Atul Bakery Franchise
Gujarat bakery chain: ₹15–20 L investment, 700–2,500 sq ft. Lists ~190 shops; fee and royalty not published. Franchisor revenue ₹99 Cr (FY25).
Atul Bakery franchise at a glance (terms checked Oct 2026)
Investment
₹15 L - ₹20 L
In line with the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
Not published
Franchise fee
Not published
Payback
about 1.5–4 years*
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Claims 300 outlets; its own locator lists 185
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹1.7 Cr in FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
185 verified
Brand claims 300
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Ongoing take
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Atul Bakery's official franchise page on 4 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Atul Bakery
1 partner model published by the brand. Figures it doesn't publish are left blank.
Bakery outlet
- Investment
- ₹15 L – ₹20 L
- Space
- 700 sq ft – 2,500 sq ft
- Who it suits
- Commitment to maintaining Atul Bakery's quality and standards
The brand does not publish the fee, royalty/margin or term.
Our Estimates
FranchiseChuno estimateAtul Bakery doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Time to recover the investment
about 1.5–4 years*
A ₹15–20 L bakery shop of 700–2,500 sq ft selling factory-made products typically sells ₹4–8 L a month; at an assumed 8–12% net margin for the franchisee after rent and staff (product margin not published), that is ₹40,000–₹90,000 a month, recovering ₹15–20 L in roughly 17–50 months. Atul Bakery publishes no sales, margin or payback figure.
Analyst judgement · Oct 2026
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about Atul Bakery — summarised by us, with every source linked.
- In the news· FY25
Filings: FY25 net profit nearly halved; loss in FY23
Multigrain Food's revenue slipped 3% to ₹99.3 Cr in FY25 and net profit fell from ₹3.2 Cr to ₹1.7 Cr; it reported a ₹15 L net loss in FY23 despite ₹98 Cr revenue.
Source: Tracxn (MCA filings) - In the news· Jul 2025
Rajkot outlet: customer alleges stale and expired cake; health department checks
Gujarat First (1 Jul 2025) and Zee News Gujarati (2 Jul 2025) reported that a customer alleged a ₹799 cake from the Atul Bakery shop at Nanavati Chowk, Rajkot, was stale and that the replacement he was given was past its expiry date. The shop's operator reportedly told reporters the expired item was handed over by mistake. Rajkot Municipal Corporation's health team checked the shop and took food samples, and said other Atul Bakery branches in the city were being checked; no result was reported. Whether this shop is franchised or company-run is not known.
Source: Gujarat First - Legal / regulatory· Sep 2021
Founder-CMD faces criminal case over fatal 2021 road accident; bailed by Gujarat High Court
Atulbhai Babulal Vekariya (Atul Vekariya, the brand's founder and CMD) is accused of rash and negligent driving that killed a 29-year-old woman in Surat on 26 Mar 2021 (FIR C.R. 11210048210449/2021, Umra police station; IPC 279, 337, 338, 304A and MV Act 177, 184). The charge sheet has been filed. The Gujarat High Court granted him regular bail on 29 Sep 2021 after about six months in custody, noting a doctor's opinion that he was not under the influence of alcohol. No trial outcome found. The case is against him personally, not Multigrain Food.
Source: Gujarat High Court order, R/CR.MA/14714/2021 (via Indian Kanoon) - employee_opinion★ 4.8/5 · 5 ratings
Employees rate it 4.8/5 on AmbitionBox (5 reviews)
Only five employee reviews, averaging 4.8/5 — too few to read much into.
Source: AmbitionBox
Product range
Categories on Atul Bakery's site (with the number of types where it states one).
- Cakes (20 types)
- Pastries (12 types)
- Sweets (20 types)
- Namkeen & khakhra (21 types)
- Khari (9 types)
- Gift packs (10 types)
- Breads, cookies & biscuits, savouries, muffins & fruit cakes, rusk, cream rolls
Source: Atul Bakery website
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Licenses Needed
Who Can Apply for Atul Bakery
Conditions the brand sets for partners, and the licences the business needs.
- Investment: ₹15–20 L initial investmentRequired
- Space: 700–2,500 sq ftRequired
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| FSSAI food business licence / registrationRequired for any shop selling food; the brand does not say who obtains it | Food Safety and Standards Authority of India | You |
About the Brand
Brand USP
A Surat bakery brand that says it makes its products in four factories in Gujarat, each with a published FSSAI licence number; its own city list adds up to 191 shops, all but 7 in Gujarat.
Why invest in Atul Bakery?
Atul Bakery by the Numbers
Source marked on each figure300+ in 3 countries
Stores · Oct 2026
Brand claim185 in India (plus 6 in the USA)
Shops in the brand's homepage city list · Oct 2026
Store locator4 (Surat, Rajkot, Sanand, Vadodara)
Manufacturing units with FSSAI licence numbers · Oct 2026
Brand claim₹99.3 Cr (FY25, down 3%)
Franchisor revenue · FY25
Company filingAtul Bakery Outlet Network
By country · Oct 2026
- India — the brand's own '192 retail outlets' figure, shown under 'Gujarat' (its city list adds up to 185 in India)192
- USA6
By state · Oct 2026
- Gujarat (sum of the brand's city list)184
- Dadra & Nagar Haveli and Daman & Diu (Nani Daman)1
Cities with Outlets
Show all 5 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹99.31 Cr
Net profit (FY25)
₹1.68 Cr
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Atul Bakery's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2025
- Paid-up capital
- ₹9.9 Cr
- Auditor
- Rajesh Rohit & Co
- Brand trademark
- 'Atul Bakery' device marks registered in classes 29, 30, 31, 32, 35 and 43 (applications from 2018 and 2022); a 2024 class-5 application is objected
Source: Tracxn (MCA filings); AGM date per Falcon eBiz MCA record (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Atul Bakery Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: MCA filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Multigrain Food Private Limited
- Company type
- Private Limited Company
- CIN
- U15316GJ2012PTC069680
- Incorporated
- 30 Mar 2012
- Headquarters
- Surat, Gujarat
Leadership
- AAtulkumar Babulal VekariyaFounder, Chairman & Managing Director
- AAshokkumar Babulal VekariyaCo-founder; Director (Finance)
- RRamesh Babulal VekariyaCo-founder; Director (HR & Operations)
- CChetan Popatbhai PansuriaCo-founder; Director (Production)
- DDhruval VekariyaChief Business Development Officer
Social presence
Company details source: Tracxn legal-entity record (MCA data)
Atul Bakery Timeline
2007
Atul Bakery founded by Atul Vekariya
Mar 2012
Multigrain Food Pvt Ltd incorporated
CIN U15316GJ2012PTC069680
SourceFY24
Franchisor revenue crosses ₹100 Cr
₹102.6 Cr revenue, ₹3.2 Cr net profit (filings)
SourceOct 2026Announced plan
Rajasthan, Maharashtra and Madhya Pradesh marked 'upcoming'
Sydney and Chicago also listed as upcoming
FranchiseChuno Analysis
Our analysis of verified dataHow Atul Bakery looks once the numbers are checked side by side.
- •Investment below the Food & Beverage medianMidpoint ₹17.5 L vs a category median of ₹24 L across brands on FranchiseChuno.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 19 yearsFounded in 2007. The brand doesn't state when franchising began.
- !Outlet claim is well above its store locatorAtul Bakery claims 300 outlets, but its own store locator lists 185 (Oct 2026 (India only: sum of the brand's homepage city list; 6 more listed in the USA)). Ask for a current list of operating outlets.
- !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
64%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Atul Bakery does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
700 - 2,500 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Atul Bakery franchisees say
We haven't yet heard from enough Atul Bakery franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Atul Bakery outlet — share how it wentFrequently Asked Questions
What is the total investment for a Atul Bakery franchise?
What training does Atul Bakery provide?
Similar Food & Beverage Franchises
View All
Interested in
Atul Bakery