; Tofler lists trademark and franchise licensing among its activities). A separate company, Chai Sutta Bar Trading Private Limited, was the party in a Supreme Court trademark matter over the 'MAATEA' tea mark (withdrawn Sep 2026); that case is recorded against the Trading company only.

Why invest in Chai Sutta Bar?

- Chai Sutta Bar's franchise page states a Rs 22-30 lakh total investment range and a 4% monthly royalty on sales. - The brand says it has 650+ outlets worldwide, including Canada, Nepal and the UAE (brand claim; its Locations page lists only 8). - It lists a fixed process: token, location visit by its R&D team, fit-out, agreement signing, then 15-20 days of staff training before opening.

Chai Sutta Bar by the Numbers

Source marked on each figure

650+ worldwide

Outlets claimed · 25 Oct 2026

Brand claim

8 listed (page is not a full list)

Outlets on its Locations page · 25 Oct 2026

Store locator

370+

Cities claimed (India) · 25 Oct 2026

Brand claim

101

Cities shown as open for franchise · 25 Oct 2026

Brand claim

Cities with Outlets

Indore, Madhya PradeshLucknow, Uttar PradeshKochi, KeralaGhaziabad, Uttar PradeshShahdol, Madhya Pradesh

Cities with Outlets

5 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY25)

₹5.9 Cr

Net loss (FY25)

₹2.9 Cr

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Chai Sutta Bar's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Paid-up capital
₹10 L
Brand trademark
Word mark 'Chai Sutta Bar', Class 43 (application 3638881, filed 19 Sep 2017): status shown as 'Rectification Filed'; an opposition was filed in 2019 (outcome not shown). Taken from a third-party mirror, not the IP India register itself.

Source: Company-data sites (Tofler, TheCompanyCheck), Startuppedia (Mar 2026), LiveLawBiz IPR digest (Sep 2026). MCA21, GST portal, IBBI, e-Daakhil and Indian Kanoon could not be queried directly; no rating-agency rationale found. Financials: Startuppedia (Mar 2026). (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Chai Sutta Bar Financials Over Time

Figures for the brand, from filed or reported accounts.

FY24
₹8.2 Cr
Profit ₹51 L
FY25
₹5.9 Cr▼ 28%
Loss ₹2.9 Cr

Source: Startuppedia (8 Mar 2026), citing RoC financial statements: revenue about Rs 8.2 crore; profit about Rs 51 lakh. · Startuppedia (8 Mar 2026), citing RoC financial statements: revenue down 28% to about Rs 5.9 crore; net loss about Rs 2.9 crore. Entity not named in the article.

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Chai Sutta Bar Private Limited
Company type
Private Limited Company
CIN
U55204MP2018PTC044906
Incorporated
17 Jan 2018
Headquarters
Indore, Madhya Pradesh

Leadership

  • AAnubhav DubeyCo-founder (About page); 40% shareholder as of 31 Mar 2025 (Startuppedia)
  • AAnand NayakCo-founder (About page); 40% shareholder as of 31 Mar 2025 (Startuppedia)
  • RRahul PatidarJoined the founders later; 20% shareholder as of 31 Mar 2025 (Startuppedia)

Company details source: Company-data sites copying MCA records: Tofler (opened) shows CIN U55204MP2018PTC044906, Active, incorporated 17 Jan 2018, Indore; TheCompanyCheck (via search result; page blocked on direct open) shows the same CIN, date and RoC Gwalior. MCA21 itself not queried.

Chai Sutta Bar Timeline

  1. 2016

    First Chai Sutta Bar founded in Indore

    By Anubhav Dubey and Anand Nayak, per the brand's About page.

  2. Jan 2018

    Chai Sutta Bar Private Limited incorporated

    CIN U55204MP2018PTC044906, RoC Gwalior.

    Source
  3. Jan 2024

    Launched Maatea packaged tea

    MediaNews4U reported the launch in Indore with plans for Rajasthan and Chhattisgarh.

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Chai Sutta Bar looks once the numbers are checked side by side.

  • •Investment in line with the Food & Beverage medianMidpoint ₹26 L vs a category median of ₹24 L across brands on FranchiseChuno.
  • !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
  • ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
  • !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

73%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • â—‹ Franchise fee
  • ✓ Royalty
  • â—‹ ROI or payback claim
  • â—‹ Agreement term
  • ✓ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Chai Sutta Bar does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. 3Ask for the agreement term, renewal fee and exit or transfer terms.
  4. 4Ask whether you get an exclusive territory, and how large it is.
  5. 5Ask how the franchisor funds training and support while it's loss-making.
  6. 6Ask the brand to respond to each red flag listed under Reputation & News.
  7. 7Have a lawyer review the franchise agreement before paying anything.
  8. 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

From First Call to Launch

Chai Sutta Bar's onboarding process, step by step.

  1. 1

    Token amount

    Deposit the non-refundable booking token (about ₹2 lakh).

  2. 2

    Location visit

    The brand's team visits to finalise the location and shop.

  3. 3

    Interiors

    Furniture and interiors to the brand's standards.

  4. 4

    Agreement

    Sign the franchise agreement at the Indore head office.

  5. 5

    Training

    15–20 days of staff training at company-owned outlets.

  6. 6

    Opening

    Raw materials and machinery supplied; typically 45–60 days in total.

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Who Does What

Per franchisor

How Chai Sutta Bar splits the work between the brand and you, as the brand describes it.

Chai Sutta Bar

Handled centrally by the brand

  1. 1

    Location finalisation

    Site visit and shop finalisation.

  2. 2

    Staff training

    15–20 days at company-owned outlets.

  3. 3

    Supplies

    Raw materials and machinery.

You (franchisee)

Your local responsibilities

  1. 1

    Token & fit-out

    Booking token, then furniture and interiors to brand standards.

  2. 2

    Staffing

    Run the outlet with 2–4 staff.

  3. 3

    Royalty

    4% of monthly sales.

Training Programme

Chai Sutta Bar's franchise page lists 15-20 days of staff training at company-owned outlets after the shop is finalised and fitted out, with raw materials and machinery then provided by the company before opening. Training fee and language are not stated.

Ongoing Support

Per its franchise page: a visit by its R&D team to finalise the location, interior work to its defined standards, staff training at company-owned outlets, and raw materials and machinery supplied by the company before opening. It also says it runs a supply chain and audit system for consistent taste. Marketing and field-support terms are not published.

What Chai Sutta Bar franchisees say

We haven't yet heard from enough Chai Sutta Bar franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Chai Sutta Bar outlet — share how it went

Frequently Asked Questions

What is the total investment for a Chai Sutta Bar franchise?
Chai Sutta Bar states an investment of ₹22 lakh–₹30 lakh. Chai Sutta Bar's franchise page says the total investment varies between Rs 22-30 Lakh depending on location and ambience, and its banner says 'starting from INR 22 Lacs'. It does not itemise what the figure covers, so the includes/excludes lists are left blank. The brand's older blog post on franchise cost gives a different split (a franchise fee of Rs 6 to 12 lakh within a Rs 20-30 lakh investment); the current franchise page does not repeat that fee.
What training does Chai Sutta Bar provide?
Chai Sutta Bar's franchise page lists 15-20 days of staff training at company-owned outlets after the shop is finalised and fitted out, with raw materials and machinery then provided by the company before opening. Training fee and language are not stated.

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