
Wellness Forever Franchise
Pharmacy chain taking franchisees in Maharashtra, Goa and Karnataka; page says Rs 75 lakh total investment, 600-1,000 sq ft. CRISIL: loss-making, BBB.
Wellness Forever franchise at a glance (terms checked Oct 2026)
Investment
ā¹75 L
Above the category (typical ā¹14.5 Lāā¹33.44 L, median ā¹21.43 L, 8 verified brands)
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Legal or regulatory action on record ā see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
Outlets
375 (brand claim)
What we couldn't verify
- ⢠Outlet closures
- ⢠Franchisee satisfaction
- ⢠Profit or loss
- ⢠Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit ā a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Wellness Forever's official franchise page on 25 Oct 2026. Figures marked * aren't published by the brand ā they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Wellness Forever
1 partner model published by the brand. Figures it doesn't publish are left blank.
Franchise pharmacy store
- Investment
- ā¹75 L
- Space
- 600 sq ft ā 1,000 sq ft
- Territory
- Franchise approvals currently for Maharashtra, Goa and Karnataka
- Who it suits
- Not required to be a pharmacist; the store team needs at least 4 pharmacists; property is assessed by the company; minimum frontage 20 ft (ideal 25-30 ft)
Wellness Forever's franchise page says the next store can follow after a lead time of 15 months from the first store's opening. Investment breakdown, franchise fee and royalty are not published.
Unit Economics
Brand's own figuresHow Wellness Forever says an outlet's numbers work. These are illustrations, not guarantees ā check them against existing franchisees before you sign.
Franchise pharmacy store
- Break-even time (brand claim, "mostly")No sample size or assumptions given. CRISIL says break-even in its own mostly company-operated stores comes only once a store reaches optimal volumes.
- 3 ā 7 months
- Franchisee earning potential, average scenario (not stated whether profit)Quoted as 'earning potential'; the page does not say whether it is revenue, margin or net profit.
- 25,00,000 ā 30,00,000 INR per year
What Wellness Forever Says You Can Earn
Brand claimWellness Forever's own claim ā no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Operating break-evenMonths until monthly profit turns positive ā not the same as getting your money back.
- 3 months ā 7 months
Wellness Forever says its stores 'mostly break even within 3-7 months' and that a franchisee's earning potential in an average scenario is Rs 25-30 lakh a year over the first 5 years. It does not say whether that figure is profit, and gives no royalty, margin or sample P&L. CRISIL's July 2025 rating note says break-even in its own (mostly company-run) stores comes only after a store reaches optimal volumes, and that the company made a loss after tax in FY24 and FY25.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Wellness Forever ā summarised by us, with every source linked.
- regulatoryĀ· 2025-07-03
CRISIL downgrades Wellness Forever to BBB/Stable (3 Jul 2025)
CRISIL cut the long-term bank facilities rating (Rs 294.17 crore) from BBB+/Negative, citing sustained weakness in the business profile: FY25 operating margin of 6.2% against 7.7% in FY23, with corporate and lease costs weighing, and continued losses after tax (about Rs 43 crore in FY25, Rs 72 crore in FY24). It still called liquidity adequate and net worth comfortable at about Rs 216 crore at March 2025. It also flagged low entry barriers with many unorganised players and e-commerce portals, 75% of revenue from Maharashtra, a working-capital-intensive business, and that break-even comes only once a store reaches optimal volumes.
Source: CRISIL Ratings - In the newsĀ· 2025-07-03
CRISIL: company plans a mix of franchise and company-owned stores
CRISIL notes most outlets run on the company-owned, company-operated model and that over the medium term the company looks to maintain a mix of franchise-based and company-owned stores, which it says should support profitability.
Source: CRISIL Ratings
Key Terms at Wellness Forever
The clauses that shape day-to-day running and your exit ā read these before the fee.
- Renewal
- The franchise agreement is for 5 years 'with a letter of Intent for another 5 years'.
- Territory
- A franchisee who wants more stores can get the next one after a lead time of 15 months from the opening of the first store.
Legal & Contract Summary
Key contract terms at a glance ā read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
5 yearsRenewal Available
āTerritory Exclusivity
āNon-Compete Clause
āExit Clause
āWho Can Apply for Wellness Forever
Conditions the brand sets for partners, and the licences the business needs.
- Space: About 600-1,000 sq ft (750-900 sq ft ideal); minimum frontage 20 ft, ideal 25-30 ft; corner properties preferredRequired
- Pharmacists: Store team must include at least 4 pharmacists; the franchise partner need not be a pharmacistRequired
- Location approval: Wellness Forever's property experts must approve the premises and catchment (own or leased); a rich neighbourhood with high footfall, visibility and parking is preferredRequired
- Training: Continuous training is mandatory for the franchise partner and store staffRequired
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| Retail pharmacy (drug) licenceWellness Forever says it gives 'complete guidance' on obtaining the licence; licence numbers and the exact authority per state are not published. | State drug-control authority (FDA) under the Drugs and Cosmetics Act | You |
About the Brand
Brand USP
Pharmacy-and-wellness stores in Maharashtra, Goa and Karnataka; its about page promises round-the-clock service and 'genuine medicines from authentic sources'.
Why invest in Wellness Forever?
Wellness Forever by the Numbers
Source marked on each figure400+ (homepage: 390+); not recounted
Stores claimed on the franchise page Ā· 26 Oct 2026
Brand claimAround 375 at March 2025; 75% of revenue from Maharashtra
Outlets per CRISIL Ā· Mar 2025
IndependentAbout Rs 1,563 crore; loss after tax about Rs 43 crore
Operating income FY25 (provisional, consolidated) Ā· FY25
Independent1000+
Qualified pharmacists claimed Ā· 26 Oct 2026
Brand claimWellness Forever Outlet Network
By channel Ā· Apr 2022
- Company-operated stores (of 300 total)269
- Franchise stores (of 300 total)31
By state Ā· Apr 2022
Maharashtra, Goa, Karnataka (43 cities): 300 outlets Ā· Apr 2022 Ā· retail4growth.com
Company Financials
Parent / group levelThese figures are for the parent company as a whole group, not this brand alone ā separate from what a single franchise outlet earns.
Revenue (FY25)
ā¹1563 Cr
Net loss (FY25)
ā¹43 Cr
Notable investors
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle ā talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Wellness Forever's franchisor company has filed with the registrar and the courts ā the checks a lawyer would run before you sign.
- Brand trademark
- Not checked on IP India.
Group companies
- Amore Health Essentials Private LimitedSubsidiary
- Wellness Forever Healthtech Private LimitedSubsidiary
- Ashraf Biran, Gulshan Bakhtiani and Mohan Chavan (promoters)promoter
Source: CRISIL rating rationale of 3 Jul 2025 and the company's investor page. MCA, GST, trademark and court registers were not read directly. (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Wellness Forever Financials Over Time
Figures for the whole group, from filed or reported accounts.
Source: CRISIL rationale, 3 Jul 2025 (revenue "Rs 1390 crore in fiscal 2023") Ā· CRISIL rationale, 3 Jul 2025 (operating income and reported PAT) Ā· CRISIL rationale, 3 Jul 2025 (provisional)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle ā talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Wellness Forever Medicare Limited
- Company type
- Public limited company (no exchange listing found)
- Headquarters
- Vikhroli (West), Mumbai, Maharashtra
Leadership
- AAshraf Mohammed BiranPromoter and whole-time director (investor page lists him as a whole-time director; Retail4Growth in 2022 called him founder and director)
- GGulshan BakhtianiPromoter and whole-time director
- MMohan ChavanPromoter (named by CRISIL)
- YYogesh YadavChief Executive Officer (member, Risk Management Committee)
- AAjay Kumar PandeyChief Financial Officer (member, Risk Management Committee)
Wellness Forever Timeline
2008
Wellness Forever Medicare incorporated
CRISIL: incorporated in 2008, promoted by Ashraf Biran, Gulshan Bakhtiani and Mohan Chavan.
SourceOct 2021
Draft IPO papers filed
Pharmabiz (1 Oct 2021) reported that the Adar Poonawalla-backed company filed a draft red herring prospectus with SEBI; we found no exchange listing.
SourceApr 2022
300th store opened
Retail4Growth: 300 stores in 43 cities across Maharashtra, Goa and Karnataka; 31 of them franchised.
SourceJul 2025
CRISIL downgrades rating to BBB/Stable
From BBB+/Negative, citing lower-than-expected operating performance in FY25 and continued losses after tax.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Wellness Forever looks once the numbers are checked side by side.
- ā¢Investment above the Healthcare & Pharmacy medianMidpoint ā¹75 L vs a category median of ā¹21.4 L across brands on FranchiseChuno.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms ā ask how franchise operations are funded.
- āBrand operating for 18 yearsFounded in 2008. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
73%
- ā Terms checked against the brand's own page
- ā Published investment (not an estimate)
- ā Franchise fee
- ā Royalty
- ā ROI or payback claim
- ā Agreement term
- ā Training details
- ā Outlet cities verified
- ā Company financials
- ā Legal entity
- ā News & public opinion checked
Ask Before You Sign
Questions tailored to what Wellness Forever does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit ā a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask whether you get an exclusive territory, and how large it is.
- 5Ask how the franchisor funds training and support while it's loss-making.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2ā3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
600 - 1,000 sq ft
Staff Needed
4 people
Setup Time
ā
Owner Involvement
ā
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Wellness Forever franchisees say
We haven't yet heard from enough Wellness Forever franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Wellness Forever outlet ā share how it wentFrequently Asked Questions
What is the total investment for a Wellness Forever franchise?
When does a Wellness Forever outlet break even?
What training does Wellness Forever provide?
Similar Healthcare & Pharmacy Franchises
View AllInterested in
Wellness Forever


