Monte Carlo Fashions Ltd. Franchise
Listed apparel maker with 333 franchised and 163 company EBOs; franchise investment not published (investor deck: company-wide averages).
Monte Carlo Fashions Ltd. franchise at a glance (terms checked Oct 2026)
Investment
Not published
The brand doesn't publish its investment
Ongoing take
Not published
Franchise fee
Not published
Payback
24 months
Brand's own claim
- Believable payback: 24-month payback claimed
Outlets
496 (brand claim)
What we couldn't verify
- โข Outlet closures
- โข Franchisee satisfaction
- โข Disputes with franchisees
- โข Profit or loss
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ a franchisor making money doesn't mean its franchisees do.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Monte Carlo's franchise enquiry FAQ on 19 Oct 2026. Figures marked * aren't published by the brand โ they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Monte Carlo Fashions Ltd.
1 partner model published by the brand. Figures it doesn't publish are left blank.
Franchisee-owned exclusive brand outlet (FOFO)
Franchisee-owned exclusive brand outlet (FOFO) as named in the company's investor decks. Franchise investment, fee, royalty and term are not published; company-wide average store figures are shown separately.
Unit Economics
Brand's own figuresHow Monte Carlo Fashions Ltd. says an outlet's numbers work. These are illustrations, not guarantees โ check them against existing franchisees before you sign.
All exclusive brand outlets (company-wide average)
- Average capex per store (not a franchise quote)
- 35,00,000 INR per store
- Average working capital per store (not a franchise quote)
- 1,00,00,000 INR per store
Exclusive brand outlets (company-wide average)
- Gross margin range for franchise
- 18 โ 20 % (gross margin)
- Average revenue per sq ftPeriod (annual or monthly) is not stated in the deck.
- 12,000 INR per sq ft
- Average PBT per sq ftPeriod not stated in the deck.
- 1,900 INR per sq ft
What Monte Carlo Fashions Ltd. Says You Can Earn
Brand claimMonte Carlo Fashions Ltd.'s own claim โ no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.
- PaybackMonths until cumulative profit equals what you invested.
- 24 months
- Operating break-evenMonths until monthly profit turns positive โ not the same as getting your money back.
- 0 months โ 6 months
Payback of 2 years and store break-even under 6 months are company averages across its exclusive outlets (investor presentation, 30 Jun 2025), not a guarantee to a franchisee. A franchise gross margin of 18-20% is also stated.
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Monte Carlo Fashions Ltd. โ summarised by us, with every source linked.
- In the news
Q1 FY27 loss; footprint concentrated in north and east
The company's own Aug 2026 presentation shows a Q1 FY27 loss of Rs 23.4 crore (the deck gives no reason). Its June 2025 deck shows 415 of 470 EBOs in the north, east and central regions and 55 in the west and south, which the company says it is trying to rebalance with 40-45 new EBOs.
Source: Monte Carlo investor presentations - regulatory
No sustainability-report grievances disclosed
Monte Carlo's FY26 BRSR filing was reported to show nil pending stakeholder grievances. This is the company's own filing, not an independent check of franchisee complaints.
Source: NSE BRSR filing
Key Terms at Monte Carlo Fashions Ltd.
The clauses that shape day-to-day running and your exit โ read these before the fee.
- Payments to the brand
- An older (Q3 FY20, early 2020) investor presentation says franchisee-owned EBOs operate on a bank guarantee and post-dated cheques, and that company-owned EBOs carry inventory. Not repeated in the 2025-26 decks, so check current terms.
Legal & Contract Summary
Key contract terms at a glance โ read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
โRenewal Available
โTerritory Exclusivity
โNon-Compete Clause
โExit Clause
โAbout the Brand
Brand USP
Listed Ludhiana apparel maker with its own manufacturing and a mixed franchise-and-company EBO network.
Why invest in Monte Carlo Fashions Ltd.?
Monte Carlo Fashions Ltd. by the Numbers
Source marked on each figure496 (333 franchised, 163 company-owned)
Exclusive brand outlets ยท 30 Jun 2026
Company filingRs 1,276 crore
Consolidated revenue FY26 ยท FY26
Company filingLoss of Rs 23.4 crore (PAT Rs -234 million)
Q1 FY27 profit ยท Q1 FY27
Company filingMonte Carlo Fashions Ltd. Outlet Network
By channel ยท 30 Jun 2026
- Franchisee-owned EBOs (FOFO)333
- Company-owned EBOs (COCO)163
By state ยท 30 Jun 2025
- Uttar Pradesh EBOs61
- Rajasthan EBOs58
- Punjab EBOs56
- Bihar EBOs56
- Haryana EBOs44
- Delhi EBOs30
Company Financials
Parent / group levelThese figures are for the parent company as a whole group, not this brand alone โ separate from what a single franchise outlet earns.
Revenue (FY26)
โน1275.9 Cr
Net profit (FY26)
โน112.1 Cr
Source: Monte Carlo Fashions Q1 FY27 earnings presentation filed with NSE/BSE, 5 Aug 2026 (consolidated, deck figures; FY26 revenue also matches the FY26 BRSR filing)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle โ talk to existing franchisees and see their accounts before you decide.
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Monte Carlo Fashions Ltd. Financials Over Time
Figures for the whole group, from filed or reported accounts.
Source: Monte Carlo Q1 FY27 earnings presentation (consolidated)
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle โ talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Monte Carlo Fashions Limited
- Company type
- Public limited company (listed)
- CIN
- L51494PB2008PLC032059
- Headquarters
- Ludhiana, Punjab
Leadership
- JJ. L. OswalPromoter (per company presentation)
Social presence
Company details source: CIN as printed on the company's own NSE/BSE filing, 5 Aug 2026
Monte Carlo Fashions Ltd. Timeline
1984
Selling under the Monte Carlo brand
Per the company's milestone slide.
Source2008
Monte Carlo Fashions Ltd incorporated
Incorporated 2008; later demerged from its parent and listed on the exchanges (milestone slide).
SourceAug 2026Announced plan
Plans 40-45 new EBOs
Company says it is working to open 40-45 exclusive brand outlets, with emphasis on the west and south.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Monte Carlo Fashions Ltd. looks once the numbers are checked side by side.
- โขInvestment below the Fashion & Jewellery medianMidpoint โน0 L vs a category median of โน50 L across brands on FranchiseChuno.
- โThe franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- โBrand operating for 42 yearsFounded in 1984. The brand doesn't state when franchising began.
Data completeness
45%
- โ Terms checked against the brand's own page
- โ Published investment (not an estimate)
- โ Franchise fee
- โ Royalty
- โ ROI or payback claim
- โ Agreement term
- โ Training details
- โ Outlet cities verified
- โ Company financials
- โ Legal entity
- โ News & public opinion checked
Ask Before You Sign
Questions tailored to what Monte Carlo Fashions Ltd. does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit โ a franchisor making money doesn't mean its franchisees do.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Have a lawyer review the franchise agreement before paying anything.
- 7Visit 2โ3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
โ
Staff Needed
โ
Setup Time
โ
Owner Involvement
โ
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Monte Carlo Fashions Ltd. franchisees say
We haven't yet heard from enough Monte Carlo Fashions Ltd. franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Monte Carlo Fashions Ltd. outlet โ share how it wentFrequently Asked Questions
How long does Monte Carlo Fashions Ltd. say it takes to recover the investment?
When does a Monte Carlo Fashions Ltd. outlet break even?
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