cult.fit Franchise

Total excludes a charge whose amount cult.fit doesn't disclose.

* Breakdown as published by cult.fit. cult.fit confirms 2 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with cult.fit

2 partner models published by the brand. Figures it doesn't publish are left blank.

How cult.fit says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

cult.fit's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Annual return on investmentYearly profit as a share of the total investment.

25%

Cult's franchise page headlines 'Avg. 25%' return on investment and, lower down, 'Upto 30 to 45%'. The two claims aren't reconciled, and no sample size or payback is given. Separately, Cult's prospectus says 42.17% of matured franchise-owned centres reached a 20% centre profit in FY26; that is a margin on centre revenue, not an ROI, so the two can't be converted into each other, but it is the closest franchise-centre outcome Cult discloses.

What the press, courts and real franchisees or customers have said about cult.fit — summarised by us, with every source linked.

• In the news· Jul 2026

  Still loss-making: FY26 net loss ₹251.9 Cr on ₹1,720.6 Cr revenue

  The restated consolidated accounts in the IPO draft show losses of ₹888.5 Cr (FY24), ₹480.8 Cr (FY25) and ₹251.9 Cr (FY26). Entrackr computed a small positive EBITDA of ₹45 Cr for FY26; the company's own 'adjusted EBITDA' was ₹144.8 Cr.

  Source: Entrackr
• In the news· Jan 2024

  About 150 employees laid off in January 2024

  Entrackr reported on 23 Jan 2024 that Cult.fit laid off around 150 employees, senior to mid-level; the company said it was reducing redundant positions as part of annual operating planning and denied it was cost-cutting.

  Source: Entrackr
• regulatory· 9 Jul 2026

  Late statutory payments and audit observations disclosed in IPO draft

  Outlook Business reported that the draft prospectus discloses delays in paying provident fund, ESI, TDS and GST in FY24–FY26, and auditor observations that backups of sales books at premium centres were not kept daily and audit trails in third-party point-of-sale software could not be confirmed all year. It also reported that franchised and marketplace gyms were 69.21% of centres and that Cult has 'limited operational and financial control' over them.

  Source: Outlook Business
• regulatory· Jul 2026

  Delhi civic body notice on a Cult gym (June 2026, alleged)

  The Municipal Corporation of Delhi issued a show-cause notice dated 12 Jun 2026 to Cultfit Healthcare Pvt Ltd alleging its Lajpat Nagar gym operated without a valid municipal health trade licence and directing closure until one is obtained; the company says it replied and is addressing the observations. Pending as of the 7 Jul 2026 filing.

  Source: Draft red herring prospectus
• regulatory· Jul 2026

  Legal Metrology improvement notice over e-commerce labelling (July 2026, alleged)

  A Legal Metrology inspector in Dehradun issued an improvement notice dated 2 Jul 2026 alleging that packaged goods sold on Cult's e-commerce platform lacked mandatory declarations; compliance was demanded within 15 days. Pending as of the IPO draft.

  Source: Draft red herring prospectus
• Legal / regulatory· Jul 2019

  2019 police complaint by a member over 'unlimited' classes (alleged)

  Inc42 reported on 5 Jul 2019 that a member who paid ₹17,490 for a 10-month membership complained to police that daily sessions were often unavailable, and that a case under IPC sections 420 and 406 was registered naming Cult's brand ambassador and three officials. Cult called the complaint false and said it was cooperating. No outcome was found.

  Source: Inc42

Key Terms at cult.fit

The clauses that shape day-to-day running and your exit — read these before the fee.

Payments to the brand

Own-brand franchisees typically pay a one-time, non-refundable initial fee and ongoing monthly royalties or commercial fees, which may be fixed or revenue-linked (draft prospectus, Jul 2026). Amounts are not published.

Other terms

Cult says the gym is 'managed by cult's systems' and that prior fitness experience is not needed; it reports operating 66.09% of franchise-owned centres itself at 31 Mar 2026.

Supply & stock

Cult's 'gym-in-a-box' package includes location identification, layout design, placing equipment orders and installation; partners may also appoint Cult-trained staff.

Territory

Cult says centre placement is planned to maximise demand and minimise overlap in the network; no exclusive territory is promised.

Other terms

Cult says revenue starts before the gym opens through pre-sales, which it says shortens break-even time.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Who Can Apply for cult.fit

Conditions the brand sets for partners, and the licences the business needs.

• Fitness-industry experience: Not required, per CultPreferred
• Investment bands Cult offers prospective partners: ₹1.8–2.5 Cr, ₹2.5–3 Cr, ₹3–5 Cr or ₹5 Cr+Preferred
• Cities Cult lists for franchise enquiries: Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, Jaipur, Lucknow, Nagpur, ChandigarhPreferred

About the Brand

cult.fit Outlet Network

Cities with Outlets

These figures are for the parent company as a whole group, not this brand alone — separate from what a single franchise outlet earns.

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What cult.fit's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar

Active

Annual filings

Up to date

Last AGM

30 Sep 2025

Pending cases against it

0

Pending cases it filed

0

Paid-up capital

₹1803.22 Cr

Auditor

B S R & Co. LLP

Brand trademark

The Jul 2026 prospectus lists 12 registered trademarks in the company's name and 58 in its material subsidiaries' names, with 2 and 34 applications pending; the IP India register was not searched directly

Source: MCA records via Tracxn (registrar status, compliance, AGM, paid-up capital as of 2 Jun 2026, 12 active charges, no pending cases on Tracxn); the prospectus lists one pending regulatory notice against the company and others against subsidiaries and directors (checked Oct 2026)

How cult.fit looks once the numbers are checked side by side.

• •Investment in line with the Fitness, Sports & Entertainment medianMidpoint ₹240 L vs a category median of ₹220 L across brands on FranchiseChuno.
• !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
• ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
• !6 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Ask Before You Sign

Questions tailored to what cult.fit does and doesn't publish.

1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
5. 5Ask whether you get an exclusive territory, and how large it is.
6. 6Ask how the franchisor funds training and support while it's loss-making.
7. 7Ask the brand to respond to each red flag listed under Reputation & News.
8. 8Have a lawyer review the franchise agreement before paying anything.
9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.

What cult.fit franchisees say

We haven't yet heard from enough cult.fit franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

Frequently Asked Questions