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Wellness Forever

Wellness Forever Franchise

Healthcare & PharmacyEst. 2008Vikhroli (West), Mumbai, Maharashtra

Pharmacy chain taking franchisees in Maharashtra, Goa and Karnataka; page says Rs 75 lakh total investment, 600-1,000 sq ft. CRISIL: loss-making, BBB.

Wellness Forever franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

₹75 L

Above the category (typical ₹14.5 L–₹33.44 L, median ₹21.43 L, 8 verified brands)

Ongoing take

Not published

Franchise fee

Not published

Payback

Not published

FranchiseChuno ScoreNot scored yet — 25% of data verified
  • Legal or regulatory action on record — see Reputation & News
  • Disputes with franchisees: None found (records checked Oct 2026)

Outlets

375 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).

Franchise terms checked against Wellness Forever's official franchise page on 25 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Ways to Partner with Wellness Forever

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Franchise pharmacy store

Investment
₹75 L
Space
600 sq ft – 1,000 sq ft
Territory
Franchise approvals currently for Maharashtra, Goa and Karnataka
Who it suits
Not required to be a pharmacist; the store team needs at least 4 pharmacists; property is assessed by the company; minimum frontage 20 ft (ideal 25-30 ft)

Wellness Forever's franchise page says the next store can follow after a lead time of 15 months from the first store's opening. Investment breakdown, franchise fee and royalty are not published.

Unit Economics

Brand's own figures

How Wellness Forever says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

Franchise pharmacy store

Break-even time (brand claim, "mostly")No sample size or assumptions given. CRISIL says break-even in its own mostly company-operated stores comes only once a store reaches optimal volumes.
3 – 7 months
Franchisee earning potential, average scenario (not stated whether profit)Quoted as 'earning potential'; the page does not say whether it is revenue, margin or net profit.
25,00,000 – 30,00,000 INR per year

What Wellness Forever Says You Can Earn

Brand claim

Wellness Forever's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
3 months – 7 months

Wellness Forever says its stores 'mostly break even within 3-7 months' and that a franchisee's earning potential in an average scenario is Rs 25-30 lakh a year over the first 5 years. It does not say whether that figure is profit, and gives no royalty, margin or sample P&L. CRISIL's July 2025 rating note says break-even in its own (mostly company-run) stores comes only after a store reaches optimal volumes, and that the company made a loss after tax in FY24 and FY25.

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Wellness Forever — summarised by us, with every source linked.

  • regulatoryĀ· 2025-07-03

    CRISIL downgrades Wellness Forever to BBB/Stable (3 Jul 2025)

    CRISIL cut the long-term bank facilities rating (Rs 294.17 crore) from BBB+/Negative, citing sustained weakness in the business profile: FY25 operating margin of 6.2% against 7.7% in FY23, with corporate and lease costs weighing, and continued losses after tax (about Rs 43 crore in FY25, Rs 72 crore in FY24). It still called liquidity adequate and net worth comfortable at about Rs 216 crore at March 2025. It also flagged low entry barriers with many unorganised players and e-commerce portals, 75% of revenue from Maharashtra, a working-capital-intensive business, and that break-even comes only once a store reaches optimal volumes.

    Source: CRISIL Ratings
  • In the newsĀ· 2025-07-03

    CRISIL: company plans a mix of franchise and company-owned stores

    CRISIL notes most outlets run on the company-owned, company-operated model and that over the medium term the company looks to maintain a mix of franchise-based and company-owned stores, which it says should support profitability.

    Source: CRISIL Ratings

Key Terms at Wellness Forever

The clauses that shape day-to-day running and your exit — read these before the fee.

Renewal
The franchise agreement is for 5 years 'with a letter of Intent for another 5 years'.
Territory
A franchisee who wants more stores can get the next one after a lead time of 15 months from the opening of the first store.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

5 years

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Wellness Forever

Conditions the brand sets for partners, and the licences the business needs.

  • Space: About 600-1,000 sq ft (750-900 sq ft ideal); minimum frontage 20 ft, ideal 25-30 ft; corner properties preferredRequired
  • Pharmacists: Store team must include at least 4 pharmacists; the franchise partner need not be a pharmacistRequired
  • Location approval: Wellness Forever's property experts must approve the premises and catchment (own or leased); a rich neighbourhood with high footfall, visibility and parking is preferredRequired
  • Training: Continuous training is mandatory for the franchise partner and store staffRequired

Licences & registrations

LicenceIssued byWho gets it
Retail pharmacy (drug) licenceWellness Forever says it gives 'complete guidance' on obtaining the licence; licence numbers and the exact authority per state are not published.State drug-control authority (FDA) under the Drugs and Cosmetics ActYou

About the Brand

Brand USP

Pharmacy-and-wellness stores in Maharashtra, Goa and Karnataka; its about page promises round-the-clock service and 'genuine medicines from authentic sources'.

HeadquartersVikhroli (West), Mumbai, Maharashtra
Wellness Forever Medicare Limited, headquartered in Mumbai, runs a chain of pharmacy and wellness stores under the Wellness Forever brand. Its website claims 390+ to 400+ stores and more than 1,000 qualified pharmacists; CRISIL's July 2025 note counted around 375 outlets at March 2025, mostly in Maharashtra (about 75% of revenue), with Goa and Karnataka and a few stores in Madhya Pradesh. Most stores are company-owned and company-operated; the last franchise count we found was 31 of 300 stores in April 2022. Its franchise page says the company is currently approving franchisees for Maharashtra, Goa and Karnataka, with a total investment of Rs 75 lakh (breakdown and franchise fee not published), 600-1,000 sq ft with at least 20 ft frontage, a 5-year agreement with a letter of intent for 5 more, a store team with at least 4 pharmacists, and the franchisee is not required to be a pharmacist. It says stores mostly break even in 3-7 months and that average-scenario earning potential is Rs 25-30 lakh a year over 5 years; it publishes no royalty, margin or sample P&L, and does not say whether the earning figure is profit. What to weigh: CRISIL cut the company's rating to BBB/Stable in July 2025 after lower-than-expected operating performance in FY25, with operating margin 6.2% and a reported loss after tax of about Rs 43 crore on operating income of about Rs 1,563 crore (provisional, consolidated). It noted pressure from corporate and lease costs and that stores take time to reach break-even. We could not recount the stores or check franchisee feedback, so the 3-7 month break-even claim is untested.

Why invest in Wellness Forever?

- Wellness Forever's franchise page quotes a total investment of Rs 75 lakh and a 5-year agreement with a 5-year letter of intent. - CRISIL (3 Jul 2025) counted about 375 outlets at March 2025 and operating income of about Rs 1,563 crore (FY25, provisional, consolidated) but also a loss after tax of about Rs 43 crore. - The company says its in-house team helps with property selection, pharmacy licensing, recruitment and training.

Wellness Forever by the Numbers

Source marked on each figure

400+ (homepage: 390+); not recounted

Stores claimed on the franchise page Ā· 26 Oct 2026

Brand claim

Around 375 at March 2025; 75% of revenue from Maharashtra

Outlets per CRISIL Ā· Mar 2025

Independent

About Rs 1,563 crore; loss after tax about Rs 43 crore

Operating income FY25 (provisional, consolidated) Ā· FY25

Independent

1000+

Qualified pharmacists claimed Ā· 26 Oct 2026

Brand claim

Wellness Forever Outlet Network

By channel Ā· Apr 2022

  • Company-operated stores (of 300 total)269
  • Franchise stores (of 300 total)31

By state Ā· Apr 2022

Maharashtra, Goa, Karnataka (43 cities): 300 outlets Ā· Apr 2022 Ā· retail4growth.com

Company Financials

Parent / group level

These figures are for the parent company as a whole group, not this brand alone — separate from what a single franchise outlet earns.

Revenue (FY25)

₹1563 Cr

Net loss (FY25)

₹43 Cr

Notable investors

Adar Poonawalla (described by Pharmabiz in Oct 2021 as the backer when the company filed IPO papers)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Wellness Forever's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Brand trademark
Not checked on IP India.

Group companies

  • Amore Health Essentials Private LimitedSubsidiary
  • Wellness Forever Healthtech Private LimitedSubsidiary
  • Ashraf Biran, Gulshan Bakhtiani and Mohan Chavan (promoters)promoter

Source: CRISIL rating rationale of 3 Jul 2025 and the company's investor page. MCA, GST, trademark and court registers were not read directly. (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Wellness Forever Financials Over Time

Figures for the whole group, from filed or reported accounts.

FY23
₹1390 Cr
Profit n/a
FY24
₹1495 Crā–² 8%
Loss ₹72 Cr
FY25
₹1563 Crā–² 5%
Loss ₹43 Cr

Source: CRISIL rationale, 3 Jul 2025 (revenue "Rs 1390 crore in fiscal 2023") Ā· CRISIL rationale, 3 Jul 2025 (operating income and reported PAT) Ā· CRISIL rationale, 3 Jul 2025 (provisional)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Wellness Forever Medicare Limited
Company type
Public limited company (no exchange listing found)
Headquarters
Vikhroli (West), Mumbai, Maharashtra

Leadership

  • AAshraf Mohammed BiranPromoter and whole-time director (investor page lists him as a whole-time director; Retail4Growth in 2022 called him founder and director)
  • GGulshan BakhtianiPromoter and whole-time director
  • MMohan ChavanPromoter (named by CRISIL)
  • YYogesh YadavChief Executive Officer (member, Risk Management Committee)
  • AAjay Kumar PandeyChief Financial Officer (member, Risk Management Committee)

Company details source: CRISIL (incorporated 2008; promoters Ashraf Biran, Gulshan Bakhtiani, Mohan Chavan) and the company's own site (name 'Wellness Forever Medicare Limited'). No MCA master data was read, so the exact incorporation date, CIN, paid-up capital and filing dates are not shown.

Wellness Forever Timeline

  1. 2008

    Wellness Forever Medicare incorporated

    CRISIL: incorporated in 2008, promoted by Ashraf Biran, Gulshan Bakhtiani and Mohan Chavan.

    Source
  2. Oct 2021

    Draft IPO papers filed

    Pharmabiz (1 Oct 2021) reported that the Adar Poonawalla-backed company filed a draft red herring prospectus with SEBI; we found no exchange listing.

    Source
  3. Apr 2022

    300th store opened

    Retail4Growth: 300 stores in 43 cities across Maharashtra, Goa and Karnataka; 31 of them franchised.

    Source
  4. Jul 2025

    CRISIL downgrades rating to BBB/Stable

    From BBB+/Negative, citing lower-than-expected operating performance in FY25 and continued losses after tax.

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Wellness Forever looks once the numbers are checked side by side.

  • •Investment above the Healthcare & Pharmacy medianMidpoint ₹75 L vs a category median of ₹21.4 L across brands on FranchiseChuno.
  • !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
  • āœ“Brand operating for 18 yearsFounded in 2008. The brand doesn't state when franchising began.
  • !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

73%

  • āœ“ Terms checked against the brand's own page
  • āœ“ Published investment (not an estimate)
  • ā—‹ Franchise fee
  • ā—‹ Royalty
  • āœ“ ROI or payback claim
  • āœ“ Agreement term
  • āœ“ Training details
  • ā—‹ Outlet cities verified
  • āœ“ Company financials
  • āœ“ Legal entity
  • āœ“ News & public opinion checked

Ask Before You Sign

Questions tailored to what Wellness Forever does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  4. 4Ask whether you get an exclusive territory, and how large it is.
  5. 5Ask how the franchisor funds training and support while it's loss-making.
  6. 6Ask the brand to respond to each red flag listed under Reputation & News.
  7. 7Have a lawyer review the franchise agreement before paying anything.
  8. 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

600 - 1,000 sq ft

Staff Needed

4 people

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Training Cost

Covered by franchisor

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Training Programme

Wellness Forever says it gives detailed training to franchise partners and store staff, that continuous training is mandatory, and that it helps with recruitment, licensing and store operation. Hours and fees are not published.

Ongoing Support

Per its franchise page: property experts assess the site and catchment, guidance on obtaining the pharmacy licence, help with recruitment, training and licensing, an operations team and a back-end support team.

What Wellness Forever franchisees say

We haven't yet heard from enough Wellness Forever franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Wellness Forever outlet — share how it went

Frequently Asked Questions

What is the total investment for a Wellness Forever franchise?
Wellness Forever states an investment of ₹75 lakh. Wellness Forever's franchise page gives one figure, 'total Investment of 75 Lakhs', and says a detailed investment sheet follows after an application. No breakdown, franchise fee, royalty or deposit is published, so we cannot say what the 75 lakh includes.
When does a Wellness Forever outlet break even?
Wellness Forever states that an outlet's monthly operating profit turns positive after about 3–7 months. Break-even is not the same as recovering your investment.
What training does Wellness Forever provide?
Wellness Forever says it gives detailed training to franchise partners and store staff, that continuous training is mandatory, and that it helps with recruitment, licensing and store operation. Hours and fees are not published.

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