Plus Fitness Franchise
Australian 24/7 gym franchise: ₹1.5–2.5 Cr for 3,000–5,000 sq ft. 13 clubs open in India (Oct 2026), run by master franchisee Sarrani Wellness.
Plus Fitness franchise at a glance (terms checked Oct 2026)
Investment
₹1.5 Cr - ₹2.5 Cr
incl. fit-out, equipment · In line with the category (typical ₹76.25 L–₹2.48 Cr, median ₹2.2 Cr, 6 verified brands)
Ongoing take
Not published
Franchise fee
Not published
Payback
26.4 months
Brand's own claim
- Disputes with franchisees: None found (records checked Oct 2026)
- Profit or loss: Profit of ₹0.3 Cr in FY23
- Revenue trend: +77% revenue FY22→FY23
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
13 verified
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlet claim matches reality
- • Ongoing take
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Plus Fitness's official franchise page on 4 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Plus Fitness
1 partner model published by the brand. Figures it doesn't publish are left blank.
Unit franchise (one club)
- Investment
- ₹1.5 Cr – ₹2.5 Cr
- Space
- 3,000 sq ft – 5,000 sq ft
- Royalty / margin
- Brand claims 30–35% ROI and ₹5–6 L average monthly profit
- Territory
- Dedicated territory set by population and drive-time mapping
Sold by the India master franchisee, Sarrani Wellness LLP. The India master franchise itself is already taken.
Our Estimates
FranchiseChuno estimatePlus Fitness doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Payback implied by the brand's own figures
~2–4 years*
Plus Fitness's own ₹1.5–2.5 Cr investment divided by its own ₹5–6 L average monthly profit gives 25–50 months, before any ramp-up period after opening. Its brochure's 2.2-year average only fits the cheaper end of its own range; its Nov 2025 advertorial said 30–36 months.
Unit-economics model · Oct 2026
Unit Economics
Brand's own figuresHow Plus Fitness says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
Unit franchise (one club)
- Average profit per clubBrochure and franchise page; sample size and assumptions not given
- 5,00,000 – 6,00,000 INR
- Return on investment
- 30 – 35 %
- Average paybackStated as 2.2 years
- 26.4 months
- Breakeven (brand-supplied advertorial)From a Nov 2025 ANI advertorial supplied by the brand; it does not define breakeven
- 30 – 36 months
What Plus Fitness Says You Can Earn
Brand claimPlus Fitness's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Annual return on investmentYearly profit as a share of the total investment.
- 30% – 35%
- PaybackMonths until cumulative profit equals what you invested.
- 26.4 months
- Monthly profit
- ₹5 L – ₹6 L
Claim vs evidence
The same measure from other sources. Franchisee figures are their own reports (shown only once at least 3 have reported); figures marked * aren't verified. Only franchisee and third-party figures affect the Score — never our own estimate.
- Our estimate25–50 months*Claim more optimistic
All brand claims from the Sep 2025 brochure: 30–35% ROI, average payback 2.2 years (about 26 months) and average profit of ₹5–6 L a month (its franchise page marks the profit figure with an asterisk and no footnote). The claims don't fully agree with each other: ₹5–6 L a month recovers ₹1.5–2.5 Cr in 25–50 months, and a brand-supplied Nov 2025 advertorial put breakeven at 30–36 months. No sample size is given.
Reputation & News
2 red flags to checkWhat the press, courts and real franchisees or customers have said about Plus Fitness — summarised by us, with every source linked.
- In the news· Oct 2026
India club targets missed
In May 2021 the master franchisee aimed for 50 clubs by end-2022; in Feb 2025 it restated 50 clubs within five years. Its locator showed 13 open clubs in Oct 2026, and a Deccan (Pune) club shown as 'coming soon' in Dec 2019 never appears as open.
Source: Plus Fitness India pages and locator (FranchiseChuno comparison) (the brand's own site) - In the news· Oct 2026
Master franchisee's filings: losses every year FY19–FY22
Sarrani Wellness LLP reported a net loss every year from FY19 to FY22 and a ₹34.6 L profit on ₹70.3 L revenue in FY23. MCA master data shows accounts filed up to FY25 (balance sheet dated 31 Mar 2025), but figures after FY23 weren't available to us as of Oct 2026.
Source: MCA filings via Tracxn - In the news· Dec 2024
Viva Leisure-owned Plus Fitness signs master franchise deals abroad
Athletech News reported in Dec 2024 that Viva Leisure, which owns Plus Fitness, signed master franchise deals for the UK, Singapore and the Philippines, adding to Australia, New Zealand and India, and that the brand had over 200 sites.
Source: Athletech News - In the news· Nov 2025
Brand-supplied advertorial on the India franchise
An ANI advertorial (Nov 2025), carried with an 'advertorial disclaimer', gave the ₹1.5–2.5 Cr investment and a 30–36 month breakeven. It is the brand's own material, not independent reporting.
Source: ANI (advertorial)
Show 2 moreShow fewer
- In the news· Mar 2026
Jerai Fitness and Plus Fitness India announce a 100-gym plan
Plus Fitness India's own news page (Mar 2026) announced a partnership with equipment maker Jerai Fitness Ltd to expand to 100 gyms with a bundled franchise-and-equipment model. No timeline was given.
Source: Plus Fitness India news page (the brand's own site) - employee_opinion★ 5/5 · 3 ratings
AmbitionBox employee rating
Three reviews from Plus Fitness India staff (Ahmedabad and Mumbai) — too few to read much into.
Source: AmbitionBox
Key Terms at Plus Fitness
The clauses that shape day-to-day running and your exit — read these before the fee.
- Territory
- The franchise fee gives a dedicated territory, assessed by minimum target population and drive time/distance from existing Plus Fitness clubs.
- Supply & stock
- Since Mar 2026 the India master franchisee offers a bundled franchise-and-equipment package with Jerai Fitness Ltd; the brochure also points franchisees to its network of approved design and fit-out suppliers. Whether equipment must come from Jerai is not stated.
- Other terms
- Plus Fitness India's head office negotiates the club's lease on the franchisee's behalf once a site is found.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Plus Fitness
Conditions the brand sets for partners, and the licences the business needs.
- Investment capacity: ₹1.5–2.5 Cr per clubRequired
- Commercial space: 3,000–5,000 sq ft in a territory approved by the master franchiseeRequired
- Selection process: Application review, discussions, location feasibility and a final evaluation (Mar 2026)Required
About the Brand
Brand USP
A 24/7-access gym brand from Australia, owned by ASX-listed Viva Leisure, which says its members can use Plus Fitness clubs in other countries.
Why invest in Plus Fitness?
Plus Fitness by the Numbers
Source marked on each figure13
Clubs open in India · Oct 2026
Store locator6 (Andheri West, Juhu, Malad, Koregaon Park, Gota, Thaltej)
Clubs listed as 'opening soon' in India · Oct 2026
Store locator300+ (the brochure calls these 'sold territories')
Clubs worldwide · Oct 2026
Brand claim200+
Sites worldwide (independent count) · Dec 2024
Independent185,000+
Members worldwide · Sep 2025
Brand claim50%
Franchisees owning more than one club (global) · Oct 2026
Brand claimPlus Fitness Outlet Network
By state · Oct 2026
- Gujarat (Ahmedabad 5, Morbi 1)6
- Maharashtra (Mumbai 4, Navi Mumbai 2)6
- Haryana (Gurugram)1
Outlet count over time
- Aug 20193
Aug 2019 (archived locator: Bodakdev, Memnagar, South Bopal) · web.archive.org
- Apr 202612
Apr 2026 (archived locator; already lists Sec 89 Gurugram, which the brand says opened Jul 2026) · web.archive.org
- Oct 202613
Oct 2026 (live locator) · plusfitness.co.in
These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.
Cities with Outlets
Show all 5 citiesHide the city list
Company Health Check
What Plus Fitness's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Paid-up capital
- ₹1 L
- Brand trademark
- Registered in India for Plus Fitness Pty Ltd (logo mark, Class 41, international registration filed Jan 2016, protection granted); a 2022 'Plus Fitness' Class 41 application is objected
Source: MCA filings via Tracxn (figures FY18–FY23); MCA master data via Falconebiz (balance sheet filed to 31 Mar 2025, no open charges) (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Plus Fitness Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Sarrani Wellness LLP filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Sarrani Wellness LLP (India master franchisee)
- Company type
- Limited Liability Partnership
- CIN
- AAK-9631
- Incorporated
- 26 Oct 2017
- Headquarters
- Ahmedabad, Gujarat (India master franchisee office); brand owner based in Australia
Leadership
- SSiraj LalaniMaster franchisee, Plus Fitness India (managing director of Sarrani Wellness)
- JJiten AgrawalBusiness development head, Plus Fitness India (named Jul 2026)
- FFaiz SopariwalaBusiness development head, Plus Fitness India (named Mar 2026)
Social presence
Company details source: MCA records via Tracxn
Plus Fitness Timeline
1996
Plus Fitness founded in Australia
Oct 2017
Sarrani Wellness LLP incorporated (later India master franchisee)
SourceAug 2019
India locator lists 3 clubs in Ahmedabad
Bodakdev, Memnagar, South Bopal
SourceMay 2021Announced plan
Master franchisee targets 50 clubs by end-2022
Not met: 13 clubs open in Oct 2026
Dec 2024
Viva Leisure signs Plus Fitness master franchise deals for the UK, Singapore and the Philippines
SourceFeb 2025Announced plan
Plus Fitness India restates a 50-club target, now within five years
SourceMar 2026Announced plan
Jerai Fitness partnership announced to expand to 100 gyms
Bundled franchise-and-equipment model
Apr 2026
Borivali West (Mumbai) club opens
Jul 2026
Sector 89 Gurugram and Naranpura (Ahmedabad) clubs open
FranchiseChuno Analysis
Our analysis of verified dataHow Plus Fitness looks once the numbers are checked side by side.
- •Investment in line with the Fitness, Sports & Entertainment medianMidpoint ₹200 L vs a category median of ₹220 L across brands on FranchiseChuno.
- ✓Brand operating for 30 yearsFounded in 1996. The brand doesn't state when franchising began.
- !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
55%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ○ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Plus Fitness does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
3,000 - 5,000 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
From First Call to Launch
Plus Fitness's onboarding process, step by step.
- 1
Initial information
First information session
- 2
Meeting and gym visit
- 3
Territory booking and property selection
- 4
Fit-out and equipment
- 5
Franchise training and agreement
- 6
Grand opening
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
Pre-launch and ongoing local and national marketing; its Jul 2026 post credits a pre-sales campaign with 600 members signed before the Naranpura club opened
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Plus Fitness franchisees say
We haven't yet heard from enough Plus Fitness franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Plus Fitness outlet — share how it wentFrequently Asked Questions
What is the total investment for a Plus Fitness franchise?
What return does Plus Fitness say a franchise makes?
How long does Plus Fitness say it takes to recover the investment?
What training does Plus Fitness provide?
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