Berger Paints Franchise
Berger Paints dealership: no range published, 'minimum 2-3 lakh' (starting figure); 64,000+ dealers claimed; listed on NSE/BSE.
Berger Paints franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
No royalty â you earn a margin
Franchise fee
No franchise fee
Minimum dealership investment (starting figure) applies (amount not disclosed)
Payback
Not published
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of âš1095.7 Cr in FY26
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit â check real outlet numbers.
Outlets
64,000 (brand claim)
What we couldn't verify
- âĸ Outlet closures
- âĸ Franchisee satisfaction
- âĸ Revenue trend
- âĸ Outlets we could verify
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit â a franchisor making money doesn't mean its franchisees do.
- Ask for every upfront payment in writing â deposit, onboarding, equipment or stock â and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against Berger Paints' official dealer page on 28 Oct 2026. Figures marked * aren't published by the brand â they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorBerger's FAQ says 'minimum investment is 2-3 lakhs, although it depends on multiple factors'; scope (stock, display, deposit) not stated.
Berger Paints doesn't disclose the amount of any of these charges.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Berger Paints. Berger Paints confirms one charge without disclosing the amount â get it in writing before you pay.
Ways to Partner with Berger Paints
1 partner model published by the brand. Figures it doesn't publish are left blank.
Berger Paints dealer
- Investment
- âš0
- Fee
- No fee
- Royalty / margin
- Margin on paint and allied products bought from Berger and resold (rates not published).
- Territory
- Not published.
- Who it suits
- Shop owner; leased premises accepted if criteria are met; no minimum space.
Berger's FAQ says 'the minimum investment is 2-3 lakhs, although it depends on multiple factors' - a starting figure, not a range.
Reputation & News
What the press, courts and real franchisees or customers have said about Berger Paints â summarised by us, with every source linked.
â Scam alert
Berger warns of a lookalike site offering fake dealerships
Berger's own caution notice says people are using a cloned website and its branding to offer dealerships, distribution and painting services and to take money, and that it has never authorised such parties. Its real site is bergerpaints.com. Check any dealership offer against the contact details on that page.
Source: Berger Paints India - Disclaimer (caution notice) (the brand's own site)Key Terms at Berger Paints
The clauses that shape day-to-day running and your exit â read these before the fee.
- Supply & stock
- Berger says it provides free doorstep delivery to channel partners and working-capital and secondary-sales support; credit terms and limits are not published.
Legal & Contract Summary
Key contract terms at a glance â read before you sign.
Agreement Type
You buy and resell the brand's products
Contract Duration
âRenewal Available
âTerritory Exclusivity
âNon-Compete Clause
âExit Clause
âWho Can Apply for Berger Paints
Conditions the brand sets for partners, and the licences the business needs.
- Shop: Own or leased shop; 'no minimum space required' (per Berger FAQ)Required
About the Brand
Brand USP
Berger says it has 64,000+ dealers (31 Mar 2026), 162 SKUs for dealers to stock and offers free doorstep delivery plus working-capital support to channel partners.
Why invest in Berger Paints?
Berger Paints by the Numbers
As stated by the brand64,000+
Dealers ¡ 31 Mar 2026
Brand claim11,100+
Dealers added in FY26 ¡ FY26
Brand claim25,000+
Dealers per dealer page (older line) ¡ undated; page also cites 2019 headcount
Brand claim162
SKUs for dealers ¡ Oct 2026
Brand claimCompany Financials
Parent / group levelThese figures are for the parent company as a whole group, not this brand alone â separate from what a single franchise outlet earns.
Revenue (FY26)
âš11880.3 Cr
Net profit (FY26)
âš1128 Cr
Employees (31 Mar 2026 (permanent employees of Berger Paints India Ltd, Integrated Annual Report 2025-26))
5,105
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle â talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Berger Paints's franchisor company has filed with the registrar and the courts â the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Paid-up capital
- âš116.6 Cr
- Auditor
- B S R & Co. LLP
Source: Berger Paints India Ltd Integrated Annual Report 2025-26 (notes on contingent liabilities, auditor's report); exchange filings (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Berger Paints Financials Over Time
Figures for the whole group / the brand, from filed or reported accounts.
Source: Berger Paints India Ltd consolidated FY25 comparatives in the Integrated Annual Report 2025-26 ¡ Berger Paints India Ltd consolidated: revenue from operations Rs 11,880.3 Cr, EBITDA (excl. other income) Rs 1,833.3 Cr, net profit Rs 1,128.0 Cr - Integrated Annual Report 2025-26 ¡ Berger Paints India Ltd standalone: revenue from operations Rs 10,420.1 Cr, profit for the year Rs 1,095.66 Cr
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle â talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Berger Paints India Limited
- Company type
- Public Limited Company (listed)
- CIN
- L51434WB1923PLC004793
- Headquarters
- Kolkata, West Bengal
Leadership
- AAbhijit RoyManaging Director and CEO
- KKuldip Singh DhingraChairman Emeritus; promoter
Company details source: Berger Paints India Ltd Integrated Annual Report 2025-26, filed with BSE
Berger Paints Timeline
1923
Company incorporated (CIN carries 1923)
Annual report cover: 'since 1923'.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Berger Paints looks once the numbers are checked side by side.
- âĸInvestment below the Home Improvement & Building medianMidpoint âš0 L vs a category median of âš28.5 L across brands on FranchiseChuno.
- âThe franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- âBrand operating for 103 yearsFounded in 1923. The brand doesn't state when franchising began.
Data completeness
36%
- â Terms checked against the brand's own page
- â Published investment (not an estimate)
- â Franchise fee
- â Royalty
- â ROI or payback claim
- â Agreement term
- â Training details
- â Outlet cities verified
- â Company financials
- â Legal entity
- â News & public opinion checked
Ask Before You Sign
Questions tailored to what Berger Paints does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit â a franchisor making money doesn't mean its franchisees do.
- 2Ask for every upfront payment in writing â deposit, onboarding, equipment or stock â and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2â3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
â
Staff Needed
â
Setup Time
â
Owner Involvement
â
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Ongoing Support
What Berger Paints franchisees say
We haven't yet heard from enough Berger Paints franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
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