Cafe Desire Franchise

* Breakdown as published by Cafe Desire.

Ways to Partner with Cafe Desire

1 partner model published by the brand. Figures it doesn't publish are left blank.

What the press, courts and real franchisees or customers have said about Cafe Desire — summarised by us, with every source linked.

• In the news· FY25

  Filings: revenue fell 20% in FY24; profit slipped 20% in FY25

  Radiant Consumer Appliances' revenue fell from ₹44.1 Cr (FY23) to ₹35.5 Cr (FY24) before recovering to ₹39.9 Cr in FY25; net profit was ₹1.68 Cr in FY24 and ₹1.35 Cr in FY25.

  Source: Tracxn (MCA filings)
• Franchisee view· Jun 2021

  Former franchisee alleges ₹50,000 refundable deposit was never returned

  On a legal Q&A forum (Jun 2021), a person who said they became a Cafe Desire franchisee in Mangalore in Jun 2013, paying a ₹50,000 refundable deposit and about ₹6.5 L on set-up, alleged that the outlet closed by Feb 2014 at a loss and that the company did not respond to refund requests, including by registered post. One unverified, anonymous account about the older franchise model; we found no court record of the dispute.

  Source: PathLegal (legal Q&A forum)
• Legal / regulatory· Jul 2025

  Telangana High Court sets aside unsigned state GST notices and orders against the company (2025)

  In batch writ petitions led by Radiant Consumer Appliances against the Assistant Commissioner (State Tax), the Telangana High Court on 23 Jun 2025 and 3 Jul 2025 set aside the impugned notices and orders because they were unsigned, revoked consequential bank attachments, and left the department free to issue fresh notices. The merits were not decided; the amounts involved are not stated in the orders.

  Source: Telangana High Court orders (via Indian Kanoon)
• employee_opinion★ 2.9/5 · 11 ratings

  Employees rate it 2.9/5 on AmbitionBox (11 reviews)

  Eleven employee reviews average 2.9/5; promotions and job security score lowest. A small sample.

  Source: AmbitionBox

Product range

Product groups on Cafe Desire's sites.

Source: Cafe Desire website

Key Terms at Cafe Desire

The clauses that shape day-to-day running and your exit — read these before the fee.

Territory

Area allocation depends on location availability and business potential and is discussed during the dealer approval process; no exclusivity is promised.

Other terms

Dealers sell Cafe Desire coffee and tea vending machines and premixes.

Other terms

The brand says dealers operate as independent Cafe Desire dealers, not franchisees, with support, training and business guidance from its team.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Who Can Apply for Cafe Desire

Conditions the brand sets for partners, and the licences the business needs.

• Investment: ₹1 L (₹10,000 fee + ₹90,000 stock and set-up)Required
• Experience: Not mandatory, the brand saysPreferred
• Premises: No showroom needed; can start from home, a small office or a warehousePreferred

About the Brand

The franchisor's own company health — separate from what a single franchise outlet earns.

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Cafe Desire's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar

Active

Annual filings

Up to date

Last AGM

30 Sep 2025

Paid-up capital

₹5 L

Auditor

Srinivasa Chary & Co

Brand trademark

'Cafe Desire I Drink Success' device marks registered in classes 9, 35, 37 and 43 (filed Jan 2014); the class 29 and 30 applications are opposed

Source: Tracxn (MCA filings); AGM date per Falcon eBiz MCA record (checked Oct 2026)

How Cafe Desire looks once the numbers are checked side by side.

• ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
• ✓Brand operating for 27 yearsFounded in 1999. The brand doesn't state when franchising began.
• !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Ask Before You Sign

Questions tailored to what Cafe Desire does and doesn't publish.

1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2. 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
3. 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
5. 5Ask whether you get an exclusive territory, and how large it is.
6. 6Ask the brand to respond to each red flag listed under Reputation & News.
7. 7Have a lawyer review the franchise agreement before paying anything.
8. 8Visit 2–3 existing outlets and speak to their owners without the brand present.

What Cafe Desire franchisees say

We haven't yet heard from enough Cafe Desire franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

Frequently Asked Questions