Amul Parlour Franchise
Amul Parlour: ~₹1.85 L set-up incl. ₹25,000 refundable deposit, 100–150 sq ft, no royalty; Amul says 10,000+ parlours. Scooping parlours ~₹5 L.
Amul Parlour franchise at a glance (terms checked Oct 2026)
Investment
₹1.85 L - ₹6 L
incl. fit-out, equipment · excl. rent deposit, stock, working capital · Below the category (typical ₹7.5 L–₹31.38 L, median ₹24 L, 18 verified brands)
Ongoing take
0%
of none · In line with the category (typical 0%–6%, median 4%, 11 verified brands)
Franchise fee
No franchise fee
Refundable security deposit: ₹25K — refundable · Shop renovation to Amul's standard design (approx.): ₹80K · Equipment: deep freezer, visi-cooler, milk cooler, pizza oven (approx.): ₹80K · Refundable security deposit: ₹50K — refundable · Renovation and interiors (approx.): ₹3 L · Equipment incl. scooping cabinet and waffle-cone machine (approx.): ₹1.5 L · Refundable security deposit: ₹50K — refundable · Stall (approx.): ₹2.5 L · Equipment (approx.): ₹50K · Refundable security deposit: ₹1 L — refundable · Stall (approx.): ₹2.5 L · Equipment (approx.): ₹50K
Payback
Not published
- Brand trademark is registered to Kaira District Co-operative Milk Producers' Union Ltd (a GCMMF member union); GCMMF markets the brand, not the franchisor company (Gujarat Co-operative Milk Marketing Federation Ltd)
- Disputes with franchisees: None found (records checked Oct 2026)
- Ongoing take: No royalty
Outlets
10,000 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against Amul's official franchise formats page on 3 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorIncludes ₹2.25 L refundable — money you get back when the agreement ends.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Amul Parlour.
Ways to Partner with Amul Parlour
4 partner models published by the brand. Figures it doesn't publish are left blank.
Amul Parlour (Amul Preferred Outlet)
- Investment
- ₹1.85 L
- Space
- 100 sq ft – 150 sq ft
- Royalty / margin
- Retail margins on Amul products; no royalty or profit sharing
No franchise fee listed; ₹25,000 refundable security deposit. Investment = ₹25,000 deposit + ~₹80,000 renovation + ~₹80,000 equipment (deep freezer, visi-cooler, milk cooler, pizza oven). Shop rent/deposit extra.
Amul Scooping Parlour
- Investment
- ₹5 L
- Space
- 250 sq ft – 400 sq ft
- Royalty / margin
- Retail margins; no royalty or profit sharing
No franchise fee listed; ₹50,000 refundable security deposit. Investment = ₹50,000 deposit + ~₹3 L interiors + ~₹1.5 L equipment (scooping cabinet, freezer, visi-cooler, pizza oven, mixer, waffle-cone machine, POS). Sundae recipes and training provided.
Amul Parlour at a Centre of Excellence (institution/municipal allotment)
- Investment
- ₹3.5 L – ₹5 L
- Space
- —
- Royalty / margin
- Retail margins; no royalty or profit sharing
₹50,000 refundable security deposit, plus the institution's deposit and licence fee paid by the operator. Created only after GCMMF receives an allotment from an institution, municipal corporation or government body. Stall ₹2.5–4 L + equipment ~₹50,000 + deposit.
Amul Railway Stall/Parlour
- Investment
- ₹4 L – ₹5.5 L
- Space
- —
- Royalty / margin
- Retail margins; no royalty or profit sharing
₹1,00,000 refundable security deposit, plus the railways' deposit and licence fee paid by the operator. Created only after railway allotment. Stall ₹2.5–4 L + equipment ~₹50,000 + ₹1 L deposit.
Our Estimates
FranchiseChuno estimateAmul Parlour doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
All-in cash to open an Amul Parlour, including opening stock
₹2.5–3.5 L (excluding shop rent deposit)*
Amul's own figures give ₹1.85 L (₹25,000 deposit + ~₹80,000 renovation + ~₹80,000 equipment). Add opening stock of milk products, ice cream and frozen snacks and a month's working capital — we assume ₹0.65–1.65 L for a 100–150 sq ft shop, since Amul says only that working capital depends on sales. GST on equipment and rent deposit extra.
Unit-economics model · Oct 2026
Unit Economics
Brand's own figuresHow Amul Parlour says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
All formats
- Monthly turnoverAmul gives no margin, cost or profit figures.
- 5,00,000 – 10,00,000 INR
What Amul Parlour Says You Can Earn
Brand claimAmul Parlour's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Monthly sales
- ₹5 L – ₹10 L
Amul says monthly turnover 'depends on the location and generally ranges from ₹5 lakh to ₹10 lakh'. It does not publish margins per product, profit or payback; staff, electricity and rent come out of the franchisee's gross margin.
Reputation & News
What the press, courts and real franchisees or customers have said about Amul Parlour — summarised by us, with every source linked.
⚠ Scam alert
Fake 'Amul franchise' websites taking money
GCMMF told the Delhi High Court that rogue websites offered Amul dealerships, franchises and jobs and asked applicants to deposit money in various bank accounts. The court ordered them blocked in Aug 2020 and kept adding sites, including one taking Amul Parlour applications (Feb 2025).
Source: Delhi High Court order, CS(COMM) 350/2020 (Indian Kanoon)⚠ Scam alert
amuldairyportal.com impleaded for fake Amul Parlour applications
In Feb 2025 GCMMF said the site was fraudulently inviting applications for setting up Amul Parlours and pocketing the money; the court allowed it to be added to the suit.
Source: Delhi High Court order, 15 Feb 2025 (Indian Kanoon)- In the news· Apr 2026
Amul crosses ₹1 lakh Cr brand turnover
Storyboard18 reported the Amul brand crossed ₹1 lakh Cr in FY26 and GCMMF's own turnover rose 11.4% to ₹73,450 Cr.
Source: Storyboard18
Key Terms at Amul Parlour
The clauses that shape day-to-day running and your exit — read these before the fee.
- Supply & stock
- Stock is supplied by Amul's wholesale dealers; the franchisee earns the retail margins, which vary by product.
- Who pays for what
- All recurring expenses — staff, electricity, shop rent — are borne by the franchisee out of the gross retail margin.
- Payments to the brand
- No royalty fee and no revenue or profit sharing with Amul.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
NoExit Clause
—Who Can Apply for Amul Parlour
Conditions the brand sets for partners, and the licences the business needs.
- Shop: A pre-built shop or space in a good location, owned or rented (100–150 sq ft for an Amul Parlour; 250–400 sq ft for a scooping parlour)Required
- Set-up cost: Franchisee bears interiors and equipment (₹1.5–6 L by format, excluding property)Required
- Working capital: Additional working capital based on sales volumeRequired
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| FSSAI food business registration/licenceNeeded to sell packaged dairy, ice cream and food; not mentioned on Amul's page — standard requirement for a food retail shop. | FSSAI | You |
About the Brand
Brand USP
No royalty or profit share and no franchise fee listed: the partner pays a refundable deposit, sets up the shop to Amul's design and keeps the retail margin on Amul products.
Why invest in Amul Parlour?
Amul Parlour by the Numbers
As stated by the brandMore than 10,000 across India
Amul Parlours (APOs) · Oct 2026
Brand claimOver ₹1 lakh Cr (FY26, all Amul unions)
Amul brand turnover · FY26
Brand claim36 lakh dairy farmers in 18 member district unions
Farmer members · Apr 2026
Brand claimAmul Parlour Outlet Network
By format · Oct 2025
- Amul Preferred Outlets (Amul: 'more than 10,000')10,000
- Amul Preferred Outlets (Amul: 'more than 8,000')8,000
- Amul Scooping Parlours (Amul: 'more than 1,500')1,500
Company Financials
Parent / group levelThese figures are for Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹73450 Cr
Source: GCMMF's own sales turnover, FY2025-26 (Storyboard18, Apr 2026) — all Amul products, not parlours
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Amul Parlour's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Brand trademark
- Registered: AMUL marks in many classes, e.g. Class 29 (no. 1385540, 2005) and Class 5 (nos. 270604–05, 1971); a 2024 'Amul Lal Peda' application is opposed
Source: Storyboard18 (GCMMF FY26 turnover); Delhi High Court orders on Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Amul Parlour Financials Over Time
Figures for the parent company, from filed or reported accounts.
Source: GCMMF own sales turnover (Storyboard18, Apr 2026)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Gujarat Co-operative Milk Marketing Federation Ltd
- Company type
- Co-operative federation (not a company; files no MCA accounts)
- Headquarters
- Anand, Gujarat
Leadership
- JJayen MehtaManaging Director, GCMMF
- AAshokbhai ChaudharyChairman, GCMMF
Social presence
Company details source: Amul contact page; Delhi High Court orders naming GCMMF as plaintiff
Amul Parlour Timeline
Aug 2020
Court order against fake 'Amul franchise' sites
Delhi High Court granted GCMMF an ex-parte interim injunction against websites taking money for Amul franchises and dealerships, ordered domain registrars to suspend the domains and other named defendants to block access to the sites, and told banks to disclose the account holders (CS(COMM) 350/2020).
SourceFeb 2025
Another fake 'Amul Parlour' site added to the suit
The court allowed GCMMF to implead the registrant of amuldairyportal.com, which it said was inviting applications for Amul Parlours and pocketing the money.
SourceApr 2026
Amul brand passes ₹1 lakh Cr turnover
GCMMF's own turnover rose 11.4% to ₹73,450 Cr in FY26.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Amul Parlour looks once the numbers are checked side by side.
- •Investment below the Food & Beverage medianMidpoint ₹3.9 L vs a category median of ₹24 L across brands on FranchiseChuno.
- ✓Brand operating for 80 yearsFounded in 1946. The brand doesn't state when franchising began.
Data completeness
64%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ✓ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Amul Parlour does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
100 - 400 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
Full-time
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Amul Parlour franchisees say
We haven't yet heard from enough Amul Parlour franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Amul Parlour outlet — share how it wentFrequently Asked Questions
What is the total investment for a Amul Parlour franchise?
What training does Amul Parlour provide?
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