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Allen Solly

Allen Solly Franchise

Fashion & JewelleryEst. 1993Mumbai, Maharashtra (Aditya Birla Lifestyle Brands registered office)

ABLBL's smart-casual apparel label, 550+ stores, ~65% of ABLBL stores franchise-led; terms unpublished, FranchiseChuno est. ₹30–75 L.

Allen Solly franchise at a glance (terms checked Sept 2026)

Taking franchiseesModels: UnitTerms checked Sept 2026

Investment

₹50 L

Partly published by the brand · In line with the category (typical ₹50 L–₹50 L, median ₹50 L, 6 verified brands)

Ongoing take

Not published

Franchise fee

Not published

Payback

Not published

FranchiseChuno ScoreNot scored yet — 35% of data verified
  • Legal or regulatory action on record — see Reputation & News
  • Disputes with franchisees: None found (records checked Sep 2026)
  • Company standing: Active and up to date with the registrar

Outlets

550 (brand claim)

What we couldn't verify

  • • Outlet closures
  • • Franchisee satisfaction
  • • Profit or loss
  • • Revenue trend

Ask before you sign

  1. Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. Get a written, itemised cost breakdown — the brand hasn't published one.
  3. Ask for the one-time franchise fee in writing, and whether any part is refundable.

Franchise terms checked against Aditya Birla Lifestyle Brands annual report FY2025-26 — franchise-led store network on 27 Sept 2026. Figures marked * aren't published by the brand — they come from other published sources or our own estimate, and aren't verified.

Ways to Partner with Allen Solly

1 partner model published by the brand. Figures it doesn't publish are left blank.

Unit franchise

Allen Solly exclusive franchise store

Territory
Not published

ABLBL publishes no franchise terms. A court record describes a 2011 Allen Solly franchise run under an agency agreement, with the franchisee acting as commission agent. Outside India, the Dubai store (1,830 sq ft, Jun 2025) was opened with franchise partner Kalyan Silks.

Our Estimates

FranchiseChuno estimate

Allen Solly doesn't publish these, so here is our best read of the market and how we got there. They are our estimates, not the brand's figures — use them to plan, then confirm the real numbers in writing.

  • Set-up cost of an Allen Solly franchise store

    ₹50–75 L*

    ABLBL's 259 company-run Allen Solly stores average about 1,625 sq ft, so we assume a franchise store of 1,000–1,600 sq ft. A 2026 Indian fit-out cost guide (Sparrow PMC) puts standard branded retail at ₹2,500–4,500 per sq ft, excluding GST, rent, deposits and stock; we use ₹2,500–4,000 per sq ft for fit-out, fixtures, lighting and IT, plus ₹5–10 L of opening and working-capital costs, which gives roughly ₹30–75 L before GST. Under the 2011 Allen Solly agreement on court record the franchisee paid for the interiors and stock came from the company on a commission (agency) basis; if the partner must buy stock, add ₹15–30 L. Lower end raised to ABLBL's published ₹50 L starting figure for a 1,000 sq ft store (Oct 2026).

    Unit-economics model · Sep 2026

  • What a franchise partner keeps on sales

    About 15–22% of net sales, as commission*

    ABLBL publishes no commission. The only real figure on record is 17% of net sales, paid in monthly slabs under a 2011 Planet Fashion (sister Madura brand) agency agreement described in an NCLAT judgment; the company says those slabs were later revised downward. We therefore use 15–22% as a planning range, out of which the partner pays rent, staff and electricity. Get the actual figure and slabs in writing.

    Analyst judgement · Sep 2026

Reputation & News

2 red flags to check

What the press, courts and real franchisees or customers have said about Allen Solly — summarised by us, with every source linked.

  • Legal / regulatory· Jan 2024

    Former Allen Solly franchisee's ₹1.05 Cr claim sent out of insolvency court

    An Agra franchisee that ran Allen Solly and Planet Fashion showrooms as commission agent alleged unpaid commission and asset invoices after its stores closed in 2016. NCLT and, in Jan 2024, NCLAT refused insolvency proceedings against ABFRL because the claim was disputed; the franchisee can still sue on the contract.

    Source: NCLAT judgment (Indian Kanoon)
  • Legal / regulatory· Apr 2026

    Supplier's arbitration challenge against ABLBL pending in Delhi HC

    A former licensee and supplier of accessories for Madura brands has a pending petition in the Delhi High Court challenging an arbitration outcome; ABLBL is a respondent after the demerger.

    Source: Delhi High Court order (Indian Kanoon)
  • In the news· Aug 2026

    Lifestyle brands grow 10% in Q1 FY27

    ABLBL's lifestyle brands, including Allen Solly, posted revenue of ₹1,725 Cr for April–June 2026, up 10% year on year, with EBITDA up 12%. The network passed 2,950 stores and small-town stores again posted double-digit like-for-like growth.

    Source: ABLBL investor presentation, Q1 FY27 (the brand's own site)
  • In the news· Jun 2025

    First Allen Solly store in the Middle East

    Allen Solly opened its first exclusive store in Dubai, a 1,830 sq ft outlet at City Centre Deira, with franchise partner Kalyan Silks. The store also launched Allen Solly Women in the region.

    Source: Aditya Birla Lifestyle Brands press release, 4 Jun 2025 (the brand's own site)
Show 3 more
  • In the news· May 2025

    Allen Solly Girl opens its first South India store

    The brand opened its first exclusive Allen Solly Girl store in South India at Phoenix Marketcity, Bengaluru, for girls aged 6 to 14.

    Source: InFashion Business
  • In the news· Jul 2026

    Allen Solly moves to the newly listed ABLBL

    The Madura Fashion & Lifestyle business, which owns Allen Solly, was demerged from Aditya Birla Fashion and Retail into Aditya Birla Lifestyle Brands from 1 May 2025, and ABLBL listed on 23 June 2025. ABLBL reported FY26 profit of ₹171 Cr on revenue of ₹8,396 Cr in its first full year.

    Source: ABLBL annual report FY2025-26 (the brand's own site)
  • Award· 2025

    Handbag recognition

    ABLBL says Allen Solly was recognised as the #1 brand in the handbag category in 2025 and received PETA India's Best Vegan Handbags award.

    Source: ABLBL annual report FY2025-26 (the brand's own site)

Company-run store sizes across ABLBL brands (31 Mar 2026)

BrandStoresArea (sq ft)Average per store (sq ft)
Allen Solly2594,20,761~1,625
Louis Philippe2465,40,451~2,197
Van Heusen2835,16,667~1,826
Peter England2233,56,060~1,597
Planet Fashion2781,926~3,034
Van Heusen Innerwear5138,693~759

Source: Aditya Birla Lifestyle Brands annual report FY2025-26 (sustainability section; averages calculated by FranchiseChuno)

How ABLBL describes its franchise strategy

  • Retail expansion remains largely asset-light and franchise-led
  • It plans to keep growing through a mix of franchise-led expansion and selective company-owned stores, based on market potential, brand priorities and store economics
  • Long-standing franchise partnerships are described as a key strength
  • More than 50% of the store network is omni-enabled (online orders can be fulfilled from stores)

Source: Aditya Birla Lifestyle Brands annual report FY2025-26

Key Terms at Allen Solly

The clauses that shape day-to-day running and your exit — read these before the fee.

Stock & returns
In a 2011 Allen Solly franchise described in an NCLAT judgment, the franchisee ran the showroom as 'franchisee and commission agent' under an agency agreement and sent the stock back to the company when the store closed. ABLBL does not publish whether current agreements work the same way.
Who pays for what
Under the 2011 Allen Solly agency agreement described by NCLAT, the franchisee paid for the store interiors, and any later renovation, at its own cost to the company's specification. The agreement wrote the interiors down by 20% a year, and ownership of them passed to the company at the end of the fifth year. ABLBL does not publish whether current agreements work the same way.
Payments to the brand
Under the same franchisee's 2011 Planet Fashion agreement (a sister Madura brand), the company paid a commission of 17% of net sales in monthly slabs. The company says the slabs were later revised downward at a 2012 meeting; the franchisee denied that meeting took place, and the tribunal treated it as a dispute for another forum.

Legal & Contract Summary

Key contract terms at a glance — read before you sign.

Agreement Type

Not specified

Contract Duration

—

Renewal Available

—

Territory Exclusivity

—

Non-Compete Clause

—

Exit Clause

—

About the Brand

Brand USP

The brand that brought 'Friday dressing' to Indian offices, now spanning workwear, casuals, handbags and kidswear.

Parent CompanyAditya Birla Lifestyle Brands Ltd (Aditya Birla Group)
HeadquartersMumbai, Maharashtra (Aditya Birla Lifestyle Brands registered office)
Allen Solly is a smart-casual and workwear apparel brand for men, women and children, launched in India in 1993 and known for popularising 'Friday dressing'. It belongs to Aditya Birla Lifestyle Brands Ltd (ABLBL), the Aditya Birla Group company that was demerged from Aditya Birla Fashion and Retail (ABFRL) on 1 May 2025 and listed on 23 June 2025. ABLBL's FY26 annual report puts the Allen Solly network at over 550 stores, 259 of them company-run (about 1,625 sq ft on average). ABLBL says about 65% of its stores are franchise-led and that its expansion stays largely asset-light and franchise-led. It does not publish Allen Solly's franchise terms — no investment, fee, commission, store size or agreement length. The ₹30–75 L shown here is FranchiseChuno's own estimate for a 1,000–1,600 sq ft store, excluding the property deposit. Court records describe a 2011 Allen Solly franchise run under an 'agency agreement': the franchisee acted as commission agent, paid for the store interiors itself, and returned the stock to the company when the store closed. What to watch: every figure beyond the store count and the franchise-led share is unpublished. A former Allen Solly franchisee's ₹1.05 Cr claim against ABFRL was thrown out of insolvency proceedings as a pre-existing dispute in 2024, and a supplier's challenge to an arbitration outcome is pending in the Delhi High Court. Across all its brands ABLBL reported FY26 revenue of ₹8,396 Cr and profit of ₹171 Cr, with ₹834 Cr of borrowings. That is the franchisor's profit across every brand; it says nothing about what an individual store earns, so check real store numbers with existing Allen Solly franchisees.

Why invest in Allen Solly?

- Part of listed Aditya Birla Lifestyle Brands (FY26 revenue ₹8,396 Cr, profit ₹171 Cr, 3,348 exclusive brand outlets) - ABLBL says about 65% of its stores are franchise-led and its expansion remains largely franchise-led - Allen Solly runs 550+ stores; its 259 company-run stores average about 1,625 sq ft

Allen Solly by the Numbers

Source marked on each figure

550+

Allen Solly stores · Mar 2026

Brand claim

About 65%

Franchise-led share of ABLBL stores · Mar 2026

Brand claim

₹8,396 Cr (ABLBL, all brands)

Parent revenue, FY26 · FY26

Company filing

1993

In India since

Brand claim

Allen Solly Outlet Network

By channel · Mar 2026

  • ABLBL multi-brand outlets, all brands (over)39,500
  • ABLBL shop-in-shops in department stores, all brands (more than)6,500
  • ABLBL exclusive brand outlets, all brands (4.9 mn sq ft)3,348
  • Allen Solly stores (all formats)550
  • Allen Solly company-run stores (4,20,761 sq ft)259

Cities with Outlets

Show all 76 cities
Visakhapatnam, Andhra PradeshVijayawada, Andhra PradeshGuntur, Andhra PradeshTirupati, Andhra PradeshItanagar, Arunachal PradeshGuwahati, AssamDibrugarh, AssamPatna, BiharMuzaffarpur, BiharRaipur, ChhattisgarhBhilai, ChhattisgarhBilaspur, ChhattisgarhPanaji, GoaAhmedabad, GujaratSurat, GujaratVadodara, GujaratRajkot, GujaratGurgaon, HaryanaFaridabad, HaryanaPanipat, HaryanaRanchi, JharkhandJamshedpur, JharkhandDhanbad, JharkhandBangalore, KarnatakaMysuru, KarnatakaMangaluru, KarnatakaHubballi, KarnatakaKochi, KeralaThiruvananthapuram, KeralaKozhikode, KeralaThrissur, KeralaBhopal, Madhya PradeshIndore, Madhya PradeshJabalpur, Madhya PradeshGwalior, Madhya PradeshMumbai, MaharashtraPune, MaharashtraNagpur, MaharashtraNashik, MaharashtraChhatrapati Sambhajinagar, MaharashtraThane, MaharashtraNavi Mumbai, MaharashtraDimapur, NagalandBhubaneswar, OdishaRourkela, OdishaLudhiana, PunjabJalandhar, PunjabMohali, PunjabJaipur, RajasthanJodhpur, RajasthanUdaipur, RajasthanGangtok, SikkimChennai, Tamil NaduCoimbatore, Tamil NaduMadurai, Tamil NaduTiruchirappalli, Tamil NaduSalem, Tamil NaduHyderabad, TelanganaWarangal, TelanganaAgartala, TripuraLucknow, Uttar PradeshNoida, Uttar PradeshKanpur, Uttar PradeshVaranasi, Uttar PradeshAgra, Uttar PradeshGhaziabad, Uttar PradeshPrayagraj, Uttar PradeshMeerut, Uttar PradeshDehradun, UttarakhandKolkata, West BengalSiliguri, West BengalDurgapur, West BengalHowrah, West BengalChandigarh, ChandigarhDelhi, DelhiJammu, Jammu and Kashmir

Cities with Outlets

76 cities
Has an outlet
Major city, no outlet listed
Click a city to explore

Company Financials

Parent / group level

These figures are for Aditya Birla Lifestyle Brands Ltd (Aditya Birla Group), not this brand alone — separate from what a single franchise outlet earns.

Revenue (FY26)

₹8395.81 Cr

Net profit (FY26)

₹171.05 Cr

Employees (Mar 2026)

20,500

Source: Aditya Birla Lifestyle Brands Ltd annual report FY2025-26 (consolidated, all ABLBL brands — not Allen Solly alone)

Source: Aditya Birla Lifestyle Brands Ltd annual report FY2025-26 (20,500+ permanent employees, all brands)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Health Check

What Allen Solly's franchisor company has filed with the registrar and the courts — the checks a lawyer would run before you sign.

Status with the registrar
Active
Last AGM
23 Sep 2025
Paid-up capital
₹1221.08 Cr
Auditor
Price Waterhouse & Co Chartered Accountants LLP

Group companies

  • Birla Group Holdings Private Limitedpromoter · 46.6%
  • Aditya Birla Fashion and Retail LimitedGroup company

Source: Tracxn (MCA filings, Apr 2026) and ABLBL annual report FY2025-26 (auditor, borrowings) (checked Sep 2026)

Full company recordsFinancials year by year, registered details, leadership and timelineShow

Allen Solly Financials Over Time

Figures for the parent company, from filed or reported accounts.

FY25
₹7829.96 Cr
Profit ₹59.6 Cr
FY26
₹8395.81 Cr▲ 7%
Profit ₹171.05 Cr

Source: ABLBL annual report FY2025-26 (consolidated comparative; the business moved into ABLBL under the demerger scheme) · ABLBL annual report FY2025-26 (consolidated)

A profitable franchisor doesn't mean profitable franchisees. These are the company's numbers, not an outlet's. A franchisor can grow on fees and supplies while outlets struggle — talk to existing franchisees and see their accounts before you decide.

Company Profile

The legal entity behind the brand, its leadership, and its official channels.

Registered name
Aditya Birla Lifestyle Brands Limited
Company type
Public Listed
CIN
L46410MH2024PLC423195
Incorporated
9 Apr 2024
Headquarters
Mumbai, Maharashtra (Aditya Birla Lifestyle Brands registered office)

Leadership

  • AAshish DikshitManaging Director, Aditya Birla Lifestyle Brands
  • VVishak KumarDeputy Managing Director & CEO, Aditya Birla Lifestyle Brands
  • RRicha PaiChief Business Officer, Allen Solly

Social presence

InstagramFacebookXYouTubeLinkedIn

Company details source: Tracxn — company filings

Allen Solly Timeline

  1. 1993

    Allen Solly launched in India

    Pioneered 'Friday dressing' in Indian workwear.

  2. 1 May 2025

    Demerger into ABLBL

    The Madura Fashion & Lifestyle business, including Allen Solly, was demerged from Aditya Birla Fashion and Retail into Aditya Birla Lifestyle Brands.

  3. May 2025

    Allen Solly Girl store in South India

    First exclusive Allen Solly Girl store in South India, at Phoenix Marketcity Bengaluru.

    Source
  4. Jun 2025

    First store in Dubai

    1,830 sq ft store at City Centre Deira, opened with franchise partner Kalyan Silks.

  5. 23 Jun 2025

    ABLBL listed

    Aditya Birla Lifestyle Brands shares listed on the stock exchanges.

  6. 2025

    Handbag recognition

    Recognised as the #1 brand in the handbag category and named Best Vegan Handbags by PETA India, per ABLBL.

  7. Mar 2026

    550+ stores

    ABLBL's FY26 annual report puts the Allen Solly network at over 550 stores.

FranchiseChuno Analysis

Our analysis of verified data

How Allen Solly looks once the numbers are checked side by side.

  • ✓The franchisor company is profitableIts latest filed accounts show a net profit. That's the franchisor's money, not yours: a profitable franchisor doesn't mean its franchisees make money. Check real outlet numbers before you invest.
  • ✓Brand operating for 33 yearsFounded in 1993. The brand doesn't state when franchising began.
  • !2 red flags in the news or public discussionSee Reputation & News below, and ask the brand to address each one.

Data completeness

45%

  • ✓ Terms checked against the brand's own page
  • ○ Published investment (not an estimate)
  • ○ Franchise fee
  • ○ Royalty
  • ○ ROI or payback claim
  • ○ Agreement term
  • ○ Training details
  • ✓ Outlet cities verified
  • ✓ Company financials
  • ✓ Legal entity
  • ✓ News & public opinion checked

Ask Before You Sign

Questions tailored to what Allen Solly does and doesn't publish.

  1. 1Speak to at least 3 franchisees who have run an outlet for 2+ years and see their actual monthly sales and profit — a franchisor making money doesn't mean its franchisees do.
  2. 2Get a written, itemised cost breakdown — the brand hasn't published one.
  3. 3Ask for the one-time franchise fee in writing, and whether any part is refundable.
  4. 4Ask for the royalty and any marketing-fund fee, and how they're calculated (on sales or profit).
  5. 5Ask for the agreement term, renewal fee and exit or transfer terms.
  6. 6Ask whether you get an exclusive territory, and how large it is.
  7. 7Ask the brand to respond to each red flag listed under Reputation & News.
  8. 8Have a lawyer review the franchise agreement before paying anything.
  9. 9Visit 2–3 existing outlets and speak to their owners without the brand present.
Running the outletSpace, staff, launch steps, training, support and who does whatShow

Operations Required

What you'll need on the ground to run this franchise day-to-day.

Area Required

—

Staff Needed

—

Setup Time

—

Owner Involvement

—

Best Locations

Not published

Business Type

Not published

Training & Support

What the brand provides to help you launch and run your franchise.

Operations Manual

Step-by-step playbook for running the outlet

Not published

Supply Chain Support

Vendor sourcing, inventory & logistics

Not published

Technology / POS

Billing, inventory, and management software

Not published

Marketing Support

National & local marketing campaigns

Not included

Launch Support

Pre-opening setup and grand-opening assistance

Not published

Ongoing Field Support

Regular visits and operational coaching

Not published

What Allen Solly franchisees say

We haven't yet heard from enough Allen Solly franchisees to show anything. We publish totals once 3 or more people who run an outlet have answered and we've called each one to check.

I run a Allen Solly outlet — share how it went

Frequently Asked Questions

What is the total investment for a Allen Solly franchise?
An estimated ₹30 lakh–₹75 lakh. Estimate — Aditya Birla Lifestyle Brands doesn't publish an investment figure for Allen Solly franchises. This is FranchiseChuno's estimate for a 1,000–1,600 sq ft store (fit-out, fixtures and opening costs), excluding the property deposit and GST; see the estimate and its reasoning below.
Is Allen Solly still taking franchise partners?
ABLBL's FY2025-26 annual report says about 65% of its stores are franchise-led and that it will keep growing through a mix of franchise-led expansion and selective company-owned stores. It does not publish Allen Solly-specific franchise terms.
Who is the franchisor now — ABFRL or ABLBL?
Allen Solly moved with the Madura Fashion & Lifestyle business from Aditya Birla Fashion and Retail (ABFRL) to Aditya Birla Lifestyle Brands (ABLBL) with effect from 1 May 2025; ABLBL listed on 23 June 2025. Older franchise agreements and disputes were with ABFRL.
Does the franchisee own the stock in the store?
ABLBL doesn't say. An NCLAT judgment (Jan 2024) describes a 2011 Allen Solly franchise run under an agency agreement, where the franchisee worked as commission agent and returned the stock to the company when the store shut. Confirm the current model in the agreement you are offered.
How big is a typical Allen Solly store?
ABLBL's 259 company-run Allen Solly stores cover 4,20,761 sq ft, about 1,625 sq ft each on average (31 Mar 2026). ABLBL does not publish a minimum size for franchise stores.
Have franchisees had disputes with the company?
Yes, at least one on public record: a former Agra franchisee's ₹1.05 Cr claim for commission and store assets was rejected in insolvency proceedings in 2019–2024 because it was disputed; the tribunal left it free to sue on the contract elsewhere.

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