Just Dogs Franchise
Pet store and spa franchise: Rs 6 L fee, 7% royalty, 3-year term; the Rs 40-60 L stated range excludes rent, deposits and capex, so no headline investment; locator lists 37 outlets.
Just Dogs franchise at a glance (terms checked Nov 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
7%
Above the category (typical 0%โ3.5%, median 0%, 3 verified brands)
Franchise fee
โน6 L
Payback
36โ36 months
Brand's own claim ยท Above the category (typical 6 moโ24 mo, median 12 mo, 5 verified brands)
- Outlet claim matches reality: Claims 37, locator lists 37
- Believable payback: 36-month payback claimed
Outlets
37 verified
Brand claims 37
What we couldn't verify
- โข Outlet closures
- โข Franchisee satisfaction
- โข Disputes with franchisees
- โข Profit or loss
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ a franchisor making money doesn't mean its franchisees do.
- Ask whether you get an exclusive territory, and how large it is.
- Ask the brand to respond to each red flag listed under Reputation & News.
Franchise terms checked against Just Dogs' official franchise page on 8 Nov 2026. Figures marked * aren't published by the brand โ they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisorPage: 'Franchise/Brand Fee: Rs. 6,00,000'. GST treatment and refund terms not stated.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Just Dogs.
Ways to Partner with Just Dogs
2 partner models published by the brand. Figures it doesn't publish are left blank.
Just Dogs franchise (pet store and spa)
- Space
- 1,000 sq ft โ 3,000 sq ft
- Fee
- โน6 L
- Royalty / margin
- Royalty 7% payable to Just Dogs; franchisee earnings not published
- Territory
- Territory assigned in the formal offer; radius not stated
- Who it suits
- Not specified beyond 'business builders'; a confidential financial and managerial profile is requested
Stated range Rs 40-60 lakh excludes rentals, brokerage, deposits and infrastructure capex (the largest items); no amount is published for those, so no investment figure is shown.
Alliance Partner
- Space
- โ
- Fee
- โ
- Royalty / margin
- Not published
- Territory
- Not stated
- Who it suits
- โ
The franchise microsite lists three formats (Premium Retail Store, Retail + Grooming and Alliance Partner); it describes Alliance Partner as a lean format for smaller footprints with lower investment and a curated product range. No cost, area or terms are published for any format. The store locator site separately lists 16 Alliance Partner pet shops and clinics (2 Nov 2026).
What Just Dogs Says You Can Earn
Brand claimJust Dogs's own claim โ no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 36 months
The franchise page claims 'Payback within 3 years of business' and 'First year positive ROI' with no percentage, sample size or outlet figures. The two claims sit awkwardly together (a first-year positive return alongside a three-year payback) and are unverified brand claims.
Reputation & News
2 red flags to checkWhat the press, courts and real franchisees or customers have said about Just Dogs โ summarised by us, with every source linked.
- In the newsยท 2025-04-14
Just Dogs nears Rs 100 Cr revenue in FY24, losses balloon
Entrackr, citing the company's financial statement from the Registrar of Companies, reported that Just Dogs' operating revenue rose 32% to Rs 94 crore in FY24 from Rs 71 crore, while its loss widened to Rs 11 crore from Rs 6 lakh. Pet food was over 70% of revenue and service income fell to Rs 16 crore from Rs 17.5 crore. This is the company's result, not outlet-level data.
Source: Entrackr - In the news
Company-data profile lists a FY25 loss (filing not read)
Inc42's company-data profile lists a venture round dated 1 Mar 2022 (US$7 million or more) and a loss for FY25. We did not read the underlying filing, so we publish no figures from this profile; the Entrackr report above, which cites the FY24 registrar filing, is the only financial figure shown.
Source: Inc42
Key Terms at Just Dogs
The clauses that shape day-to-day running and your exit โ read these before the fee.
- Payments to the brand
- Royalty or commission of 7% is stated; the page does not say whether it applies to gross or net sales or how often it is paid.
- Renewal
- The page gives a franchise duration of 3 years; renewal terms are not published.
- Territory
- An assigned territory is named in the formal written offer after signing steps; its size is not published.
Legal & Contract Summary
Key contract terms at a glance โ read before you sign.
Agreement Type
Not specifiedContract Duration
3 yearsRenewal Available
โTerritory Exclusivity
โNon-Compete Clause
โExit Clause
โWho Can Apply for Just Dogs
Conditions the brand sets for partners, and the licences the business needs.
- Space: 1,000-3,000 sq ftRequired
- Profile: Confidential financial and managerial profile submitted before the agreement is sentRequired
About the Brand
Brand USP
Pet food, accessories, pharmacy and grooming-spa stores run from Ahmedabad since 2011, per the brand.
Why invest in Just Dogs?
Just Dogs by the Numbers
Source marked on each figure37 entries (36 distinct addresses; a Cat Store and a Pet Store share one Ahmedabad address)
Outlets on store locator (our count) ยท 2 Nov 2026
Store locator40+ 'successfully operational outlets across India'
Outlets claimed on franchise page ยท 2 Nov 2026
Brand claim50+ stores nationwide
Stores claimed in site footer ยท 2 Nov 2026
Brand claim35+ stores pan-India; 20,000+ SKUs; 'Since 2011'
Stores claimed on franchise microsite ยท 2 Nov 2026
Brand claim16
Alliance Partner pet shops and clinics listed ยท 2 Nov 2026
Store locatorJust Dogs Outlet Network
By state ยท 2 Nov 2026
- Maharashtra15
- Gujarat11
- Karnataka3
- Haryana2
- Delhi2
- Rajasthan1
- Madhya Pradesh1
- Telangana1
- Tamil Nadu1
Cities with Outlets
Show all 16 citiesHide the city list
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Just Dogs Spalons Private Limited
- Company type
- Private limited company
- Headquarters
- Ahmedabad, Gujarat
Leadership
- AAshish AnthonyFounder (described on the franchise page as a certified K-9 specialist)
- PPoorvi AnthonyFounder (described on the franchise page as a certified grooming instructor)
Company details source: Just Dogs privacy policy and spa terms (entity name only; CIN not read on MCA21)
Just Dogs Timeline
2011
Founded
Entrackr says Just Dogs was founded in 2011; the franchise microsite says 'Since 2011'.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Just Dogs looks once the numbers are checked side by side.
- โขInvestment below the Retail Stores medianMidpoint โน0 L vs a category median of โน31.3 L across brands on FranchiseChuno.
- โBrand operating for 15 yearsFounded in 2011. The brand doesn't state when franchising began.
- โOutlet claim matches its store locator37 outlets on its own store locator (2 Nov 2026), in line with the 37 it claims.
- !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
82%
- โ Terms checked against the brand's own page
- โ Published investment (not an estimate)
- โ Franchise fee
- โ Royalty
- โ ROI or payback claim
- โ Agreement term
- โ Training details
- โ Outlet cities verified
- โ Company financials
- โ Legal entity
- โ News & public opinion checked
Ask Before You Sign
Questions tailored to what Just Dogs does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ a franchisor making money doesn't mean its franchisees do.
- 2Ask whether you get an exclusive territory, and how large it is.
- 3Ask the brand to respond to each red flag listed under Reputation & News.
- 4Have a lawyer review the franchise agreement before paying anything.
- 5Visit 2โ3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
1,000 - 3,000 sq ft
Staff Needed
โ
Setup Time
โ
Owner Involvement
โ
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Training Programme
Ongoing Support
What Just Dogs franchisees say
We haven't yet heard from enough Just Dogs franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Just Dogs outlet โ share how it wentFrequently Asked Questions
How long does Just Dogs say it takes to recover the investment?
What training does Just Dogs provide?
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