
Mumkins Franchise
Kidswear brand (Navjeet India Ltd). Its locator lists 56 stores; the filing shows 22 of 47 under franchise formats. Franchise terms are not published.
We couldn't confirm Mumkins is taking franchisees right now
Treat this as research, not an open offer, until the brand confirms its programme in writing. See the note below.
About This Listing
Mumkins' franchise page invites applications by WhatsApp and shows a headline of '₹30–60 Lakh Investment', but it names no model (company-owned, franchise-operated or franchisee-owned), no franchise fee, royalty or profit share, no area and no contract term. The company's own Sep 2025 draft prospectus says it runs its stores on a company-owned, company-operated basis to 'retain 100% of the store-level profits', yet it also reports 22 of 47 stores under franchise-agreement formats (31 Mar 2025). Because the live offer has no published terms, the programme is shown as unconfirmed.
Source: Mumkins franchise page and Navjeet India Limited draft red herring prospectus (30 Sep 2025)
Mumkins franchise at a glance (terms checked Nov 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published by the brand
Checked Nov 2026
Franchise fee
Not published
Payback
Not published
- Profit or loss: Profit of ₹1.8 Cr in FY25
- Company standing: Active and up to date with the registrar
- Outlet claim matches reality: Claims 56, locator lists 56
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
56 verified
Brand claims 56
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Disputes with franchisees
- • Network growth
Ask before you sign
- Get written confirmation that Mumkins is taking franchisees at all before paying anything — see the note at the top of this page.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Mumkins' official franchise page on 15 Nov 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Mumkins
4 partner models published by the brand. Figures it doesn't publish are left blank.
Franchise (format not stated on franchise page)
- Royalty / margin
- Not published
- Who it suits
- Page asks for city and profile via WhatsApp; wants a high-footfall market, mall or prime street frontage and a retail mindset
Page headline '₹30–60 Lakh Investment' is not tied to a format and is not used as a headline
COFO (company-owned, franchise-operated)
- Royalty / margin
- Filing text says the franchisee funds stock and shares profit per agreement (percentage not stated); its own table lists stock investment under the company. Company owns the assets
- Who it suits
- —
9 stores at 31 Mar 2025
FOFO (franchisee-owned, franchisee-operated)
- Royalty / margin
- Not stated
- Who it suits
- —
6 stores at 31 Mar 2025; company supplies brand name, training, stock and support
FOCO (franchisee-owned, company-operated)
- Royalty / margin
- Not stated
- Who it suits
- —
7 stores at 31 Mar 2025; franchisee funds stock, furniture and other franchisee items per the filing's table, company operates
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Mumkins — summarised by us, with every source linked.
- regulatory· 2025-09-30
Five Companies Act show-cause notices (26 Sep 2025), as disclosed in the draft prospectus
The company's own prospectus lists five show-cause notices dated 26 Sep 2025 from the Registrar of Companies, Jaipur, issued after the company filed voluntary adjudication applications. Three concern incomplete explanatory statements for sweat-equity share approvals (FY19, FY20 and FY22), with a penalty of ₹50,000 each proposed on the managing director, another director and others. Two concern charges on 2018-19 vehicle loans that were not filed or satisfied with the registrar (CHG-1 and CHG-4), with ₹5,00,000 proposed on the company and ₹50,000 each on the two directors. The filing says replies were due by 15 Oct 2025; the outcome was not checked. It reports no criminal or tax proceedings.
Source: Draft red herring prospectus, outstanding litigation section - In the news· 2025-09-30
Company plans an NSE Emerge listing
The draft prospectus (30 Sep 2025) proposes a fresh issue on NSE Emerge, with part of the proceeds for new company-owned stores. Whether the issue has opened or listed was not checked.
Source: Mumkins investor page (the brand's own site)
Key Terms at Mumkins
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- The company says its strategy is company-owned, company-operated stores to keep 100% of store-level profit and avoid franchise dependencies; it still reports franchise formats.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—Who Can Apply for Mumkins
Conditions the brand sets for partners, and the licences the business needs.
- Store location: High-footfall market, mall or prime street frontage (page wording)Preferred
- Operator profile: Retail mindset and customer-experience focus recommendedPreferred
About the Brand
Brand USP
Kidswear specialist (newborn to 15 years) with ethnic, partywear and everyday ranges, per its own site and filing.
Why invest in Mumkins?
Mumkins by the Numbers
Source marked on each figure56
Stores on locator (recounted) · 12 Nov 2026
Store locator50+ stores, 20+ cities
Stores claimed on franchise page · 12 Nov 2026
Brand claim47 stores in 24 cities
Stores in draft prospectus · 31 Mar 2025
Company filing₹45.8 Cr
FY25 restated revenue · FY25
Company filingMumkins Outlet Network
By format · 31 Mar 2025
- Company-owned, company-operated (COCO), 31 Mar 202525
- Company-owned, franchise-operated (COFO), 31 Mar 20259
- Franchisee-owned, company-operated (FOCO), 31 Mar 20257
- Franchisee-owned, franchisee-operated (FOFO), 31 Mar 20256
By channel · 12 Nov 2026
Locations on store locator (ownership not shown): 56 outlets · 12 Nov 2026 · mumkins.in
Cities with Outlets
Show all 20 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹45.83 Cr
Net profit (FY25)
₹1.84 Cr
Source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Mumkins's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Auditor
- Nikhil K Mehta & Co.
- Brand trademark
- Two device marks registered, classes 25 and 35 (filed 23 Feb 2021), per the draft prospectus
Source: Draft red herring prospectus (30 Sep 2025), litigation section: no criminal or tax proceedings, five Registrar of Companies show-cause notices; MCA21 master data, GST portal and courts not read (checked 30 Sep 2025)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Mumkins Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Navjeet India Limited
- Company type
- Public Limited Company (unlisted; draft prospectus for an NSE Emerge issue filed Sep 2025)
- CIN
- U18101RJ2016PLC049370
- Incorporated
- 22 Feb 2016
- Headquarters
- Udaipur, Rajasthan (registered office); corporate office Borivali (W), Mumbai
Leadership
- AAtaljit AbhimanyuManaging Director and promoter (per draft prospectus)
- SSaurabh MishraWhole-time Director and CFO (per draft prospectus)
Company details source: Navjeet India Limited draft red herring prospectus, 30 Sep 2025 (restated; published on Mumkins' investor page)
Mumkins Timeline
2016-02-22
Navjeet India Private Limited incorporated (ROC Jaipur)
Source2018-06
First Mumkins store opened in Udaipur
Source2025-01-13
Converted to a public company, renamed Navjeet India Limited
Source2025-09-30
Draft red herring prospectus for an NSE Emerge issue dated
Source2026Announced plan
Plan to open 8 more stores in FY26 and 20 in FY27, all company-owned and company-operated, from IPO proceeds
Announced plan in the draft prospectus; not confirmed as executed
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Mumkins looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 10 yearsFounded in 2016. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator56 outlets on its own store locator (12 Nov 2026), in line with the 56 it claims.
Data completeness
45%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- â—‹ Franchise fee
- â—‹ Royalty
- â—‹ ROI or payback claim
- â—‹ Agreement term
- â—‹ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- â—‹ News & public opinion checked
Ask Before You Sign
Questions tailored to what Mumkins does and doesn't publish.
- 1Get written confirmation that Mumkins is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Mumkins franchisees say
We haven't yet heard from enough Mumkins franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Mumkins outlet — share how it went

