Peter England Franchise
Aditya Birla's value menswear brand; ABLBL quotes ~₹50 L for a 1,000 sq ft store, a figure for all its brands. 900+ stores, 223 company-run.
Peter England franchise at a glance (terms checked Oct 2026)
Investment
₹50 L
Partly published by the brand · In line with the category (typical ₹50 L–₹50 L, median ₹50 L, 6 verified brands)
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Company standing: Active and up to date with the registrar
Outlets
900 (brand claim)
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Aditya Birla Lifestyle Brands' official franchise enquiry page (Peter England's owner) on 9 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Peter England
1 partner model published by the brand. Figures it doesn't publish are left blank.
Franchise store (ABLBL brands)
- Investment
- ₹50 L+
- Space
- From 1,000 sq ft
- Who it suits
- ABLBL asks applicants to confirm they meet its investment criterion (from about ₹50 L for a 1,000 sq ft store) and to propose a location.
One enquiry route for all ABLBL brands; no Peter England-specific terms are published.
Our Estimates
FranchiseChuno estimatePeter England doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Set-up cost of a Peter England franchise store
₹50–80 L (excluding the property deposit)*
ABLBL publishes about ₹50 L as the starting investment for a 1,000 sq ft store — one figure for all its brands. Peter England's 223 company-run stores average about 1,600 sq ft (3,56,060 sq ft in total, Mar 2026), so we scale ABLBL's figure to 1,000–1,600 sq ft. If the partner must buy stock rather than hold it on consignment, add more. GST and rent deposit extra.
Analyst judgement · Oct 2026
Partner commission on store sales (paid to the franchisee)
About 17% of net sales or less*
ABLBL publishes no commission. The only figure on record for a Madura brand is 17% of net sales, paid in monthly slabs, under a 2011 Planet Fashion agency agreement described by the NCLAT in Jan 2024. In that case the company argued the slabs were cut under a 2012 arrangement, which the franchisee disputed. Out of the commission the partner pays rent, staff and electricity. Get the real figure in writing.
Adjusted from reports · Oct 2026
Reputation & News
3 red flags to checkWhat the press, courts and real franchisees or customers have said about Peter England — summarised by us, with every source linked.
- Customer view· Sep 2026★ 3.38/5 · 2,503 ratings
MouthShut score of 3.38/5 across about 2,500 ratings
Customers rate Peter England 3.38 out of 5 on MouthShut, below the 3.5 mark we treat as weak. (Live page blocks automated access; figure from the Sep 2026 archived copy.)
Source: MouthShut - Legal / regulatory· Jan 2024
Sister-brand franchisee's commission claim sent out of insolvency court
An Agra franchisee that ran Allen Solly and Planet Fashion stores as a commission agent alleged unpaid commission after its stores closed. The NCLAT in Jan 2024 refused insolvency proceedings against ABFRL because the claim was disputed; the franchisee can still sue on the contract.
Source: Indian Kanoon (NCLAT) - In the news· Jul 2026
₹98 Cr write-off of franchisee rights and stock in FY25
ABLBL's FY2025-26 annual report notes an FY25 exceptional charge for impairment of goodwill, right-of-use assets, franchisee rights and inventory of ₹98.33 Cr, after restructuring one business unit (not named as Peter England).
Source: ABLBL annual report FY2025-26 (the brand's own site) - employee_opinion· Oct 2026★ 4.1/5 · 331 ratings
AmbitionBox employee rating 4.1/5 (331 reviews)
Employees rate Peter England 4.1 out of 5 on AmbitionBox.
Source: AmbitionBox
Show 2 moreShow fewer
- Legal / regulatory· Jul 2024
Injunction against unauthorised Peter England signboards in Delhi (2024)
The Delhi High Court restrained a Khanpur shop from using Peter England's name and artwork on its signboard, invoices and papers; the company said the shop stood next to its authorised franchise store. A reminder to check that any 'Peter England franchise' offer comes from the company itself.
Source: Indian Kanoon (Delhi High Court) - In the news· Jun 2026
New store identity launched at a 3,000 sq ft Patna flagship
Peter England unveiled a refreshed retail design in June 2026 at its largest Bihar store and plans to take it to 100 stores by the end of FY27.
Source: ABLBL media release (the brand's own site)
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
Aditya Birla Lifestyle Brands' value menswear label; ABLBL says it has over 900 stores and 3,100+ points of sale in 800+ towns, with a strong presence in smaller towns.
Why invest in Peter England?
Peter England by the Numbers
Source marked on each figureOver 900
Stores · FY26
Brand claim3,100+ across 800+ cities and towns
Points of distribution · FY26
Brand claim1,100+ exclusive stores, 3,500+ multi-brand outlets, 800+ towns
Exclusive stores and multi-brand outlets (press release) · Jun 2026
Brand claim223 stores, 3,56,060 sq ft
Company-run stores and area · 31 Mar 2026
Company filing1,211 unique store IDs (may include shop-in-shops)
Store pages in its own locator sitemap (our count) · Oct 2026
Store locatorAbout 65% (all ABLBL brands)
ABLBL stores that are franchise-led · FY26
Brand claimPeter England Outlet Network
By format · Mar 2026
- Peter England stores (ABLBL: 'over 900')900
- Company-owned, company-operated Peter England stores223
Cities with Outlets
Show all 65 citiesHide the city list
Company Financials
Parent / group levelThese figures are for Aditya Birla Lifestyle Brands Ltd (Aditya Birla Group), not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹8395.81 Cr
Net profit (FY26)
₹171.05 Cr
Employees (Jan 2025 (Peter England unit, labour filing via Tracxn))
1,287
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Peter England's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Last AGM
- 19 Aug 2026
- Paid-up capital
- ₹1221.08 Cr
- Auditor
- Price Waterhouse & Co Chartered Accountants LLP
- Brand trademark
- Registered: 'PETER ENGLAND' word mark, Class 25 clothing (no. 665416, filed May 1995) and other class marks, recorded to Aditya Birla Fashion and Retail; ABLBL's own 2025 device applications (Classes 14, 18, 25, 35) are objected
Group companies
- Aditya Birla Fashion and Retail LtdGroup company
Source: ABLBL annual report FY2025-26; MCA data via Tracxn; Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Peter England Financials Over Time
Figures for the parent company, from filed or reported accounts.
Source: ABLBL annual report FY2025-26 (consolidated)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Aditya Birla Lifestyle Brands Limited
- Company type
- Public Limited Company (listed)
- CIN
- L46410MH2024PLC423195
- Incorporated
- 9 Apr 2024
- Headquarters
- Bengaluru, Karnataka (ABLBL corporate office; registered office Mumbai)
Leadership
- AAnand AiyerChief Business Officer, Peter England
- AAshish DikshitManaging Director, ABLBL
- KKumar Mangalam BirlaChairman, Aditya Birla Group
Company details source: MCA master data via Tracxn; ABLBL annual report FY2025-26
Peter England Timeline
1997
Peter England arrives in India
Per ABLBL's FY2025-26 annual report; the brand began in Londonderry, Northern Ireland, in 1889.
May 2025
Moves to the demerged ABLBL
The Madura Fashion & Lifestyle business, which owns Peter England, was demerged from Aditya Birla Fashion and Retail into ABLBL with effect from 1 May 2025.
Jun 2025
ABLBL listed on BSE and NSE
Shares listed on 23 Jun 2025.
Jun 2026
New retail identity; largest Bihar store
A 3,000 sq ft, two-floor flagship opened in Kankarbagh, Patna, with a refreshed store design.
FY27Announced plan
New store design planned for 100 stores
The brand's chief business officer said it aims to roll out the new identity across 100 stores by the end of FY27.
FranchiseChuno Analysis
Our analysis of verified dataHow Peter England looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 29 yearsFounded in 1997. The brand doesn't state when franchising began.
- !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Peter England does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask the brand to respond to each red flag listed under Reputation & News.
- 8Have a lawyer review the franchise agreement before paying anything.
- 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
1,000 sq ft
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
Ongoing Support
What Peter England franchisees say
We haven't yet heard from enough Peter England franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Peter England outlet — share how it wentFrequently Asked Questions
What is the total investment for a Peter England franchise?
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