The New Shop Franchise
24/7 convenience stores, franchise-owned. Set-up cost differs across franchise page, brochure and co-founder; 148 addresses on its locator.
The New Shop franchise at a glance (terms checked Nov 2026)
Investment
Less than ₹20 L*
Reported by Mint via TradingView News, Oct 2026
Ongoing take
No royalty — you earn a margin
Franchise fee
No franchise fee
Set-up cost: fixtures, equipment, franchise fee and marketing fee applies (amount not disclosed) · Opening inventory applies (amount not disclosed) · Franchise fee: ₹3 L · Interior and equipment: ₹5 L · Inventory: ₹2 L · Franchise fee: ₹5 L · Interior and equipment: ₹12 L · Inventory: ₹7 L · Franchise fee: ₹7 L · Interior and equipment: ₹20 L · Inventory: ₹12 L
Payback
18–24 months
Brand's own claim · In line with the category (typical 8 mo–23 mo, median 15 mo, 6 verified brands)
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Claims 250 outlets; its own locator lists 148
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Nov 2026)
- Company standing: Active and up to date with the registrar
- Believable payback: 18–24-month payback claimed
Outlets
148 verified
Brand claims 250
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against New Shop's official franchise page on 15 Nov 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorWebsite FAQ says Rs 20 L plus GST for this bundle; not used as a figure because the brochure and the co-founder give different totals. The brochure splits the franchise fee out by format (Rs 3 / 5 / 7 L).
Website: 'Inventory costs are extra as per requirement'. No figure on the website; the brochure gives ₹2–4 / 7–10 / 12–15 L by format.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Brochure investment table.
Total excludes 2 charges whose amount The New Shop doesn't disclose.
Ongoing charges
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by The New Shop. The New Shop confirms 3 charges without disclosing the amount — get it in writing before you pay.
Ways to Partner with The New Shop
4 partner models published by the brand. Figures it doesn't publish are left blank.
FOFO (franchise-owned, franchise-operated)
- Investment
- —
- Space
- —
- Fee
- —
- Royalty / margin
- Franchisee keeps store sales and pays New Shop a monthly fee; the fee is not published on the website or brochure.
The franchise FAQ says Rs 20 L plus GST (furniture, fixtures, equipment, franchise fee and marketing fee; inventory extra), which conflicts with the brochure's by-format totals below and the co-founder's Mint statement, so no single figure is used.
Quick store (brochure format)
- Investment
- ₹10 L – ₹15 L
- Space
- 100 sq ft – 250 sq ft
- Fee
- ₹3 L
- Royalty / margin
- —
Brochure total including inventory, ₹10–15 L; sits below the website's ₹20 L ex-inventory figure. Sales projection and payback are brand claims.
Signature store (brochure format)
- Investment
- ₹24 L – ₹33 L
- Space
- 400 sq ft – 800 sq ft
- Fee
- ₹5 L
- Royalty / margin
- —
Brochure total including inventory, ₹24–33 L.
Exclusive store (brochure format)
- Investment
- ₹39 L – ₹52 L
- Space
- 1,200 sq ft – 2,000 sq ft
- Fee
- ₹7 L
- Royalty / margin
- —
Brochure total including inventory, ₹39–52 L.
Reported Elsewhere
Not verifiedThe New Shop doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Set-up cost per the co-founder, including capex and inventoryReported by Mint via TradingView News, Oct 2026 · Not verified. The franchise page's Rs 20 L plus GST excludes inventory and the brochure gives other totals, so the statements differ.
- Less than ₹20 L*
- Monthly minimum guarantee in one 18 Jul 2023 franchise agreement, as described by the company in courtReported by Delhi High Court order of 16 Jul 2025 via Indian Kanoon, Jul 2025 · Not verified and not published by New Shop; one agreement only. Other agreements or years may differ (the order for ARB.P. 350/2024 mentions a minimum guarantee without stating the amount).
- ₹20,000 or 3% of net sales a month, whichever is higher*
- Total stores per PTI interviewReported by PTI via Daily Excelsior, Feb 2025 · Includes 24Seven stores being converted; the brand's locator lists 148 addresses (13 Nov 2026).
- About 300 (Feb 2025)*
Unit Economics
Brand's own figuresHow The New Shop says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
- Monthly revenue potentialBrochure page 14, across all formats; no sample size or store list given.
- 12,00,000 – 60,00,000 INR
- Projected monthly earningsBrochure 'Projected Earnings ₹2.4-10 Lakhs per month'; not said whether before or after the monthly fee, rent, staff or tax.
- 2,40,000 – 10,00,000 INR
- Net profit marginBrochure page 14; basis not stated.
- 16 percent
- Gross marginBrochure page 6: 'Gross Margin 30% (Refer to the Gross Margin table on page 5)'; the margin table itself could not be read, so the sales mix behind it is not confirmed.
- 30 percent
What The New Shop Says You Can Earn
Brand claimThe New Shop's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 18 months – 24 months
- Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
- 3 months
- Monthly sales
- ₹12 L – ₹60 L
- Monthly profit
- ₹2.4 L – ₹10 L
- Profit margin
- 16%
All figures are New Shop's own claims and are not verified. Its franchise page says 'Breakeven achieved within the first 3 months' and a 'Monthly return potential of Rs. 500 per square feet' (basis not stated). Its brochure says payback of 18-24 months for all three formats in one table, 'Less than 18 months' ROI on another page, a 16% net profit margin, monthly revenue of ₹12-60 L and projected earnings of ₹2.4-10 L a month. The brochure does not say whether earnings are before the monthly fee, rent, staff costs or tax, or how many stores they come from. The brochure's projected earnings of Rs 2.4-10 L a month work out to about 17-20% of its Rs 12-60 L revenue range (2.4/12 = 20%; 10/60 = 16.7%), which is above its own 16% net profit margin.
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about The New Shop — summarised by us, with every source linked.
- Legal / regulatory· Feb 2026
Franchise-agreement dispute referred to arbitration (Delhi High Court, Feb 2026)
A person who signed a Franchise Agreement with New Shop's company in Sep 2021 asked the Delhi High Court for an arbitrator; the claims are stated at about ₹20 L. On 24 Feb 2026 the court, with both sides agreeing, asked an advocate to act as arbitrator and left the merits open. We found no award.
Source: Delhi High Court via Indian Kanoon - Customer view· Nov 2026★ 2.6/5 · 123 ratings
App Store rating for the New Shop customer app: 2.6 from 123 ratings
Rating of the consumer shopping app, not of the franchise; low ratings can still affect online and delivery sales. Re-read 13 Nov 2026.
Source: Apple App Store - Customer view· Nov 2026★ 3.1/5 · 83 ratings
Google Play rating for the New Shop customer app: 3.1 from 83 reviews
Rating of the consumer shopping app, not of the franchise.
Source: Google Play - Legal / regulatory· Jul 2024 - Sep 2026
Company has sought arbitrators in six franchise-agreement disputes (Delhi High Court, 2024-2026)
Indian Kanoon lists Delhi High Court petitions in which New Shop's company asked for an arbitrator in disputes with six other parties to franchise agreements (ARB.P. 259/2024, 350/2024, 1554/2024, 1571/2024, 1267/2026 and 1621/2026; orders from Jul 2024 to Sep 2026). In several the company alleges unpaid monthly minimum guarantee or breaches; those are its allegations and the courts decided only who arbitrates. In each the company is the petitioner. We cannot tell from the public record how many of its stores this represents or how the disputes ended.
Source: Delhi High Court orders via Indian Kanoon
Show 3 moreShow fewer
- Legal / regulatory· May 2026
Company went to court over 10 pm closing limits on 24-hour stores (2025-2026)
New Shop's company petitioned the Allahabad (Aligarh store), Madhya Pradesh and Rajasthan (four Udaipur stores) High Courts over limits on opening hours or the lack of 24-hour permission; the Rajasthan order also mentions petitions in the Bombay and Uttarakhand High Courts. In the orders read, the courts did not rule on the merits and sent the company back to the authorities to decide its representations (the Madhya Pradesh petition was withdrawn). The 24-hour model depends on state and local permission.
Source: Allahabad, Madhya Pradesh and Rajasthan High Courts via Indian Kanoon - In the news· Feb 2025
Co-founder on doubling store count, 24Seven stores and franchising (PTI, Feb 2025)
Aastha Almast said New Shop had about 300 stores, expected to reach 600 by year-end including rebranded 24Seven stores from Godfrey Phillips India, and described the model as asset-light with franchisees funding capex and inventory. These are the company's own statements; deal terms were undisclosed.
Source: PTI via Daily Excelsior - In the news· Oct 2026
Co-founder on store costs and the franchise switch (Mint, Oct 2026)
Aastha Almast told Mint that a new store costs less than ₹20 lakh including capex and inventory, that regular outlets run 600-800 sq ft, and that the company ran 60-70 company-operated stores before moving to a franchise-first model in 2022. Her ₹20 L figure includes inventory, which the franchise page leaves out; a court record shows a franchise agreement dated 2021.
Source: Mint via TradingView News
Key Terms at The New Shop
The clauses that shape day-to-day running and your exit — read these before the fee.
- Payments to the brand
- Partners collect customer payments and pay New Shop a fee every month (brochure). The amount is not published; in one franchise agreement dated 18 Jul 2023, described by the company in a court order, the monthly minimum is ₹20,000 or 3% of net sales, whichever is higher.
- Supply & stock
- All inventory is bought through New Shop's B2B portal and authorised brand distributors; staff and store accessories are also bought through the portal (brochure).
- Other terms
- Franchise agreements quoted in Delhi High Court orders (2021 to 2026) send disputes to a sole arbitrator seated in New Delhi, in some cases under the Delhi International Arbitration Centre.
- Exit
- In one 2023 agreement described by the company in a court order, the franchisor could terminate after a cure notice for non-payment; the partner then had to cease operations, remove signage and fixtures and surrender marketing material and licences (company's account).
- Non-compete
- One 2023 franchise agreement described in a court order contains a non-compete clause (company's account; duration not stated in the order).
- Other terms
- The brochure says it is up to the partner who manages the store, but 'it is preferred if a partner looks after day-to-day ops instead of hiring a manager'.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for The New Shop
Conditions the brand sets for partners, and the licences the business needs.
- Income tax returns: 3 years' ITR exceeding ₹10 lakhRequired
- Credit score: CIBIL score above 700Required
- Education: Graduate in any fieldRequired
- Background checks: Successful completion of background checksRequired
- Language: Fluency in English and a regional languageRequired
- Experience: Retail, hospitality or management experience listed as a criterion; brochure testimonials say retail experience is not neededPreferred
- Staff to hire: 4 team members plus 2 managers (brochure)Preferred
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| Shops and establishment / labour licenceBrochure lists 'Labour License'; New Shop says it supports procuring licences. | — | You |
| FSSAI licence | FSSAI | You |
| Trade licence | — | You |
| 24-hour operation permissionState rules on closing hours have led the franchisor to court in several states (see reputation and cases). Check the permission for your state and town before signing. | — | You |
About the Brand
Brand USP
A convenience-store chain that markets 24/7 stores on a franchise-owned, franchise-operated model, with its own billing, inventory and ordering software and cafe-style food counters, per its brochure.
Why invest in The New Shop?
The New Shop by the Numbers
Source marked on each figure250+ (website, Nov 2026); about 300 (PTI interview, Feb 2025)
Stores · Nov 2026
Brand claim148 distinct addresses in 18 states and UTs
Stores on its own locator · Nov 2026
Store locator30+ (website); 50+ (brochure)
Cities · Nov 2026
Brand claim50,00,000 customers (website); 100,000+ daily customers (brochure)
Customers · Nov 2026
Brand claimBrochure: 'Opening 30+ Stores every month' (undated)
Opening pace · undated brochure
Brand claim10,000 franchise owners by 2030 (brochure)
Target · undated brochure
Brand claimThe New Shop Outlet Network
By state · 13 Nov 2026
- Locator addresses in Delhi46
- Locator addresses in Rajasthan23
- Locator addresses in Uttar Pradesh16
- Locator addresses in Haryana15
- Locator addresses in Punjab12
- Locator addresses in Telangana8
- Locator addresses in Gujarat7
- Locator addresses in Madhya Pradesh6
- Locator addresses in Chandigarh3
- Locator addresses in Uttarakhand3
- Locator addresses in Karnataka2
- Locator addresses in Bihar1
+ 6 more
Cities with Outlets
Show all 23 citiesHide the city list
Company Health Check
What The New Shop's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
Source: Indian Kanoon (Delhi, Allahabad, Madhya Pradesh and Rajasthan High Courts); registry mirrors (checked Nov 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Accelerate Productx Ventures Private Limited
- Company type
- Private Limited Company
- CIN
- U74999DL2019PTC346742
- Incorporated
- 28 Feb 2019
- Headquarters
- Okhla Phase 3, New Delhi
Leadership
- AAastha AlmastCo-founder (PTI, Feb 2025); listed as the company's director on a registry mirror
Social presence
Company details source: Company name as printed in New Shop's privacy policy (not independently re-read in the second check); CIN and incorporation date agree on three registry mirrors (Finanvo, Vakilsearch, Instafinancials); MCA21 not read
The New Shop Timeline
Feb 2019
Company incorporated
Accelerate Productx Ventures Private Limited, Delhi (registry mirrors).
SourceSep 2021
Earliest franchise agreement seen in court records
A Franchise Agreement dated 13 Sep 2021 is cited in a Delhi High Court order of Feb 2026.
SourceJul 2022
Franchise page on the website already quotes Rs 20 L plus GST
An archived copy of the franchise page from 1 Jul 2022 states INR 20 Lakh plus GST for two models and a return potential of Rs. 300 per sq ft (since raised to Rs. 500). The 'inventory costs are extra' line appears in copies from Mar 2023.
SourceFeb 2025
Co-founder says about 300 stores and a deal for 24Seven stores
PTI reported a plan to double stores to 600 by year-end, including 24Seven stores being acquired from Godfrey Phillips India; about 35 had been rebranded and franchised out. Deal terms were not disclosed.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow The New Shop looks once the numbers are checked side by side.
- •Investment below the Retail Stores medianMidpoint ₹0 L vs a category median of ₹31.3 L across brands on FranchiseChuno.
- ✓Brand operating for 7 yearsFounded in 2019. The brand doesn't state when franchising began.
- !Outlet claim is well above its store locatorThe New Shop claims 250 outlets, but its own store locator lists 148 (13 Nov 2026). Ask for a current list of operating outlets.
- !3 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
64%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- ✓ ROI or payback claim
- â—‹ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- â—‹ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what The New Shop does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
100 - 2,000 sq ft
Staff Needed
6 people
Setup Time
30 days
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What The New Shop franchisees say
We haven't yet heard from enough The New Shop franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a The New Shop outlet — share how it wentFrequently Asked Questions
How long does The New Shop say it takes to recover the investment?
When does a The New Shop outlet break even?
What training does The New Shop provide?
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