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Monte Carlo Fashions Ltd.

Monte Carlo Fashions Ltd. Franchise

Fashion & JewelleryEst. 1984Ludhiana, Punjab

Listed apparel maker with 333 franchised and 163 company EBOs; franchise investment not published (investor deck: company-wide averages).

Monte Carlo Fashions Ltd. franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: UnitTerms checked Oct 2026

Investment

Not published

The brand doesn't publish its investment

Ongoing take

Not published

Franchise fee

Not published

Payback

24 months

Brand's own claim

FranchiseChuno ScoreNot scored yet โ€” 15% of data verified
  • Believable payback: 24-month payback claimed

Outlets

496 (brand claim)

What we couldn't verify

  • โ€ข Outlet closures
  • โ€ข Franchisee satisfaction
  • โ€ข Disputes with franchisees
  • โ€ข Profit or loss

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ€” a franchisor making money doesn't mean its franchisees do.
  2. Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).

Franchise terms checked against Monte Carlo's franchise enquiry FAQ on 19 Oct 2026. Figures marked * aren't published by the brand โ€” they come from other published sources or our own estimate, and aren't verified.

Ways to Partner with Monte Carlo Fashions Ltd.

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Franchisee-owned exclusive brand outlet (FOFO)

Franchisee-owned exclusive brand outlet (FOFO) as named in the company's investor decks. Franchise investment, fee, royalty and term are not published; company-wide average store figures are shown separately.

Unit Economics

Brand's own figures

How Monte Carlo Fashions Ltd. says an outlet's numbers work. These are illustrations, not guarantees โ€” check them against existing franchisees before you sign.

All exclusive brand outlets (company-wide average)

Average capex per store (not a franchise quote)
35,00,000 INR per store
Average working capital per store (not a franchise quote)
1,00,00,000 INR per store

Exclusive brand outlets (company-wide average)

Gross margin range for franchise
18 โ€“ 20 % (gross margin)
Average revenue per sq ftPeriod (annual or monthly) is not stated in the deck.
12,000 INR per sq ft
Average PBT per sq ftPeriod not stated in the deck.
1,900 INR per sq ft

What Monte Carlo Fashions Ltd. Says You Can Earn

Brand claim

Monte Carlo Fashions Ltd.'s own claim โ€” no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

PaybackMonths until cumulative profit equals what you invested.
24 months
Operating break-evenMonths until monthly profit turns positive โ€” not the same as getting your money back.
0 months โ€“ 6 months

Payback of 2 years and store break-even under 6 months are company averages across its exclusive outlets (investor presentation, 30 Jun 2025), not a guarantee to a franchisee. A franchise gross margin of 18-20% is also stated.

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Monte Carlo Fashions Ltd. โ€” summarised by us, with every source linked.

  • In the news

    Q1 FY27 loss; footprint concentrated in north and east

    The company's own Aug 2026 presentation shows a Q1 FY27 loss of Rs 23.4 crore (the deck gives no reason). Its June 2025 deck shows 415 of 470 EBOs in the north, east and central regions and 55 in the west and south, which the company says it is trying to rebalance with 40-45 new EBOs.

    Source: Monte Carlo investor presentations
  • regulatory

    No sustainability-report grievances disclosed

    Monte Carlo's FY26 BRSR filing was reported to show nil pending stakeholder grievances. This is the company's own filing, not an independent check of franchisee complaints.

    Source: NSE BRSR filing

Key Terms at Monte Carlo Fashions Ltd.

The clauses that shape day-to-day running and your exit โ€” read these before the fee.

Payments to the brand
An older (Q3 FY20, early 2020) investor presentation says franchisee-owned EBOs operate on a bank guarantee and post-dated cheques, and that company-owned EBOs carry inventory. Not repeated in the 2025-26 decks, so check current terms.

Legal & Contract Summary

Key contract terms at a glance โ€” read before you sign.

Agreement Type

FOFO

Franchisee-Owned, Franchisee-Operated

Contract Duration

โ€”

Renewal Available

โ€”

Territory Exclusivity

โ€”

Non-Compete Clause

โ€”

Exit Clause

โ€”

About the Brand

Brand USP

Listed Ludhiana apparel maker with its own manufacturing and a mixed franchise-and-company EBO network.

HeadquartersLudhiana, Punjab
Monte Carlo is a Ludhiana-based apparel company listed on NSE and BSE. It sells woollen and cotton clothing for men, women and kids, plus home textiles, through its own and franchised exclusive brand outlets (EBOs), multi-brand dealers, national chain stores and online. Its investor presentation of 5 Aug 2026 shows 496 EBOs on 30 Jun 2026: 163 company-owned and 333 franchisee-owned. Monte Carlo's website FAQ has a 'Franchise Inquiry' entry for its exclusive outlets; it publishes no franchise fee, royalty or investment. Its June 2025 investor presentation, aimed at shareholders, gives averages for its EBOs: about Rs 35 lakh capex and Rs 1 crore working capital per store, a gross margin range of 18-20% for franchise, payback of about 2 years and store break-even in under 6 months. An older deck (Q3 FY20, early 2020) says franchisee-owned EBOs give a bank guarantee and post-dated cheques; check whether that still applies. The company reports consolidated revenue of Rs 1,276 crore and profit after tax of Rs 112 crore for FY26 (figures from its Q1 FY27 earnings presentation, not the audited annual report itself). What to watch: the investor figures are company averages, not an offer to you, and no franchise-specific cost is published. The company also reported a consolidated loss after tax of Rs 23.4 crore in Q1 FY27 (Apr-Jun 2026) on revenue of Rs 149 crore; its deck does not explain the loss, so ask how unsold stock and returns are handled. A franchisor's revenue and profit say nothing about what one outlet earns, so ask existing franchisees for real outlet numbers before paying anything. Contract term, royalty or margin structure, territory and exit terms are not published.

Why invest in Monte Carlo Fashions Ltd.?

- The company reported 496 exclusive brand outlets on 30 Jun 2026: 333 franchisee-owned, 163 company-owned (Q1 FY27 presentation). - Its FY26 consolidated revenue was Rs 1,276 crore and PAT Rs 112 crore (Q1 FY27 presentation, 5 Aug 2026). - Its June 2025 deck states average store capex of Rs 35 lakh, a franchise gross margin of 18-20% and payback of about 2 years (company claims).

Monte Carlo Fashions Ltd. by the Numbers

Source marked on each figure

496 (333 franchised, 163 company-owned)

Exclusive brand outlets ยท 30 Jun 2026

Company filing

Rs 1,276 crore

Consolidated revenue FY26 ยท FY26

Company filing

Loss of Rs 23.4 crore (PAT Rs -234 million)

Q1 FY27 profit ยท Q1 FY27

Company filing

Monte Carlo Fashions Ltd. Outlet Network

By channel ยท 30 Jun 2026

  • Franchisee-owned EBOs (FOFO)333
  • Company-owned EBOs (COCO)163

By state ยท 30 Jun 2025

  • Uttar Pradesh EBOs61
  • Rajasthan EBOs58
  • Punjab EBOs56
  • Bihar EBOs56
  • Haryana EBOs44
  • Delhi EBOs30

Company Financials

Parent / group level

These figures are for the parent company as a whole group, not this brand alone โ€” separate from what a single franchise outlet earns.

Revenue (FY26)

โ‚น1275.9 Cr

Net profit (FY26)

โ‚น112.1 Cr

Source: Monte Carlo Fashions Q1 FY27 earnings presentation filed with NSE/BSE, 5 Aug 2026 (consolidated, deck figures; FY26 revenue also matches the FY26 BRSR filing)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle โ€” talk to existing franchisees and see their accounts before you decide.

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Monte Carlo Fashions Ltd. Financials Over Time

Figures for the whole group, from filed or reported accounts.

FY24
โ‚น1061.9 Cr
Profit โ‚น59.9 Cr
FY25
โ‚น1100.4 Crโ–ฒ 4%
Profit โ‚น81.2 Cr
FY26
โ‚น1275.9 Crโ–ฒ 16%
Profit โ‚น112.1 Cr

Source: Monte Carlo Q1 FY27 earnings presentation (consolidated)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle โ€” talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Monte Carlo Fashions Limited
Company type
Public limited company (listed)
CIN
L51494PB2008PLC032059
Headquarters
Ludhiana, Punjab

Leadership

  • JJ. L. OswalPromoter (per company presentation)

Social presence

InstagramFacebook

Company details source: CIN as printed on the company's own NSE/BSE filing, 5 Aug 2026

Monte Carlo Fashions Ltd. Timeline

  1. 1984

    Selling under the Monte Carlo brand

    Per the company's milestone slide.

    Source
  2. 2008

    Monte Carlo Fashions Ltd incorporated

    Incorporated 2008; later demerged from its parent and listed on the exchanges (milestone slide).

    Source
  3. Aug 2026Announced plan

    Plans 40-45 new EBOs

    Company says it is working to open 40-45 exclusive brand outlets, with emphasis on the west and south.

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Monte Carlo Fashions Ltd. looks once the numbers are checked side by side.

  • โ€ขInvestment below the Fashion & Jewellery medianMidpoint โ‚น0 L vs a category median of โ‚น50 L across brands on FranchiseChuno.
  • โœ“The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • โœ“Brand operating for 42 yearsFounded in 1984. The brand doesn't state when franchising began.

Data completeness

45%

  • โœ“ Terms checked against the brand's own page
  • โœ“ Published investment (not an estimate)
  • โ—‹ Franchise fee
  • โ—‹ Royalty
  • โœ“ ROI or payback claim
  • โ—‹ Agreement term
  • โ—‹ Training details
  • โ—‹ Outlet cities verified
  • โœ“ Company financials
  • โœ“ Legal entity
  • โ—‹ News & public opinion checked

Ask Before You Sign

Questions tailored to what Monte Carlo Fashions Ltd. does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ€” a franchisor making money doesn't mean its franchisees do.
  2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
  3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
  5. 5Ask whether you get an exclusive territory, and how large it is.
  6. 6Have a lawyer review the franchise agreement before paying anything.
  7. 7Visit 2โ€“3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

โ€”

Staff Needed

โ€”

Setup Time

โ€”

Owner Involvement

โ€”

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

What Monte Carlo Fashions Ltd. franchisees say

We haven't yet heard from enough Monte Carlo Fashions Ltd. franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Monte Carlo Fashions Ltd. outlet โ€” share how it went

Frequently Asked Questions

How long does Monte Carlo Fashions Ltd. say it takes to recover the investment?
Monte Carlo Fashions Ltd. states a payback of 24 months โ€” the time for cumulative profit to equal the initial investment, as the brand claims it.
When does a Monte Carlo Fashions Ltd. outlet break even?
Monte Carlo Fashions Ltd. states that an outlet's monthly operating profit turns positive after about 0โ€“6 months. Break-even is not the same as recovering your investment.

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