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Mumkins

Mumkins Franchise

Fashion & JewelleryEst. 2016Udaipur, Rajasthan (registered office); corporate office Borivali (W), Mumbai

Kidswear brand (Navjeet India Ltd). Its locator lists 56 stores; the filing shows 22 of 47 under franchise formats. Franchise terms are not published.

About This Listing

Mumkins' franchise page invites applications by WhatsApp and shows a headline of '₹30–60 Lakh Investment', but it names no model (company-owned, franchise-operated or franchisee-owned), no franchise fee, royalty or profit share, no area and no contract term. The company's own Sep 2025 draft prospectus says it runs its stores on a company-owned, company-operated basis to 'retain 100% of the store-level profits', yet it also reports 22 of 47 stores under franchise-agreement formats (31 Mar 2025). Because the live offer has no published terms, the programme is shown as unconfirmed.

Source: Mumkins franchise page and Navjeet India Limited draft red herring prospectus (30 Sep 2025)

Mumkins franchise at a glance (terms checked Nov 2026)

Franchising status unconfirmedModels: UnitTerms checked Nov 2026

Investment

Not published

The brand doesn't publish its investment

Ongoing take

Not published by the brand

Checked Nov 2026

Franchise fee

Not published

Payback

Not published

FranchiseChuno ScoreNot scored — not taking franchisees
  • Profit or loss: Profit of ₹1.8 Cr in FY25
  • Company standing: Active and up to date with the registrar
  • Outlet claim matches reality: Claims 56, locator lists 56

Franchisor strength isn't franchisee profit — check real outlet numbers.

Outlets

56 verified

Brand claims 56

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Disputes with franchisees
  • • Network growth

Ask before you sign

  1. Get written confirmation that Mumkins is taking franchisees at all before paying anything — see the note at the top of this page.
  2. Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).

Franchise terms checked against Mumkins' official franchise page on 15 Nov 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Ways to Partner with Mumkins

4 partner models published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Franchise (format not stated on franchise page)

Royalty / margin
Not published
Who it suits
Page asks for city and profile via WhatsApp; wants a high-footfall market, mall or prime street frontage and a retail mindset

Page headline '₹30–60 Lakh Investment' is not tied to a format and is not used as a headline

Unit franchise

COFO (company-owned, franchise-operated)

Royalty / margin
Filing text says the franchisee funds stock and shares profit per agreement (percentage not stated); its own table lists stock investment under the company. Company owns the assets
Who it suits
—

9 stores at 31 Mar 2025

Unit franchise

FOFO (franchisee-owned, franchisee-operated)

Royalty / margin
Not stated
Who it suits
—

6 stores at 31 Mar 2025; company supplies brand name, training, stock and support

Unit franchise

FOCO (franchisee-owned, company-operated)

Royalty / margin
Not stated
Who it suits
—

7 stores at 31 Mar 2025; franchisee funds stock, furniture and other franchisee items per the filing's table, company operates

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Mumkins — summarised by us, with every source linked.

  • regulatory· 2025-09-30

    Five Companies Act show-cause notices (26 Sep 2025), as disclosed in the draft prospectus

    The company's own prospectus lists five show-cause notices dated 26 Sep 2025 from the Registrar of Companies, Jaipur, issued after the company filed voluntary adjudication applications. Three concern incomplete explanatory statements for sweat-equity share approvals (FY19, FY20 and FY22), with a penalty of ₹50,000 each proposed on the managing director, another director and others. Two concern charges on 2018-19 vehicle loans that were not filed or satisfied with the registrar (CHG-1 and CHG-4), with ₹5,00,000 proposed on the company and ₹50,000 each on the two directors. The filing says replies were due by 15 Oct 2025; the outcome was not checked. It reports no criminal or tax proceedings.

    Source: Draft red herring prospectus, outstanding litigation section
  • In the news· 2025-09-30

    Company plans an NSE Emerge listing

    The draft prospectus (30 Sep 2025) proposes a fresh issue on NSE Emerge, with part of the proceeds for new company-owned stores. Whether the issue has opened or listed was not checked.

    Source: Mumkins investor page (the brand's own site)

Key Terms at Mumkins

The clauses that shape day-to-day running and your exit — read these before the fee.

Other terms
The company says its strategy is company-owned, company-operated stores to keep 100% of store-level profit and avoid franchise dependencies; it still reports franchise formats.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Mumkins

Conditions the brand sets for partners, and the licences the business needs.

  • Store location: High-footfall market, mall or prime street frontage (page wording)Preferred
  • Operator profile: Retail mindset and customer-experience focus recommendedPreferred

About the Brand

Brand USP

Kidswear specialist (newborn to 15 years) with ethnic, partywear and everyday ranges, per its own site and filing.

HeadquartersUdaipur, Rajasthan (registered office); corporate office Borivali (W), Mumbai
Mumkins is a kidswear brand of Navjeet India Limited, based in Udaipur, Rajasthan. It sells girls' and boys' ethnic wear, partywear, everyday clothing and footwear for newborns to 15-year-olds through its own stores and website. Its draft prospectus says the first store opened in Udaipur in June 2018 and that at 31 Mar 2025 it operated 47 stores in 24 cities: 25 company-owned and company-operated, 9 company-owned and franchise-operated, 6 franchisee-owned and franchisee-operated, and 7 franchisee-owned and company-operated. The store locator on its site listed 56 stores in about 28 cities on 12 Nov 2026 (the brand's own page claims '50+ stores, 20+ cities'). Mumkins' franchise page shows '₹30–60 Lakh Investment', and says support covers training, visual-merchandising guidance, marketing creatives and launch help. It asks applicants to share their city and profile by WhatsApp. It names no franchise model, fee, royalty or profit share, store size, territory or contract term. The page also states a '₹10–20 Lakh monthly sales potential' and calls the model 'proven profitable'; neither is backed by any figure, so neither is used here. The draft prospectus notes that the company earns a one-time franchise fee but gives no amount. What to watch: the draft prospectus describes the company's strategy as company-owned, company-operated stores, saying it avoids 'franchise-related dependencies', while the franchise page invites franchisees; ask which format is actually offered and on what terms. Only 6 of 47 stores were fully franchisee-run at 31 Mar 2025. The locator does not say which stores are franchised. FY25 restated revenue was ₹45.8 Cr with a profit after tax of ₹1.84 Cr. The draft prospectus discloses five Registrar of Companies show-cause notices dated 26 Sep 2025: three over incomplete explanatory statements for sweat-equity share approvals in FY19, FY20 and FY22, and two over charge filings on 2018-19 vehicle loans (CHG-1 and CHG-4 not filed), with penalties of ₹50,000 per person and ₹5 lakh on the company proposed in the latter two. The replies were still due in Oct 2025 and the outcome was not checked. Whether the NSE Emerge issue has since been completed was not checked.

Why invest in Mumkins?

- Mumkins' locator lists 56 stores across about 28 cities (12 Nov 2026). - Its Sep 2025 draft prospectus reports FY25 restated revenue of ₹45.8 Cr and a profit after tax of ₹1.84 Cr. - The same filing shows 22 of 47 stores under franchise-agreement formats at 31 Mar 2025, including 6 franchisee-owned and franchisee-operated.

Mumkins by the Numbers

Source marked on each figure

56

Stores on locator (recounted) · 12 Nov 2026

Store locator

50+ stores, 20+ cities

Stores claimed on franchise page · 12 Nov 2026

Brand claim

47 stores in 24 cities

Stores in draft prospectus · 31 Mar 2025

Company filing

₹45.8 Cr

FY25 restated revenue · FY25

Company filing

Mumkins Outlet Network

By format · 31 Mar 2025

  • Company-owned, company-operated (COCO), 31 Mar 202525
  • Company-owned, franchise-operated (COFO), 31 Mar 20259
  • Franchisee-owned, company-operated (FOCO), 31 Mar 20257
  • Franchisee-owned, franchisee-operated (FOFO), 31 Mar 20256

By channel · 12 Nov 2026

Locations on store locator (ownership not shown): 56 outlets · 12 Nov 2026 · mumkins.in

Cities with Outlets

Show all 20 cities
Ambala, HaryanaRaipur, ChhattisgarhDelhi, DelhiAhmedabad, GujaratGandhinagar, GujaratRajkot, GujaratSurat, GujaratBangalore, KarnatakaBhopal, Madhya PradeshGwalior, Madhya PradeshIndore, Madhya PradeshPune, MaharashtraThane, MaharashtraMumbai, MaharashtraJaipur, RajasthanJodhpur, RajasthanKota, RajasthanUdaipur, RajasthanHyderabad, TelanganaKanpur, Uttar Pradesh

Cities with Outlets

20 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Brand-level, publicly reported

The franchisor's own company health — separate from what a single franchise outlet earns.

Revenue (FY25)

₹45.83 Cr

Net profit (FY25)

₹1.84 Cr

Source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Mumkins's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Auditor
Nikhil K Mehta & Co.
Brand trademark
Two device marks registered, classes 25 and 35 (filed 23 Feb 2021), per the draft prospectus

Source: Draft red herring prospectus (30 Sep 2025), litigation section: no criminal or tax proceedings, five Registrar of Companies show-cause notices; MCA21 master data, GST portal and courts not read (checked 30 Sep 2025)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Mumkins Financials Over Time

Figures for the brand, from filed or reported accounts.

FY23
₹40.13 Cr
Profit ₹57.46 L
FY24
₹42.06 Cr▲ 5%
Profit ₹59.67 L
FY25
₹45.83 Cr▲ 9%
Profit ₹1.84 Cr

Source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Navjeet India Limited
Company type
Public Limited Company (unlisted; draft prospectus for an NSE Emerge issue filed Sep 2025)
CIN
U18101RJ2016PLC049370
Incorporated
22 Feb 2016
Headquarters
Udaipur, Rajasthan (registered office); corporate office Borivali (W), Mumbai

Leadership

  • AAtaljit AbhimanyuManaging Director and promoter (per draft prospectus)
  • SSaurabh MishraWhole-time Director and CFO (per draft prospectus)

Company details source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)

Mumkins Timeline

  1. 2016-02-22

    Navjeet India Private Limited incorporated (ROC Jaipur)

    Source
  2. 2018-06

    First Mumkins store opened in Udaipur

    Source
  3. 2025-01-13

    Converted to a public company, renamed Navjeet India Limited

    Source
  4. 2025-09-30

    Draft red herring prospectus for an NSE Emerge issue dated

    Source
  5. 2026Announced plan

    Plan to open 8 more stores in FY26 and 20 in FY27, all company-owned and company-operated, from IPO proceeds

    Announced plan in the draft prospectus; not confirmed as executed

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Mumkins looks once the numbers are checked side by side.

  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
  • ✓Outlet claim matches its store locator56 outlets on its own store locator (12 Nov 2026), in line with the 56 it claims.

Data completeness

45%

  • ✓ Terms checked against the brand's own page
  • ✓ Published investment (not an estimate)
  • â—‹ Franchise fee
  • â—‹ Royalty
  • â—‹ ROI or payback claim
  • â—‹ Agreement term
  • â—‹ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • â—‹ News & public opinion checked

Ask Before You Sign

Questions tailored to what Mumkins does and doesn't publish.

  1. 1Get written confirmation that Mumkins is taking franchisees at all before paying anything — see the note at the top of this page.
  2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
  5. 5Ask whether you get an exclusive territory, and how large it is.
  6. 6Have a lawyer review the franchise agreement before paying anything.
  7. 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

What Mumkins franchisees say

We haven't yet heard from enough Mumkins franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Mumkins outlet — share how it went

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