Bakingo Franchise
Online cake brand with 100+ kitchens; a franchise page lists 4 formats but no terms and no franchised outlet found. Status unconfirmed.
We couldn't confirm Bakingo is taking franchisees right now
Treat this as research, not an open offer, until the brand confirms its programme in writing. See the note below.
About This Listing
Bakingo keeps a franchise enquiry page online that names four formats (Cloud, Classic, Super and Cafe) but publishes no costs, fees or terms. The page has not changed since 2021 and is not linked from Bakingo's menus or sitemap, and we found no franchised Bakingo outlet: all 31 locations on its store list use the company's central phone and email, and neither Bakingo's pages nor press reports mention a franchisee. Whether it is signing franchisees now is unconfirmed.
Source: Bakingo franchise page and store list (checked 4 Oct 2026)
Bakingo franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Franchisor made a loss of ₹3.7 Cr in FY24
- Claims 100 outlets; its own locator lists 31
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
Outlets
31 verified
Brand claims 100
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Revenue trend
- • Network growth
Ask before you sign
- Get written confirmation that Bakingo is taking franchisees at all before paying anything — see the note at the top of this page.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Bakingo's official franchise page on 3 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Bakingo
4 partner models published by the brand. Figures it doesn't publish are left blank.
Bakingo Cloud model
Named on the franchise page; no size, cost or fee published. Our estimate ₹15–30 L.
Bakingo Classic model
Named on the franchise page; no details published.
Bakingo Super model
Named on the franchise page; no details published.
Bakingo Cafe model
Named on the franchise page; no details published. Our estimate ₹45–70 L.
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about Bakingo — summarised by us, with every source linked.
- In the news· Aug 2026
Losses widen as the kitchen network grows
Entrackr reports FY25 revenue from operations of ₹300 Cr and a ₹16.5 Cr loss (standalone); MCA data via Tracxn shows FA Gifts lost money in FY25 and Bake Wish (Bakingo's former operating company) lost ₹3.7 Cr in FY24.
Source: Entrackr; MCA via Tracxn - regulatory· Jul 2026
Late payments to small suppliers
MSME filings via Tracxn show FA Gifts paid ₹12.6 Cr across 1,140 payments after the 45-day limit in Oct 2025–Mar 2026, with ₹2.9 Cr still outstanding beyond 45 days.
Source: MCA MSME-1 data via Tracxn - employee_opinion· Oct 2026★ 3.1/5 · 58 ratings
AmbitionBox employee rating 3.1/5 (small sample)
Employees rate Bakingo 3.1 out of 5 on AmbitionBox from 58 ratings.
Source: AmbitionBox - In the news· Aug 2026
₹100 Cr Series B at a reported ₹1,643 Cr valuation
Entrackr reported in Aug 2026 that FA Gifts allotted Series B preference shares to Faering Capital; Bakingo had over 100 kitchens in 30+ cities and had not yet filed FY26 accounts.
Source: Entrackr
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
Online-first cake brand from Gurugram that bakes in its own delivery kitchens; it says it has 100+ kitchens in 30+ cities, and Entrackr reports ₹300 Cr revenue in FY25.
Why invest in Bakingo?
Bakingo by the Numbers
Source marked on each figureOver 100 across more than 30 cities
Kitchens · Oct 2026
Brand claim31 in 18 cities
Locations on its 'Our Stores' page (our count) · 4 Oct 2026
Store locator7 million+ customers, 300+ cities covered, 1,800+ daily orders
Customers and orders (franchise page) · Oct 2026
Brand claim400+
Cake designs · Oct 2026
Brand claimBakingo Outlet Network
By state · Oct 2026
- Delhi NCR (Delhi 6, Gurugram 4, Noida 2, Ghaziabad 1, Faridabad 1)14
- Other states (Telangana 2, West Bengal 2, Tamil Nadu 3, Punjab 2; Kanpur, Ranchi, Karnal, Bhopal, Mumbai 1 each)14
- Karnataka (Bengaluru)3
Cities with Outlets
Show all 17 citiesHide the city list
Company Financials
Parent / group levelThese figures are for FA Gifts Pvt Ltd (also runs FlowerAura), not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY25)
₹308.19 Cr
Net loss (FY25)
₹16.55 Cr
Total funding raised
$26.5M+
Valuation (Aug 2026 (₹1,643 Cr, Entrackr))
$173.0M
Employees (Jan 2025 (labour filing via Tracxn))
863
Notable investors
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Bakingo's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 29 Sep 2025
- Late payments to small suppliers
- 1140
- Paid-up capital
- ₹33.69 L
- Auditor
- Sandeep Agarwal (individual auditor, as recorded by Tracxn)
- Brand trademark
- Registered: 'Bakingo' word marks in Classes 9, 30, 35 and 42 (2022) and device marks from 2016; logo registered in Classes 30 and 43 (2025); a 2023 Class 43 word application is objected
Group companies
- Bake Wish Pvt LtdSubsidiary · 99.99%
- Faering Capital (Growth Fund III and International Growth Fund III)shareholder · 26.31%
Source: MCA data via Tracxn; Entrackr; Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Bakingo Financials Over Time
Figures for the brand / the parent company, from filed or reported accounts.
Source: Bake Wish Pvt Ltd (Bakingo's operating company before amalgamation into FA Gifts), MCA via Tracxn · FA Gifts Pvt Ltd (Bakingo + FlowerAura), MCA via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- FA Gifts Private Limited
- Company type
- Private Limited Company
- CIN
- U74900HR2013PTC049557
- Incorporated
- 17 Jun 2013
- Headquarters
- Gurugram, Haryana
Leadership
- HHimanshu ChawlaCo-founder
- SShrey SehgalCo-founder
- SSuman PatraCo-founder
Social presence
Company details source: MCA data via Tracxn; Bakingo site footer
FranchiseChuno Analysis
Our analysis of verified dataHow Bakingo looks once the numbers are checked side by side.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
- !Outlet claim is well above its store locatorBakingo claims 100 outlets, but its own store locator lists 31 (4 Oct 2026 (Bakingo 'Our Stores' page)). Ask for a current list of operating outlets.
- !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- â—‹ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- â—‹ ROI or payback claim
- â—‹ Agreement term
- â—‹ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Bakingo does and doesn't publish.
- 1Get written confirmation that Bakingo is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask how the franchisor funds training and support while it's loss-making.
- 8Ask the brand to respond to each red flag listed under Reputation & News.
- 9Have a lawyer review the franchise agreement before paying anything.
- 10Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Ongoing Support
What Bakingo franchisees say
We haven't yet heard from enough Bakingo franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Bakingo outlet — share how it went
