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Kreedo

Kreedo Franchise

Education & TrainingEst. 2012Bengaluru, Karnataka

Non-franchise preschool partner: your own-brand school with Kreedo's curriculum and lab, no royalty. Setup est. ₹12–24 L*; 3,500+ schools claimed.

Kreedo franchise at a glance (terms checked Oct 2026)

Taking franchiseesModels: OtherTerms checked Oct 2026

Investment

₹12 L - ₹24 L*

Estimate — not published by the brand · incl. fit-out, equipment · excl. working capital, land

Ongoing take

No royalty

Franchise fee

No fee

Payback

Not published

* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.

FranchiseChuno ScoreNot scored yet — 41% of data verified
  • Disputes with franchisees: None found (records checked Oct 2026)
  • Company standing: Active and up to date with the registrar
  • Network growth: 1200 → 3500 outlets (2019 — partner Montessori institutions and preschools (as reported)–2026 — partner schools and preschools (3,500+))

Outlets

3,500 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Get a written, itemised cost breakdown — the brand hasn't published one.
  3. Ask for the agreement term, renewal fee and exit or transfer terms.

Franchise terms checked against Kreedo's official new-school-owner page on 5 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Investment Breakdown

Per franchisor
Franchise / brand / retention fee
₹0

Kreedo states it charges no franchise, brand or retention fee

One-time Kreedo Lab set-up (learning materials, furniture, wall displays)
Amount not disclosed

Price not published

Total Investment₹0

Total excludes a charge whose amount Kreedo doesn't disclose.

Ongoing charges

Per-child implementation fee (books, teacher and owner training, 6T app, support) · Price and billing frequency not published. An older answer on the same FAQ page describes a fixed one-time charge with no recurring curriculum costs, which conflicts with the per-child fee — confirm how often it is billed.Amount not disclosed
Royalty · Kreedo states there is no royalty₹0
Ongoing Royalty / Revenue ShareNo royalty, franchise fee, brand fee or retention fee (Kreedo charges a one-time lab cost and a per-child fee instead)

Model your own numbers in our calculator

Open the ROI calculator

* Breakdown as published by Kreedo. Kreedo confirms 2 charges without disclosing the amount — get it in writing before you pay.

Ways to Partner with Kreedo

2 partner models published by the brand. Figures it doesn't publish are left blank.

Partner model

New own-brand preschool (powered by Kreedo)

Royalty / margin
No royalty; you keep school fee income

Not a franchise: the school uses your brand name. Kreedo charges a one-time Kreedo Lab cost (learning toys, furniture, wall displays) and a per-child fee (books, training, 6T app, support); neither price is published.

Partner model

Existing preschool or school upgrade

Royalty / margin
—

Existing preschools and schools (Playgroup to Class 2) adopt the Kreedo curriculum, lab and training. Kreedo's FAQ says the investment can be staggered: start with a basic offering and upgrade the curriculum over time.

Our Estimates

FranchiseChuno estimate

Kreedo doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • All-in cost to open an own-brand preschool with Kreedo

    ₹12–24 L*

    Kreedo publishes no package price. Its own preschool business-plan guide says setting up a preschool in India typically costs ₹12–24 L depending on city and size; Kreedo's one-time lab and per-child fee sit inside that, with no franchise fee or royalty on top. Smaller tier-2/3 schools, which Kreedo targets, are likely to be near the lower end.

    Category benchmark · Oct 2026

Unit Economics

Brand's own figures

How Kreedo says an outlet's numbers work. These are illustrations, not guarantees — check them against existing franchisees before you sign.

New own-brand preschool (powered by Kreedo)

Children needed for operating break-evenKreedo's claim; fee per child not stated
25 – 30 children
Children needed to recover the initial investmentKreedo's claim; period not stated
35 – 40 children

Reputation & News

1 red flag to check

What the press, courts and real franchisees or customers have said about Kreedo — summarised by us, with every source linked.

  • employee_opinion★ 3.2/5 · 54 ratings

    AmbitionBox employee rating 3.2/5

    Employees rate Kreedo 3.2 out of 5; recurring complaints are work culture and management, and one reviewer mentions delivery delays upsetting customers.

    Source: AmbitionBox
  • In the news· Aug 2024

    Kreedo raises $4M Series A

    Entrackr reported the round co-led by Heritas Capital and UBS Optimus Foundation; Kreedo said it had doubled revenue and grown from 700 to 1,700 partner schools in two years.

    Source: Entrackr
  • In the news· Dec 2024

    ₹10 Cr debt from Recur Club

    Kreedo took ₹10 Cr of secured and unsecured debt to meet working-capital needs and expand.

    Source: Startup Story
  • In the news· Jul 2022

    $2.3M pre-Series A for budget-school focus

    Business Standard reported the round and Kreedo's aim to reach 7,000+ schools, mainly budget private schools and preschools.

    Source: Business Standard
Show 3 more
  • In the news· Apr 2019

    How Kreedo grew out of Kido Enterprises

    Profile of the founders: Kreedo sells start-up kits and training to independent preschools that are not franchises; it was self-funded until then.

    Source: The Better India
  • Customer view★ 3.96/5 · 102 ratings

    Kreedo 6T app rated 4.0/5 on Play Store

    The curriculum app used by partner-school owners and teachers is rated about 4.0 from 102 reviews.

    Source: Google Play
  • Legal / regulatory· Mar 2013

    2013 tender writ dismissed

    Kido Enterprises (then a proprietorship) was one of the respondents in a Karnataka High Court writ over a Sarva Shiksha Abhiyan tender; the petition was dismissed as infructuous in Mar 2013.

    Source: Indian Kanoon

Key Terms at Kreedo

The clauses that shape day-to-day running and your exit — read these before the fee.

Payments to the brand
Kreedo charges a one-time set-up cost for the Kreedo Lab and a per-child implementation cost; it charges no franchise, brand, retention or royalty fee.
Other terms
The school is not called 'Kreedo'; it carries a brand name of the owner's choice and is described as 'Powered by Kreedo'.
Kreedo says it is not a franchisor and does not commit to any return on investment.
Other terms
Kreedo does not provide teachers; the owner recruits them and Kreedo trains them in its curriculum.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

Who Can Apply for Kreedo

Conditions the brand sets for partners, and the licences the business needs.

Licences & registrations

LicenceIssued byWho gets it
Preschool registration (where the state requires it)Kreedo says rules differ by state; some states require registration, others don't.Local Block Education OfficeYou

About the Brand

Brand USP

You open a preschool under your own name; Kreedo supplies the curriculum, learning lab, books, teacher training and app without franchise fees or royalty.

Parent CompanyKido Enterprises Pvt Ltd
HeadquartersBengaluru, Karnataka
Kreedo is a preschool curriculum-and-setup programme run by Bengaluru's Kido Enterprises Pvt Ltd, a maker of Montessori materials and school furniture whose business Geetha Shridhar started as a proprietorship in the early 1990s (the company was incorporated in 2016). Launched in 2012, Kreedo supplies a play-based curriculum, a 'Kreedo Lab' of learning materials and furniture, books, teacher training and an app to preschools and budget schools that run under their own name, 'powered by Kreedo'. Kreedo says it works with 3,500+ partner schools and preschools in 350+ towns (Oct 2026); it told the press it had 1,700 in Aug 2024. Kreedo says it is not a franchisor: there is no franchise fee, brand fee or royalty. It charges a one-time cost for the Kreedo Lab and a per-child fee that covers books, training, the 6T app and support, but publishes neither price. Its own guide puts the cost of setting up a preschool in India at ₹12–24 L, which we use as an estimate. Kreedo says a school reaches operating break-even at 25–30 children and recovers its initial investment at 35–40 children; it makes no ROI commitment. What to watch: package prices, contract length, exit terms and any territory protection are not published, and because the school carries your own name, you don't get a national brand that parents already know. Kido Enterprises, the company behind Kreedo, lost money in five of the seven years from FY19 to FY25, including ₹16.3 Cr on ₹37.9 Cr revenue in FY24, before a ₹3.6 Cr profit on ₹66.1 Cr in FY25 (filings via Tracxn); these figures also include its Montessori-materials business, and it has 8 open registered charges. Employee reviews on AmbitionBox average 3.2/5. Kreedo publishes no list of partner schools, so its 3,500+ count can't be checked; in Aug 2024 it reported 1,700 schools and 1,40,000+ children, against 3,500+ and 700,000+ on its site now. The company's results say nothing about what a partner school earns, so check enrolment and fees with existing Kreedo schools.

Why invest in Kreedo?

- No franchise fee, brand fee or royalty, per Kreedo's own FAQ; the school runs under your own name. - Kido Enterprises, the company behind Kreedo, made a ₹3.6 Cr profit on ₹66.1 Cr revenue in FY25 after four straight years of losses (FY21–FY24, filings via Tracxn). - Raised $6.3M of equity in 2022–2024 from investors including UBS Optimus Foundation and Heritas Capital (Business Standard, Entrackr).

Kreedo by the Numbers

Source marked on each figure

3,500+ in 350+ towns and cities

Partner schools and preschools · Oct 2026

Brand claim

700,000+

Children reached · Oct 2026

Brand claim

Playgroup to Class 2 (about 2–8 years)

Age groups covered · Oct 2026

Brand claim

456

Employees (Kido Enterprises) · May 2026

Company filing

Kreedo Outlet Network

Outlet count over time

  1. Apr 20191,200

    2019 — partner Montessori institutions and preschools (as reported) · thebetterindia.com

  2. Aug 2022700

    2022 — partner schools/preschools (company figure, as reported) · entrackr.com

  3. Aug 20241,700

    2024 — partner schools/preschools (company figure, as reported) · entrackr.com

  4. Oct 20263,500

    2026 — partner schools and preschools (3,500+) · kreedology.com

These counts come from different sources — brand claims, press reports and store locators — so they aren't a like-for-like series. Treat the brand's own claims as the upper end.

Company Financials

Parent / group level

These figures are for Kido Enterprises Pvt Ltd, not this brand alone — separate from what a single franchise outlet earns.

Revenue (FY25)

₹66.11 Cr

Net profit (FY25)

₹3.61 Cr

Total funding raised

$6.3M+

Latest round (Aug 2024)

$4.0M · Series A co-led by Heritas Capital and UBS Optimus Foundation; followed by ₹10 Cr of debt from Recur Club in Dec 2024

Employees (May 2026)

456

Notable investors

Heritas CapitalUBS Optimus FoundationGray Matters Capital1CrowdSpectrum ImpactThe Chennai Angels

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Kreedo's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Annual filings
Up to date
Last AGM
29 Sep 2025
Paid-up capital
₹2.01 L

Group companies

  • Skola Toys Private LimitedSubsidiary · 99.9%

Source: Kido Enterprises Pvt Ltd MCA filings via Tracxn (checked Oct 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Kreedo Financials Over Time

Figures for the parent company, from filed or reported accounts.

FY19
₹15.61 Cr
Loss ₹3.66 Cr
FY20
₹19.62 Cr▲ 26%
Profit ₹18.66 L
FY21
₹8.26 Cr▼ 58%
Loss ₹4.04 Cr
FY22
₹13.58 Cr▲ 64%
Loss ₹4 Cr
FY23
₹30.73 Cr▲ 126%
Loss ₹1.74 Cr
FY24
₹37.9 Cr▲ 23%
Loss ₹16.32 Cr
FY25
₹66.11 Cr▲ 74%
Profit ₹3.61 Cr

Source: Kido Enterprises Pvt Ltd MCA filings via Tracxn

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Kido Enterprises Private Limited
Company type
Private Limited Company
CIN
U74999KA2016PTC093384
Incorporated
18 May 2016
Headquarters
Bengaluru, Karnataka

Leadership

  • MMridula ShridharCo-founder and CEO
  • VV K ManikandanCo-founder
  • GGeetha ShridharFounder, Kido Enterprises

Social presence

FacebookInstagramYouTubeLinkedInApp

Company details source: Kido Enterprises Pvt Ltd MCA filings via Tracxn

Kreedo Timeline

  1. 1990s

    Kido Enterprises started

    Geetha Shridhar starts Kido Enterprises, making Montessori and preschool materials, in the early 1990s.

    Source
  2. 2012

    Kreedo launched

    Mridula Shridhar and V K Manikandan launch Kreedo Early Childhood Solutions out of Kido Enterprises.

    Source
  3. 2013

    Own model preschool in Bengaluru

    Kreedo opens a self-owned model preschool in Bengaluru to test its curriculum.

  4. May 2016

    Kido Enterprises Pvt Ltd incorporated

    Source
  5. Jul 2022

    $2.3M pre-Series A

    Led by UBS Optimus Foundation, Spectrum Impact, Gray Matters Capital and 1Crowd.

    Source
  6. Aug 2024

    $4M Series A

    Co-led by Heritas Capital and UBS Optimus Foundation.

    Source
  7. Aug 2024Announced plan

    Plans: Grades 3–5 and a teacher-training franchise

    Kreedo said it would extend its offering to Grades 3–5 and scale a pre-primary teacher-training franchise programme.

    Source
  8. Dec 2024

    ₹10 Cr debt from Recur Club

    Secured and unsecured debt lines for working capital and expansion.

    Source

FranchiseChuno Analysis

Our analysis of verified data

How Kreedo looks once the numbers are checked side by side.

  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓Brand operating for 14 yearsFounded in 2012. The brand doesn't state when franchising began.
  • !1 red flag in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

64%

  • ✓ Terms checked against the brand's own page
  • ○ Published investment (not an estimate)
  • ✓ Franchise fee
  • ✓ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ✓ Training details
  • ○ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Kreedo does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Get a written, itemised cost breakdown — the brand hasn't published one.
  3. 3Ask for the agreement term, renewal fee and exit or transfer terms.
  4. 4Ask whether you get an exclusive territory, and how large it is.
  5. 5Ask the brand to respond to each red flag listed under Reputation & News.
  6. 6Have a lawyer review the franchise agreement before paying anything.
  7. 7Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Included

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

Who Does What

Per franchisor

How Kreedo splits the work between the brand and you, as the brand describes it.

Kreedo

Handled centrally by the brand

  1. 1

    Curriculum, lab, training and app

    Kreedo supplies the curriculum, Kreedo Lab materials, books, teacher and owner training, the 6T app, branding and marketing help.

You (franchisee)

Your local responsibilities

  1. 1

    Premises, teachers and running the school

    Find the premises, recruit teachers and run the school under your own brand; check local preschool registration rules.

Training Programme

Orientation for owners and teachers, regular training programmes, observation visits and ongoing guidance; teachers get Kreedo's pre-primary teacher training course (PTTC), lesson plans and the 6T app. Kreedo trains the teachers you recruit; it does not supply teachers

Ongoing Support

Help with school name, location, target segment, fee structure, branding and marketing material, teacher recruitment tips, timetable, layout of materials, admission/fee templates, parent workshops and the 6T curriculum app (timetable, activity library, digital assessments, attendance, progress reports; a premium version adds admissions CRM and billing)

What Kreedo franchisees say

We haven't yet heard from enough Kreedo franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Kreedo outlet — share how it went

Frequently Asked Questions

What is the total investment for a Kreedo franchise?
An estimated ₹12 lakh–₹24 lakh. Estimate — Kreedo doesn't publish its investment. The range is Kreedo's own published figure for setting up a preschool in India (₹12–24 L, driven by premises, furniture and facilities, interiors, marketing and staff training); its one-time Kreedo Lab cost and per-child fee are not published.
What training does Kreedo provide?
Orientation for owners and teachers, regular training programmes, observation visits and ongoing guidance; teachers get Kreedo's pre-primary teacher training course (PTTC), lesson plans and the 6T app. Kreedo trains the teachers you recruit; it does not supply teachers.

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