Clovia Franchise

Total excludes a charge whose amount Clovia doesn't disclose.

* Breakdown as published by Clovia. Clovia confirms one charge without disclosing the amount — get it in writing before you pay.

Ways to Partner with Clovia

1 partner model published by the brand. Figures it doesn't publish are left blank.

Clovia's own claim — no evidence given. These are not FranchiseChuno's estimates or a promise of earnings; ask existing franchisees what they actually make.

Operating break-evenMonths until monthly profit turns positive — not the same as getting your money back.

6 months – 24 months

Brand claims on the page: the banner says 'Break-even in 18-24 months'; FAQ Q3 says the store 'should reach break-even within 6 months and start to return your capital'. The two statements differ and neither says whether break-even means monthly operating break-even or recovery of the investment. No profit, margin, revenue share or payout to the franchisee is stated ('healthy profit margins for you' is a heading with no figure), so no ROI or payback can be given. The page's heading 'Low investment high returns' and 'Low-risk Model' are marketing phrases with no figure, minimum or guarantee.

What the press, courts and real franchisees or customers have said about Clovia — summarised by us, with every source linked.

• In the news· 2022-03-20

  Reliance Retail acquires 89% of Clovia's operator for Rs 950 crore

  Business Today, 20 Mar 2022: the deal covers a secondary purchase and fresh investment; founders and management keep the balance.

  Source: Business Today, 20 Mar 2022
• Legal / regulatory· 2019-11-28

  Trademark dispute: 'Shyaway' seller v. Clovia's operator (Madras High Court, 2019)

  A seller of 'Shyaway' products sued Clovia's operator for a declaration that its 2019 legal-notice threats over the 'Clovia' mark were unjustified. The parties settled and the court decreed the suit in terms of the compromise on 28 Nov 2019.

  Source: Madras High Court, C.S. No. 522 of 2019
• Legal / regulatory· 2025-02-04

  Income-tax appeal withdrawn under the Vivad se Vishwas scheme (Feb 2025)

  ITAT Delhi dismissed as withdrawn the company's appeal for assessment year 2018-19 after it settled under the DTVSV 2024 scheme; the order records a refundable amount of Rs 7,57,987.

  Source: ITAT Delhi, ITA 3234/Del/2024, 4 Feb 2025
• In the news· 2026-02-01

  Trade piece: Clovia expands in tier 2-3 markets through a growing franchise model

  D2C Insider, 1 Feb 2026, says Clovia has exclusive brand outlets, large-format and multi-brand outlets and 'a franchise model that's growing quickly', with a push into smaller cities. It gives no counts or terms.

  Source: D2C Insider, 1 Feb 2026

Key Terms at Clovia

The clauses that shape day-to-day running and your exit — read these before the fee.

Who pays for what

Partner pays rent, taxes and utility bills; Clovia reimburses utilities every quarter and says it bears all other operating expenses.

Other terms

No operational experience needed: 'We run the store and take care of all the operating expenses'; the partner's duties are rent, taxes, petty cash and utilities.

Stock & returns

'Zero inventory holding on your books'; the partner places a refundable deposit against stock with Clovia.

Other terms

Agreement length, renewal, exit, transfer, territory, and how the partner's earnings are calculated are not published; the steps say only 'we get into commercial agreements'.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Who Can Apply for Clovia

Conditions the brand sets for partners, and the licences the business needs.

• Store: 450-500 sq ft; propose a location or Clovia helps find oneRequired
• Experience: None required ('no credentials required')Preferred

About the Brand

Clovia Outlet Network

Cities with Outlets

Company Health Check

What Clovia's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar

Active

Last AGM

2025-09-17

Paid-up capital

₹25.45 L

Brand trademark

Not checked - the IP India public search needs a CAPTCHA, which this research does not bypass

Source: Tofler, Instafinancials, Falconebiz (MCA mirrors), brand site, Indian Kanoon, web search; MCA21, GST portal, IP India, IBBI/NCLT, eCourts and e-Daakhil not read directly (checked 2 Nov 2026)

How Clovia looks once the numbers are checked side by side.

• ✓Brand operating for 13 yearsFounded in 2013. The brand doesn't state when franchising began.
• ✓Outlet claim matches its store locator83 outlets on its own store locator (2 Nov 2026), in line with the 83 it claims.

Ask Before You Sign

Questions tailored to what Clovia does and doesn't publish.

1. 1Get written confirmation that Clovia is taking franchisees at all before paying anything — see the note at the top of this page.
2. 2Ask for the one-time franchise fee in writing, and whether any part is refundable.
3. 3Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
4. 4Ask for the agreement term, renewal fee and exit or transfer terms.
5. 5Ask whether you get an exclusive territory, and how large it is.
6. 6Have a lawyer review the franchise agreement before paying anything.
7. 7Visit 2–3 existing outlets and speak to their owners without the brand present.

What Clovia franchisees say

We haven't yet heard from enough Clovia franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

Frequently Asked Questions