FirstCry Franchise

FirstCry doesn't disclose the amount of any of these charges.

* Breakdown as published by FirstCry. FirstCry confirms 5 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with FirstCry

3 partner models published by the brand. Figures it doesn't publish are left blank.

How FirstCry says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

What the press, courts and real franchisees or customers have said about FirstCry — summarised by us, with every source linked.

• Customer view★ 1.5/5 · 221 ratings

  Trustpilot customer rating for firstcry.com

  Customers rate the online store 1.5 out of 5 (221 reviews). This reflects online orders, not the franchise stores, and Trustpilot reviews are self-selected.

  Source: Trustpilot (ch.trustpilot.com)
• In the news· Aug 2026

  Q1 FY27: revenue up 13%, still loss-making

  Consolidated revenue ₹2,106 Cr (up 13%); net loss ₹44 Cr against ₹66.5 Cr a year earlier. Full-year FY26 net loss was ₹204 Cr on ₹8,548 Cr revenue.

  Source: Brainbees investor presentation, NSE
• regulatory· 15 Jan 2026

  Customs order of ₹6.57 Cr (Jan 2026)

  Mumbai customs adjudication ordered a differential duty, fine and penalties totalling ₹6.57 Cr over APTA documentation; FirstCry says it has a strong case and will appeal.

  Source: Company disclosure to NSE/BSE
• regulatory· 30 Jan 2026

  Income-tax demand notice of ₹31.4 Cr (Jan 2026)

  Pune income-tax assessment for AY 2022-23 disallowed ESOP expenses and made a transfer-pricing addition, with a demand notice of ₹31.4 Cr. The FY26 annual report puts the tax liability after set-off of losses at ₹0.38 Cr and says the ITAT appeal is pending.

  Source: Company disclosure to NSE/BSE
• In the news· 18 Nov 2024

  Legal Metrology fine and GST payment (Nov 2024)

  A ₹50,000 compounding fee and a ₹1.74 Cr GST payment including interest.

  Source: Inc42

Key Terms at FirstCry

The clauses that shape day-to-day running and your exit — read these before the fee.

Who pays for what

In the FOFO model the franchisee fully bears capital expenditure, operating costs and working capital (FirstCry annual report FY25).

Stock & returns

Reported by JM Financial (Dec 2024): FirstCry ships stock to the store after receiving payment, so franchise stores are negative working capital for FirstCry.

Other terms

Reported by JM Financial (Dec 2024): FirstCry offers successful partners the option to enlarge a store or open more stores in the city or nearby cities. Term, renewal, territory and exit clauses are not published.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Who Can Apply for FirstCry

Conditions the brand sets for partners, and the licences the business needs.

• Available capital (enquiry form): The franchisee enquiry form asks applicants to choose available capital of Rs 35 to 50 Lakhs or Rs 50 Lakhs and above. This is a screening option, not a stated investmentRequired
• Store type: FirstCry store or Babyhug store (the form's two options)Required

About the Brand

FirstCry Outlet Network

Cities with Outlets

These figures are for Brainbees Solutions Limited as a whole group, not this brand alone — separate from what a single franchise outlet earns.

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What FirstCry's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar

Active

Last AGM

19 Sep 2025

Pending cases it filed

0

Paid-up capital

₹104.41 Cr

Auditor

Walker Chandiok & Co LLP

Source: Stock-exchange filings (NSE, BSE), company annual report; MCA master data and the e-courts portals were not read directly (checked Oct 2026)

How FirstCry looks once the numbers are checked side by side.

• •Investment below the Fashion & Jewellery medianMidpoint ₹0 L vs a category median of ₹50 L across brands on FranchiseChuno.
• !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
• ✓Brand operating for 16 yearsFounded in 2010. The brand doesn't state when franchising began.
• ✓Outlet claim matches its store locator1,141 outlets on its own store locator (17 Oct 2026 (store locator: FirstCry 911, Babyhug 188, other 42; each entry counted once by store ID)), in line with the 1,188 it claims.
• !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Ask Before You Sign

Questions tailored to what FirstCry does and doesn't publish.

1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
2. 2Ask for every upfront payment in writing — deposit, onboarding, equipment or stock — and which parts are refundable.
3. 3Ask exactly how your margin or commission is calculated, when it's paid, and whether the brand can change it.
4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
5. 5Ask whether you get an exclusive territory, and how large it is.
6. 6Ask how the franchisor funds training and support while it's loss-making.
7. 7Ask the brand to respond to each red flag listed under Reputation & News.
8. 8Have a lawyer review the franchise agreement before paying anything.
9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.

What FirstCry franchisees say

We haven't yet heard from enough FirstCry franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.