Goldiee Franchise
Kanpur spice and foods brand since 1980 (FY25 revenue ₹1,789 Cr, 1,800+ distributors). Distributorship; FranchiseChuno est. ₹5–20 L, terms not published.
Goldiee franchise at a glance (terms checked Sept 2026)
Investment
₹5 L - ₹20 L*
Estimate — not published by the brand
Ongoing take
No royalty — you earn a margin
Franchise fee
No franchise fee
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Sep 2026)
- Profit or loss: Profit of ₹384.9 Cr in FY25
- Revenue trend: +22% revenue FY24→FY25
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
1,800 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Outlets we could verify
- • Outlet claim matches reality
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
Franchise terms checked against Goldiee's official Distributor Enquiry page on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Goldiee
1 partner model published by the brand. Figures it doesn't publish are left blank.
Distributor / dealer
- Royalty / margin
- Distributor margin on sales; Goldiee does not publish the rate
- Territory
- Territory size not published
- Who it suits
- Valid business licence, distribution infrastructure and a local FMCG or food network
Stocks Goldiee products and supplies kiranas, supermarkets and other retailers.
Reported Elsewhere
Not verifiedGoldiee doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Sales, FY19 → FY20Reported by Forbes India, Feb 2021 · Figures the directors gave Forbes India; higher than the FY20 revenue of ₹749 Cr in the filings of Shubham Goldiee Masale Pvt Ltd, so they likely cover more than this one company.
- ₹648 Cr → ₹1,208 Cr*
Our Estimates
FranchiseChuno estimateGoldiee doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Working capital for a Goldiee distributorship
₹5–20 L*
Goldiee's FY25 revenue of about ₹1,789 Cr spread over its 1,800+ distributors averages roughly ₹8 L of sales a month per distributor (less once exports and bulk HoReCa sales are taken out). Holding 3–4 weeks of stock (₹4–8 L) and giving retailers 1–2 weeks of credit (₹2–4 L) is the core need; a small godown deposit and a used delivery vehicle add ₹2–7 L if you don't already have them. Small rural territories sit near ₹5 L, busy town territories near ₹20 L.
Unit-economics model · Sep 2026
Distributor margin
5–8% of sales, plus schemes*
Indian FMCG and packaged-spice distributors usually earn a 4–8% trade margin on the company's price, with periodic volume schemes on top. Forbes India (2021) quoted Goldiee's directors on 'attractive margins' and lucky-draw prizes such as cars and bikes for dealers, which points to the upper half of that band, but Goldiee publishes no figure.
Category benchmark · Sep 2026
Monthly profit for an average distributor
₹10,000–40,000*
₹5–8 L of monthly sales at a 5–8% margin gives ₹25,000–64,000 gross. A salesman, delivery fuel and godown rent typically cost ₹15,000–35,000 a month if Goldiee is your only brand. Distributors who spread those costs over several brands earn more per rupee of Goldiee sales.
Unit-economics model · Sep 2026
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Goldiee — summarised by us, with every source linked.
⚠ Scam alert
High Court orders takedown of fake website using the GOLDIEE name
In June 2026 the Delhi High Court granted Shubham Goldiee Masale an urgent injunction against an unidentified operator. The operator had run an investment website misusing the GOLDIEE marks, and members of the public had paid money into the scheme. The court ordered the site blocked within 72 hours and directed the registrar and host to preserve KYC and payment records.
Source: LiveLaw Biz- regulatory· Feb 2025
Government lab declared a Goldiee turmeric sample unsafe (lead chromate)
An Allahabad High Court judgment of 10 Feb 2025 records that sealed packets of Goldiee-brand turmeric powder, sampled by the Shahjahanpur food safety officer from a restaurant in Mar 2023, were found by the Government Food Laboratory, Lucknow (report of 15 May 2023) to contain lead chromate and were declared unsafe. The case was against the restaurant, not Goldiee: the court quashed it and said the trial court may proceed against the manufacturer or distributor of the turmeric. We found no public record of any action against Goldiee or its distributor, or of Goldiee's response.
Source: Allahabad High Court (Indian Kanoon), Application u/s 482 No. 25418 of 2024 - Legal / regulatory· Nov 2025
Court bars look-alike 'Goldey' mark
A Delhi commercial court permanently restrained a Tripura trader from using 'Goldey' for tea, popcorn and spices, finding it deceptively similar to GOLDIEE. The trader was ordered to pay ₹5 L in costs.
Source: LiveLaw Biz - Award· Nov 2025
Sattvik certification for Goldiee products
Goldiee announced that its products received Sattvik certification, a voluntary third-party food certification covering vegetarian purity and safety that involves on-site audits.
Source: The Tribune - In the news· Feb 2021
How a Salman Khan deal took Goldiee national
Forbes India reported that signing Salman Khan in 2019 helped sales nearly double from ₹648 Cr in FY19 to ₹1,208 Cr in FY20. The deal also opened supermarkets in Maharashtra and Karnataka. The directors credited dealer loyalty to margins and lucky-draw schemes with cars and bikes as prizes.
Source: Forbes India
What a Goldiee distributor carries
- Spices and blended masalas
- Hing
- Pickles and papad
- One One noodles, pasta and vermicelli
- Ketchup and sauces; Sprinkoo seasoning
- Tea
- Ready-to-cook mixes
- Pooja products (Silk incense)
- Home care: Double Engine detergent powder and cake
Source: Goldiee website
Channels Goldiee sells through
- Retail: kirana stores, supermarkets and modern trade
- QSR and HoReCa: bulk spices for restaurants and caterers
- International: exports to 60+ countries
Source: Goldiee website
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
You supply retailers in your territory
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Goldiee
Conditions the brand sets for partners, and the licences the business needs.
- Business licence: A valid business licenceRequired
- Infrastructure: Adequate infrastructure for distributionRequired
- Local network: A strong local network in the FMCG or food-product sectorRequired
- Sector experience: Experience in spices or grocery is a bonus, not a requirementPreferred
About the Brand
Brand USP
Founded in 1980, with a wide everyday-foods range; Goldiee says it grinds select spices cryogenically and uses 'Fresh-Lock' sealing at its Kanpur plant.
Why invest in Goldiee?
Goldiee by the Numbers
As stated by the brand1,800+
Distributors · Sep 2026
Brand claim450,000+
Retail outlets reached · Sep 2026
Brand claim26
States · Sep 2026
Brand claim60+
Export countries · Sep 2026
Brand claim25-acre facility at Mandhana, Kanpur; 250+ tonnes of spices a day
Plant · Sep 2026
Brand claimSays it adheres to ISO 22000, HACCP and FSSAI standards; Sattvik certification (Nov 2025)
Quality standards · Nov 2025
Brand claimCompany Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹1789.49 Cr
Net profit (FY25)
₹384.94 Cr
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Goldiee's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 30 Sep 2025
- Paid-up capital
- ₹2.01 Cr
- Auditor
- Mittal, Gupta & Company
- Brand trademark
- Registered; recognised as a well-known trademark (2024)
Group companies
- Goldiee Masale Pvt LtdGroup company
Source: Tracxn — MCA registrar data (compliance last updated 8 May 2026) (checked May 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Goldiee Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — MCA filings, Shubham Goldiee Masale Pvt Ltd
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Shubham Goldiee Masale Private Limited
- Company type
- Private Limited
- CIN
- U02001UP1998PTC023350
- Incorporated
- 13 Apr 1998
- Headquarters
- Kanpur, Uttar Pradesh
Leadership
- SSom Prakash GoenkaFounder
- SSurendra Kumar GuptaFounder
- AAkash GoenkaDirector
- SSudeep GoenkaDirector
- SShubham GuptaDirector
Social presence
Company details source: Tracxn — company filings
Goldiee Timeline
1980
Goldiee founded in Kanpur
By Som Prakash Goenka and Surendra Kumar Gupta; early focus on spices and hing.
13 Apr 1998
Shubham Goldiee Masale Pvt Ltd incorporated
Source2002
Pickles launched; Akash Goenka joins
Returned from the UK and brought in more professional processes.
2006–2007
Sudeep Goenka and Shubham Gupta join
Expansion beyond spices.
FY18
₹591 Cr revenue, debt-free
Goldiee says revenue grew from about ₹275 Cr in FY12 to about ₹591 Cr in FY18, when it became debt-free and was present in about 18 states.
2019
Salman Khan signed as brand ambassador
Sales nearly doubled to ₹1,208 Cr in FY20.
Source2024
GOLDIEE recognised as a well-known trademark
By the Trade Marks Registry.
SourceNov 2025
Sattvik certification
Source2026
Sprinkoo seasoning launched
Jun 2026
Court takedown of fraudulent GOLDIEE website
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Goldiee looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 46 yearsFounded in 1980. The brand doesn't state when franchising began.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
36%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Goldiee does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
- 4Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Goldiee franchisees say
We haven't yet heard from enough Goldiee franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Goldiee outlet — share how it wentFrequently Asked Questions
What is the total investment for a Goldiee franchise?
Does Goldiee offer franchises?
What does Goldiee require from a distributor?
What margin does a Goldiee distributor earn?
Has Goldiee's name been used in scams?
Have Goldiee products failed a food-safety test?
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