Levi's Franchise
Levi's denim brand: 493 exclusive stores on its India locator (Sep 2026). No open franchise programme; stores run by Levi's and a few large partners.
Levi's is not taking franchisees in India
This page is here so you can research the brand and compare it with others — it is not a franchise offer. Anyone selling a "Levi's franchise" to you is not authorised by the brand. See the note below for how the brand actually runs its stores.
About This Listing
Levi's does not offer franchises to individual investors in India. Its brand stores are run by Levi Strauss India and a small number of established retail partners; Levi's publishes no franchise programme, application route or terms for India.
Source: Levi Strauss & Co. Form 10-K (fiscal 2025) and Levi's India website
Levi's franchise at a glance (terms checked Sept 2026)
Investment
Not franchising
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
- Legal or regulatory action on record — see Reputation & News
- Disputes with franchisees: None found (records checked Sep 2026)
- Profit or loss: Profit of ₹202.3 Cr in FY25
- Revenue trend: +21% revenue FY24→FY25
Franchisor strength isn't franchisee profit — check real outlet numbers.
Outlets
493 verified
Brand claims 500
What we couldn't verify
- • Outlet closures
- • Franchisee satisfaction
- • Network growth
- • Ongoing take
Ask before you sign
- Get written confirmation that Levi's is taking franchisees at all before paying anything — see the note at the top of this page.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
- Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
Franchise terms checked against Levi Strauss & Co. annual report (Form 10-K, fiscal 2025) — how its brand stores are run on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Reported Elsewhere
Not verifiedLevi's doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Indian franchise partners, before and after 2017 consolidationReported by FashionUnited, Jun 2017 · Levi Strauss & Co.'s CEO cut the partner count because quite a few partners ran only one or two stores; later partner counts are not published.
- About 150 → 22*
- Levi's India sales and profit, FY2015-16Reported by FashionUnited, Jun 2017
- ₹753 Cr sales; about ₹79 Cr net profit*
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Levi's — summarised by us, with every source linked.
- Legal / regulatory· Mar 2025
Consumer commission orders Levi's India to compensate a buyer
The Nainital district consumer commission ordered Levi Strauss India to pay ₹32,799 to a customer whose jeans bled colour, damaging her bag and irritating her skin. The bench held that Levi's had not warned buyers about dye transfer.
Source: Moneylife (via Bar & Bench) - In the news· Aug 2026
Levi's opens its 500th store in India
IMAGES BoF traced Levi's India from its first store in Bengaluru in 1995 to store No. 500 in the same city in 2026, describing a ₹2,217 Cr business and an important India-for-India design and product base for Levi Strauss & Co.
Source: IMAGES BoF - In the news· Aug 2025
Hiren Gor takes charge of South Asia, Middle East and Africa
Levi Strauss & Co. named Hiren Gor managing director for the SAMEA region. He previously ran the South Asia business as general manager, where he reworked the retail strategy and expanded digital and omnichannel sales.
Source: FashionUnited - Legal / regulatory· Apr 2025
Delhi court decree against a counterfeit Levi's seller
A Delhi district court granted Levi Strauss & Co. a permanent injunction against a Sadar Bazar trader found holding counterfeit Levi's-branded caps, and awarded costs, though it declined to award damages.
Source: Indian Kanoon (Patiala House Courts, New Delhi)
How Levi's runs its brand stores
From Levi Strauss & Co.'s annual report for the year ended 30 Nov 2025.
- Who operates brand stores outside the US
- Levi Strauss & Co. itself, or independent third parties such as franchisees
- Third-party (franchised, licensed or other) brand stores worldwide
- About 1,300
- As of 30 Nov 2025; no country split is published
- Company-operated Levi's stores worldwide
- 1,217 in 38 countries
- Including 444 in Asia
- Global net revenue, fiscal 2025
- US$6,282 million
- Asia segment US$1,134 million
Source: Levi Strauss & Co. Form 10-K, fiscal 2025
Key Terms at Levi's
The clauses that shape day-to-day running and your exit — read these before the fee.
- Other terms
- Levi's partners in India are established multi-store operators; FashionUnited reported in Jun 2017 that Levi's had cut its franchise partners from about 150 to 22 because quite a few ran only one or two stores.
- A CESTAT order (Oct 2024) on 2011–12 service tax records that Levi Strauss India sold through distributors and franchises and showed new collections to franchisees at 'line presentations'; the tax department alleged it collected point-of-sale software licence fees from franchise stores, a point sent back for fresh adjudication.
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Not specifiedContract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
Levi Strauss & Co. says it invented the blue jean in 1873, 20 years after it began in San Francisco in 1853; its products are sold in about 120 countries.
Why invest in Levi's?
Levi's by the Numbers
Source marked on each figure493
Levi's Exclusive Stores on the India locator · Sep 2026
Store locator₹2,223 Cr (profit ₹202 Cr)
India revenue, FY25 · FY25
Company filingBengaluru, 1995
First Indian store · 2026
IndependentAbout 1,300
Third-party brand stores worldwide (outside the US) · Nov 2025
Company filingLevi's Outlet Network
By channel · Sep 2026
Levi's Exclusive Stores on the India locator: 493 outlets · Sep 2026 · stores.levi.in
Cities with Outlets
Show all 88 citiesHide the city list
Company Financials
Brand-level, publicly reportedThe franchisor's own company health — separate from what a single franchise outlet earns.
Revenue (FY25)
₹2223.4 Cr
Net profit (FY25)
₹202.3 Cr
Employees (Mar 2026)
722
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Levi's's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 23 Sep 2025
- Paid-up capital
- ₹41.94 Cr
- Auditor
- Price Waterhouse & Co Chartered Accountants LLP
Group companies
- Levi Strauss & Co.Holding company
Source: Tracxn — MCA registrar data (compliance last updated 11 May 2026) (checked May 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Levi's Financials Over Time
Figures for the brand, from filed or reported accounts.
Source: Tracxn — MCA filings, Levi Strauss (India) Pvt Ltd
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Levi Strauss (India) Private Limited
- Company type
- Private Limited
- CIN
- U18101KA1994PTC015448
- Incorporated
- 31 Mar 1994
- Headquarters
- Bengaluru, Karnataka (Levi Strauss India); parent in San Francisco, USA
Leadership
- HHiren GorManaging Director, South Asia, Middle East and Africa, Levi Strauss & Co. (director of Levi Strauss India)
Social presence
Company details source: Tracxn — company filings
Levi's Timeline
1853
Levi Strauss & Co. founded
Founded in San Francisco; Levi Strauss and Jacob Davis later invented the blue jean.
31 Mar 1994
Levi Strauss (India) incorporated
Indian subsidiary registered in Bengaluru.
Source1995
First Levi's store in India
Opened in Bengaluru.
Source2017
Franchise network consolidated
By June 2017 Levi's had cut its Indian franchise partners from about 150 to 22, favouring larger multi-store operators.
SourceAug 2025
Hiren Gor named MD for South Asia, Middle East and Africa
A 16-year Levi's veteran who previously ran the South Asia business as general manager.
Source2026
500th store in India
Store No. 500 opened in Bengaluru.
Source
FranchiseChuno Analysis
Our analysis of verified dataHow Levi's looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 173 yearsFounded in 1853. The brand doesn't state when franchising began.
- ✓Outlet claim matches its store locator493 outlets on its own store locator (Sep 2026), in line with the 500 it claims.
- !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.
Data completeness
55%
- ✓ Terms checked against the brand's own page
- ✓ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ✓ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Levi's does and doesn't publish.
- 1Get written confirmation that Levi's is taking franchisees at all before paying anything — see the note at the top of this page.
- 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 4Ask for the agreement term, renewal fee and exit or transfer terms.
- 5Ask whether you get an exclusive territory, and how large it is.
- 6Ask the brand to respond to each red flag listed under Reputation & News.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Levi's franchisees say
We haven't yet heard from enough Levi's franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Levi's outlet — share how it went
