Emoha Elder Care Franchise
Home elder care franchise: ₹5 L + GST fee, est. ₹10–16 L all-in, 5% royalty (7.5% from year 2). Operator lost ₹35 Cr in FY25.
Emoha Elder Care franchise at a glance (terms checked Sept 2026)
Investment
₹10 L - ₹16 L*
Estimate — not published by the brand · incl. fee, GST, equipment, rent deposit, working capital · + GST
Ongoing take
5–7.5%
of gross sales
Franchise fee
₹5 L
Payback
20–36 months*
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Franchisor made a loss of ₹35.3 Cr in FY25
- Disputes with franchisees: None found (records checked Sep 2026)
- Revenue trend: +54% revenue FY24→FY25
- Company standing: Active and up to date with the registrar
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
Not published
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlet claim matches reality
- • Network growth
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the agreement term, renewal fee and exit or transfer terms.
Franchise terms checked against Emoha's official franchise partnership page and brochure on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Investment Breakdown
Per franchisor₹5 L + GST (brochure)
Paid before contract signing; amount not published
Total excludes a charge whose amount Emoha Elder Care doesn't disclose.
Model your own numbers in our calculator
Open the ROI calculator* Breakdown as published by Emoha Elder Care. Emoha Elder Care confirms one charge without disclosing the amount — get it in writing before you pay.
Ways to Partner with Emoha Elder Care
2 partner models published by the brand. Figures it doesn't publish are left blank.
Franchise partner (main programme)
- Investment
- ₹10 L – ₹16 L
- Space
- From 150 sq ft
- Fee
- ₹5 L
- Royalty / margin
- Keeps service, membership and equipment revenue after a 5% royalty (7.5% from year 2; base not stated)
- Territory
- Allocated area (size not published)
- Who it suits
- No elder care experience required; 150 sq ft office and three staff
Investment range is a FranchiseChuno estimate (fee + GST, set-up, deposit, 6–9 months of running costs); only the ₹5 L + GST fee is published.
Veterans business partner programme
- Investment
- ₹2.5 L – ₹5 L
- Space
- From 200 sq ft
- Fee
- —
- Royalty / margin
- Royalty starts at 5% 'on the revenue generated' (gross or net not stated), paid weekly
- Territory
- —
- Who it suits
- Retired armed-forces veterans; ₹5 L investment budget; own office of at least 200 sq ft carpet area
Emoha says the ₹2.5–5 L total includes first-year operating expenses.
Reported Elsewhere
Not verifiedEmoha Elder Care doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- FY25 revenue from operations (Emoha, as reported)Reported by Entrackr, Sep 2025 · Entrackr cites provisional statements from company filings and reports FY24 at ₹53.21 Cr revenue and a ₹54.16 Cr loss; the entity isn't named (likely consolidated). IgnoxLabs' own filing shows ₹68.03 Cr revenue and a ₹35.32 Cr loss for FY25.
- ₹74.35 Cr (loss ₹36.68 Cr)*
Our Estimates
FranchiseChuno estimateEmoha Elder Care doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Realistic cash needed to open and run an Emoha partner office until it breaks even (main programme)
₹10–16 L*
Partnership fee ₹5 L + 18% GST (₹5.9 L); office set-up, computer and printer ₹0.5–1 L; rent deposit ₹0.3–0.6 L; and 6–9 months of the brochure's own fixed costs (HR ₹90,000, rent ₹15,000, marketing ₹24,200 a month ≈ ₹1.3 L/month) while revenue builds, partly offset by early revenue — about ₹3.5–8.5 L. Emoha says its revenue targets apply only 6–9 months after start.
Unit-economics model · Sep 2026
Months to recover the investment (main programme)
20–36 months*
Takes the brochure's tentative steady-state profit of about ₹98,000 a month, reached after a 6–9 month ramp-up, against ₹10–16 L of cash in: on the brochure's own numbers that is the ramp plus roughly 10–16 months of steady profit, about 16–25 months. We widen it to 20–36 months because Emoha marks the figures tentative and one former employee's review says many partners don't reach them.
Unit-economics model · Sep 2026
Unit Economics
Brand's own figuresHow Emoha Elder Care says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.
Franchise partner (main programme)
- Node revenue
- 25,000 INR
- Smart Home Care services
- 4,00,000 INR
- Value-added services
- 5,35,000 INR
- Medical equipment
- 2,50,000 INR
- Membership revenue
- 46,796 INR
- Total income
- 12,56,796 INR
- HR cost
- 90,000 INR
- Rent
- 15,000 INR
- Marketing
- 24,200 INR
- Node cost
- 18,750 INR
- Cost of Smart Home Care
- 3,20,000 INR
- Cost of value-added services
- 4,55,600 INR
- Cost of medical equipment
- 1,75,000 INR
- Royalty
- 60,500 INR
- Total expenses
- 11,59,050 INR
- Profit
- 97,746 INR
- Target: memberships
- 2,00,000 INR
- Target: associations
- 2,00,000 INR
- Target: medical institutions
- 5,00,000 INR
- Target: node
- 2,00,000 INR
What Emoha Elder Care Says You Can Earn
Brand claimEmoha Elder Care's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Monthly sales
- ₹12.57 L
- Monthly profit
- ₹98K
Emoha's brochure shows one sample month: ₹12,56,796 income, ₹11,59,050 expenses, ₹97,746 profit. Emoha marks it tentative and says revenue-stream targets apply at least 6–9 months after start. No ROI or payback is published. In that sample month the ₹60,500 royalty equals 5% of income excluding membership revenue (₹12,10,000), by our arithmetic.
Reputation & News
4 red flags to checkWhat the press, courts and real franchisees or customers have said about Emoha Elder Care — summarised by us, with every source linked.
- employee_opinion· Oct 2025
Former employee alleges high franchise attrition
A one-star Glassdoor review from a former mid-level employee says franchise staff are often placed on small franchisees' payrolls without proper HR processes. It claims about 10 franchises are onboarded a month and nearly 60% withdraw or close because of weak support and low revenue. This is one anonymous employee's account, not a franchisee's, and Emoha has not published figures to confirm or rebut it.
Source: Glassdoor (former employee review) - In the news· Sep 2026
Revenue up 54%, still loss-making
Company filings show IgnoxLabs' revenue grew from ₹44.08 Cr in FY24 to ₹68.03 Cr in FY25, but its net loss widened from ₹32.84 Cr to ₹35.32 Cr. Entrackr, citing provisional statements, reported different figures for Emoha (₹74.35 Cr revenue and a loss cut to ₹36.68 Cr from ₹54.16 Cr) without naming the entity; either way the business is loss-making.
Source: Tracxn (company filings) - In the news· Sep 2026
Loss-making every year on record
Filings compiled by Tracxn show IgnoxLabs, Emoha's operating company, made a net loss in every year from FY19 to FY25, with the loss growing from ₹5.3 Cr in FY20 to ₹35.3 Cr in FY25 even as revenue rose to ₹68 Cr.
Source: Tracxn — company filings - In the news· Sep 2026
Valuation down about 37% from its 2020 peak
Tracxn's public profile says Emoha's latest valuation (Sep 2024) is 37% below its peak of US$54.5 M in Apr 2020. A valuation is an investor estimate and says nothing direct about what a partner office earns.
Source: Tracxn (public company profile)
Show 2 moreShow fewer
- In the news· Jul 2026
Parent Age Care Labs raises ₹85 Cr Series B1
Age Care Labs, parent of Emoha and Epoch Elder Care, raised ₹85 Cr from Rainmatter, Pegasus Finvest, Shrem Group and family offices. It also announced Shremoha, a senior independent-living venture with Shrem Group, and plans a larger ₹250 Cr Series B round in early 2027.
Source: Inc42, 2 Jul 2026 - Customer view· Sep 2026★ 4.2/5 · 481 ratings
Elder app rated 4.2 on Google Play
The 'Emoha - Support for Seniors' app has a 4.2-star average from 481 reviews on Google Play. Its listing was last updated in February 2026.
Source: Google Play
Franchise partner revenue streams
- Smart Home Care — nurses and attendants
- Membership plans — Engage, Empower, Enhance
- Value-added services — doctor consultation, medical equipment, online engagement
Source: Emoha franchise brochure
Services a partner delivers
| Pillar | Examples |
|---|---|
| Safety | 24/7 emergency coordination, ambulance, hospitalisation and paramedic support, doctors on call, check-in calls, home safety assessment |
| Health | Medicine delivery, lab tests, doctor consultation, physiotherapy, nurses and attendants, medical equipment, hospital beds and home ICU setup |
| Comfort | Elder helpdesk, travel and transport desk, discounted value-added services, care buddy for bank visits and errands |
| Active | Online activities and MohTV, offline engagement, events, health camps, cognitive activities, online clubs |
Source: Emoha franchise brochure
Key Terms at Emoha Elder Care
The clauses that shape day-to-day running and your exit — read these before the fee.
- Payments to the brand
- Royalty is 5% in year 1 and 7.5% from year 2; the brochure doesn't state the base.
- Royalty starts at 5% 'on the revenue generated' (gross or net not stated) and is paid weekly.
- Territory
- Partners run Emoha's services in an allocated area; the area size and exclusivity are not published.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Emoha Elder Care
Conditions the brand sets for partners, and the licences the business needs.
- Office: 150 sq ft with a basic computer, printer and Wi-Fi (brochure); partner web pages say 200 sq ft carpet area minimumRequired
- Team: Nursing Officer, Sales Executive and an 'Emoha Daughter' care coordinatorRequired
- Elder care experience: Not requiredPreferred
- Background: Retired armed-forces veteranRequired
- Office: Own office of at least 200 sq ft carpet areaRequired
About the Brand
Brand USP
A membership-plus-services elder care network: 24/7 emergency coordination, home nursing and a care coordinator ('Emoha Daughter') for elders living at home.
Why invest in Emoha Elder Care?
Emoha Elder Care by the Numbers
Source marked on each figure2019
Established
Brand claim40+
Cities · Sep 2026
Brand claim3,00,000+
Emoha Elders · Sep 2026
Brand claim7,000+
Emoha Carers · Sep 2026
Brand claim4.2★ from 481 reviews
Elder app rating (Google Play) · Sep 2026
Independent₹68.03 Cr, net loss ₹35.32 Cr
FY25 revenue (IgnoxLabs) · FY25
Company filingWorks with
Cities with Outlets
Show all 3 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹68.03 Cr
Net loss (FY25)
₹35.32 Cr
Total funding raised
$16.4M+
Valuation (Sep 2024)
$34.7M
Employees (Aug 2025)
344
Notable investors
Source: Tracxn — Emoha (IgnoxLabs Private Limited), FY25 financials (from company filings)
Source: Tracxn — Emoha, funding and headcount (Sep 2026)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Emoha Elder Care's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2025
- Paid-up capital
- ₹28.59 Cr
- Auditor
- S.N. Dhawan & CO LLP
Group companies
- Agarsha Senior Care Pvt LtdHolding company · 100%
- Age Care LabsHolding company
- Epoch Elder Care Pvt LtdGroup company
- Agarsha Senior Homes Pvt LtdGroup company
Source: Tracxn — MCA filings for IgnoxLabs Pvt Ltd (compliance status as of 3 Feb 2026; pulled 27 Sep 2026) (checked Feb 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Emoha Elder Care Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — IgnoxLabs Pvt Ltd (MCA filings)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- IgnoxLabs Private Limited
- Company type
- Private Limited
- CIN
- U85100HR2017PTC069799
- Incorporated
- 6 Jul 2017
- Headquarters
- Gurugram, Haryana
Leadership
- SSaumyajit RoyCo-founder & CEO
Social presence
Company details source: Tracxn — company filings
Emoha Elder Care Timeline
2017
Operating company incorporated
IgnoxLabs Private Limited incorporated in Haryana on 6 Jul 2017.
Source2019
Emoha established
Emoha's About page gives 2019 as its year of establishment.
Feb 2024
Series B round
Latest round recorded by Tracxn: Series B of about US$2.44 M.
SourceJul 2026
₹85 Cr Series B1 and Shremoha
Parent Age Care Labs raised ₹85 Cr and announced a senior-living venture with Shrem Group.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Emoha Elder Care looks once the numbers are checked side by side.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 7 yearsFounded in 2019. The brand doesn't state when franchising began.
- !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
73%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ✓ Franchise fee
- ✓ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ✓ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Emoha Elder Care does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the agreement term, renewal fee and exit or transfer terms.
- 4Ask whether you get an exclusive territory, and how large it is.
- 5Ask how the franchisor funds training and support while it's loss-making.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
150 sq ft
Staff Needed
3 people
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
From First Call to Launch
Emoha Elder Care's onboarding process, step by step.
- 1
Application and meeting
Introductory discussion and business-model evaluation of your profile and finances.
- 2
Documents
Submit KYC, business documents and photos of the owners and office space.
- 3
Site verification
Emoha assesses the proposed site; an advance payment against a Letter of Intent secures the location.
- 4
Contract signing
Sign the agreement; Emoha helps with manpower selection.
- 5
Go-to-market training
2-day intensive workshop, onboarding and continuing support.
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
Go-to-market strategy and SOPs for below-the-line activity (community events, engagement programmes, local partnerships, personalised outreach), plus social media, email and online ads, branding materials, marketing creatives and digital leads.
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Who Does What
Per franchisorHow Emoha Elder Care splits the work between the brand and you, as the brand describes it.
Emoha Elder Care
Handled centrally by the brand
- 1
Training
2-day go-to-market workshop, role-wise training, SOPs, service protocols, technology training and a learning management system.
- 2
Hiring
Help with manpower selection, screening and caregiver training.
- 3
Marketing
Go-to-market strategy, BTL activity SOPs, creatives, branding materials and digital leads.
- 4
Technology and emergency desk
Work Management System, Responder App and Emoha elder app; 24/7 emergency coordination for subscribed members.
You (franchisee)
Your local responsibilities
- 1
Partnership fee and royalty
Pay the ₹5 L + GST partnership fee, then royalty of 5% in year 1 and 7.5% from year 2 (base not stated in the brochure).
- 2
Office
Provide a 150 sq ft office with a basic computer, printer and Wi-Fi.
- 3
Team
Hire a Nursing Officer, a Sales Executive and an Emoha Daughter (care coordinator).
- 4
Local demand
Generate qualified leads and conversions in the allocated area and build local awareness of Emoha's services.
Training Programme
Ongoing Support
What Emoha Elder Care franchisees say
We haven't yet heard from enough Emoha Elder Care franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Emoha Elder Care outlet — share how it wentFrequently Asked Questions
What is the total investment for a Emoha Elder Care franchise?
What training does Emoha Elder Care provide?
Is the ₹5 lakh partnership fee all I have to pay to start?
How much royalty does Emoha charge?
Is there a cheaper Emoha programme for ex-servicemen?
Is Emoha's operating company profitable?
Do I need a medical or elder care background?
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