Killer (Kewal Kiran Clothing) Franchise
Killer / K-Lounge store franchise from listed Kewal Kiran: 670 outlets, ~80% franchisee-run. Terms unpublished; our estimate ₹25–50 L.
Killer (Kewal Kiran Clothing) franchise at a glance (terms checked Oct 2026)
Investment
₹25 L - ₹50 L*
Estimate — not published by the brand · incl. fit-out, equipment, stock · excl. rent deposit
Ongoing take
Not published
Franchise fee
Not published
Payback
Not published
* Not verified — the brand doesn't publish this; the figure comes from other published sources or FranchiseChuno's estimate (see "Reported elsewhere" and "Our estimates" below). Real numbers can differ.
- Outlet closures: 314 opened vs 0 closed in reported years
- Disputes with franchisees: None found (records checked Oct 2026)
- Company standing: Active and up to date with the registrar
Outlets
670 (brand claim)
What we couldn't verify
- • Franchisee satisfaction
- • Profit or loss
- • Revenue trend
- • Scale
Ask before you sign
- Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- Get a written, itemised cost breakdown — the brand hasn't published one.
- Ask for the one-time franchise fee in writing, and whether any part is refundable.
Franchise terms checked against Killer's official franchise enquiry page (Kewal Kiran Clothing) on 12 Oct 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.
Ways to Partner with Killer (Kewal Kiran Clothing)
4 partner models published by the brand. Figures it doesn't publish are left blank.
Killer exclusive brand outlet
- Space
- 700 sq ft – 2,000 sq ft
464 Killer EBOs at 30 Jun 2026; most franchisee-owned and -operated (FOFO), with some company-owned (COCO) and company-owned franchisee-operated (COFO) stores. Investment, fee and margin not published. Store size from a company statement of about 2010 (700–2,000 sq ft).
K-Lounge multi-brand store
- Space
- —
91 K-Lounge stores at 30 Jun 2026 selling KKCL's brands; terms not published.
Lawman / Integriti exclusive outlet
- Space
- —
81 outlets at 30 Jun 2026 (90 at 31 Mar 2026). Asked about the drop on the Q1 FY27 call, management said it had grown that channel very fast while 'trying and testing'; KKCL's deck says Lawman's D2C pivot was launched with EBOs. Terms not published.
Distributor (multi-brand outlets)
- Space
- —
80+ distributors serve 3,000+ multi-brand outlets; KKCL publishes no distributor offer or terms.
Reported Elsewhere
Not verifiedKiller (Kewal Kiran Clothing) doesn't publish these figures. Other sources have reported them, so they're here to give you a rough idea only. They may be out of date or wrong, and the real numbers can differ a lot — get them from the brand in writing before you decide.
- Cost of a company-run Kraus Jeans store (600 sq ft, incl. inventory)Reported by Apparel Resources, Nov 2025 · Kraus Jeans' founder-MD on its own company-run (COCO) women's-wear stores; Kraus Casuals is 50% owned by KKCL. Not a Killer franchise figure; shown for scale only.
- about ₹30 L*
Our Estimates
FranchiseChuno estimateKiller (Kewal Kiran Clothing) doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.
Investment for a Killer / K-Lounge store of about 1,000 sq ft
about ₹25–50 L*
KKCL publishes no figure. A branded apparel store of about 1,000 sq ft (the company once put Killer EBOs at 700–2,000 sq ft) needs fit-out, fixtures, lighting and billing systems at roughly ₹2,000–2,500 per sq ft (₹20–25 L) plus a few lakh for signage and launch. Opening stock is the swing factor: Kraus Jeans (50% owned by KKCL) told Apparel Resources in Nov 2025 that its company-run stores cost about ₹30 L for 600 sq ft including inventory, implying up to ₹50 L for 1,000 sq ft if stock is bought outright; Killer's brand head describes a 'buy-and-sell model, with limited stock correction', which may mean stock is bought outright, but KKCL's 75–130 day credit to franchisee-run stores can lower the upfront cash. Rent deposit is extra.
Unit-economics model · Oct 2026
Reputation & News
1 red flag to checkWhat the press, courts and real franchisees or customers have said about Killer (Kewal Kiran Clothing) — summarised by us, with every source linked.
- In the news· Aug 2026
Lawman/Integriti outlets cut from 90 to 81 in Apr–Jun 2026
KKCL's own store tables show Lawman + Integriti exclusive outlets falling from 90 (Mar 2026) to 81 (Jun 2026); asked about it on the Q1 FY27 call, management said it had expanded that channel very fast while 'trying and testing'. Killer same-store sales were flat in the quarter.
Source: KKCL investor presentations and Q1 FY27 earnings call (the brand's own site) - In the news· Sep 2026
BW Retail World: Killer plans a 700-store run (Sep 2026)
Killer's brand head said about 480 Killer stores were active with 30 in fit-out, about 80% franchisee-owned, with roughly 55 new stores planned for FY27 and 60–70 added a year historically.
Source: BW Retail World - employee_opinion· Oct 2026★ 3.5/5 · 187 ratings
AmbitionBox: 3.5 out of 5 from 187 employee reviews
Employees rate Kewal Kiran Clothing 3.5 out of 5 on AmbitionBox.
Source: AmbitionBox
Key Terms at Killer (Kewal Kiran Clothing)
The clauses that shape day-to-day running and your exit — read these before the fee.
- Payments to the brand
- KKCL's FY2024-25 annual report says it extends credit typically for 75–130 days to distributors, franchisee-operated exclusive outlets, department stores, multi-brand stores and online retailers, and that it takes bank guarantees and/or security deposits from channel partners.
- Stock & returns
- Killer's brand head said in Sep 2026 that about 80% of Killer stores are franchisee-owned and that the 'modern trade and multi-brand businesses also operate on a buy-and-sell model, with limited stock correction'. He did not spell out the stock terms for franchise stores, and KKCL publishes no stock-return or markdown terms — ask for them in writing.
- Other terms
- Exclusive outlets run under three models — company-owned company-operated (COCO), company-owned franchisee-operated (COFO) and franchise-owned franchise-operated (FOFO) — per the annual report; management put the split at about 80% FOFO in May 2026.
Funding options
Supplier credit
Kewal Kiran Clothing · Credit period typically 75–130 days
Applies to franchisee-operated EBOs among other channels; backed by bank guarantees and/or security deposits from partners (FY2024-25 annual report)
Legal & Contract Summary
Key contract terms at a glance — read before you sign.
Agreement Type
Franchisee-Owned, Franchisee-Operated
Contract Duration
—Renewal Available
—Territory Exclusivity
—Non-Compete Clause
—Exit Clause
—About the Brand
Brand USP
A listed, CRISIL AA- rated maker that designs and largely makes its own apparel and runs 670 exclusive stores, about 80% of them franchisee-owned.
Why invest in Killer (Kewal Kiran Clothing)?
Killer (Kewal Kiran Clothing) by the Numbers
Source marked on each figureAbout 80% FOFO, 15–20% company-owned
Franchisee-owned share of EBOs · May 2026
Company filingFY26 9.4%; Q4 FY26 6.8%; Q1 FY27 flat
Killer same-store sales growth · Aug 2026
Company filing80+ distributors covering 3,000+ multi-brand outlets; 2,700+ department-store counters; 350+ cities
Distribution beyond own stores · Jun 2026
Company filing900 EBOs by FY28 (Vision 2028); 50–70 net additions planned for FY27
Store target · May 2026
Brand claimKiller (Kewal Kiran Clothing) Outlet Network
| Year | Opened | Closed | Transferred | Net |
|---|---|---|---|---|
| FY23 net additions | 97 | — | — | — |
| FY24 net additions | 35 | — | — | — |
| FY25 net additions | 121 | — | — | — |
| FY26 net additions | 57 | — | — | — |
| Q1 FY27 net additions | 4 | — | — | — |
| Lawman + Integriti EBOs, net decrease Apr–Jun 2026 (90 → 81) | — | 9 | — | — |
By format · 30 Jun 2026
- Killer EBOs464
- K-Lounge91
- Lawman + Integriti EBOs81
- Kraus EBOs33
- Factory outlet1
Outlet count over time
FY22 (31 Mar 2022): 356 outlets · 31 Mar 2022 · kewalkiran.com
Company Financials
Parent / group levelThese figures are for the parent company as a whole group, not this brand alone — separate from what a single franchise outlet earns.
Revenue (FY26)
₹1213 Cr
Net profit (FY26)
₹153 Cr
Employees (31 Mar 2025 (annual report; permanent staff incl. piece-rate))
1,763
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Health Check
What Killer (Kewal Kiran Clothing)'s franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.
- Status with the registrar
- Active
- Annual filings
- Up to date
- Last AGM
- 23 Sep 2025 (latest on MCA record via Tracxn; KKCL's site also posts e-voting results of its 2026 AGM)
- Paid-up capital
- ₹61.63 Cr
- Auditor
- Jain & Trivedi and N.A. Shah Associates LLP (joint statutory auditors, FY2024-25)
Group companies
- Kraus Casuals Private LimitedSubsidiary · 50%
- Kewal Kiran Developers LimitedSubsidiary · 100%
- White Knitwears Private LimitedJoint venture · 33.33%
Source: Crisil Ratings rationale (23 Jun 2026); KKCL annual report FY2024-25 and FY26/Q1 FY27 investor materials; MCA data via Tracxn; Indian Kanoon (checked Oct 2026)
Full company recordsFinancials year by year, registered details, leadership and timelineShowHide
Killer (Kewal Kiran Clothing) Financials Over Time
Figures for the whole group, from filed or reported accounts.
Source: KKCL Q1 FY27 investor presentation
A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.
Company Profile
The legal entity behind the brand, its leadership, and its official channels.
- Registered name
- Kewal Kiran Clothing Limited
- Company type
- Public Limited Company (listed)
- CIN
- L18101MH1992PLC065136
- Incorporated
- 30 Jan 1992
- Headquarters
- Goregaon East, Mumbai
Leadership
- KKewalchand P. JainChairman & Managing Director
- HHemant P. JainJoint Managing Director
- DDinesh P. JainWhole-time Director
- VVikas P. JainWhole-time Director
- BBharat AdnaniChief Financial Officer
- LLakhbir SinghBrand Head, Killer Jeans
Social presence
Company details source: MCA data via Tracxn; KKCL website
Killer (Kewal Kiran Clothing) Timeline
1981
Business founded
KKCL says it has made and sold branded apparel since 1981.
1989
Killer launched
Flagship brand of the company.
Jan 1992
Kewal Kiran Clothing Ltd incorporated
CIN L18101MH1992PLC065136.
SourceMar 2022
356 exclusive brand outlets
Starting point of the company's five-year store chart.
Mar 2025
609 exclusive brand outlets
After 121 net additions in FY25.
Mar 2026
666 exclusive brand outlets
57 net additions in FY26; Killer at 457.
Jun 2026
670 exclusive brand outlets
Killer 464, K-Lounge 91, Lawman + Integriti 81, Kraus 33.
FY28Announced plan
Target of 900 exclusive brand outlets
Part of the company's 'Vision 2028'; Killer's brand head has spoken of 700 Killer stores.
FranchiseChuno Analysis
Our analysis of verified dataHow Killer (Kewal Kiran Clothing) looks once the numbers are checked side by side.
- ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
- ✓Brand operating for 45 yearsFounded in 1981. The brand doesn't state when franchising began.
Data completeness
36%
- ✓ Terms checked against the brand's own page
- ○ Published investment (not an estimate)
- ○ Franchise fee
- ○ Royalty
- ○ ROI or payback claim
- ○ Agreement term
- ○ Training details
- ○ Outlet cities verified
- ✓ Company financials
- ✓ Legal entity
- ✓ News & public opinion checked
Ask Before You Sign
Questions tailored to what Killer (Kewal Kiran Clothing) does and doesn't publish.
- 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
- 2Get a written, itemised cost breakdown — the brand hasn't published one.
- 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
- 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
- 5Ask for the agreement term, renewal fee and exit or transfer terms.
- 6Ask whether you get an exclusive territory, and how large it is.
- 7Have a lawyer review the franchise agreement before paying anything.
- 8Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShowHide
Operations Required
What you'll need on the ground to run this franchise day-to-day.
Area Required
—
Staff Needed
—
Setup Time
—
Owner Involvement
—
Best Locations
Not published
Business Type
Not published
Training & Support
What the brand provides to help you launch and run your franchise.
Operations Manual
Step-by-step playbook for running the outlet
Supply Chain Support
Vendor sourcing, inventory & logistics
Technology / POS
Billing, inventory, and management software
Marketing Support
National & local marketing campaigns
Launch Support
Pre-opening setup and grand-opening assistance
Ongoing Field Support
Regular visits and operational coaching
What Killer (Kewal Kiran Clothing) franchisees say
We haven't yet heard from enough Killer (Kewal Kiran Clothing) franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.
I run a Killer (Kewal Kiran Clothing) outlet — share how it wentFrequently Asked Questions
What is the total investment for a Killer (Kewal Kiran Clothing) franchise?
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