
IndianOil SERVO Franchise
SERVO stockist (distributor) of IndianOil lubricants, appointed only via area notices; 2023 notices: ₹121 L working capital as printed. None open now.
We couldn't confirm IndianOil SERVO is taking franchisees right now
Treat this as research, not an open offer, until the brand confirms its programme in writing. See the note below.
About This Listing
There is no 'Servo Auto Service' franchise. SERVO is IndianOil's lubricant brand, sold at IndianOil petrol pumps and through area-wise SERVO stockists (distributors) that IndianOil appoints only through location-specific notices. The latest we found were Servo Stockist–Reseller notices for Bundi/Tonk and for Kota, Rajasthan (applications closed 20 Oct 2023) and a May 2022 call for 'SERVO franchisees' to sell SERVO at named IndianOil petrol pumps in Haryana. We found no open notice in Oct 2026.
Source: IndianOil Servo Stockist–Reseller notices for Bundi/Tonk and Kota (due 20 Oct 2023) and SERVO franchisee EoI IOCL/DSO/0100/LUB/2022-23/1 (20 May 2022)
IndianOil SERVO franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published
Franchise fee
No franchise fee
Minimum working capital (Servo Stockist–Reseller, 2023 Rajasthan notices): ₹1.21 Cr · Minimum working capital per petrol-pump location (2022): ₹2 L · Application fee (Servo Stockist–Reseller, 2023 notices): ₹10K
Payback
Not published
- 1 dispute brought by franchisees
- Legal or regulatory action on record — see Reputation & News
- Company standing: Active and up to date with the registrar
- Territory protection: exclusive
- Ratings: 4.3/5 across 1 platform
Outlets
Not published
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Get written confirmation that IndianOil SERVO is taking franchisees at all before paying anything — see the note at the top of this page.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
Franchise terms checked against IndianOil's SERVO Stockist–Reseller notice (closed 20 Oct 2023) and SERVO franchisee EoI (May 2022) on 10 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorStated as 'Rs. 121 lakhs' in IndianOil's notice (both the Bundi/Tonk and Kota adverts and the guidelines) — shown as printed; at least 60% must be own funds; later 'as required based on the sales target'.
Paid by demand draft with the application (₹8,000 for GSS); refund terms not stated.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by IndianOil SERVO.
Ways to Partner with IndianOil SERVO
2 partner models published by the brand. Figures it doesn't publish are left blank.
SERVO Stockist–Reseller (SSR)
- Territory
- Sole stockist for a notified area (2023 notices: Bundi and Tonk districts; Kota district); IndianOil may change the territory at any time
- Who it suits
- Indian citizen aged 21–60, matriculate, resident or doing business in the state; companies/co-ops with 3 years of profits exempt from age and education rules; lube manufacturers barred
2023 notices (applications closed 20 Oct 2023): minimum working capital ₹121 lakh, as printed in IndianOil's notice; godown and delivery vehicle required. Other SERVO stockist types: industrial (SSI), automotive (SSM), agri (SS-Agro), GSS.
SERVO franchisee at an IndianOil petrol pump
- Territory
- A named IndianOil petrol pump
- Who it suits
- Indian citizen aged 21–60; at least 1 year selling lubricants (oil shop, mechanic, pump attendant or stockist sales staff); stockists/distributors of competing brands and lube makers barred
May 2022 EoI for petrol pumps in Haryana (Delhi State Office); minimum working capital ₹2 lakh per location.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about IndianOil SERVO — summarised by us, with every source linked.
- Legal / regulatory· 2021-03-26
Disputes with SERVO stockists reach arbitration and court
IndianOil went to the Orissa High Court in 2021 to appoint an arbitrator in a dispute with an industrial SERVO stockist, a Rajasthan automotive SERVO stockist filed a writ petition against IndianOil in 2017, and a Patna automotive stockist's 2015 writ petition was withdrawn in 2023. Their subjects are not public, and the Orissa and Rajasthan outcomes were not found.
Source: Orissa and Rajasthan High Court orders via Indian Kanoon - employee_opinion★ 4.3/5 · 3,918 ratings
IndianOil employees rate it 4.3/5
AmbitionBox rating for Indian Oil Corporation from 3,918 employee reviews (company-wide, not SERVO stockists).
Source: AmbitionBox
SERVO product range
- Automotive oils (engine, gear and transmission oils)
- Industrial oils (hydraulic, turbine, gear and others)
- Greases
- Marine engine oils
Key Terms at IndianOil SERVO
The clauses that shape day-to-day running and your exit — read these before the fee.
- Territory
- Each stockist serves a notified area of operation; IndianOil 'reserves the right to change' that territory at any time (2023 notices). IndianOil's FAQ says retailers are supplied by an area-specific sole SERVO stockist.
- Non-compete
- A selected applicant who is a stockist or distributor of a competing lubricant brand must resign it, with the resignation accepted, within three months of appointment (2023 notice).
- Other terms
- The godown can be moved only with the State Lube Head's approval, after one year of commissioning or for a statutory reason, and normally not from owned to leased premises (2023 notice).
- Other terms
- SERVO stockist agreements provide for arbitration: in 2021 the Orissa High Court appointed an arbitrator in a dispute under IndianOil's 2013 and 2016 agreements with an industrial SERVO stockist.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You supply retailers in your territory
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for IndianOil SERVO
Conditions the brand sets for partners, and the licences the business needs.
- Age: 21–60 on the application date (not applied to companies/co-operatives)Required
- Education: Matriculate or equivalent; professionals preferredRequired
- Own funds: At least 60% of the working capital requirementRequired
- Godown: Owned (by applicant or family) or leased for 4+ years in the notified tehsils; land offered must have a godown built before appointmentRequired
- Delivery vehicle: At least one owned vehicle of 1–2 tonnes payload, no more than 2 years oldRequired
- Office set-up: Landline, mobile and a computer with internet in the applicant's nameRequired
- Experience: At least 1 year selling lubricantsRequired
- Working capital: ₹2 lakh per locationRequired
- Sales staff: At least 3 sales personnel on the stockist's own payroll, plus one more for every 25 KL a month of target above 75 KLRequired
About the Brand
Brand USP
IndianOil's lubricant brand since 1972, which IndianOil said held over 27% of India's finished-lubricant market (2021).
Why invest in IndianOil SERVO?
IndianOil SERVO by the Numbers
As stated by the brandnearly ₹8,000 Cr
SERVO turnover · Jul 2021 (archived IndianOil page)
Brand claimover 27%
Share of India's finished-lubricant market · Jul 2021 (archived IndianOil page)
Brand claim5,200+ formulations, 1,700+ active SKUs
Formulations / SKUs · Jul 2021
Brand claim10 lubricant blending plants plus a grease plant
Blending plants · Jul 2021
Brand claimnearly 70,000
Retail and sales points served by distributors · Jul 2021
Brand claimCompany Financials
Parent / group levelThese figures are for Indian Oil Corporation Ltd, not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹905615.69 Cr
Net profit (FY26)
₹43677.32 Cr
Employees (Mar 2024 (Indian Oil Corporation, via Tracxn))
30,321
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What IndianOil SERVO's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Aug 2025
- Paid-up capital
- ₹14121.24 Cr
- Brand trademark
- IndianOil marks SERVO with ® in its notices; registration number not looked up (several unrelated 'SERVO' marks in other classes exist on the register)
Group companies
- Indian Oil Corporation LimitedHolding company
Source: MCA data via Tracxn (Active, compliant, last AGM 30 Aug 2025, 5 open charges, no pending cases recorded); listed Maharatna PSU; no insolvency (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Indian Oil Corporation Limited
- Company type
- Public Limited Company (Government company)
- CIN
- L23201MH1959GOI011388
- Incorporated
- 30 Jun 1959
- Headquarters
- IndianOil Bhavan, Bandra (East), Mumbai
Company details source: MCA master data via Tracxn
FranchiseChuno Analysis
Our analysis of verified dataHow IndianOil SERVO looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 54 yearsFounded in 1972. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what IndianOil SERVO does and doesn't publish.
- 1Get written confirmation that IndianOil SERVO is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Training Cost
Covered by franchisor
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What IndianOil SERVO franchisees say
We haven't yet heard from enough IndianOil SERVO franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a IndianOil SERVO outlet — share how it went
