Croma Franchise
Tata's Croma electronics chain (551 stores on its locator) invites franchise partners but publishes no terms; investment shown is an estimate.
Croma franchise at a glance (terms checked Sept 2026)
Investment
₹2 Cr - ₹5 Cr*
Estimate — not published by the brand
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Franchisor made a loss of ₹614 Cr in FY26
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Sep 2026)
- Company standing: Active and up to date with the registrar
- Outlets we could verify: 551 outlets on the brand's own store locator
Outlets
551 verified
Brand claims 540
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Ongoing take
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Croma's official franchise page on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Croma
1 partner model published by the brand. Figures it doesn't publish are left blank.
Retail Business Partner (franchisee)
- Investment
- ₹2 Cr – ₹5 Cr
Croma publishes no investment, fee, store size or revenue share; costs and requirements are discussed only with shortlisted applicants. As reported by Outlook Business (Feb 2020), the model is franchise-owned and company-operated: store staff are Croma's and revenue is shared with the franchisee. Investment is a FranchiseChuno estimate.
Reported Elsewhere
Not verifiedCroma doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Stores operated by Infiniti RetailReported by The Economic Times, Aug 2026 · CEO interview; differs slightly from the 540 + 16 on Croma's About page and 551 on its locator
- about 560*
Our Estimates
FranchiseChuno estimateCroma doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
All-in cost of a Croma franchise store
₹2–5 Cr*
A large-format Croma store is typically several thousand sq ft in a high-street or mall location. Fit-out, fixtures, display and IT for 5,000–8,000 sq ft at roughly ₹2,000–3,500 per sq ft comes to about ₹1–2.8 Cr, plus rent deposits of several months (₹0.3–0.8 Cr) and opening working capital. If the partner also has to fund the store's stock, the figure rises well above this range, because an average Croma store sells about ₹3 Cr a month (see the sales estimate). Outlook Business reported in Feb 2020 that Croma's staff run franchised stores and revenue is shared, but neither Croma nor the report says who owns the stock.
Unit-economics model · Sep 2026
Average sales per Croma store
₹2–3 Cr a month*
Infiniti Retail's filed FY25 revenue was ₹19,228 Cr across roughly 540–560 stores, about ₹34–36 Cr a store a year (about ₹3 Cr a month) if everything were sold in stores. Part of that comes through croma.com and Tata Neu, so we cut it by 10–30% for online and other channels. This is a network average: small Edge stores and new towns will sell far less.
Adjusted from reports · Sep 2026
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Croma — summarised by us, with every source linked.
⚠ Scam alert
Delhi High Court blocks fake Croma websites
Infiniti Retail won a permanent injunction against operators of lookalike websites that used the Croma name to lure people with fake part-time job offers. The court ordered the sites blocked and linked UPI IDs disabled.
Source: SpicyIP⚠ Scam alert
Croma warns about fake agents, apps and websites
Croma's disclaimer says it hasn't appointed any agents to sell on its behalf outside its website and stores, never asks for OTPs, card numbers or deposits into separate bank accounts, and warns about fake apps, websites and domains using its name.
Source: Croma disclaimer page (the brand's own site)- Legal / regulatory· Jan 2026
Chandigarh consumer commission holds Croma and HP liable over defective laptop
The Chandigarh District Consumer Commission found Infiniti Retail (Croma) and HP deficient in service for refusing to replace or refund a laptop that failed within weeks of purchase, and ordered a refund of ₹40,488 with 9% interest plus compensation (CC/160/2021).
Source: LiveLaw - In the news· Aug 2026
Croma launches Edge, a small-format phones and gadgets store
Croma opened its first Edge by Croma store in Ghatkopar East, Mumbai, focused on smartphones, wearables and accessories. Croma said it plans to take the format to other cities including Bengaluru and Pune.
Source: Croma press release (published in Analytics Insight's press-release section), 5 Aug 2026 - In the news· Feb 2020
Croma opens its first franchisee-owned store, in Vapi
Outlook Business reported that after 12 years as a centrally run chain, Croma opened its first franchisee-owned store in Vapi, Gujarat. Then-CEO Avijit Mitra said franchised stores would be franchise-owned and company-operated, with Croma's own staff and revenue shared with the franchisee.
Source: Outlook Business - In the news· Apr 2025
Shibashish Roy becomes Croma CEO and MD
Croma named Shibashish Roy CEO and Managing Director from 1 April 2025, after a transition from outgoing MD Avijit Mitra. Roy is a Tata Group veteran of 20+ years.
Source: Best Media Info
Show 1 moreShow fewer
- In the news· Aug 2026
Croma turns operationally profitable in FY26, closes 35 stores
Infiniti Retail swung to a ₹159 Cr operating profit in FY26 from a ₹235 Cr operating loss, and its net loss narrowed to ₹614 Cr from ₹1,091 Cr. It shut 35 unviable stores, runs about 560 stores and plans to add 40–45 this year, split between large Croma stores and small Edge outlets.
Source: The Economic Times
Key Terms at Croma
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- Reported, not published by Croma: franchised stores are franchise-owned and company-operated, so store staff are Croma employees and revenue is shared between Croma and the franchisee (Outlook Business, Feb 2020). Croma hasn't published current terms.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
Tata Group's multi-brand electronics chain, with a 400+ product own-label range and what Croma calls lifetime assurance on purchases.
Why invest in Croma?
Croma by the Numbers
Source marked on each figure540, plus 16 TRiBE stores
Croma stores · Sep 2026
Brand claim551
Stores on official locator · Sep 2026
Store locator200+
Cities · Sep 2026
Brand claim20,000+ products across 500+ brands
Products / brands · Sep 2026
Brand claim400+ (range launched 2008)
Own-label products · Sep 2026
Brand claimTata Digital (100%)
Owner · Mar 2025
Company filing₹159 Cr operating profit; net loss ₹614 Cr
FY26 operating result · Aug 2026
Brand claimCroma Outlet Network
| Year | Opened | Closed | Transferred | Net |
|---|---|---|---|---|
| FY26 — stores shut as unviable (per CEO) | — | 35 | — | — |
By state · Sep 2026
- Maharashtra103
- Gujarat75
- Karnataka56
- Tamil Nadu42
- Uttar Pradesh39
- Telangana36
- Madhya Pradesh33
- Delhi30
- West Bengal22
- Haryana18
- Andhra Pradesh18
- Punjab14
+ 12 more
By format · Sep 2026
- Croma (large format) — brand figure540
- TRiBE — brand figure16
- Edge by Croma (locator)1
Cities with Outlets
Show all 71 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹19228.02 Cr
Net loss (FY25)
₹1090.79 Cr
Employees (Feb 2026)
12,572
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Croma's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Jul 2025
- Paid-up capital
- ₹3790 Cr
- Auditor
- PKF Sridhar & Santhanam LLP
Group companies
- Tata Digital Private LimitedHolding company · 100%
- Tata Sons Private LimitedHolding company
Source: Tracxn — Infiniti Retail Ltd MCA filings (compliance status updated 7 May 2026; checked 27 Sep 2026) (checked May 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Croma Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — Infiniti Retail Ltd (MCA filings) · The Economic Times (CEO interview, Aug 2026)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Infiniti Retail Limited
- Company type
- Public Limited (Unlisted)
- CIN
- U31900MH2005PLC158120
- Incorporated
- 16 Dec 2005
- Headquarters
- Mumbai, Maharashtra
Leadership
- SShibashish RoyCEO & Managing Director
Social presence
Company details source: Tracxn — company filings
Croma Timeline
Dec 2005
Infiniti Retail incorporated
The Tata company that runs Croma is incorporated in Mumbai.
Source2006
Croma founded
Croma opens as a large-format electronics retailer.
2008
Own-label range
Croma launches its own-label products (now 400+).
Feb 2020
First franchisee-owned store reported
Outlook Business reports Croma's first franchisee-owned store, in Vapi, Gujarat, run by Croma staff on a revenue share.
SourceJan 2024
Court win against fake sites
Delhi High Court grants a permanent injunction against lookalike Croma domains.
SourceNov 2025
Court win over 'Croma Mart' domain
A Delhi commercial court orders the domain cromamart.com transferred to Infiniti Retail.
SourceApr 2025
New CEO & MD
Shibashish Roy takes over as CEO and MD.
SourceAug 2026
Edge by Croma
First small-format Edge store opens in Ghatkopar East, Mumbai.
SourceAug 2026
FY26 turnaround
Infiniti Retail reports a ₹159 Cr operating profit for FY26.
SourceAug 2026Announced plan
FY27 expansion plan
CEO says 40–45 new stores are planned this fiscal, split about equally between large Croma stores and Edge outlets.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Croma looks once the numbers are checked side by side.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 20 yearsFounded in 2006. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator551 outlets on its own store locator (Sep 2026), in line with the 540 it claims.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Croma does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask how the franchisor funds training and support while it's loss-making.
- 8Ask the brand to respond to each red flag listed under Reputation & News.
- 9Have a lawyer review the franchise agreement before paying anything.
- 10Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Croma franchisees say
We haven't yet heard from enough Croma franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Croma outlet — share how it wentFrequently Asked Questions
What is the total investment for a Croma franchise?
Does Croma publish its franchise fee or investment?
Are any Croma stores run by franchisees today?
Is Croma's operating company profitable?
How can I tell a real Croma franchise offer from a fake one?
What store formats does Croma run?
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