GIVA Franchise
Silver, gold and lab-grown diamond jewellery stores; franchise terms unpublished, our estimate ₹80 L–2 Cr*; 383 stores on its locator, 45 franchised.
GIVA franchise at a glance (terms checked Oct 2026)
Investment
₹80 L - ₹2 Cr*
Estimate — not published by the brand · incl. fit-out, stock, rent deposit · excl. GST
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Franchisor made a loss of ₹72.3 Cr in FY25
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Oct 2026)
- Revenue trend: +87% revenue FY24→FY25
- Outlets we could verify: 383 outlets on the brand's own store locator
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
383 verified
Brand claims 350
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Ongoing take
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against GIVA's official franchise page on 3 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with GIVA
1 partner model published by the brand. Figures it doesn't publish are left blank.
Franchise store
- Royalty / margin
- Not published
GIVA invites franchise partners for its jewellery stores but publishes no investment, fee, margin, area or term. Inc42 reported (Jun 2025) that it runs a mix of franchise and company-owned stores. Its locator tags 45 live stores as franchise stores (Oct 2026); one is labelled FOFO.
Our Estimates
FranchiseChuno estimateGIVA doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
All-in cost of a GIVA franchise store
₹80 L–₹2 Cr*
GIVA publishes no figure. A 400–800 sq ft high-street or mall jewellery store typically needs ₹20–55 L of fit-out at ₹5,000–7,000 per sq ft and ₹5–15 L of rent deposit; the bulk is opening stock across silver, gold and lab-grown diamond lines, which at 2026 gold and silver prices runs ₹50 L–₹1.5 Cr depending on how much gold is held. GST and working capital come on top.
Analyst judgement · Oct 2026
What GIVA Says You Can Earn
Brand claimGIVA's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.
- 3 months – 4 months
GIVA's founder told Inc42 (Jun 2025) that any GIVA store about 3–4 months old turns profitable. That is a claim about its stores in general, not a franchisee's profit after fees, and it is not a payback figure. GIVA publishes no franchisee ROI, payback or income.
Reputation & News
4 red flags to checkWhat the press, courts and real franchisees or customers have said about GIVA — summarised by us, with every source linked.
- In the news· Feb 2026
Loss widens to ₹72 Cr as revenue nearly doubles
Entrackr reported FY25 revenue from operations of ₹518 Cr (up 89%) and a loss of ₹72 Cr (up 22%), with marketing at ₹135 Cr and rent up 135% as stores expanded. Cash and bank balances fell to ₹37 Cr from ₹83 Cr.
Source: Entrackr - In the news· Aug 2026
Ad withdrawn after safety incidents at stores
GIVA pulled a Raksha Bandhan ad featuring Kriti Sanon after social-media backlash; its founder said incidents had created an unsafe environment for on-ground teams and stores.
Source: Mint - Legal / regulatory· Sep 2026
Pending suit against GIVA in Delhi High Court
Defifine/Demifine Fashion Pvt Ltd has filed a commercial suit (CS(COMM) 1059/2026) against Indiejewel Fashions; it will be heard with GIVA's own petition to cancel the DEMIFINE trademark. No ruling yet.
Source: Delhi High Court order via Indian Kanoon - Customer view· Nov 2025★ 2.22/5 · 1,819 ratings
MouthShut rating 2.2/5
Customers on MouthShut rated GIVA 2.22 out of 5 from 1,819 votes in the latest archived copy of its page (Nov 2025). The live page is behind a bot check, so a newer score couldn't be confirmed.
Source: MouthShut
Show 4 moreShow fewer
- In the news· Aug 2026
Multiples reported near $80–100 M stake deal
Mint reported that Multiples had signed an exclusive agreement to buy a stake valuing GIVA at about ₹6,000 Cr, with primary money for new stores, inventory and manufacturing. Not confirmed as closed.
Source: Mint - In the news· Jun 2026
Exchange programme runs across 350+ stores
ET Retail reported GIVA's jewellery exchange fest across more than 350 outlets, and that it opened its first store in 2022.
Source: ET Retail - Customer view· Oct 2026★ 4.3/5 · 1,19,240 ratings
Android app rated 4.3/5
GIVA's shopping app is rated 4.3 on Google Play from about 1.19 lakh reviews.
Source: Google Play - Customer view· Oct 2026★ 4.88/5 · 76,448 ratings
Store ratings on Google average 4.9
GIVA's own store data shows Google ratings for 220 stores averaging 4.88 from about 76,000 ratings (range 3.7–5.0). Ratings this uniformly high are worth checking on Maps for the specific store you're considering.
Source: GIVA store locator data (the brand's own site)
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for GIVA
Conditions the brand sets for partners, and the licences the business needs.
Licences & registrations
| Licence | Issued by | Who gets it |
|---|---|---|
| BIS hallmarking registrationGIVA displays BIS registration HM/C-6290031216 on its site. It doesn't say whether a franchise partner needs its own registration. | Bureau of Indian Standards | The brand |
About the Brand
Brand USP
Started online in 2019 selling silver jewellery, GIVA added gold and lab-grown diamonds in 2023 and its store locator lists 383 live stores, 45 of them tagged as franchise stores (Oct 2026).
Why invest in GIVA?
GIVA by the Numbers
Source marked on each figure350+
Physical stores · Oct 2026
Brand claim383
Live stores on its locator · Oct 2026
Store locator45
Franchise-tagged stores on its locator · Oct 2026
Store locator2 million+
Customers served · Jun 2026
Brand claimAbout 50:50
Online vs store revenue · FY25
Brand claim4.3/5 from 1.19 lakh reviews
Android app rating · Oct 2026
IndependentGIVA Outlet Network
| Year | Opened | Closed | Transferred | Net |
|---|---|---|---|---|
| Store records marked 'Closed' in the locator data (none tagged franchise; may include relocations) | — | 28 | — | — |
By channel · Oct 2026
- Live stores on GIVA's locator383
- Stores tagged 'franchise' on the locator45
By format · Oct 2026
- High-street stores265
- Mall stores115
By state · Oct 2026
- Other 14 states and UTs72
- Maharashtra53
- Karnataka52
- Uttar Pradesh39
- Gujarat35
- Delhi32
- Haryana29
- Telangana29
- West Bengal23
- Tamil Nadu19
- Franchise stores in 9 other states/UTs16
- Franchise stores in Haryana11
+ 3 more
Cities with Outlets
Show all 62 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹523.35 Cr
Net loss (FY25)
₹72.35 Cr
Total funding raised
$133.5M+
Valuation (Jul 2026)
$514.2M
Employees (Apr 2026)
3,227
Notable investors
Source: Registrar filings (MCA) via Tracxn
Source: Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What GIVA's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Last AGM
- 30 Sep 2025
- Pending cases against it
- 1
- Pending cases it filed
- 1
- Late payments to small suppliers
- 399
- Paid-up capital
- ₹119.68 Cr
- Auditor
- MSKA & Associates
Group companies
- IJF Domestic Private LimitedSubsidiary · 100%
- Indiejewel Fashions (Airport) Private LimitedSubsidiary · 100%
Source: MCA filings via Tracxn; Delhi High Court orders via Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
GIVA Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: MCA filings via Tracxn
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Indiejewel Fashions Private Limited
- Company type
- Private Limited Company
- CIN
- U51909KA2019PTC218533
- Incorporated
- 30 Apr 2019
- Headquarters
- Bengaluru, Karnataka
Leadership
- IIshendra AgarwalCo-founder and CEO
- NNikita PrasadCo-founder
- AAditya LabrooCo-founder and COO
- SSachin ShettyCo-founder
Social presence
Company details source: MCA records via Tracxn
GIVA Timeline
Apr 2019
Indiejewel Fashions incorporated
GIVA launched as an online silver jewellery brand.
Source2022
First store opens in Bengaluru
Source2023
Adds gold and lab-grown diamonds
SourceApr 2025
200th store opens in Bengaluru; target of 700 stores in 60 cities
SourceFY25
Revenue from operations ₹518 Cr; crosses 200 stores during the year
SourceFeb 2026Announced plan
IPO targeted at ₹1,800–2,000 Cr revenue run-rate
Founder's stated plan, reported by Entrackr; expected in two to three years.
SourceJun 2026
Exchange programme across 350+ stores
SourceAug 2026
Withdraws Raksha Bandhan ad
Founder cited incidents creating an unsafe environment for store teams.
SourceAug 2026Announced plan
Multiples reported near an $80–100 M stake deal
Mint reported the deal would value GIVA at about ₹6,000 Cr; not confirmed as closed.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow GIVA looks once the numbers are checked side by side.
- !The franchisor company is loss-makingIts latest filed accounts show a net loss. Franchisors that lose money can cut support or change terms — ask how franchise operations are funded.
- ✓Brand operating for 7 yearsFounded in 2019. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator383 outlets on its own store locator (Oct 2026), in line with the 350 it claims.
- !4 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
55%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ✓ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what GIVA does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Ask how the franchisor funds training and support while it's loss-making.
- 8Ask the brand to respond to each red flag listed under Reputation & News.
- 9Have a lawyer review the franchise agreement before paying anything.
- 10Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What GIVA franchisees say
We haven't yet heard from enough GIVA franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a GIVA outlet — share how it wentFrequently Asked Questions
What is the total investment for a GIVA franchise?
When does a GIVA outlet break even?
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