Trek Bicycle Franchise
US bike brand sold in India by 86 independent dealers via its own subsidiary. Dealer cost not published; our estimate is ₹25–60 L.
Trek Bicycle franchise at a glance (terms checked Sept 2026)
Investment
₹25 L - ₹60 L*
Estimate — not published by the brand
Ongoing take
No royalty — you earn a margin
Franchise fee
No franchise fee
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Outlet network shrank from 86 (Sep 2026 — retailers on the India store finder) to 13 (Mar 2018 — Trek stores in 11 cities (Business Today))
- Disputes with franchisees: None found (records checked Sep 2026)
- Profit or loss: Profit of ₹2.1 Cr in FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
86 verified
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlet claim matches reality
- • Can sell the business
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
Franchise terms checked against Trek Bicycle's official dealer sign-up page on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Trek Bicycle
1 partner model published by the brand. Figures it doesn't publish are left blank.
Trek dealer
- Royalty / margin
- Dealer margin on bikes, parts and service (not published)
- Who it suits
- Bicycle retailers city by city; trained sales consultants, trained technicians and a dedicated service area (2018)
Stores can be multi-brand, exclusive or "premium retailer" formats (country manager, 2018). Applications go to Trek India's Retailer Development Team.
Our Estimates
FranchiseChuno estimateTrek Bicycle doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Cost to open a Trek-focused bike store
₹25–60 L*
Trek publishes nothing. A dealer buys its stock: an opening range of 40–80 bikes at a dealer cost of roughly ₹40,000–60,000 each (Trek's bikes retailed at ₹25,600–1.65 lakh in 2018 and higher today) comes to about ₹16–48 lakh, plus ₹5–10 lakh to fit out 800–1,500 sq ft, ₹2–4 lakh for a workshop and tools, and a rent deposit. An existing multi-brand bike shop adding Trek mainly needs the opening stock order, so its outlay can be well below this range.
Unit-economics model · Sep 2026
Likely dealer margin on bikes
20–30% of retail price*
Trek does not publish dealer margins, and we found no published figure for Indian bicycle dealers. This is a category norm, not a Trek figure. The nearest published benchmark is from the US National Bicycle Dealers Association, whose industry overview puts the average gross margin on bicycles in US specialty bike shops at about 37% (48% on parts and accessories). Imported performance bikes in India carry customs duty and face heavy discounting, so we assume a lower 20–30% gross margin on bikes for an Indian dealer, with more on accessories and service labour.
Analyst judgement · Sep 2026
Reputation & News
What the press, courts and real franchisees or customers have said about Trek Bicycle — summarised by us, with every source linked.
- In the news· Mar 2018
Trek plans 25–30 new stores a year
In a Business Today interview, Trek India's country manager said the brand had 13 stores in 11 cities as a fully owned subsidiary and wanted to add 25–30 retail stores a year. He said Delhi, Mumbai, Chennai, Bengaluru and Hyderabad made up half of sales.
Source: Business Today - In the news· Mar 2018
Trek moves from partner to own subsidiary
Business Today reported Trek's shift from selling through Indian distributor Firefox, its partner since 2006, to its own Indian subsidiary selling only through dealers, with about 27,000 existing Indian customers.
Source: Business Today, 20 Mar 2018 - In the news· Sep 2026
Indian arm profitable but revenue flat
Filings compiled by Tracxn show Trek Bicycle India earned about ₹39.9 crore in FY25, roughly flat for three years and below the FY22 peak of ₹46.7 crore, with net profit down 40% to about ₹2.1 crore.
Source: Tracxn — company filings - In the news· 2025
Safety recalls listed on Trek's India site
Trek's India recalls page lists product recall notices, most recently in 2025 for the Navigator Go! and Ace of Spades Go! (rear mudguard bolt) and in 2022 for some Speed Concept SLR and Emonda SLR bikes and Bontrager Aeolus handlebar-stems.
Source: Trek Bikes India — Recalls page (the brand's own site)
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You buy and resell the brand's products
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Trek Bicycle
Conditions the brand sets for partners, and the licences the business needs.
- Sales staff: Trained sales consultants (Trek India country manager, 2018)Required
- Technicians: Trained technicians inside the dealership (2018)Required
- Service area: A dedicated service area in the shop (2018)Required
About the Brand
Brand USP
Road, mountain, hybrid and electric bikes from a US maker founded in 1976, sold in India by the maker's own subsidiary, which set service standards for its dealers (2018).
Why invest in Trek Bicycle?
Trek Bicycle by the Numbers
Source marked on each figure1976, Waterloo, Wisconsin (USA)
Founded
Brand claim86
Retailers on India store finder · Sep 2026
Store locatorTrek Bicycle India Pvt Ltd (99.8% held by Trek Bicycle Corporation Ltd, UK)
India entity · Mar 2025
Company filing₹39.9 Cr
India FY25 revenue · FY25
Company filingTrek Bicycle Outlet Network
Outlet count over time
- Mar 201813
Mar 2018 — Trek stores in 11 cities (Business Today) · businesstoday.in
- Sep 202686
Sep 2026 — retailers on the India store finder · trekbikes.com
These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.
Cities with Outlets
Show all 49 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹39.89 Cr
Net profit (FY25)
₹2.12 Cr
Employees (Aug 2025)
169
Source: Tracxn — Trek Bicycle India Pvt Ltd, FY25 financials (from company filings)
Source: Tracxn — Trek Bicycle India, funding and headcount (Sep 2026)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Trek Bicycle's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2024
- Paid-up capital
- ₹5.31 Cr
- Auditor
- PKAA & Associates
Group companies
- Trek Bicycle Corporation Ltd (UK)Holding company · 99.8%
Source: Tracxn — Trek Bicycle India Pvt Ltd legal-entity record (MCA filings), read Sep 2026 (checked Dec 2025)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Trek Bicycle Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — Trek Bicycle India Pvt Ltd (company filings)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Trek Bicycle India Private Limited
- Company type
- Private Limited (foreign subsidiary)
- CIN
- U74999DL2016FTC306256
- Incorporated
- 22 Sep 2016
- Headquarters
- Waterloo, Wisconsin, USA
Social presence
Company details source: Tracxn — company filings
Trek Bicycle Timeline
1976
Trek founded
Dick Burke and Bevil Hogg start building frames in a barn in Wisconsin.
2006
Indian partnership begins
Trek bikes sold in India through a local partner.
SourceSep 2016
Indian subsidiary incorporated
Trek Bicycle India Pvt Ltd registered in Delhi.
SourceMar 2018
Direct operations under way
13 stores in 11 cities; plan to add 25–30 retail stores a year for five years.
SourceFY2024-25
Profitable year in India
Revenue ₹39.9 Cr, net profit ₹2.1 Cr.
SourceSep 2026
86 retailers listed
Trek's India store finder lists 86 retailers.
FranchiseChuno Analysis
Our analysis of verified dataHow Trek Bicycle looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 50 yearsFounded in 1976. The brand doesn't state when franchising began.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Trek Bicycle does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Trek Bicycle franchisees say
We haven't yet heard from enough Trek Bicycle franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Trek Bicycle outlet — share how it wentFrequently Asked Questions
What is the total investment for a Trek Bicycle franchise?
Is Trek Bicycle a franchise in India?
What does Trek expect from its dealers in India?
Can a multi-brand bicycle shop become a Trek dealer?
Who runs Trek in India?
What do Trek bikes sell for in India?
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