Biryani Blues Franchise
Franchise unclear: Biryani Blues runs most of its ~80 biryani outlets itself and publishes no terms. FY25 revenue ₹83.5 Cr, net loss ₹4.9 Cr.
We couldn't confirm Biryani Blues is taking franchisees right now
Treat this as research, not an open offer, until the brand confirms its programme in writing. See the note below.
About This Listing
Biryani Blues' FAQ says it welcomes franchise enquiries, but its franchise page shows only an error ('Template not found') and the company publishes no franchise terms. In Mar 2026 co-founder Raymond Andrews told ETRetail that franchising is not a priority: most outlets are company-owned and company-operated, with only a handful of pilot franchise stores run by close partners. Treat any franchise offer as unconfirmed until the company sets out terms in writing.
Biryani Blues franchise page and FAQ (Oct 2026); ETRetail interview with co-founder Raymond Andrews (Mar 2026)Biryani Blues franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Franchisor made a loss of ₹4.9 Cr in FY25
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Outlet claim matches reality: Claims 80, locator lists 82
Outlets
82 verified
Brand claims 80
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Ongoing take
Ask before you sign
- Get written confirmation that Biryani Blues is taking franchisees at all before paying anything — see the note at the top of this page.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Biryani Blues' official franchise page (shows an error; FAQ invites enquiries) on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Reputation & News
4 red flags to checkWhat the press, courts and real franchisees or customers have said about Biryani Blues — summarised by us, with every source linked.
- In the news· Mar 2026
Mumbai exit and Dubai franchise closure
The chain shut its three Mumbai stores in 2023 and closed its Dubai franchise operations during the pandemic, the co-founder said.
Source: ETRetail - In the news· FY25
Filings show a ₹4.9 Cr net loss in FY25
Thea Kitchen reported FY25 revenue of ₹83.5 Cr, EBITDA of ₹6.1 Cr and a net loss of ₹4.9 Cr.
Source: MCA data via Tracxn - Customer view· 2022–2024
Consumer complaints: stale food, hygiene, wrong orders
Ten complaints listed, including a cooked cockroach reported in a biryani at Elante Mall, Chandigarh (Mar 2023), unfresh chicken (Jun 2024) and a chicken biryani delivered in a veg box (Aug 2022). Allegations by customers, not verified.
Source: ConsumerComplaints.in - Legal / regulatory· Apr 2023
Food-safety prosecution over a 2019 sample (alleged synthetic colour)
A Delhi sessions court set aside the summoning order against Thea Kitchen in Apr 2023 and sent the case back to the magistrate; the allegation is unproven and the later outcome was not found.
Source: Indian Kanoon
Show 5 moreShow fewer
- In the news· Mar 2026
Biryani Blues picks company-owned stores over franchising
Co-founder Raymond Andrews said most of about 80 outlets are company-run, with a handful of pilot franchise stores by close partners; ₹20 Cr capex this year, up from ₹2–3 Cr in FY25.
Source: ETRetail - In the news· May 2025
$5 million raised at ₹250 Cr valuation
Pre-Series C led by Yugadi Capital; the company said FY25 revenue was ₹85 Cr (₹76 Cr in FY24) and that it turned EBITDA-positive in FY25.
Source: Entrackr - Customer view★ 3.6/5 · 1,589 ratings
Google Play: 3.6/5
Biryani Blues ordering app rated 3.6 from 1,589 ratings.
Source: Google Play - Customer view★ 4.5/5 · 754 ratings
App Store: 4.5/5
Biryani Blues ordering app rated 4.5 from 754 ratings on the Indian App Store.
Source: Apple App Store - employee_opinion★ 3.7/5 · 91 ratings
AmbitionBox: 3.7/5 from employees
Biryani Blues rated 3.7 out of 5 from 91 company reviews.
Source: AmbitionBox
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
NoExit Clause
—About the Brand
Brand USP
A biryani-only quick-service chain that, by its own account, cooks Hyderabadi dum biryani in sealed handis, serves the chicken thigh piece in every chicken dum biryani and runs most outlets itself.
Why invest in Biryani Blues?
Biryani Blues by the Numbers
Source marked on each figure80+ in 10+ cities
Outlets · Oct 2026
Brand claim82 in 8 states
Outlets on locator · 10 Oct 2026
Store locator3 million+ a year
Biryanis served · Oct 2026
Brand claimAbout 65% delivery, 35% dine-in
Channel mix · Mar 2026
Brand claimAbout 70% via Zomato, Swiggy and Magicpin
Aggregator share of revenue · May 2025
Brand claimBiryani Blues Outlet Network
| Year | Opened | Closed | Transferred | Net |
|---|---|---|---|---|
| 2023 — Mumbai exit (all three stores shut) | — | 3 | — | — |
| Outlets opened in the year to Mar 2026 (4 more in the pipeline, 8 signed) | 14 | — | — | — |
By state · 10 Oct 2026
- Haryana22
- Uttar Pradesh20
- Delhi19
- Karnataka12
- Rajasthan4
- Punjab3
- Bihar1
- Odisha1
Cities with Outlets
Show all 12 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹83.48 Cr
Net loss (FY25)
₹4.93 Cr
Total funding raised
$15.0M+
Valuation (May 2025 (₹250 Cr post the pre-Series C round, Entrackr))
$30.0M
Employees (1 Jan 2026 (Thea Kitchen Pvt Ltd, via Tracxn))
573
Notable investors
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Biryani Blues's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2025
- Late payments to small suppliers
- 473
- Paid-up capital
- ₹3.25 L
- Auditor
- Walker Chandiok & Co LLP
- Brand trademark
- Registered: 'Biryani Blues' device marks in Class 43 (no. 2836048, filed Nov 2014 — renewal shown overdue) and Class 30 (no. 5511655, 2022) in Thea Kitchen's name; the Class 43 word mark (no. 5511657, 2022) is objected.
Source: MCA data via Tracxn (re-read 10 Oct 2026); Indian Kanoon; QuickCompany trademark search (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Biryani Blues Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Entrackr, May 2025 (revenue as stated by the company) · Thea Kitchen Pvt Ltd FY25 financials (MCA data via Tracxn)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Thea Kitchen Private Limited
- Company type
- Private Limited Company
- CIN
- U74999HR2011PTC041820
- Incorporated
- 6 Jan 2011
- Headquarters
- Gurugram, Haryana
Leadership
- RRaymond AndrewsCo-founder
- AAparna AndrewsCo-founder
Social presence
Company details source: MCA data via Tracxn; PTI (The Week) confirms Biryani Blues operates under Thea Kitchen Pvt Ltd
Biryani Blues Timeline
2013
Founded in the NCR
Aparna and Raymond Andrews left financial-services careers to start the chain, the brand says.
FY16–FY17
$2 million Series A
From Carpediem Capital Partners Fund I (PTI).
Source2021
$5 million from Rebel Foods
Series B from the Faasos/Behrouz parent (Entrackr; PTI dates it FY22).
Source2020–21
Dubai franchise shut
Closed during the pandemic when travel limits made oversight hard, the co-founder told ETRetail.
Source2023
Exit from Mumbai
Three stores shut after the company decided the market didn't justify a small presence.
SourceMay 2025
$5 million pre-Series C led by Yugadi Capital
At a ₹250 Cr valuation; the company said the money would fund 100 new outlets.
SourceMar 2026Announced plan
₹20 Cr capex for company-owned expansion
14 outlets opened in the year, 4 in the pipeline and 8 signed; target of 40% revenue growth.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Biryani Blues looks once the numbers are checked side by side.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 13 yearsFounded in 2013. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator82 outlets on its own store locator (10 Oct 2026 (restaurants.biryaniblues.com sitemap: 82 outlet pages in 8 states)), in line with the 80 it claims.
- !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- â—‹ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- â—‹ ROI or payback claim
- â—‹ Agreement term
- â—‹ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Biryani Blues does and doesn't publish.
- 1Get written confirmation that Biryani Blues is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask how the franchisor funds training and support while it's loss-making.
- 8Ask the brand to respond to each red flag listed under Reputation & News.
- 9Have a lawyer review the franchise agreement before paying anything.
- 10Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
Full-time
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Biryani Blues franchisees say
We haven't yet heard from enough Biryani Blues franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Biryani Blues outlet — share how it went
