Duroflex Franchise
Mattress and sofa maker. Its page cites a Rs 12 lakh minimum, 800 sq ft and a FOCO model, but its DRHP describes its stores as company-owned; terms unpublished.
We couldn't confirm Duroflex is taking franchisees right now
Treat this as research, not an open offer, until the brand confirms its programme in writing. See the note below.
About This Listing
Duroflex's enquiry page invites franchise enquiries and lists a 'Franchise Business Model at a Glance' (minimum investment Rs 12 lakh, 800 sq ft, expected ROI '30%+*', 'FOCO model', '700+ stores'), but it gives no franchise fee, royalty, agreement term or the meaning of the asterisk, so we cannot confirm a live programme with terms. Duroflex's own draft red herring prospectus (15 Oct 2025) describes its exclusive stores as COCO stores 'owned and operated by the Company' (73 at 30 June 2025) and mentions franchisees only as operators of some third-party trade stores reached through distributors; the document text we read does not describe a franchise-owned store programme. The DRHP also earmarks IPO proceeds for 120 new company-owned stores. Treat the franchise offer as unconfirmed until the terms are seen in writing.
Duroflex's franchise enquiry page and its draft red herring prospectus (15 Oct 2025)Duroflex franchise at a glance (terms checked Nov 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Company standing: Active and up to date with the registrar
Outlets
Not published
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Disputes with franchisees
- • Profit or loss
Ask before you sign
- Get written confirmation that Duroflex is taking franchisees at all before paying anything — see the note at the top of this page.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Duroflex's franchise enquiry page on 12 Nov 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Duroflex — summarised by us, with every source linked.
- In the news· 2025-10-15
DRHP risk factor: franchisee-run stores operate under the Duroflex name with limited oversight; four COCO stores closed
The DRHP warns that some trade stores are run by franchisees over which Duroflex has limited oversight, and that it closed four COCO stores over FY23 to June 2025, mainly for low revenue. This is the company's own risk disclosure.
Source: Duroflex Limited DRHP, risk factors - Legal / regulatory· 2025-10-15
DRHP litigation summary: 2 criminal, 11 tax and 2 material civil matters against the company; 1 criminal and 2 tax against subsidiaries (Oct 2025)
The DRHP's summary table lists, as at its date, 2 criminal proceedings, 11 tax proceedings (1 direct, 10 indirect) and 2 material civil matters against the company, with an aggregate civil amount of about Rs 707.41 million, plus 3 matters filed by the company (Rs 9.64 million); no statutory or regulatory proceedings. Against its subsidiaries the table lists 1 criminal and 2 tax proceedings (aggregate about Rs 145.19 million, mainly a subsidiary tax matter). We did not open the individual case descriptions or search court databases.
Source: Duroflex Limited DRHP, summary of outstanding litigation - In the news· 2026-02-14
SEBI observations received for Duroflex IPO (Feb 2026)
PTI report syndicated by Free Press Journal says Duroflex was among five companies whose IPO papers received SEBI observations between 10 and 13 Feb 2026; the issue has a fresh issue of Rs 183.6 crore plus an offer for sale of up to 2.25 crore shares by promoters and existing investors. The report adds that the fresh-issue proceeds are planned for, among other uses, 120 new company-owned company-operated (COCO) stores.
Source: Free Press Journal (PTI)
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
A mattress and sleep-products maker that has filed for an IPO; its franchise terms are not published and its filing describes its own stores as company-owned.
Why invest in Duroflex?
Duroflex by the Numbers
Source marked on each figure700+ across India (brand claim; the DRHP shows 73 company-owned stores and 5,576 multi-brand trade stores)
Stores claimed on franchise page · 2026-11-10
Brand claim73 at 30 Jun 2025
Company-owned stores · 2025-06-30
Company filingDuroflex Outlet Network
| Year | Opened | Closed | Transferred | Net |
|---|---|---|---|---|
| COCO stores closed over FY23-FY25 and the three months to June 2025 (low revenue) | — | 4 | — | — |
By channel · 2025-06-30
- General-trade stores incl. some operated by franchisees (multi-brand retailers; split not given)5,576
- COCO stores (Duroflex and Sleepyhead), 31 cities73
Company Financials
Parent / group levelThese figures are for the parent company as a whole group, not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY25)
₹1134.25 Cr
Net profit (FY25)
₹47.16 Cr
Employees (2025-06-30)
797
Notable investors
Source: Duroflex Limited DRHP (15 Oct 2025): restated consolidated revenue from operations and profit for the year, FY25
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Duroflex's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Auditor
- B S R & Co. LLP
Group companies
- Sleepyhead Home Decor Private Limited (Sleepyhead brand)Subsidiary · 100%
- REM42 Technologies Private LimitedSubsidiary · 100%
- Shivaarna Technofoams Private Limited (manufacturing subsidiary, Indore)Subsidiary · 100%
- Norwest Capital, LLCshareholder · 19.27%
- Lighthouse India Fund III, Limitedshareholder · 14.12%
Source: Duroflex Limited DRHP (15 Oct 2025) (checked 2025-10-15)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Duroflex Financials Over Time
Figures for the whole group, from filed or reported accounts.
Source: Duroflex Limited DRHP, restated consolidated financial information · Duroflex Limited DRHP, restated consolidated financial information (Rs million converted)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Duroflex Limited
- Company type
- Public limited company (unlisted)
- CIN
- U36104KL1981PLC003447
- Incorporated
- 1981-11-09
- Headquarters
- Bengaluru, Karnataka (corporate office); registered office Alappuzha, Kerala
Company details source: Duroflex's draft red herring prospectus dated 15 Oct 2025 (company-published) and the CIN printed on the brand's own website footer
Duroflex Timeline
1981-11
Company incorporated as Duroflex Coir Industries Private Limited (now Duroflex Limited)
Source2025-09
Converted from a private to a public company
Source2025-10
DRHP dated 15 Oct 2025 filed for an IPO of a fresh issue (Rs 183.6 crore) plus an offer for sale
Source2026-02
SEBI observations on the IPO reported (10-13 Feb 2026); listing date not announced in sources read
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Duroflex looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 45 yearsFounded in 1981. The brand doesn't state when franchising began.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- â—‹ ROI or payback claim
- â—‹ Agreement term
- â—‹ Training details
- â—‹ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Duroflex does and doesn't publish.
- 1Get written confirmation that Duroflex is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
800 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Duroflex franchisees say
We haven't yet heard from enough Duroflex franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Duroflex outlet — share how it went
